ASSUMPTION UNIVERSITY

MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS

DEPARTMENT OF MARKETING
COURSE SYLLABUS
SEMESTER 2/2014

MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS VISION

Leading International Business School in ASEAN Region
MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS MISSION
Shaping Graduates toward Global Business Excellence
ASSUMPTION UNIVERSITYS UNIQUENESS
An International Catholic University
IDENTITY OF AU STUDENTS
Ethics, English Proficiency, Entrepreneurial Spirit

COURSE ORGANIZATION
Course Title: MKT3515 Purchasing & Supply Chain Management
Semester: 2/2014 (Day Program)
Credits: 3 Credit Points
Pre-requisite: MKT2280 Principles of Marketing
Course This course is designed to provide students with solution for providing current and
Description: thorough coverage for critical area of the supply chain. Topics include the scope and
objective of negotiation in procurement, participation and relationship of functional
elements of the organization of the purchasing department; preparation, conduct and
recording of negotiations; analysis of sources of supply, contract cost, price, profit,
investment and risk; cost principles; techniques of negotiation; make or buy, transportation
service.
Objectives: 1. Students should gain contextual insights and knowledge into the strategies, processes,
and practices of purchasing through use of the many cases and examples.
2. Understand the thorough approach to the conduct and management of purchasing and
materials management functions.
3. Focus on the principles and strategies in the field, coupled with the functions
interrelationships with the other principal business functions-product design,
operations, marketing, and finance.

Lecturer: Dr. Yokfar P. Dr. Suppasit S.

Office: 2nd Floor MSM Bldg 3rd Floor MSM Bldg.
Email: pyokfar@yahoo.com suppasitss@gmail.com
Website: www.lms.au.edu ( School of Management Marketing Department Subject Code)

COURSE RESOURCES
Main Textbook: Purchasing & Supply Management, 14th edition (2011) by Johnson, Leenders, and Flynn
(Published by McGrawHill).
References: 1. Purchasing and Supply Management: with 50 Supply Chain Cases, 13 th edition,
(2006) by Michael R. Leenders, P. Fraser Johnson, Anna E. Flynn, and Harold E.
Fearon (Published by McGraw-Hill/Irwin)
2. Sourcing and Supply Chain Management by Robert B. Handfield, Robert M.
Monczka, Larry C. Giunipero, and James L. Patterson, 4 th edition, 2009
3. Strategic Logistics Management by James Stock and Douglas Lambert (Published
by Mc-Graw Hill).
4. Purchasing & Supply Management, 12th edition by Leenders, Fearon, Flynn,
Johnson, (Published by McGrawHill).
5. Supply Chain Management by Chopra and Meindl (Published by Prentice Hall).
6. Supply Chain Logistics Management by Bowersox, Closs and Cooper (Published by
Mc-Graw Hill).
7. Fundamentals of Logistics Management by Douglas Lambert, James Stock and
Ellram (Published by Mc-Graw Hill).
8. Additional Readings based on peer-reviewed journals articles will be provided in the

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 class.
Course Website: http://www.lms.au.edu Martin de Tours School of Management and Economics
Marketing Department MKT3515
(To download course material, students should obtain enrollment key from instructor.)

Department www.marketing.au.edu
Websites: www.facebook.com/aumarketing

MARK ALLOCATIONS

In-class participation/ Classroom performance* 5%

Workshops and Assignments (related to individual attendance) 10%
Group project report 10%
Individual project presentation 5%
Midterm examination 30%
Final examination 40%
Total 100%

