THE 7 P's Of Mc DONALDS'

PRODUCT:

Mc Donald’s product portfolio primarily comprises of vegetarian and non-

vegetarian burgers. The vegetarian burgers like Veg surprise, salad sandwich, Mc
Aloo Tikki Burger, Mc veggie burger are offered to the customers. Non-vegetatarian
burgers include Chicken Mc grill, Mc chicken burger, Fliet of fish and chicken
maharaja burger. Along with these french-fries, veg pizza mc puff, wrap chicken
Mexican, wrap paneer salsa, potato wedges, soft serve pineapple and choclate ice
creams, Mc swirl soft drinks, coffee and Mc shakes are also offered to increase the
variety in the product portfolio. Mc Donalds also provides mean combos with medium
fries and medium soft drink, happy mean with small soft drink, econo meals with
small soft drink and value meals with potato wedges and small soft drink.

PRICE:

Mc Donalds vegetarian burgers are priced between Rs 20 and Rs 48. Wrap paneer
salsa is priced at Rs 45-50. The non vegetarian burgers are priced between Rs 30
and Rs 60. Wrap chicken Mexican is priced at Rs 55. Medium French fries are priced
at Rs 28, potato wedges at Rs 20, soft serves at Rs 35, mc swirl at Rs 12, medium
soft drinks at Rs 20 and medium shakes at Rs 45.

PROMOTION:

At Mc Donalds the prime focus is on targeting children. In happy meals too which are
targeted at children small toys are given along with the meal. Apart from this,
various schemes for winning prices by way of lucky draws and also scratch cards are
given when an order is placed on the various mean combos. In fact, the various
econo meals and value meals also signal to the customer that buying separate items
results in greater value for money for the customer.

PLACE:

Mc Donals’ outlets are very evenly spread throughout the NCR region. Mc
Donalds does not offer home delivery but its outlets are very readily accessible. Mc
Donalds also offers take away drive through facilities.

PEOPLE:

The employees in Mc Donalds have a standard uniform and Mc Donalds specially

focuses on friendly and prompt service to its customers from their employees.

PROCESS:

The food manufacturing process at Mc Donalds is completely transparent i.e. the

whole process is visible to the customers. In fact, the fast food joint allows its
customers to view and judge the hygienic standards at Mc Donalds by allowing them
to enter the area where the process takes place. The customers are invited to check
the ingredients used in food.

PHYSICAL EVIDENCE:

Mc Donalds focuses on clean and hygienic interiors of is outlets and at the same time
the interiors are attractive and the fast food joint maintains a proper decorum at its
joints.