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RATIONALE
the world today says that technology made the people's lives easier. One of the
products produced by technology are gadgets. Gadgets that are used by people
etc. These gadgets have certain programs and applications that has different
from one entity or group to another through the use of mutually understood signs
dress or act - and even how people smell. Written communication is done through
letters, e-mails, books, magazines, the Internet or via other media. Visualizations
are represented through graphs and charts, maps, logos and other visualizations
communication by people of the 20th century is the social media. Social media is
social media used by the people in the 20th century are blog, microblogging, wiki,
social networking, multimedia sharing, Mashup, RSS, widgets, virtual world, social
bookmarking and tagging and many more. Social media is very helpful in every
way possible way it can. The use of social media has a lot of advantages to
(http://academlib.com/26215/management/social_media_conceptual_framewor).
Social Media is one of the most used communication tool of the people in
the 20th century today. In this study, the effects of social media specifically Social
networking sites to individuals was the main focus. Selected health care
professionals specifically nurses in the area of Dagupan City, Pangasinan was the
respondents of the said study. The researchers have selected this topic because
social media continues to be a big part of the lives of the people in the 20th century.
Medical Center within the vicinity Dagupan City. This is to know what are the
part of the lives of the people in the 20th century therefore having it studied in every
angle it possibly can will be a big help in the career or profession of the researchers
in the near future. Aside from the researchers, other nurses, healthcare
professionals or students will also benefit from the information and findings that
was gathered in this study. Information and findings that will help in the
improvement and awareness of these individuals about the effects of social media
to their profession.
CONCEPTUAL FRAMEWORK
lives. Whether it is for personal use, business use or for their profession. Here, the
researchers have developed a concept to know how social media really affects the
profession they are currently taking. First, the researchers gathered information
about the history of social media. After knowing its history, the researchers then
broke down information of social medias types, functions and its status in an
international, national and local setting including the commonly used type of social
media and the statistics of the most famous and commonly used social networking
sites on earth. The profile of the most famous social networking sites was also
them. Its primary used according to its creators were also indicated. Effects of
social media to the society especially to health care personnel specifically nurses,
were also discussed in the study through the use of data gathering tools. The said
effects that were gathered will be used to help improve the performances of the
respondents in their workplace at the same time to widen the knowledge of the
RESEARCH PARADIGM
The purpose of the study is to determine the effects of social media in the
pertaining to the effects of social media to nurses in the said hospital with the end
view of proposing measures to improve the performances of the said nurses
1. What is status of social media among the nurses in Region I Medical Center
a. Professional Networking
b. Professional Education
c. Organizational Promotion
d. Patient Care
f. Quality of Information
g. Personal Image
a. Professional Networking
b. Professional Education
c. Organizational Promotion
d. Patient Care
f. Quality of Information
g. Personal Image
3. What are the causes of the problems encountered by the nurses in Region
This research study is designed to assess the effects of social media in the
nursing workplace of nurses in Region I Medical Center. This study includes the
information about Social Media's history, types, functions, its status and statistics
sites (including history and the top social networking sites and their profile), the
effects, its causes, benefits and how the said findings about social media will help
This research study is anchored on the assumption that the data gathered
Center were accurate and objective in expressing their perceptions on the effects
of social media to their workplace. This study assumed that all of the information
gathered through the use of different data gathering tools will have a positive
about the effects of social media to their profession and to the readers of the study
and future researchers who would like to pursue the same study.
Region I Medical Center Nurses the findings in this study will give them further
insights on how social media will possibly affect and improve their performance in
their workplace. The problems encountered while using social media and the
proposed measures to solve the said problems will also help them in improving
LNU Nursing Students and Researchers as the researchers discover the positive
and negative effects of social media in the nursing workplace, the said findings will
help them improve in their usage of social media to their workplace in the future.
Future Researchers and Readers of the Study in order for them to have a
background and come up with new ideas to improve this research that is about the
This study will focus on the effects of social media in the nursing workplace
of Region I Medical Center in Dagupan CIty, Pangasinan. For this purpose, the
status of social media, problems encountered and the causes will be analyzed to
develop proposed measures that will help in making the performance of the
understand the effects of social media to nurses that can be used to avoid possible
DEFINITION OF TERMS
terms is indeed essential. The researchers defined the following terms according
Effects of Social Media this is the independent variable of the study which is
believed to affect the dependent variable. This is the variable that researchers will
Nurses in Region I Medical Center they are the dependent variable a researcher
nursing workplace are what the researchers are trying to measure with all their
fancy techniques.
