ANNUAL

REPORT 2017
718.786.5300 licqns.com
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50 Av Hunterspoint Av

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enue
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Mall Vernon Blvd- bike access 4 Av n
Dear BID 9Members,
enue LIRR a B

t
Jackson Av illm Da

29 Stree
Pla

t
Sk

30 Stree
5 St

30 Place
New York vis

Kill
ce

31 Street
nue Irish Center This past year has been a banner year for the LIC BID and LIC. With the effort of so many in
Co

tch
ur t
Long Island City Lo
ng Is

Du
Old Hickory the community,
land and especially Majority Leader Jimmy Van Bramer, the LIC BID was finally
E xpres
Park Pedestrian 51 Av way s
expanded,enuealmost doubling in size.
Welcome
access
LIRR 50 Av
53 Avenue enu Hunters
reet

e Point Avenu
In the
B
following pages we will highlight the LIC BID and invite you to explore our four Key e
orde
27 St

n
Corridors Awith
venutheir many local attractions, including great restaurants, retail and cultural
e
Pulaski Bridge
sites. We will tell you all about our ongoing BID Services, remind you to Shop Local LIC, and
Newtown Creek
Manhattan Avenue update you on the many ways to Experience LIC. Finally, we look at LIC by the Numbers
Street End Park
and track some of the significant changes happening in and around the district.
eenpoint
Pedestrian
access
Be sure to sign up at licqns.com for updates throughout the year and to access extensive
t
Ash Stree information about the neighborhood.
C Williamsburg D E F
Brooklyn We look forward to working with our community and business partners to serve this growing
area, and we extend our warmest welcome to all new members of the BID.

Sincerely,

Retail areas Parks and plazas

y B7 Roosevelt Island Tramway B3 36 Avenue G4 Astoria Health Playground F1 Que
D6 SculptureCenter E6 Broadway H3 Athens Square H1 Rain
oving Image H4 See Exhibition Space E6 Center Boulevard B6 Blackwell Park C3 Rav
ctural C4 Silvercup Studios D5 Greenpoint Avenue H8 Dutch Kills Green E6 Sou
s Socrates Sculpture Park E1 Jackson Avenue D7 Dutch Kills Playground F3 Spir
enter C7 Thalia Spanish Theatre H8 Queens Boulevard G7 FDR Four Freedoms Park A5 St. C
Authority Power Plant C5 TransCanada Power Plant Elizabeth Lusskin
D3
Queens David Brause
Plaza E5 Gantry Plaza State Park B6 Tho
terian Hospital B2 Executive Director,
UA Kaufman Astoria Cinemas H4 Chairman,
Steinway Street H4 Hunters Point Community Park B7 Twe
upreme Court D6 LIC BID Vernon Boulevard
LIC BID C6 Hunters Point South Park A7
John Jay Park C1
2 E1 Lou Lodati Playground H6
ory A1 Manhattan Avenue Street End Park B8
holic Flux

S
Str

e
e
urch

Str
36 St

Str

37
Str
Factory

38
32

36
34
33
Northern Boulevard Brooklyn Grange
Materials for the Arts Rooftop Farm at
at the Center Building
LIC / LIC BID / LICP
40 Standard Motor
Ro Products Building
ad

Clocktower Long Island City

t
Plaza

39 Stree
Hon
Long Island City (LIC), located directly across the East River from Midtown Manhattan, is an authentic mixed-use

eyw
s community. Home to Fortune 500 companies, world-renowned arts and cultural institutions, prominent film and

ell S
television studios, a large industrial base, and over 70,000 residents, LIC is a dynamic, industrious, and
6 livable
tree
za
neighborhood, proudly within the borough of QueensAmericas most diverse county.
Sunnyside t

Yards
As many as 55,000 students at higher education institutions LaGuardia Community College and CUNY Law are Lou Lodati
Playground
in LIC every day and over 6,600 businesses call LIC home. Located just a few minutes from Midtown Manhattan
sB

