Titanic
April 10 1912 nagsimulang lumayag
April 14 1912 lumubog
Was one of the biggest and most state
of the art ocean liners of its day
2,240 pasahero
1,500 ang namatay
2.5 hours bago lumubog ng tuluyan
Pre-historic age (before 1700s)
developed paper from plants
o Cave painting (35,000 BC)
o Petroglyphs
Drawing or carving on rock
made by a member of a
prehistoric people
Hinagdagan Cave in
Bohol
o Clay Tablets in Mesopotamia
(5000 to 2200 BC)
Cuneiform Tablets
o Papyrus in Egypt
A plant that grows over the
Nile River Valley (Roots of
the plant)
o Acta Diurna (130 B.C) (Daily Acts)
Worlds first newspaper
appeared in 131 B.C
o Dibao in China (2nd Century)
Chinese first newspaper
o Codex in the Mayan Region (5th
century)
Folding books written in
Maya hieroglyphic script it
is made from the inner bark
of certain trees
o Priting press using wood blocks
(220 AD)
It involves carving the
image or text to be printed
in relief on a piece of semi
soft wood
Industrial Age
PRINTING PRESS FOR MASS PRODUCTION
(19TH CENTURY)
o device for applying pressure to an
inked surface resting upon a print
medium such as paper or cloth
thereby transferring the ink.
o Was invented in the Holy Roman
Empire
o Invented by Johannes Gutenberg
o China- wood blocks
o Korea- metal type 1300s
o Bible- first book even printed using
Gutenbergs printing press
BENEFITS OF PRINTING PRESS IN THE
EDUCATION
o SPREAD OF IDEAS
o COLLABORATION
o RELIGIOUS EDUCATION
TYPEWRITER 1800
Is a mechanical or electromechanical
machine for writing characters similar
to those produced by printers
movable type.
Was invented in 1868.
Christopher Latham Sholes-father of
typewriter
Frank Haven Hall, Carlos Glidden and
Samuel W. Soule.
1870- first manufactured
1878- typewriter with shift key
1901- added backspace and tab by
John Underwood
frequency of use
TELEPHONE (1876)
Is a telecommunication device that
permits two or more users to conduct a
conversation when they are too far
apart to be heard directly.
INVENTED BY ALEXANDER GRAHAM
BELL AND ELISHA GRAY
Helper of A.G Bell was THOMAS
WATSON
HARMONIC TELEGRAPH
FAMOUS FIRST WORDS OVER THE
TELEPHONE MR. WATSON COME
HERE I WANT TO SEE YOU
1877- FIRST REGULAR TELEPHONE LINE
INSTALLED
AT&T ALSO KNOWN AS AMERICAN
TELEPHONE AND TELEGRAPH
COMPANY established by Graham bell
1889- William Gray invented the coin
operated telephone
MOTION PICTURE
PHOTOGRAPHY/PROJECTION (1890)
a series of pictures projected on a
screen in rapid succession with
objects shown in successive positions
slightly changed so as to produce the
 optical effect of a continuous picture
in which the objects move
French brothers Auguste and Louis
Lumire.
First commercial motion picture
appeared in 1913
MOTION PICTURE WITH SOUND (1926)
Alan Crosland is credited with making
the first successful "talking movie.
o Don Juan first talking movie
o The movie was produced
specifically to show off the
Vitaphone sound system.
Telegraph (1837)
an apparatus, system, or process for
transmitting messages or signals
to a distant place, especially by means
of an electric device consisting
essentially of a sending instrument
and a distant receiving instrument
connected by a conducting wire or a
nother communications channel.
Tele- at a distance
Graphein- to write
Samuel Morse- in the US in 1837
o assistant: Alfred Vail
he developed the morse
code set of dat and
dashes to each letter of
the English alphabet
What hath God Wrought
o these four words to be flashed
over the electric telegraph wire
from Washington to Baltimore
(1844)
Electronic Age (1930s-1980s)
The invention of the transistor ushered
in the electronic age. People
harnessed the power of transistors
that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.
Transistor
o Invented by John Bardeen,
Walter Bratain & William
Shockey
Transistor Radio (1947)
o is a small portable radio
receiver that uses transistor-
based circuitry.
o REGENCY TR1- first TR
o TEXAS INSTRUMENTS OF
DALLAS AND TEXAS AND
INDSUTRIAL DEVELOPMENT
ENGINEERING ASSOCIATES OF
INDIANAPOLIS
Television (1941)
o is a telecommunication
medium used for transmitting
moving images
in monochrome (black and
white), or in color, and in two
or three dimensions and sound
o Tele far and Visio meaning
sight.
o was first seen at World Fair in
Paris
MECHANICAL TELEVISION
o Paul Nipkow invented
used a spinning disc
(known as the Nipkow
disc) with a spiral
pattern containing
holes. Each hole
scanned a line in an
image which in theory
allowed image
transmission over wire
and on to a screen.
ELECTRONICE TELEVISION
Philo Farnsworth
made use of cathode ray tube or
CRT in which the cathode consists
of a heated filament inside a vacuum
tube made of glass. The ray is a
stream of electrons which reacts with
the phosphor-coated screen on
contact, changing its color properties
thus producing images.
Large electronic computers
is an electronic device that
manipulates information, or data. It
has the ability to store, retrieve, and
process data
computer means human who
performed calculations
i.e. EDSAC (1949) and UNIVAC 1
(1951)
Mainframe computers
(colloquially referred to as "big iron")
are computers used primarily by large
organizations for critical applications,
 bulk data processing, such as census,
industry and consumer statistics,
enterprise resource planning, and
transaction processing
i.e. IBM 704 (1960)
Personal computers
is a multi-purpose electronic
computer whose size, capabilities, and
price make it feasible for individual
use.