Researchers they are the people behind conducting the study between the
Interacting with friends and family across long distances has been a
concern of humans for centuries. As social animals, people have always relied on
solutions. The roots of social media stretch far deeper than it might be imagined.
Although it seems like a new trend, sites like Facebook are the natural outcome of
hand from one person to another. In other words, letters. The earliest form of postal
service dates back to 550 B.C., and this primitive delivery system would become
more widespread and streamlined in future centuries. In 1792, the telegraph was
invented. This allowed messages to be delivered over a long distance far faster
than a horse and rider could carry them. Although telegraph messages were short,
they were a revolutionary way to convey news and information. Although no longer
pneumatic post utilizes underground pressurized air tubes to carry capsules from
one area to another. Two important discoveries happened in the last decade of the
1800s: The telephone in 1890 and the radio in 1891. Both technologies are still in
use today, although the modern versions are much more sophisticated than their
predecessors. Telephone lines and radio signals enabled people to communicate
experienced before. Technology began to change very rapidly in the 20th Century.
After the first supercomputers were created in the 1940s, scientists and engineers
began to develop ways to create networks between those computers, and this
would later lead to the birth of the Internet. The earliest forms of the Internet, such
as CompuServe, were developed in the 1960s. Primitive forms of email were also
developed during this time. By the 70s, networking technology had improved, and
1980s, home computers were becoming more common and social media was
becoming more sophisticated. Internet relay chats, or IRCs, were first used in 1988
and continued to be popular well into the 1990s. The first recognizable social
media site, Six Degrees, was created in 1997. It enabled users to upload a profile
and make friends with other users. In 1999, the first blogging sites became popular,
creating a social media sensation thats still popular today. After the invention of
blogging, social media began to explode in popularity. Sites like MySpace and
LinkedIn gained prominence in the early 2000s, and sites like Photobucket and
Flickr facilitated online photo sharing. YouTube came out in 2005, creating an
entirely new way for people to communicate and share with each other across
great distances. By 2006, Facebook and Twitter both became available to users
throughout the world. These sites remain some of the most popular social networks
on the Internet. Other sites like Tumblr, Spotify, Foursquare and Pinterest began
posting. This creates an environment where users can reach the maximum number
can only speculate about what the future of social networking may look in the next
decade or even 100 years from now, but it seems clear that it will exist in some
complete-history-of-social-media-infographic.html)
social media. In fact, social media and Web 2.0 are often interchangeably used.
social media is a difficult endeavor. However, to define social media, we can start
with defining Web 2.0 because social media were developed based on Web 2.0
technologies.
(http://academlib.com/26215/management/social_media_conceptual_framework
According to O'Reilly (2007), Web 2.0 is a networked platform that gives the
user control in creating, designing, improving, and sharing content and services.
Web 2.0 is of the user, by the user, and, more importantly, for the user (Chu and
Xu 2009, p. 717). Web 2.0 is individual user centered. Therefore, governments will
engage with citizens using the social media tools that citizens are already active
users instead of setting up websites and publishing content. Web 2.0 comprises
technologies such as blogs, wikis, mashup, RSS, podcast and vlog, tagging and
social bookmarking, and social networking sites. Table 1.1 presents these social
content and services will be designed differently from the way they are currently
(http://academlib.com/26215/management/social_media_conceptual_framework)
ideological and technological foundations of Web 2.0, and that allow the creation
and exchange of user generated content (Kaplan and Haenlein 2010, p. 61). In
this context, the basic characteristics of social media are as follows (Mayfield
2007): (a) Participation: social media encourages contributions and feedback from
all interested parties. (b) Openness: most types of social media are open to voting,
accessing and using content. (c) Conversation: while social media provide a basis
for conversation and are seen as two-way communication tools, traditional media
(d) Community: social media allow communities to quickly form and effectively
shows. (e) Connectedness: Most social media thrive on their connectedness, via