TENTATIVE CLASS SCHEDULE

WK Themes & Chapters
1 Introduction to the course
Term project
Introduction to Purchasing & SCM
2 1 Purchasing & supply
management
3 Supply organization
3 4 Supply processes and
technology
4 5 Make or buy, insourcing and
outsourcing
The right products & services
5 6 Need identification &
specification
The right quantity & right time
6 8 Quantity and inventory
Lectures Activities
Course syllabus Ice-breaking
Term project discussion Grouping and discussion
Purchasing & supply Activity 1: Explore the real world of
management purchasing (strategic sourcing) and
Supply contribution supply chain management
Supply activities and Article reading (strategic sourcing)
responsibilities
Other supply responsibilities
(Investment recovery - Keys to
profitable disposal, Disposal
procedures) (from Chapter 16)
Objectives of supply management
Organizational structures for
supply management
The supply management process Activity 2: Improve the purchasing
(steps in the supply process) process
Improving process efficiency and
effectiveness
Information systems and the
supply management process
Technology-driven process
improvements
Make or buy Activity 3: Debate (insourcing VS
Subcontracting outsourcing)
Insourcing and outsourcing
Outsourcing supply and logistics
Need criteria in the value Activity 4: Specify your product
proposition
Categories of needs
Early supply/supplier involvement
Methods of description
Inventory management

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The right sources
7 12 Supplier selection
13 Supplier evaluation and
supplier relations
8 Reviews for midterm exam
The supplier selection decision Activity 5: Select your supplier
Identifying potential sources
Additional supplier selection
decisions
Measuring supplier performance
Evaluation methods

Midterm Exam: 12 March 2015 at 09.00-11.00 hrs.

The right sources (continued)

9 14 Global supply management The importance of global supply Activity 6: Explore suppliers in AEC
Selecting and managing offshore countries
Article reading (global sourcing for
suppliers
SMEs)
The right strategy
10 2 Supply strategy Risk management Activity 7: Analyze purchasing
Strategic components strategies (case study)
The right services
11 7 Quality Assuring the quality of purchased Activity 8: Purchase the service
services professionally
9 Characteristics of the services
to be considered before purchase
The right price
12 10 Price How suppliers establish price
The use of quotations and
competitive bidding
11 Cost management Cost management tools and Activity 9: Negotiation role play
techniques
Negotiation
The right place
13 9 Delivery Logistics
Transportation
Transportation modes and
carriers
Types of carriers, providers, and
service options
Transportation and logistics
The right man
14 15 Legal and ethics Ethics Activity 10: Debate (or) Examples of
Corporate social responsibility purchasing ethics policy
(CSR)
15 Term project Term project presentation

Final Exam: 28 May 2015 at 13.00-16.00 hrs.

Note:
Instructors reserve the right to revise Workshops, Assignments, Activities, Submission Date to meet
course objectives and class schedules.
All works must be submitted on time to obtain full credit; otherwise the submission will be considered
as late and graded accordingly or disregarded.
All answers strictly require reference footnotes, if any. (1 point will be deducted for 1 missing
reference.)

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TOPICS TO BE COVERED

Chapters Topics to be covered Self-Study Topics

1 Purchasing & supply Purchasing & supply management
management Supply contribution
2 Supply strategy Risk management
Strategic components
3 Supply organization Objectives of supply management
Organizational structures for supply management
Supply activities and responsibilities
4 Supply processes The supply management process (steps in the supply
and technology process)
Improving process efficiency and effectiveness
Information systems and the supply management process
Technology-driven process improvements
5 Make or buy, Make or buy
insourcing and Subcontracting
outsourcing Insourcing and outsourcing
Outsourcing supply and logistics
6 Need identification & Need criteria in the value proposition
specification Categories of needs
Early supply/supplier involvement
Methods of description
7 Quality Assuring the quality of purchased services
8 Quantity and Inventory management
inventory
9 Delivery Logistics
Transportation
Transportation modes and carriers
Types of carriers, providers, and service options
Transportation and logistics
10 Price How suppliers establish price Types of purchases
The use of quotations and competitive bidding
11 Cost management Cost management tools and techniques
Negotiation
12 Supplier selection The supplier selection decision
Identifying potential sources
Additional supplier selection decisions
13 Supplier evaluation Measuring supplier performance
and supplier relations Evaluation methods
14 Global supply The importance of global supply
management Selecting and managing offshore suppliers
15 Legal and ethics Ethics
Corporate social responsibility (CSR)
16 Other supply Investment recovery (Keys to profitable disposal, Disposal Receiving
responsibilities procedures) Logistics and warehousing
Inbound and outbound
transportation
Production planning
Accounts payable
17 Supply function What is happening in supply management Trends
evaluation & trends