Skillman
and north Brooklyn, LIC, at the geographic center, is one of theAvmost
enue connected neighborhoods in the city.
ou
lev

Since 2010, more residential units have been built in LIC than in any other neighborhood in the country, making
ar
d

Sunnyside
LIC the fastest growing
43 Avenue neighborhood in the nation.**

ue Long Island City Business Improvement District

Aven 33 St-
man Long Island Rawson St
The City
Long Queens
Island City Business Improvement District (LIC BID)
YMCA servesBoulevard
a diverse and growing community. Created
in 2005, the original LIC BID encompassed the commercial corridors along Queens Plaza and Jackson 7 Avenue
Queens
to Court Square.
Bouleva It has since been expanded to include the commercial
rd corridors continuing along Jackson
40 St-Lowery St
LaGuardia
Avenue, Vernon Boulevard, and 44th Drive. (See map, next page.)
Performing
Arts Center
Managed by the Long Island City Partnership, the BID provides supplementary sanitation and visitor services
within the District, and carries out community development and marketing initiatives that benefit the

Flushing Meadows-
Corona Park
47 Aven
y ue
C Falchi neighborhood. The LIC BID area constitutes a major retail, manufacturing, commercial, and transportation hub,
Street

Building Indoor
and Extreme
as the citys
SportsFourth Central Business District with nearly 200 businesses, accommodates a large daytime
47 Aven Thomas P.
31 Street

ue
Van Dam

working population and an increasingly large residential population asNoonan,

well. Jr.
31 Place

Thalia Playground
t
33 Stree

City Ice
t
34 Stree

Spanish
t
35 Stree

Pavilion
t

Long Island City Partnership

36 Stree

Theatre
t
37 Stree

t
38 Stree

48 Aven
t

8
39 Stree

ue
39 Place

Long Island City Partnership (LICP) is the neighborhood development organization for Long Island City. Our
40 Stree

t
43 Stree

mission is to advocate for economic development 48 Avethat benefits the areas industrial, commercial, tech,
t
44 Stree

t
45 Stree

t
nue
cultural, tourism, and residential sectors. The goal is to attract new businesses to LIC, retain those already here, 46 Stree
Hu
nwelcome new residents and visitors, and promote a vibrant e and authentic mixed-use
ter
sP nu Greenpoint Avenue community. LICP also
oin ve
operates t A the LIC BID and LIC Industrial Business Zone
v oin
t (LIC IBZ), providing business services and assistance.
A
en np
ue ee
Gr
50 Neighborhood.
** Reference: Life in Long Island City, the Countrys Fastest-Growing Avenue New York Magazine, September 07, 2017

F G Calvary Cemetery H

Public transit bus lines

15 70
Citi Bike
3
NYC ferry
stations* landings
Queensbridge Park C4 21 St C7 Roosevelt Island Tramway B4

1 4 1
Rainey Park E1 21 St-Queensbridge D4 Steinway St H4
Ravenswood Playground F2 33 St-Rawson St F6 Vernon Blvd-Jackson Av C7

8
Southpoint Park B5 36 Av G4
Spirit Playground E3 36 Street G5 Citi Bike Station
St. Catherines Park B2 39 Av F5
Thomas P. Noonan, Jr. Playground H7 40 St-Lowery St LIRR H7 bridges
Citi Bike is a convenient solution for quick
trips around New York City. With thousands of tunnel
Twenty-Four Sycamores Park subway linesB3 68 St-Hunter College station
A1 bikes at hundreds of stations, members can
unlock a bike at any station, ride, and return it
Broadway G2
to any station. Members can take an unlimited
Court Sq-23 St * Existing and planned D6 number of trips during their membership
Hunters Point Av C7 period. 3
Hunters Point South (Ferry) A7 Learn more about Citi Bike membership
options and check the latest station locations
 Long Island City BID

LIC BID
North Subdistrict
South Subdistrict

LEGEND
North Subdistrict

South Subdistrict

After several years of planning,

public meetings, and community
input, legislation to officially expand
the BID was signed into law by Mayor
de Blasio on January 13, 2017, with
final legal steps completed in March.
The expansion of services went into
full effect on July 1, 2017. The BID
was extended south along Jackson
Avenue and now includes sections
of Vernon Boulevard and 44th Drive.