(http://academlib.com/26215/management/social_media_conceptual_framework)
From the public sector's perspective, social media are a group of Internet-
based technologies that, by using the web 2.0 philosophy, allow public institutions
to engage with citizens and other stakeholders (Criado et al. 2013). In public
administration, these tools have been added to the existing tool kit based on one-
receivers. Social media tools have elevated citizens to the content co-creator and
sender positions (Mergel 2013a). In fact, the use of social media applications in
the public sector can be seen as an extension of the digitalization efforts of public
from previous e-government waves. (1) Social media applications are provided by
third parties, thus technological features are hosted outside of public institution's
social media is more interactive. (3) Content is created by both public institutions
and citizens. (4) Social media applications cannot replace offline services and e-
(Mergel 2013b). the use of social media in the public sector is expected to
(http://academlib.com/26215/management/social_media_conceptual_framework
Blog
(http://academlib.com/26215/management/social_media_conceptual_framework)
Blogging and publishing networks give people and brands tools to publish content
networks range from more traditional blogging platforms like WordPress and
Microblogging
(http://academlib.com/26215/management/social_media_conceptual_framework)
Wiki
contribute their knowledge to the content. One author's content can be modified
(http://academlib.com/26215/management/social_media_conceptual_framework)
Social networking
A Web-based tool or model that allows individuals to meet and form a virtual
(http://academlib.com/26215/management/social_media_conceptual_framework)
organizations connect online to share information and ideas. Now, and especially
since the rise of the mobile internet, these networks have become hubs that
(https://blog.hootsuite.com/types-of-social-media/)
The rich multimedia contents such as photos, videos, and audios are shared
(http://academlib.com/26215/management/social_media_conceptual_framework)
Media sharing networks give people and brands a place to find and share media
of-social-media/)
Mashup
An application that uses contents from two or more external data sources
combines and integrates them and thus creates new value-added information. This
is a reuse and repurposing of the source data by retrieving source contents with
open APIs (Application Programming Interfaces) and integrating them according
(http://academlib.com/26215/management/social_media_conceptual_framework)
RSS
A Web application that can pull the content from sources that are structured
in standard metadata format called RSS (Really Simple Syndication) feeds such
that it is easy to syndicate the contents from RSS formatted documents. The RSS
feeds or Web feeds can be published and updated by the authors such that the
updates can be easily inserted and quickly updated in content aggregation sites.
The RSS feeds (also called atoms) are annotated with metadata such as the
author and date information. The RSS-based content aggregators include news
headlines, weather warnings, blogs, etc. Once the source content is updated, the
content aggregator sites will be updated thus always sharing the updated content.
(http://academlib.com/26215/management/social_media_conceptual_framework)
Widgets
Small applications either on the desktop, a mobile device, or the Web. The
widgets bring personalized dedicated content to the user from predefined data
sources.
(http://academlib.com/26215/management/social_media_conceptual_framework
Virtual World
A virtual world is an interactive 3-D computer-simulated world where
avatars, controlled and played by the users, interact with each other as
inhabitants.(http://academlib.com/26215/management/social_media_conceptual_
framework)
A tagging system that allows the users to describe the content of the Web
sources with metadata such as free text, comments, evaluative ratings, and votes.
(http://academlib.com/26215/management/social_media_conceptual_framework)
sense of social media let alone understand how to assign value to the activity that
ALL social media boils down to one or a combination of three prime functions,
doesnt matter if you are connecting customers, employees or partners, its all
areas-of-roi/)
Informing
Informing is the most common function in social media: with most
While the first two leverage user intelligence to uncover relevant information,
and influence through sending key messages in individuals newsfeeds. The inform
abilities of Twitter are so powerful that companies are mining its data to measure
sentiment and predict stock prices! So far its proving to be more accurate that
traditional financial models by an average of 10%. The other real value that we are
seeing more and more is the ability of social media to inform during times of crisis.
