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ROUND 2

How do you think statistics on audiences are gathered?


Research into demographics of other games of a similar genre/theme.

List of how statistics are gathered.


Print : Circulation

Websites: Hits
Cinema : Box Office Returns
Games, Music And DVD : Sales.
TV & Radio : Ratings
All research should be looked at closely as it may be misleading. Therefore you should
always check the following details...

Objective A Correct response, no room for opinion.

Subjective Based on opinions, Not a right answer.


Valid True/Factual Answer.
Reliable Trustable

Define the two types of audience research...

Primary Secondary
Questionnaires, surveys, etc. Internet, library, archive research and
reading.
Write down the definitions for the two ways information can be gathered...

Qualitative Quantitative
Research into induviduals opinions, Numerical/Categoric data.
attitudes, etc

What are the advantages to the following types of research?


Primary Secondary
Getting answers for the specific questions Get the same information from different
you need to know rather than sources so you can determine what is more
assumptions based on secondary/ credible/reliable.
Qualitative research.
Qualitative Quantitative

Being able to see what individuals want so Being able to generalise the individual
you can optimize your product to match opinion of a specific demographic
every single denomination in your
demographic.
What are the disadvantages to the following types of research?

Primary Secondary
Dishonesty is normally incorporated into Faux information is prevalent on the
survey results to safe face/ circumvent internet and sources available to you (the
embarrassment based on the question majority of the time) arent credible
being too informal etc. enough to state as fact.
Qualitative Quantitative

As your product is targeting a Unable to gain individual opinion/ over


demographic, information about an generalising peoples options.
individual can sometimes prove irrelevant.

Research Task
To help inspire your character design you will need to discover your audience's preferences.
To do this you should create a questionnaire that finds out both quantitative and
qualitative data.
You should ensure that your information is coming from your
target audience of young people and that all
questions asked suit a purpose.
Use your findings to help make design choices...

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