The BID expansion was achieved with the support and

dedication of many partners throughout the community
whom we would like to recognize.

We especially thank City Council Majority Leader Jimmy

Van Bramer for his years of invaluable support and
leadership in the effort to expand the BID and provide
services to almost twice as much of the LIC community.

The support of all our elected officials was critical, and

we also thank State Senator Michael Gianaris, State
Assemblywoman Catherine Nolan, and Borough
President Melinda Katz.

The entire effort was spearheaded by our large BID

Expansion Steering Committee and its incredible co-
chairs Gianna Cerbone-Teoli, Dr. Angelo Ippolito, and
Paula Kirby. And finally, a big thank you to all those
who came out to public meetings and informed and
participated in the process.

4
 Key Corridors
Queens Plaza between 21st Street & Jackson Avenue
Queens Plaza has seen massive residential and commercial development in
recent years as new retail, residential units, and hotels have added to this bustling
corridor and the citys Fourth Central Business District. With a diverse array of
businesses, including Silvercup Studios and JetBlue Airways, more people than
ever are shopping and dining at retail shops and restaurants on Queens Plaza
while also enjoying Dutch Kills Green and the Queens Plaza Greenway/
Bikeway. With access to the 7, N, W, E, M, and R subway lines, more than
two dozen bus lines, several bike lanes, 30 Citi Bikes, and the Ed Koch
Queensboro Bridge, Queens Plaza is a maturing commercial, residential,
and retail hub that connects you to the entire city and Long Island.

Jackson Avenue between Queens Plaza & Vernon Boulevard

The Fourth Central Business District continues from Queens Plaza along Jackson
Avenue, home to a number of residential and commercial development
projects underway, such as the 1.2 million square foot, two-tower creative office
development The JACX. Head to Court Square and you will see the expanding
transit hub continue, with connections to the E, G, M, and 7 subway lines.
Anchored by the iconic 50-story Citigroup Building and its 4,500 employees, Court
Square offers retail, dining, and public seating under beautiful trees at Rafferty
Triangle. Locally-adored restaurants and stores, as well as world-renowned cultural
institutions, fill in Jackson Avenue, making it a premier multi-faceted destination.

44th Drive between Vernon Boulevard & Jackson Avenue

Minutes from Midtown Manhattan by NYC Ferry and the E and M subway
lines, 44th Drive is LICs gateway to the waterfront and the newly opened
Cornell Tech campus on Roosevelt Island. The corridor connects Court
Square and Rafferty Triangle to the waterfront and the Citigroup Building
to Anable Basin. On the way you can sample world-class barbeque, take a
ceramic arts class, or hone your indoor rock-climbing skills.

Vernon Boulevard between Jackson Avenue & 44th Drive

With its own distinct and dynamic character, Vernon Boulevard is brimming
with unique delights that youll want to experience, like homemade Italian
desserts and award-winning burgers. In addition to the culinary treats Vernon
offers, there is a blend of retail and recreationeverything from one-of-a-kind
gifts to pet care to yoga studios to pediatricians. A transit hub in itself, Vernon
Boulevard is one stop from Midtown Manhattan on the 7 line and just minutes
from the LIC waterfront with another NYC Ferry stop, northern Brooklyn, and
the Queens Midtown Tunnel and Long Island Expressway.

5
 BID Services
This fall, the BID will install
and maintain flower
Supplemental Sanitation
baskets on lampposts
The BID contracts with Streetplus to provide supplemental services
throughout the district!
such as sweeping sidewalks, bagging trash, and removing graffiti
and stickers from street furniture. When the BID expanded to more The beautification initiative
than double the size, our Streetplus team grew from three to six staff will unite the BID corridors
members and now includes an on-site working supervisor to provide together with past investments in
managerial support to the crew. trashcans, kiosks, and plantings.