a tsunami hit Japan following a large earthquake Twitter reports were first to carry
the news. When Queensland, Australia experienced huge floods in 2012 social
media was not only the most immediate source of the emerging information it also
and Turkey earthquakes, and in crises in Africa, social media has been used
and execution) is completely possible up front, though are usually realized once a
community has been established. The benefit in starting with an Inform focus is
that its an easier starting point for established leaders to understand as it aligns
(http://digitalinfusions.com/the-three-areas-of-roi/)
Innovation
Innovation is all about the capturing ideas of value from the community, and
are initially wrapped in deep, frustrated emotions that come with nonsensical rules
or unmet expectations. When confronted with such anger the natural human
response is to defend at best or strike back at worst but for companies to succeed
The way leaders respond to complaints sets the tone for the entire community. A
positive response; and the community learns that their input is relevant and
valued. A negative response; and people learn that their contributions are only
valued if they fit what leaders want to hear. Given innovation is often built on things
that are not working, it's hardly convenient. But if the issues are received and
responded to, through action or explanation, the community sees progression and
it than just creating a faster, shiner widget. Innovation covers a variety of areas
deliver the product or services and the way in which companies engage their
potential innovation from the corporate context. In fact, Doblins is a pretty good
Arab Spring, theres also room to include Political Innovation into the mix. Whilst
most people focus on Innovating faster, shinier widgets, Doblin tells us that the
most value comes from the Financial end of the Innovation spectrum. New
business models such as the sales of music through Apples i-tunes as compared
to the traditional bricks and mortar record store have made billions and are a great
systems such as Innocentive and/or Spigit at the more sophisticated end, but also
can be built using the simplest of wikis, online notice boards or social media tools
it's really more about the process of gaining buy-in at the various innovation stages
website and offer a cash prize for the best solution. Problem-solvers then
collaborate and compete by posting their solution for review by the company. The
innovator with the solution deemed the most appropriate receives the cash
Spigit builds an idea marketplace, much like a stock market, that uses gaming
mechanics to encourage users to sort good ideas from bad and to incentivize the
of innovation on social media, this time via Facebook. Individuals in the Tweak
community put forward designs and colours of shoes they would like to see made
which the community then votes on. This process continues until the community
has designed their perfect shoe. Tweak then has the shoe manufactured in China
and sells the style back to the same community that designed it. The scope of
Accountability, senior leadership buy-in and a defined ideation path across the
areas-of-roi-2/)
Execute
you want them to, both on and offline. Generally speaking Execution uses micro
focused strategies can be amongst the most challenging to build, however they
can also be the most fun, especially when utilizing strategies such as gamification.
One of the earliest examples of an execution strategy was seen when DARPA ran
the now famous red balloon challenge. The objective was to see how the Internet
could be used to co-ordinate activity online with the execution of tasks offline. To
do this DARPA spread ten red weather balloons in public locations around the USA
and offered a cash prize for the first group that could give the exact locations
(longitude and latitude) of all ten balloons. Eight-hours and fifty-two minutes later
the competition was all over with a team from MIT claiming the victory thanks to
the following savvy incentive structure: Were giving $2000 per balloon to the first
person to send us the correct coordinates, but thats not all were also giving
$1000 to the person who invited them. Then were giving $500 whoever invited the
inviter, and $250 to whoever invited them, and so on MIT Website. Crowd-
funding sites such as Kiva.org, Kickstarter or Indiegogo are other examples that
sit in the execute section of social strategy. These sites tap into communities to
secure economic resources, via donations that are then collated and directed to
achieve defined activities e.g. to help put in a new water pump in a third world
Fold.it use executable strategies to tap into the problem solving abilities of a wide
audience of individuals. ReCaptchas are those things we come across online that
numbers. Most people arent aware that only one word is necessary to validate
your humanity while the second word has nothing to do with security at all the
second word is actually all about digitizing old books where the aging font struggles
an unrecognizable word reCaptcha takes the word, puts it into the human
verification system and awaits the same response from a number of people before
confirming the word in the text. Fold.it is a personal favourite in the execution
space. It has cleverly tapped into group intelligence to solve puzzles in the
scientists had spent over a decade trying, in vain, to map a particular protein. The
protein was seen as a critical stepping-stone for solving the AIDS puzzle. After a
long and fruitless decade of searching, the protein problem was put onto Fold.it.