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RECOMMENDED WEBSITES FOR ASSIGNMENTS
Logistics
www.logisticstimeclub.com
www.logisticsdigest.com
www.logisticsmgmt.com
www.logisticsthailand.com
www.logisticsasia.net
www.inboundlogistics.com
www.thailogistics.in.th
www.bjclogistics.co.th
www.logisticsbusiness.com
www.automotivelogisticsmagazine.com
www.foodlogistics.com
www.outsourced-logistics.com
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Supply Chain Management
www.cscmpthailand.org
www.logisticsfocus.net
www.supply-chain.org
Purchasing or Supply Management
www.pscmt.or.th
www.purchasing.com
www.nextlevelpurchasing.com
www.supplymanagement.com
GRADE CHALLENGING
Students can petition for and defend their grade change for any course only for a one-month period starting from
the date their grades for the particular subject have been released. With permission to review the grade, the
reviewed grade can either remain unchanged, or be higher or lower than the original grade, subject to evaluation
of reviewers, and is considered final once it is reviewed.
Students requesting a change of grade must fill out and submit a petition at the School of Management Office (D
Bldg 6th Floor, Huamark Campus and/or MSM 2102, Suvarnabhumi Campus). The department will not consider
any change of grade requested submitted after the specified period.

COURSE POLICIES:
1. Students are required to have passed the aforementioned prerequisite courses to be eligible for enrollment.
2. Students are required to have 80% of class and lab attendance to be eligible for the final written and lab
examination. Absence of 20% is INCLUSIVE for all reasons such as illness, accidents, and etc.
3. Students who come later than the first 15 minutes of class are considered as LATE. 2 latenesses are
counted as 1 absence.
4. Proper uniform is required in class, or attandance will not be checked.
5. There will be no make-up quiz or exam for those who fail to attend for any reasons.
6. Examination contents will be based on assigned reading materials and class assignments.
7. Students are responsible for downloading lab practice material to the diskette before each lab practice
session.
8. Each student must accompany the textbook to every class discussion and lab practice session.
9. Appointment is encouraged for those who need assistance. However, walk-in is acceptable.
10. Students are expected to maintain a high level of responsibility with respect to academic honesty. Academic
dishonesty includes copying another students work or the submission of a students work which is not
entirely his/her own and can result in disciplinary actions following the University regulations.
11. Cheating and/or plagiarism of any assignments and/or projects will not be tolerated. It will result in failure or
F of the course and other disciplinary action.

INDIVIDUAL PARTICIPATION
Class participation will help your understanding of the topics discussed in class. Weekly assignments
include background reading. You should read the chapter assigned, with special attention to new
concepts and issues before attending the class.
Contributions to the class also include asking thoughtful questions, suggesting reasonable alternatives,
and being willing to try out new ideas.
The lecturer will not spend time on topics, which the students have already studied in another course. It
is therefore the students responsibility to familiarize them or to review the basics before starting the
course.
* CLASSROOM BEHAVIOR ETIQUETTE
1. Lateness is strongly discouraged. It is unprofessional and disrespectful, and it disrupts class. Students
are expected to enter the classroom within the first 15 minutes.
2. Students should request the teacher for permission if they need to leave during class.
3. Mobile phones should be switched to silent mode when you enter the classroom. Text messaging or
playing games is not permitted.
4. Check your uniform before entering the classroom (see details at dress code regulations)
* PROHIBITION OF PHOTOGRAPHS, AUDIO AND VIDEO RECORDING IN CLASS
Students are prohibited to take photographs of lecture slides or make audio and video recording of class
lectures and activities in the class unless explicitly given permission from the concerned lecturer. Since
students can obtain textbooks and download slide handouts and support materials through LMS, taking
photographs and recording should be discouraged. This is to avoid unauthorized dispersion of unwarranted
materials to external parties and protect any copyright materials of the concerned lecturers.