We also revamped the staffs uniforms and replaced the clear trash
bags with LIC BID branded opaque ones. Well-known in the district,
our Streetplus team plays an ambassador role, helping visitors with
directions while keeping the district clean seven days a week.

Maintenance & Beautification

The BID continues to benefit from the citys large-scale capital
investment in streetscape and beautification improvements that
added greenery, medians, seating, and a new park, Dutch
Kills Green. We contract with McNulty Outdoors to maintain the
landscaped medians along Jackson Avenue, and we partner with
the NYC Department of Parks & Recreation to maintain the Queens
Plaza and Dutch Kills Green improvements.

This year, thanks to the generous financial support of JetBlue

Airways and under the operational guidance of the excellent
team at McNulty Outdoors, we continued our annual tree pit
planting program, increasing the number of sites from 16 to 21. As
part of the JetBlue for Good initiative, which mobilized 180 JetBlue
Airways volunteers over four days in April, participants cleaned the
tree pits and filled them with more than 1,000 vibrant begonias. A
tremendous thank you to our watering partners: APEX Technical
School, Gotham Fresh Foods, JetBlue Airways, Metlife, QLIC, and
Silvercup Studios.

Throughout the month, JetBlue Airways volunteers also helped to

clean up Dutch Kills Green, paint banners for LIC Springs!, and install
a colorful temporary art project with the permission of the NYC
Department of Transportation on Queens Plaza North.

The LIC BID was also thrilled to once again participate in Tishman
Speyers annual Day of Service in June, when 26 volunteers were
in Dutch Kills Green planting over 500 plants, collecting 85 bags of
garbage, and laying 1.5 cubic yards of mulch. A big thank you to
Tishman Speyer and the NYC Department of Parks & Recreation,
as well as Hilton Garden Inn LIC and Bartleby & Sage for their
participation.

6
 Public Safety & Visitor Services
The LIC BID works with NYPDs 108th and 114th Precincts, city
agencies, businesses and property owners, and community and
civic organizations to keep LIC a safe and welcoming place.

Our BID Operations Manager/Ambassador interacts daily with local

merchants, distributes maps and brochures at two informational
kiosks, and monitors public safety and operational conditions
throughout the district, including at the areas 7 subway stations.

Marketing & Events

By leveraging the marketing, communications, and events
operations of the LIC Partnership, the LIC BID has continued to
market the District and develop connections among its diverse array
of constituents.

Events such as LIC Summit, the LIC Springs! community street

festival on Vernon Boulevard (supported by NYC Department of
Transportation and City Council Majority Leader Van Bramer),
Material Distributed July 2016June 2017 and the series of Networking Night events have showcased and
LICCA Walk NYC A-Z LIC Event brought together the Districts many different types of businesses,
Map TOTAL
Map Guide Bulletins
1,743 5,972 3,538 1,612 11,549 residents, and organizations. Our weekly e-newsletter and strong
social media presence help get the word out about opportunities
such as volunteer meetups and lunchtime tours for area employees.

Public Safety BID e-Blasts

The BID continues to send public notification emails to members with
updates on serious weather conditions or other service alerts in the
District.

133
graffiti incidents
46
trash receptacles
226
volunteers mobilized
2,000
hours volunteered
1,050
begonias
resolved maintained (JetBlue Airways & Tishman Speyer) for public art planted

35,575
trash bags
104
businesses participated
12
e-blasts
63
311 complaints
21
tree pits
500plants
collected in LIC Springs! sent filed planted planted

7
 Shop Local LIC

Thank you to the businesses

and customers who
shopped local during Small
Business Saturday 2016!
2016 was the first year we served as a Neighborhood Champion,
and we quickly mobilized to have this tradition serve our local small
businesses, signing up over 40 participants.