Fold.it used gaming mechanics to have users compete to solve pieces of the
puzzle (the protein map) in exchange for points and prestige. After having not been
able to map the protein for nearly a decade, fold.it users solved the problem in
less than two weeks. Invariably all companies seek some form of execution at
social-media-for-roi-part-iii-final/)
International
On the next part of the study, the researchers gathered the latest statistics
to a wide audience around the world the current population of the world is about
7.5 Billion and continues to grow for about 1.11% per year. The current average
statistics, market research and business intelligence portal the current number of
(https://www.statista.com/statistics/278414/number-of-worldwide-social-network-
users/). The researchers have found out that these social media users do not only
use one kind of social media everyday. The most popular type of social media used
in the 20th century today is the so called social networking sites or also known for
the abbreviation SNS. A social networking site is an online platform that allows
users to create a public profile and interact with other users on the website. Social
networking sites usually have a new user input a list of people with whom they
share a connection and then allow the people on the list to confirm or deny the
connection. After connections are established, the new user can search the
different rules for establishing connections, but they often allow users to view the
LinkedIn are used for establishing professional connections, while sites like
Facebook straddle the line between private and professional. There are also many
networks that are built for a specific user base, such as cultural or political groups
within a given area or even traders in financial markets. Social networking websites
are easy to confuse with social media sites. A social networking site is any site that
has a public or semi-public profile page, including dating sites, fan sites and so on.
A social media site has profiles and connections, combined with the tools to easily
(https://www.techopedia.com/definition/4956/social-networking-site-sns)
Social networking sites has already given a huge impact to its users. After
a keen and detailed research, the researchers have came up with the breakdown
of the top social networking sites used by the social media users around the globe.
The leading social networks are usually available in multiple languages and enable
borders. Approximately 2 billion internet users are using social networks and these
figures are still expected to grow as mobile device usage and mobile social
networks increasingly gain traction. The most popular social networks usually
display a high number of user accounts or strong user engagement. For example,
market leader Facebook was the first social network to surpass 1 billion monthly
active users, whereas recent newcomer Pinterest was the fastest independently
launched site to reach 10 million unique monthly visitors. The majority of social
networks with more than 100 million users originated in the United States, but
European services like VK or Chinese social networks Qzone and Renren have
also garnered mainstream appeal in their areas due to local context and content.
or Google+ are highly focused on exchanges between friends and family and are
constantly pushing interaction through features like photo or status sharing and
social games. Other social networks like Tumblr or Twitter are all about rapid
communication and are aptly termed microblogs. Some social networks focus on
presence in the lives of their users, social networks have a decidedly strong social
impact. The blurring between offline and virtual life as well as the concept of digital
identity and online social interactions are some of the aspects that have emerged
2017, 71 percent of internet users were social network users and these figures are
expected to grow. Social networking is one of the most popular online activities
with high user engagement rates and expanding mobile possibilities. North
America ranks first among regions where social media is highly popular, with an
social media penetration rate of 66 percent. In 2016, more than 81 percent of the
United States population had a social media profile. As of the second quarter of
2016, U.S. users spend more than 215 weekly minutes on social media via
smartphone, 61 weekly minutes via PC, and 47 minutes per week on social
networks via tablet devices. The increased worldwide usage of smartphones and
mobile devices has opened up the possibilities of mobile social networks with
Now. Most social networks are also available as mobile social apps, whereas some
networks have been optimized for mobile internet browsing, enabling users to
comfortably access visual blogging sites such as Tumblr or Pinterest via tablet.
With over 1.86 billion monthly active users, social network Facebook is currently
the market leader in terms of reach and scope. The site has been shaping the
social media landscape since its launch and has been an important factor in
discussions about users privacy and differentiating between the private and the
public online self. Social networks not only enable users to communicate beyond
content like photos and videos and features such as social games. Social
advertising and social gaming are two major points of revenue for social
networks.(https://www.statista.com/statistics/278414/number-of-worldwide-social-
network-users/)
National
In the digital shift, the Philippines has taken the global lead in at least one
measure: time spent on social media. That is according to the closely followed
report, called Digital in 2017, showed that Filipinos spent an average of 4 hours
and 17 minutes per day on social media sites such as Facebook, Snapchat and
Twitter. The data were based on active monthly user data from social media
and 43 minutes) and Argentina (3 hours and 32 minutes). The United States,
where many of these social media players were founded, is among the bottom half
at an average 2 hours and 6 seconds per day. The least activethe Japanese
social media usage stands in stark contrast to its internet speed. Fixed broadband
speed here is among the slowest in Asia Pacific while mobile connections are
spent on social media. The top three social media users, the Philippines, Brazil
and Argentina, had an average fixed-line broadband speed of 4.2 megabits per
second (mbps), 5.5 mbps and 5 mbps, respectively. The fastest was South Korea,
with 26.3 mbps. (South Koreans logged on to social media an average of 1 hour
and 11 minutes per day). As experts debate whether users spend more time on
the internet because of the slow speed, the Digital in 2017 report revealed a clear
trend: that internet usage was on the rise. According to the report, the Philippiness
internet and social media users grew by over 25 percent, up 13 million and 12
million over last year, respectively. Mobile was also a fast-growing platform
accounting for 38 percent of all web traffic in the country, up by almost a third over
2016, the report showed. The Philippines, so far, had a social media penetration
rate of 58 percent, higher than the average of 47 percent in Southeast Asia. Around
the world, internet users grewby 10 percent, or an additional 354 million people,
while active social media users jumped to 21 percent or an additional 482 million.