CLASS ATTENDANCE
To be eligible to sit for the final examination, students are required to have a minimum of 80%
attendance.
Students are allowed to miss a maximum of six classes per semester for reasons related to sickness,
accidents, funerals, personal, and business trips. No other excuses will be accepted.
Students are expected to come to class on time. Coming to class later than 10 minutes after the
scheduled time will result in one absent.
Make-up classes and attendance in other sections will not be permitted without prior permission from the
lecturer.
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Important: Attendance will be checked on the first class of the semester and in every single class
thereafter. The total number of absences will be counted starting from the first day of the class in the
semester. Students excuses for absences including adding the subject late, medical reports, being
away for work and travel programs, etc. will not be considered under any circumstances.

AUTOMATIC WITHDRAWAL WITHOUT STUDENT CONSENT

The Dean, Department Chairperson, and Lecturer of the concerned subject are empowered to withdraw or
withhold correction of the final examination papers of students lacking the required class attendance, without
the students consent.

THREE WARNINGS
To render the students adequate warning regarding their absences, the lecturer will inform the concerned
students about their absenteeism on the 3rd, 5th, and 6th absence. Nonetheless it is not the lecturers duty to
inform students of their absences and therefore students are obligated to check with their lecturer on the
number of their absences.

DRESS CODE REGULATIONS FOR CLASS AND FOR EXAMINATIONS

Students are required to wear proper attire in their classroom. Shirts and blouses should be tucked
inside the trouser or skirt and not left hanging outside. Some marks of 5% will be considered for
proper dress code in class.

Students wearing the following will not be allowed to check their class attendance:
Trousers and skirts made of jeans, corduroy, or velvet material.
Slippers
Students are obligated to wear the universitys full uniform as stipulated in the Universitys dress code
regulations. Failure to comply with the regulation will result in students not being allowed to appear for the
examination, and will therefore result in students obtaining a 0 score for that examination.

LATE WITHDRAWAL
30th April 2015, Last date to withdraw with W is the examination date. Students who would like to drop
the subject on the examination date should not enter the examination room and should request for their late
withdrawal permission from Departments chairperson or Dr. Vindhai and submit the request to the Office of
the Registrar within three days after the date of the final examination.

EXAMINATIONS
Examinations will be a mix of both objective and subjective questions. The Final exam will be a
comprehensive exam and will include the content before the mid-term exam as well.

COURSE EVALUATION

Online Survey for Teaching Competency and Effectiveness Index

Assumption University requests the cooperation of all students to complete the online survey for teaching
and learning effectiveness. The survey pertains to individual students evaluation of the teaching and learning
in each course each semester/trimester. Students are advised to complete the questionnaire starting the last
two weeks before the final exam until grade access.

Instructions:
1. Log onto www.au.edu and go to Information Pool System.
2. In Current Grade Information, complete the online survey for Teaching Competency and
Effectiveness Index of each course you registered in the current semester.

We thank you for your cooperation in answering the questionnaire. We hope that the information from the
survey will assist us in our on-going effort to ensure better teaching and learning at our university.

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AU Dress Code, Laws on Smoking Cigarette, Restrictions on Foods and
Beverages, and Time Conflict examination
AU Dress Code Requirements
Following are the Universitys dress codes requiring students to observe when they are on
campus on weekdays, except in sport arenas and AU mall:
Tuck the rim of their shirts or blouses in their trousers or skirts;
Wear only black, brown, dark blue or gray colored trousers that do not resemble to jeans (for
male students), or knee-length straight skirts (for female students) half-pleated skirt with
design similar to straight skirt on the upper part and pleated skirt on the bottom part is not
allowed. Please note that when attending the Universitys formal functions i.e. examinations,
quizzes, ethic seminar etc., students are required to wear only black colored trousers and knee-
length, black-colored straight skirt;
Must not wear below-waist trousers or skirt;
Must not wear tight trousers/blouses, or short skirt.
Must not wear trousers or skirts made from jeans, corduroy and velvet.
velvet.
Disciplinary Actions
1. Violating the codes in the classroom will result in:
Confiscation of students ID cards.
Deduction of classroom conduct marks, if any, by their lecturers.
Their dismissal from the class together with the deletion of their class attendance for that
particular class.