Last year, ten LICP staff members and interns from LaGuardia
Community College distributed over 1,000 special LIC Shopping
Guides and 400 #SmallBizSat tote bags to local shoppers. Our
social media reached 4,000 people within our immediate zip
codes, and our welcome stations saw heavy foot traffic.

We cant wait to highlight the many small businesses and retail

options in LIC at the next Small Business Saturday on November
25th. Follow the hashtag #ShopSmallLIC on Instagram, Twitter,
and Facebook to keep up with special savings and local holiday 2017 Small
shopping in LIC! Business Saturday
Saturday, November 25
If youre interested in taking part in
this years Small Business Saturday,
email Sam Wynne at
swynne@licpartnership.org

For more information, visit

licqns.com/shopsmall

8
Shop, Eat, Enjoy LIC Experience LIC
Every Day
From expansive waterfront parks and world-class
museums, to printing and design services, flea
markets and comedy clubs, Michelin star restaurants
and ethnic street food, LIC is a true mixed-use
community. Discover all this and more at

39+ 150+
licqns.com/experience-lic

arts and cultural restaurants, bars

institutions and venues and cafes

30+
event and performing
10+
summer
arts venues event series

licqns.com/perks

COMING SOON
LIC Compass: A Smart Wayfinding System
for an Innovating Community
In partnership with the NYC-based tech companies
PERKS
Connecthings and Vectuel, we are developing LIC
Compass, a new interactive wayfinding system that will Experience LIC every day with a
combine traditional and new technology. Designed free LIC Perks Card
to help people experience LIC as if being guided by
Use the LIC Perks Card to take advantage
a longtime resident, this program will help locals and
of the ever-changing discounts and
visitors to discover new favorite places to shop and dine
opportunities in LIC.
through the use of 3D visualization tools as well as mobile
and beacon technology. Students from LaGuardia For a full list of participating partners,
Community College and Cornell Tech will be helping visit licqns.com/perks
us test out this program as its designed. This program is
funded by NYC Department of Small Business Services.

9
 LIC by the Numbers Thinking of doing business
in LIC? Need help with your
Retail Development current business?
Our Business Assistance team can help you find

325K+ 508K+
square feet additional square
space to open your business or expand your
operations. We offer a wide range of services
to help you access financing, navigate
existing* feet by 2020**
incentives, cut red tape, expand marketing,
* New buildings and renovated commercial ** Announced and more. For more information, contact
Charles Yu | Director of Business Assistance.
CYu@licpartnership.org, 718-786-5300 x25
Commercial & Industrial Development

7.5M
square feet
4.5M
additional square
existing* feet by 2020**

*New buildings and renovated flex commercial since 2004 **Announced

Hotel Development

CURRENT IN PLANNING / CONSTRUCTION

33 3,100+
hotels hotel rooms
30 4,200+
hotels hotel rooms

Residential Development
14,100+
Total units completed since 2006 5,200
2017

19,100+ 2,900
2018
Total units in planning/construction
11,000
2019 and beyond

All development data is tracked and compiled by LICP. If you have a project to
include in our reports, email Christina Chavez at cchavez@licpartnership.org

10
Pedestrian Counts

QUEENS PLAZA COURT SQUARE

2017 1,971 2,951

6.7%

3.8% 2,858
7.6% 960
2.7%

2016 1,847 2,841 2,656 934

Queens Plaza / Queens Plaza / 44th Drive / 44th Drive / Jackson
27th Street AM 27th Street PM Hunter Street Avenue (N&S)

Pedestrians counted over Pedestrians counted over 10

10 weekdays, 12-1 PM weekdays, 9-10 AM, 5-6 PM

LIC Retail Survey

1,300+
area residents, employees,
93%
Shop LIC
82%
Said a mix of retail close to Top 3 shops respondents
and students responded to home is very important want to see in LIC are
our first ever retail survey restaurants, pharmacies,
and grocery stores