1975
i.e. Hewlett Packard 9100A (1968),
Apple 1 (1976)
Information Age (1900s-2000s)
The Internet paved the way for faster
communication and the creation of
the social network. People advanced
the use of microelectronics with the
invention of personal computers,
mobile devices, and wearable
technology. Moreover, voice, image,
sound and data are digitalized. We are
now living in the information age.
Examples:
o Web browsers: Mosaic (1993),
Internet Explorer (1995)
o Blogs: Blogspot (1999),
LiveJournal (1999), Wordpress
(2003)
o Social networks: Friendster
(2002), Multiply (2003),
Facebook (2004)
o Microblogs: Twitter (2006),
Tumblr (2007)
o Video: YouTube (2005)
o Augmented Reality / Virtual Blogs
Reality o Information in blogs is easily
o Video chat: Skype (2003), accessed and searched for, and
everything is typically organized
Google Hangouts (2013)
naturally.
o Search Engines: Google (1996), Virtual Reality
Yahoo (1995) o Simulate an environment along
o Portable computers- laptops with the users physical presence
(1980), netbooks (2008), and sensory experience.
tablets (1993) Social Media
o Smart phones o Social media centers on creating,
sharing and exchanging
o Wearable technolog
information, ideas and content in
o Cloud and Big Data online networks and communities.
PRINT MEDIA
Online Newspapers
media consisting of paper and ink,
o Online newspapers blend multiple
reproduced in a printing process that is
traditionally mechanical.
types of media and are easily
accessed and searched. Users can
o Importance also interact with some online
Can be seen through its newspapers via a comment feature.
many forms.
Digital Games
Print media is portable.
o Digital games are a part of everyday
media culture and a unique type of
Broadcast Media
new media.
media such as radio and television that
reach target audiences using airwaves as the
MEDIA CONVERGENCE
transmission medium.
The co-existence of traditional and new
Radio
media.
Examples of radio station:
The co-existence of print media, broadcast
o 720 AM media (radio and television), the Internet,
o Aksyon Radyo Iloilo
mobile phones, as well as others, allowing
o 1485 AM- DZRH Iloilo
media content to flow across various
o 91.1 FM-MOR 91.1 FOR LIFE!
platforms.
o 97.5-Love Radio Iloilo
The ability to transform different kinds of
Television
media into digital code, which is then
Examples of channels: accessible by a range of devices (ex. from
o TV2- ABS-CBN Corporation the personal computer to the mobile
o TV5- TV5 Network Inc. phone), thus creating a digital
o TV7- GMA Network Inc. communication environment.
NEW MEDIA
content organized and distributed on digital
platforms.
People Media
Careers in media have changed throughout
the history
How does media affect the individual
and the society?
o Individuals serve as channels of
information.
o Traditionally, this is limited to
folk media, writing, or creating
a media artefact.
o With the advent of social
media, individuals have been
empowered to not just create
media artefacts but to give
feedback, edit and add on to
the media
Philippine media has grown throughout
history and new professions for people in
media have evolved.
Characteristics of Social Media
1. Individualized, builds profiles (includes
personal details, pictures, likes)
2. Connects with friends and people
(includes referrals by other friends or
by the site itself)
3. Uploads content in real time
4. Enables conversations (both private
and public)
5. Provides tracking (history and threads)
Social media has enabled people to be
channels of information, thereby becoming a
medium of communication.
Formats & Examples of Social Media
1. Relationship or Social Networks -
Facebook
2. Micro-blogging - Twitter, Instagram
3. Special interest networks - LinkedIn,
Pinterest
4. Media Sharing - YouTube, Flickr
5. Collaborative news -Reddit, Waze
6. Group buying/merchant sites - OLX,
Groupon, Deal grocer
7. Virtual worlds - Farmville, World of
Warcraft, Second life, Minecraft
HOW TRADITIONAL MEDIA HAS AFFECTED
FILIPINOS IN THE PAST, THROUGHOUT THE
DIFFERENT ERAS?
A. Pre-Spanish Era knowledge was
passed on through folk media and
indigenous forms of media. Careers:
town crier, messenger, community
scribe
B. Spanish Era while education was
limited to the elite, publication of
books (i.e., Noli me Tangere and El
Filibusterismo) and newspapers (La
Solidaridad) advanced the propaganda
movement which led to the peoples
revolution against Spanish rule.
Filipinos at that time did not have a
common language. Only the elite
spoke and understood Spanish. Thus,
communication was limited. Pen
names were used to avoid political
oppression. Careers: book writers,
newspaper writer, editor, publisher,
copyreader, artist.
C. American and Japanese Era - during designer, call center agents, virtual
this era, major newspaper (i.e. Manila assistants.
times and Manila Bulletin), radio
broadcasting and movies became
available. Media was used for Rebyu rebyu napo
propaganda by government and other
groups. Careers: book writers, Ayan para ganahan magrebyu hahaha
newspaper writer, editor, publisher, xD
copyreader, artist, cartoonist,
reporter, producer, broadcaster.
D. Post-war Era the golden age of
Philippine journalism. Advertising,
communication education, and press
freedom flourished in this era.
Careers: book writers, newspaper
writer, editor, publisher, copyreader,
artist, cartoonist, reporter, producer,
media technicians, advertisers
E. Martial Law Era - highlights of this era
include the government takeover of
media and the press and the image
engineering of the Marcoses in the
name of nationalism.
F. Post-EDSA Era - people power brought
greater freedom for Philippine media.
During this era, the new constitution
recognized the vital role of
communication and information in
nation building. Press freedom
influenced the growth in media
careers. Modern era careers: web
designer, online instructors, digital
producers, bloggers, animators,
programmer, archivist, metadata
analyst, data miner, user experience