Global active social media users using a mobile platform surged to 30 percent or
another 581 million people. The total internet penetration rate stood at 50 percent
or 3.77 billion people, the Digital in 2017 report showed. Half of the worlds
population is now online, which is a testament to the speed with which digital
consultant at We Are Social, said in a statement. The report compiles data from
state of social media reference. The 2016 report has seen nearly 70,000
(http://technology.inquirer.net/58090/ph-worlds-no-1-terms-time-spent-social-
media)
Local
Social media has already scattered all around the world including the
province of Pangasinan and to its capital Dagupan City. Like other places across
the globe, social media made a huge impacts to the citizens in the said area
whether it is for religious views, politics, business or personal use. Here the
researchers have found out an article from cbcpnews.com, that the Archdiocese
effort to shed more light on social medias role in New Evangelization. Edwin
Pacific, said We should define social media, rather than it defining us. Speaking
to some 78 participants from all over the archdiocese at the Lay Formation Center
(LFC), he emphasized how social media is a tool that can be utilized for New
Lopez stressed the importance of having connections [that] need to grow into true
encounters. The CSMSs theme is based on Pope Francis message for the 48th
titled Social Media and the New Evangelization was held in the same venue and
was facilitated by Fr. Stephen Cuyos, MSC, the first Filipino priest podcaster. He
shared how effective online evangelizers need to have the 3Ps- Prayerful life,
Passion for Evangelization, and Professional Excellence. Cuyos, who is also the
(CFA), taught the participants coming from different parishes and Catholic schools
how to make more appealing PowerPoint presentations for masses. Bob Lopez,
compelling games for evangelization. She is also currently the head of the CFA
Media Literacy also given by Cuyos and Lopez at the LFC. This time, the
participants learned how to protect their privacy in the cyber world against hackers
(http://www.cbcpnews.com/cbcpnews/?p=40081)
History
allows users to create a public profile and interact with other users on the website.
Social networking sites usually have a new user input a list of people with whom
they share a connection and then allow the people on the list to confirm or deny
site-sns) Early social networking on the World Wide Web began in the form of
people together to interact with each other through chat rooms, and encouraged
users to share personal information and ideas via personal webpages by providing
having people link to each other via email addresses. PlanetAll started in 1996. In
the late 1990s, user profiles became a central feature of social networking sites,
allowing users to compile lists of "friends" and search for other users with similar
interests. New social networking methods were developed by the end of the 1990s,
and many sites began to develop more advanced features for users to find and
manage friends. This newer generation of social networking sites began to flourish
Hub Culture and Friendster in 2002, and soon became part of the Internet
mainstream. However, thanks to the nation's high Internet penetration rate, the first
mass social networking site was the South Korean service, Cyworld, launched as
a blog-based site in 1999 and social networking features added in 2001. It also
became one of the first companies to profit from the sale of virtual goods.
Friendster was followed by MySpace and LinkedIn a year later, and eventually
Bebo. Friendster became very popular in the Pacific Islands. Orkut became the
first popular social networking service in Brazil (although most of its very first users
were from the United States) and quickly grew in popularity in India (Madhavan,
2005, it was reported that Myspace was getting more page views than Google.
Facebook, launched in 2004, became the largest social networking site in the world
in early 2009. Facebook was first introduced as a Harvard social networking site,
expanding to other universities and eventually, anyone. The term social media was
(https://en.wikipedia.org/wiki/Social_networking_service)
social networking sites, the top social networking sites and their profile will be
discussed in this section. The said statistics of the top social networking sites were
top social networking sites used by individuals over the world today.
