COMPANY NAME MISSION STATEMENT

LOral has set itself the mission of

offering all women and men
worldwide the best of cosmetics
innovation in terms of quality, efficacy
and safety. By meeting the infinite
diversity of beauty needs and desires
L'oreal all over the world.

Elizabeth Arden and its partners are

working to develop a broad vision of
sustainability - taking responsible
actions in our business and in the
communities where we live and work
- that will help ensure a better world
ELIZABETH ARDEN,INC today and into the future.
 To be the ultimate house of luxury,
defining style and creating desire,
CHANEL now and forever.

Mary Kay is all about one woman's

dream and mission to help women
succeed, help change the lives of
MARY KAY women and children in need.

Bringing the best to everyone we

touch and being the best in
ESTEE LAUDER everything we do.
CUSTOMERS PRODUCT SERVICES MARKETS

Targetting customers of
different countries of the world,
across different income ranges
and cultural patterns, giving
them the appropriate product
they are worthy of. L'Oreal sold
its product on the basis of
Listening to the customers, customer demand and country
customer service and the want rather than keeping the
continous improvement of Cosmetics, skin care & hair care product identical across the
the customer relation team. products. globe.

market strategy is to grow their

The customer is presented
with one brand voice that
provides resources, help, and
inspiration in a timely and
relevant manner. Elizabeth
Arden believes in providing
the best customer experience
that leaves the customer
feeling beautiful and coming Skin Care, Makeup, Fragnances,
back for more expert help.
brand portfolio by investing
behind their core brands and to
acquire control of and develop
additional prestige brands
through brand development,
acquisitions and new licensing
and distribution agreements
that will complement our
existing brand portfolio and
and Prevage. target additional demographics.
constantly creating new styles
and desrire for new products Targetting Young females of age
in customers. Cosmetics, Skin care, Fragnances. 20-30.

Constantly stay in touch with

the customers through direct Skin care, body and sun, Cosmetics Generation-Y female consumers
marketing . and Fragnances . between the ages of 18-25.

Este Lauder (EL) centers its

marketing philosophy on
promoting its high-quality
High-Touch approach that products to its loyal consumer
guides us to deliver base. The global net expense for
outstanding personalized advertising, merchandising,
service and education to our sampling, promoting, and
consumers.With High-Touch developing products for fiscal
we create strong emotional 20141 came in at $2.8 billion, or
bonds with consumers. Cosmetics, Skin care, Fragnances. 25.4% of net sales.
TECHNOLOGY SURVIVAL GROWTH PHILOSPHY

Passion for what cosmetics

While the development of can bring to women and
active ingredients and men: well-being, self-
formulation remain at the confidence, an openness
heart of L'Oral's innovation, towards others.
the research teams have always L'Oreal is well placed to benefit Entrepreneurial spirit, a
relied on the most advanced from the gradual recovery in synonym for autonomy,
technologies to make progress. macroeconomic conditions. challenge, and adventure.
Today, progress in medical Moreover it is in a great position Open-mindedness Listening
imagery, robotics and even 3D to gain from rising income levels to consumers and
modeling contribute to the and double-digit growth rates in understanding their culture,
development of innovative emerging economies such as And the last one is Quest for
products. China and India. excellence.

using the most updated

technology that promotes
product innovation and gives Targetting all races, sexes and To be beautiful is birth right
an edge over competitors ages. of every woman.
Developing and Innovating Creating value added services to To be irreplacable, one must
through latest technology. increase sales always be different.

Strategically implement the

creative
The interactive Beauty messaging in a way that is
Empowered Mobile App will interactive
make it more convenient for and intriguing to Gen-Y females.
consumers to browse Mary Kay By
products and to make putting products in hand and
connections with IBCs in their creating
local area. This application is a relationships between these
response to the insight that two groups,
Gen-Y females view Mary Kay Mary Kay will obtain a new we will deliver on every
products as inconvenient to youthful product promise that we
obtain. generation of loyal clients. make.

The Este Lauder Companies

has always used the best
ingredients and the latest In 2017, Net earnings rose 12%
technology to create superior to $298 million from $265 Never underestimate any
products. million. womans desire for beauty.
SELF CONCEPT PUBLIC IMAGE EMPLOYEES

L'oreal strive to make a

place where you and your
loved ones feel cared for at
To win over another one every stage of life. Parental
billion consumers around To help vulnerable people leave, retirement savings
the world is an ambitious recover their self-esteem plan, medical coverage and
project that motivates all and dignity, the LOral death benefits are only a
our teams. An economic Foundation operates a few of the things they offer.
but also human adventure, socio-esthetic workshop Their motto is "Our teams
which requires the rapid program, which gives deserve the best care
deployment of our forces priority to major causes: possible, as they are
and an accelerated cancer sufferers, changing
transformation of the adolescents, destitute peoples lives for the better
company in every field. people. through beauty every day."

We continue to support
focused socially
responsible and responsive
initiatives while designing,
developing and expanding
programs to help sustain
our environment. Our
social responsibility efforts
focus on two specific areas
where we have already had
an impact: causes that
seek to benefit women,
including promoting self- World's leading makers of
confidence for those
afflicted by cancer.
Elizabeth Arden is an Equal
Opportunity / Affirmative
Action employer. All
qualified applicants will
receive consideration for
employment without
regard to race, color,
religion, sex, national
prestige perfumes, origin, disability, or
cosmetics and skin care. protected veteran status.
 Providing employees with a
positive work enviornment
To portray image of Poistions itself as a luxury and culture with various
elegance, grace and style. brand. perks.

Mary Kay is positioned as a provides equal

Mary Kay can appeal to this beauty employment opportunity
younger brand with high-quality to one and all without any
target on a deeper level, products, core bias to race, sex or
emphasizing the values and an opportunity nationality. At mary kay, job
confidence Gen- Y female for women is more than just a job,
feels when to succeed through its they allow their employee's
they use cosmetics. direct selling to give their inputs and
approach. value their ideas.

Nurturing and developing

world-class talent. We look
for ways to identify and
harness the strengths of
our talented
employees.Cultivating an
inclusive and diverse
We are a values-driven workplace reflects our
organization. Our actions belief that no one person,
are rooted in the Lauder group or culture has all the
Family values of respect for knowledge, skills or
the individual, information necessary for
uncompromising ethics success. Embracing
and integrity, generosity of diversity helps sharpen our
spirit and fearless focus on cultural relevance
persistence. .