2. Not observing the codes on campus including areas / walkways in front of

classrooms and CL plaza will subject the students to: to:
Verbal warning from lecturers or the University officers, and/or
Confiscation of their students ID cards.
cards.
3. Debarment from examinations/quizzes for students failing to observe the codes on
examination/quiz days.
4. Prohibition from enrollment in the following semester for the students with 3
violation records.

Please note that all AU students are obligated to carry the Universitys student ID
cards at all times while they are on the Universitys premise, and present them to the
University Officers upon being requested. A fine of up to 200 baht will be charged
against any students who fail to present their ID cards to the officers irrespective of
reasons.

Remark: Students whose ID cards are confiscated will be required to contact Students Affairs
Office (14th floor, CL Building; or 3rd floor, Students Organization Building for the ID card being
confiscated at Suvarnaphumi or Hua Mak campus respectively), within 5 working days after their
ID cards are confiscated to retrieve their ID cards, and be informed about other punitive actions, if
any.
Students who do not retrieve their ID cards within the stated period will be required to apply and
pay 200 baht fee for their new students ID card. (The process of applying for the new ID cards
requires students to obtain a letter from Office of Students Affairs to verify the termination of their
ID cards, and subsequently contact the Bank officers for their new ID cards. Normally, the
confiscated ID cards can be retrieved within the following working day.) For future reference, it is
advisable for the students to ask for names of lecturers or officers who confiscated their ID cards.

(Law on smoking cigarette, Restrictions on Foods and Drinks in the classroom buildings,
and Time Conflict Examination Application Procedure are on page 2)

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 Law on smoking cigarette
As the Health Ministry stipulates the University as a non-smoking area, hence smoking is only
allowed in the designated areas. Breaching the law will subject students to a fine of 2,000 baht.
Restrictions on Foods and Drinks in the classroom buildings
Foods and Drinks are not allowed to be brought into classroom buildings. Should the students
violate the regulation, their students ID card will be confiscated.
"Time Conflict Examination Application Procedure"

Period to apply for time conflict examination

AT1. As stipulated in the registration regulations, only graduating students will be allowed to
appear for the time conflict examinations without obtaining Dean's approval, provided that
their petition is turned in to the Office of Registrar within specified period (refer to AT3), as
such, the non-graduating students must ascertain during the pre-registration and adding
periods that the subjects they prefer to enroll or add do not have examination time conflict.
AT2. Should the non-graduating students wish to enroll or add the subjects with conflicting
examination time, advices and approval for the time conflict examination must be obtained
from the Dean prior to their registration of the subjects. The Dean concerned may exercise
his/her discretion in declining the non-graduating students' request for time conflict
examination. The decision of the Dean pertaining to the request is final.
AT3. All petitions for the time conflict examination for both graduating and non-graduating students
who obtain the Dean's approval must be submitted to Office of Registrar within the first three
weeks (15 working days) of the semester/summer session.
AT4. The students need to keep the "receipt" issued by the Office of Registrar, and present it to
the Office in case that their names are not included in the "time conflict examination list".
AT5. Ignorant of the Time Conflict Examination Application Procedures or personal reasons
causing students to miss the Time Conflict Examination Applications dead line are not
justifiable reasons for the late submission of the Time Conflict Examination Application.

Checking the time conflict examination schedule and venue

SV1. The students are also required to contact Office of the Registrar five working days before
the first day of the examination period for the time conflict examination schedule as well as
the "time conflict examination room". Usually the date of the examination with time
conflict would remain unchanged, while the examination time would be rescheduled i.e.
one subject would take place before the other - "back-to-back examinations", and the
venue would be the examination room designated only for Time Conflict Examination".

Venue for Time Conflict Examination

The students must appear for the examinations, only in the assigned "Time Conflict
Examination Room". Should the students sit for the examination of any subject with time
conflict examination in regular examination rooms, they will not be allowed to appear for
another examination or apply for "late examination", and will hence obtain automatic
withdrawal for the subject.

Office of Vice President for Academic Affairs