Facebook is the most popular social networking site in the world today with
1.9 Billion unique monthly users, predominantly female with 83% of online women
and 75% online men. Facebook is the best place to reach Millenials and
Generation X who almost spends 7 hours per week on social media. These people
ranges between the ages 18-49 years old. 75% of theses users spend an average
(http://www.socialmediatoday.com/social-networks/top-social-network-
and an online social media and social networking service based in Menlo Park,
Zuckerberg, along with fellow Harvard College students and roommates, Eduardo
Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The founders
had initially limited the website's membership to Harvard students; however, later
they expanded it to higher education institutions in the Boston area, the Ivy League
schools, and Stanford University. Facebook gradually added support for students
at various other universities, and eventually to high school students as well. Since
2006, anyone who claims to be at least 13 years old has been allowed to become
the face book directories often given to United States university students.
computers, and smartphones over the Internet and mobile networks. After
registering to use the site, users can create a user profile indicating their name,
occupation, schools attended and so on. Users can add other users as "friends",
exchange messages, post status updates and digital photos, share digital videos
and links, use various software applications ("apps"), and receive notifications
when others update their profiles or make posts. Additionally, users may join
topics, and categorize their friends into lists such as "People From Work" or "Close
Friends". In groups, editors can pin posts to top. Additionally, users can complain
about or block unpleasant people. Because of the large volume of data that users
submit to the service, Facebook has come under scrutiny for its privacy policies.
Facebook makes most of its revenue from advertisements which appear onscreen.
Facebook, Inc. held its initial public offering (IPO) in February 2012, and began
selling stock to the public three months later, reaching an original peak market
capitalization of $104 billion. On July 13, 2015, Facebook became the fastest
company in the Standard & Poor's 500 Index to reach a market cap of $250 billion.
Facebook has more than 2 billion monthly active users as of June 2017. As of April
2016, Facebook was the most popular social networking site in the world, based
on the number of active user accounts.Facebook classifies users from the ages of
13 to 18 as minors and therefore sets their profiles to share content with friends
only. (https://en.wikipedia.org/wiki/Facebook)
YouTube
YouTube with a tagline Better Than TV has 1 Billion unique monthly users
predominantly male which landed with a percentage of 55% and 45% female.
YouTube reaches more 18-34 year olds than any cable network in the U.S. with
an average 2 million video views per minute worldwide
(http://www.socialmediatoday.com/social-networks/top-social-network-
headquartered in San Bruno, California. The service was created by three former
PayPal employees Chad Hurley, Steve Chen, and Jawed Karim in February
2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now
rate, share, add to favorites, report, comment on videos, and subscribe to other
users. It uses WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to
content includes video clips, TV show clips, music videos, short and documentary
films, audio recordings, movie trailers and other content such as video blogging,
short original videos, and educational videos. Most of the content on YouTube has
been uploaded by individuals, but media corporations including CBS, the BBC,
Vevo, and Hulu offer some of their material via YouTube as part of the YouTube
partnership program. Unregistered users can only watch videos on the site, while
registered users are permitted to upload an unlimited number of videos and add
advertising revenue from Google AdSense, a program which targets ads according
to site content and audience. The vast majority of its videos are free to view, but
website and access to exclusive content made in partnership with existing users.
As of February 2017, there are more than 400 hours of content uploaded to
YouTube each minute, and one billion hours of content are watched on YouTube
every day. As of April 2017, the website is ranked as the second most popular site
(https://en.wikipedia.org/wiki/YouTube)
Instagram as the fastest growing social networking site with over 600 million
unique monthly users predominantly female ending with 38% online women and
26% online men. In terms of the users ages 90% of these instagram users are
(http://www.socialmediatoday.com/social-networks/top-social-network-
based photo-sharing application and service that allows users to share pictures
and videos either publicly or privately. It was created by Kevin Systrom and Mike
Krieger, and launched in October 2010 as a free mobile app exclusively for the
iOS operating system. A version for Android devices was released two years later,
and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016
respectively. Instagram lets registered users upload photos or videos to the
service. Users can apply various digital filters to their images, and add locations
through geotags. They can add hashtags to their posts, linking the photos up to
other content on Instagram featuring the same subject or overall topic. Users can
connect their Instagram account to other social media profiles, enabling them to
was its confining of photos to a square; this was changed in August 2015, when
an update started allowing users to upload media at full size. In June 2012, an
"Explore" tab was introduced, showing users a variety of media, including popular
photos and photos taken at nearby locations, trending tags and places, channels
for recommended videos, and curated content. Support for videos was originally
launched in June 2013, and had a 15-second maximum duration and limited
quality, with Instagram later adding support for widescreen and longer videos.
