Southwest Airlines: Company Overview

Purpose: Connect People to whats important in their lives through friendly, reliable, and low-
cost air travel.
Mission: The mission of Southwest Airlines is dedication to the highest quality of Customer
Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees, We are committed to provide our Employees a stable work environment
with equal opportunity for learning and personal growth. Creativity and innovation are
encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be
provided the same concern, respect, and caring attitude within the organization that they are
expected to share externally with every Southwest Customer.
Vision: To become the worlds most loved, most flown, and most profitable airline.
Values: Live the Southwest Way
Warrior Spirit, Servants Heart, Fun-LUVing Attitude
Work the Southwest Way
Safety and Reliability, Friendly Customer Service, Low Costs
In its 47th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to
differentiate itself from other air carriers with exemplary Customer Service delivered by more than 55,000
Employees to more than 100 million Customers annually. Southwest proudly operates a network of 99
destinations in the United States and nine additional countries with more than 4,000 departures a day during
peak travel season. Service to Turks & Caicos is expected to begin November 5, 2017.Based on the U.S.
Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in
the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity.
That connectivity enables Customers to use their personal devices to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners.
Southwest created Transfarency, a philosophy which treats Customers honestly and fairly, and in which
low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free to everyone
(first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free
checked bags on select routes or for qualified circumstances), and there are no change fees, though fare
differences might apply. In 2014, the airline proudly unveiled a bold new look: Heart. A new logo, aircraft
livery, interior design featuring a new seat and Flight Attendant galley, Employee-designed uniforms, and
an updated airport experience all showcase the dedication of Southwest Employees who connect Customers
with what's important in their lives.Southwest is committed to returning value to its Shareholders. Since
2010, Southwest has returned more than $7.1 billion to Shareholders through share repurchases and
dividends. As of August 1, 2017, this year Southwest has returned $1.4 billion to Shareholders through the
payment of $199 million in dividends and the repurchase of $1.25 billion in common stock. LUV is
Southwest's stock exchange symbol.From its first flights on June 18, 1971, Southwest Airlines launched an
era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The
Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. With
44 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for
a triple bottom line approach that contributes to the carrier's performance and productivity, the importance
of its People and the communities they serve, and an overall commitment to efficiency and the planet. The
2016 Southwest Airlines One Report can be found at SouthwestOneReport.com.

The Mission of Supply Chain Management at Southwest Airlines

In support of connecting People with what's important in their lives, Southwest Airlines is committed to
maintaining our low-cost Leadership through effective and efficient procurement practices and ensuring
that we spend our valuable capital wisely.
All suppliers are treated fairly and impartially during the evaluation and selection process. We use more
than one selection process, depending on Company requirements and supply market conditions. Each
selection process, however, is focused on the most efficient way to achieve the same results, the best
value combination of quality, reliability, and service for Southwest Airlines at the lowest total cost.
It is important that everyone involved in the procurement processthe Supply Chain Management
Department, our Internal Customers, and our suppliers and potential suppliersall have a common
understanding of the Southwest Airlines procurement process.
Our Suppliers
Working with our suppliers is an important part of being a good corporate citizen. We partner with our
suppliers not only because of the impact they have on the products and equipment we use in the skies, on
the ground, and in our offices, but also their impact on our triple bottom line. We build sustainable
relationships with our suppliers to help fulfill our operational needs, stimulate economic growth in the
communities we serve, and satisfy the expectations of our stakeholders.
Our Procurement Ethics
Southwest Airlines expects all internal and external participants in the procurement process to observe the
highest standards of ethical conduct.
Our Supplier Diversity Commitment
At Southwest, Diversity is more than a wordits the fabric of our Culture. Were dedicated to
cultivating an inclusive environment for our Employees, our Customers, Suppliers, and the Communities
we serve. Suppliers are an integral part of our success. Our Supplier Diversity Program seeks sustainable,
diverse suppliers that are: Small, Small Disadvantaged, Women-owned, HUBZone, Veteran-owned,
Service-Disabled Veteran-owned, Minority-owned, Disabled-owned, and LGBT-owned. These suppliers
help fulfill our operational needs, stimulate economic growth in the Communities we serve, and satisfy
the expectations of our Stakeholders.
The Supplier Diversity Team is here for you! Were your advocate for doing business with Southwest.
We can help match your companys capabilities with our buyers and commodity managers. Wed love to
hear about how your company can play a role in helping Southwest Airlines become the Worlds Most
Loved, Most Flown, and Most Profitable Airline. Please see our Supplier Diversity brochure under related
information for information on how to connect with the Southwest Supplier Diversity Team.
Conclusion
At Southwest, we strive to be as efficient as possible while holding our Suppliers to low cost and high
ethical standards. Our Southwest One Report provides comprehensive information about our annual
efforts on environmental progress and illustrates how we participate in our communities, treat our People,
and source our suppliers.