LIC BID Financials

2017* 2016
Support & Revenues
Assessment revenue $492,470 $425,000
Corporate contributions $27,000 $31,310
Other $478 $2,993
Release of restricted assets $26,593 $5,000
Temporarily released:
Contributions $2,000
Release of restricted assets $26,593 $5,000
Total support & revenues $519,948 $461,303
Expenses
Total program expenses $466,286 $425,725
Management and general $46,116 $36,547
Total expenses $512,402 $462,272
Net assets, beginning of year $330,636 $331,605
Net assets, end of year $338,182 $330,636
* Unaudited
11
 LIC Partnership Staff
LIC BID Board of Directors
Elizabeth Lusskin
Executive Director, LIC BID
Chair Margaret McCue Guillon President, LIC Partnership
David Brause* MetLife
Brause Realty Planning & Development
Gary Kesner
Vice Chair Silvercup Studios Jeannette Rausch
Patricia Dunphy* Director of Planning &
Victor Nair Development
Rockrose Development Corp.
Lucky Pizza
Treasurer Christina Chavez
James Pileski Project Manager,
Alan Suna*
The Burger Garage LLC Planning & Economic Development
Bridge Plaza Associates
Martin St. George Ian Hartz
Secretary
JetBlue Airways Corporation Project Manager,
Gretchen Werwaiss*
Werwaiss & Co., Inc. SOUTH SUBDISTRICT Planning & Development
Class A Property Owners* Chip Brian BID Operations
NORTH SUBDISTRICT Best & Company Dan Benjoya
Michelle Adams Patrick Burke Director of BID Field Operations
Tishman Speyer Woodbines dbenjoya@licpartnership.org
718-786-5300 x33
Matthew Baron Ellen Day
Simon Baron Development BrickHouse Ceramics Art Center Sam Wynne
BID Operations Manager &
Sarah Cohen Donna Drimer
Ambassador
Gotham Realty Matted LIC
swynne@licpartnership.org
Adam Good Jerry LaSpisa 718-786-5300 x33
LargaVista Companies M&T Bank
Marketing & Events
Etai Gross Shih Lee
Ryan Cagle
G Holdings Pink Canary Desserts
Director of Marketing & Events
Steve Novenstein Class C Residents
Christine Carroll
UOVO NORTH SUBDISTRICT
Events Manager
Aaron Shirian Elie Lowenfeld
Robert Reuter
Lions Group QLIC
Marketing & Community Manager
SOUTH SUBDISTRICT SOUTH SUBDISTRICT
Business Assistance
Andrew Anzalone Leslie Nilsson
Charles Yu
47-18 Vernon Boulevard Bartleby & Sage
Director of Business Assistance
Eric Benaim Class D Elected Officials
Ted Baptiste
Nardone Properties, LLC
Mayor Bill de Blasio Business Assistance Manager
Gianna Cerbone-Teoli Represented by Jennifer Kitson, NYC
Administration
Cerbone, Vincenzo Department of Small Business Services
Jean Lateef
Paul Cutrone Comptroller Scott Stringer
Director of Fiscal Operations
Vernon II Represented by Aliya Latif
Ying Huang
Roseanne DeRiso City Council Majority Leader
Office Manager
1076 Jackson Assoc., Inc. Jimmy Van Bramer
Represented by Matthew Wallace
Paul Finnegan
Failte Care Corporation Queens Borough President
Melinda Katz
Dr. Angelo Ippolito
Represented by Shurn Anderson
Paula Kirby
Plaxall, Inc. Class E Non-Voting Members
Queens Community Board 1
Richard Nieto
Represented by Florence Koulouris
10-87 Jackson Ave LLC 27-01 Queens Plaza North
Queens Community Board 2 9th Floor
Class B Commercial Tenants
Represented by Denise Keehan-Smith Long Island City, NY 11101
NORTH SUBDISTRICT
Denise Arbesu
Citi Commercial Bank
718.786.5300
Kathy Costas
Sterling National Bank licqns.com