Private messaging, called Instagram Direct, was launched with basic photo-
sharing functionality in December 2013, and has gradually received major updates
incorporating more features, most notably text support and "disappearing" photos.
In August 2016, Instagram introduced a "Stories" feature, letting users add photos
to a story, with the content disappearing after 24 hours. Instagram added live-video
and face filters in May 2017. After its launch in 2010, Instagram rapidly gained
popularity, with one million registered users in two months, 10 million in a year,
and ultimately 700 million as of April 2017. Its users have uploaded over 40 billion
photos to the service as of October 2015. As of April 2017, Instagram Direct has
375 million active users, while, as of June 2017, the Instagram Stories functionality
has over 250 million active users. Instagram was acquired by Facebook in April
2012 for approximately US$1 billion in cash and stock. The popularity of Instagram
post specific types of photos on specific days of the week with a hashtag
representing a common theme. Instagram has received positive reviews for its iOS
app, and it has been named "one of the most influential social networks in the
world". However, the company has been the subject of criticism, most notably for
Twitter is the most oversaturated networking site with 317 unique monthly
users predominantly male with the percentage of 22% online men and 15% online
women. These Twitter users ranges from age 18-29 years old. 53% of the twitter
users never post any updates. Users only spend an average of 2.7 minutes on
an online news and social networking service where users post and interact with
through its website interface, SMS or a mobile device app. Twitter Inc. is based in
San Francisco, California, United States, and has more than 25 offices around the
world. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone,
and Evan Williams and launched in July of that year. The service rapidly gained
worldwide popularity. In 2012, more than 100 million users posted 340 million
tweets a day, and the service handled an average of 1.6 billion search queries per
day. In 2013, it was one of the ten most-visited websites and has been described
as "the SMS of the Internet". As of 2016, Twitter had more than 319 million monthly
active users. On the day of the 2016 U.S. presidential election, Twitter proved to
be the largest source of breaking news, with 40 million election-related tweets sent
Pinterest branded as the most evergreen social networking site has 317
monthly unique users predominantly female ending to 45% online women and 17%
online men which is fairly distributed to the ages 18-64 years old. People referred
by Pinterest are most likely to make a purchase on ecommerce than users of other
networks. Pinterest is also known for best longetivity - of a pin is 151, 200 minutes
(http://www.socialmediatoday.com/social-networks/top-social-network-
demographics-2017-infographic). Pinterest is a web and mobile application startup
Wide Web. Registration is required for use. The site was founded by Ben
Silbermann, Paul Sciarra and Evan Sharp. Pinterest CEO Ben Silbermann
(https://en.wikipedia.org/wiki/Pinterest)
LinkedIn mark as a professional and B2B social networking site with over
106 million users with a slightly more online men with the percentage of 31% and
27% percent of online women. 45% of the people using LinkedIn is making
$75k/year or more use LinkedIn vs. only 21% of $30k/year of less. LinkedIn users
(http://www.socialmediatoday.com/social-networks/top-social-network-
mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is
mainly used for professional networking, including employers posting jobs and job
seekers posting their CVs. As of 2015, most of the company's revenue came from
accounts, out of which more than 106 million are active.As of April 2017, LinkedIn
had 500 million members in 200 countries. LinkedIn allows members (both workers
participated in the EU's International Safe Harbor Privacy Principles. The site has
an Alexa Internet ranking as the 20th most popular website (October 2016).
According to the New York Times, US high school students are now creating
LinkedIn profiles to include with their college applications. Based in the United
Indonesian, Malay, and Tagalog. LinkedIn filed for an initial public offering in
January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol
"LNKD". On June 13, 2016, Microsoft announced plans to acquire LinkedIn for
consideration. (https://en.wikipedia.org/wiki/LinkedIn)
Reddit
unique monthly users predominantly male with a percentage of 67% and 33%
female. 64% of Reddit users are under age 30. Sales content are discouraged with
this social networking site. Redditors are savvy and fiercely protective of their
community. (http://www.socialmediatoday.com/social-networks/top-social-
network-demographics-2017-infographic).