Proven Business Strategy

Southwest believes in a sustainable future where there will be a balance in our business model
between Shareholders, Employees, Customers, and other Stakeholders. In order to protect our
world for future generations and uphold our commitments, we will strive to sustain our
unmatched profitability record in the industry, efficiency that conserves natural resources,
fostering a creative and innovative workforce, and giving back to the communities in which we
work and live.
Robust Route Network
Carry the most passengers in the U.S.1
Most daily departures in the world2
Serve more than half of the top 50 U.S. metro areas1,3
Significant growth opportunities, including near-international

Compelling Brand Appeal

Best People in the airline industry

Outstanding Customer Service and Hospitality
Low fares with Transfarency
Industry-leading frequent flyer program

Superior Financial Position

44 consecutive years of profitability
Competitive cost advantage
Strong balance sheet
Disciplined capital deployment strategy
Commitment to return value to Shareholders
Why fly Southwest?
Customer appreciation day is every day.
Our Customers mean everything to us. We like to think of ourselves as a Customer Service company that
happens to fly airplanes. From booking your trip to the moment you deplane, its our mission to make
your travel experience a great one.
Bag fees? Not on our plane.
When you fly with us, your first and second checked bags fly free* (yep, that includes skis and golf bags).
* First and second checked bags. Weight and size limits apply.
No. Change. Fees. Yesss.
In todays fast-paced world, things can change in a moments notice. We continue to offer maximum
flexibility if you need to modify your travel plans, by not charging change fees. If you need to change an
upcoming flight itinerary, youll only pay the cost in fare difference and will never incur a separate
change fee. Fees dont fly with us!

See where we fly.

Aruba
Belize
Cabo San Lucas/Los Cabos
Cancun
Grand Cayman
Havana
Liberia, Costa Rica
Mexico City
Montego Bay
Nassau, Bahamas
Puerto Vallarta
Punta Cana
San Jose, Costa Rica
Turks and Caicos
BOOKING TRAVEL

Taxes & fees for lap children.

Infants between 14 days and under two years of age can travel on international flights as either a
lap child or in an FAA-approved car seat with the purchase of an infant fare. If you plan to travel
with an infant as a lap child, you will be required to pay the taxes and fees that apply to the
international portion of the infants itinerary. The taxes and fees must be paid prior to travel at the
Southwest Airlines Ticket Counter or by calling 1-800-I-FLY-SWA (1-800-435-9792). All
Southwest Airlines forms of payment are acceptable for lap children tickets with the exception of
Southwest LUV Vouchers.

No unaccompanied minors.
Minors under the age of 18 are not permitted to fly unaccompanied on international flights or any
itinerary that includes an international flight. If a minor is traveling with an adult over the age of
18, they must be listed on the same flight itinerary.

Combining fare types.

For international itineraries, Senior Fares cannot be combined with other types of fares in the
same reservation and must be booked in a separate itinerary. Upon completion of the Adult
travelers booking, you will be redirected to complete your Senior travelers booking on a
separate reservation.

Three forms of payment per purchase.

A maximum of three forms of payment per passenger may be used to purchase an international
itinerary. One credit card or PayPal account may be used in conjunction with other accepted
forms of payment including Southwest gift cards, Southwest Airlines LUV vouchers, and/or
reusable travel funds. All forms of payment may not be accepted at all locations. Cash may be
accepted in some international locations at the Southwest Airlines Ticket Counter. PayPal is only
accepted at southwest.com.

Taxes & fees for international flights.

Government-imposed taxes and fees on Southwests international flights (approximately $73 to
$107) are typically much higher than the government-imposed taxes and fees on our domestic
U.S. flights (approximately $11 to $25). Like all airlines, Southwest must include these taxes and
fees as part of the overall fare quote at the time of purchase. But rest assured, we will do all we
can to keep our portion of the air fare as low as possible.