2010 Africa Investor Tourism

Summit Pitch
*A 30 second outline of our business concept

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 Travel with Àjàlá
tv
Dayo Osholowu | Gbenga Adetimehin | Folarin Anifowoshe | Onye Ubanatu
January 6 2010

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 Our Vision
Our vision at Ajala is to
become a media franchise that
will own and use all our
intellectual property involving
our brand, tourism industry
know-how, trade secrets, trade
relationships, and trademarks
to create goods and services
for African Travelers.

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 Team & Advisors
Adedayo Osholowu
(Founder Ajala Travel
Company & Executive
Producer Ajala TV)
Folarin Anifowoshe
( COO Ajala Travel Company
and Destination Promotion
Executive Ajala TV )
Gbenga Adetimehin
(Co-founder and Chief Brand
Evangelist Ajala Travel
Company)
• Founder and Promoter The Ajala Travel Company
• Oversees development , management, operation and strategic direction of
Ajala TV programming including original productions and acquisitions.
• Winner Future Awards Young Professional of the Year and one time
Nigerian National Team Physician and Clinical Director Special Olympics
International program in Nigeria.
• Travelled around 15 African Cities and completed road trip across Nigeria
in 2006.
• Chief Operating Officer of the Ajala Travel Company: Oversees channels
efforts to brand tourism entertainment through sponsorship efforts and
advertising.
• Worked with the prestigious Tata Consulting Services India where he was
in Charge of Client Accounts in Asia, America, Asia Pacific, and EMEA. He
has also spent time working as a Learning and Development at RPG Indian,
owners of Saregama India an integrated entertainment company with the
largest music archive in India.
• Visited Accra, Porto Novo, Cairo, India, Cameroon, Dubai and several
states in Nigeria
• Co-Founder and Chief Brand Evangelist Ajala TV: Oversees the image, and
branding of Ajala TV including media planning and marketing
communications
• Gained experience working with Alder Consulting the ideas, branding and
business research firm. An alumni of the Orange Brand Academy
• Completed road trip across Nigeria in 2007. Arm chair traveller with
extensive travel guide library. Hates air travel.

Muyiwa Adeshemowo •Muyiwa Adesemowo is a graduate of Accounting from the University

of Jos Nigeria
(Chief Revenue Officer •Country Manager Medicare PTY India: Reponsible for expansion in
Ghana, Nigeria, Pakistan and Qatar.
Ajala Travel Company)

Investors and Advisors

Bimbo Kasim (Investment Banker:Àjàlá© All rights
Meristem) reserved
Ebun 2010 (PR Consultant &Plug Nigeria
Feludun
Founder) Obinna Okpala (IP Lawyer) Abiola Kaseem ( Partner Elev8 Brand Communications)
Strategic Growth Plans
To create a premium
tourism and travel
lifestyle channel for
Pay-TV in Africa. Launch
in Nigeria the fastest
growing Pay-TV region in
Africa in June 2011.

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 tv
A premium lifestyle
channel with travel and
tourism related content.

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 Future Growth Plans
Through licensing agreements, the
àjàlá brand will appear on a wide
range of travel and tourism related
consumer products and services. We
have identified 2 credible and
verifiable Business Models.

• Àjàlá retail “packaged tour” stores

franchise across Nigeria.
• Merchandising : travel accessories,
collectibles, luggage, small leather
goods, stationary
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 Future Ideas

We will also consider the licensing

of our brand to travel, tourism and
hospitality related services such as

• Budget hotels
• Resort locations
• Low cost airline

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 Investment Requirements
* Available on request

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 Investment Considerations
• Recession resistant growth of the African
Tourism Industry. Only region with positive
growth in 2009. (UNWTO Report 2009)
• Current Local content deficit in Africa
(Screen Africa Report 2009)
• First movers advantage: No local travel
content service available in Nigerian market
• Value created by offering African
advertisers “African arm chair traveller”
demographic.
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Dynamics of our Market
TV in Africa
There are a total of 55,583,440 TV
households in Africa. Projected to
have 5 million more by 2015**
• 9,000,000 in South Africa and 6,900,000
in Nigeria alone*
• Mostly viewing with family and friends
** TIME Magazine 2010 10 ideas for the next Ten Years
*DISCOP AFRICA

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“ Forget Twitter and
Facebook, Google and the
Kindle. Forget the latest
sleek iGadget. Television is
still the most influential
medium around.... : “Five
million more households in
sub-Saharan Africa will get
a TV over the next five
years.”

Charles Kenny
Developmental Economist
and Contributor of TV will
save the world article in
TIME Magazine 10 Ideas for
next 10 years 2010 issue.
Dynamics of our Market

Pay - TV in Nigeria*
Currently over 500,000 active Pay-
TV subscribers in Nigeria projected
to grow to 1 million in 2 years
• Nigeria reported as fastest growing
Pay- TV region in Africa
* Screen Digest Africa

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 Exit Strategy
Ajala TV actually begins with its primary, exit
strategy: going public as a publicly traded
company, so as to make its shareholders’
investment more liquid and more
profitable, while also adding value to the
company.
Ajala TV will then have access to the private
and public capital markets, a national
network of market makers, financial public
relations firms and a “corporate friendly”
float.
Ajala TV’s secondary exit strategy is to add
sufficient value to the company so as to be
attractive to larger media companies who
like to acquire media companies and
brands.
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 Exit Strategy Comps
Network/Exit TV Households Value (Sold)
Strategy ??? ???
Ajala TV (go public)
BET (Viacom bought) 62 million $3.2 billion

Telemundo (NBC 18 million $2.7 billion

bought)

Speedvision 40 million $0.8 billion

(Sold to Newscorp)

AIN, HTVN and UATV All 3 Under 1 million All 3 never made
(Reverse Mergers) profit, but made
Never profitable; millions for their
mismanaged; investors and
negligible revenues shareholders

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 Thank You
meet Àjàlá
I am a world traveller.
Some say I am merely a figment of the
imagination, a myth immortalized in
song*. I can assure you I have
traversed the world and am prepared
to take you on your next venture as
your guide and friend.
My name is Àjàlá and I am glad to be of
service.
*A song made popular by a famous Nigerian musician
Àjàlá© All rights reserved 2010
 Travel with Àjàlá
tv
Dayo Osholowu | Gbenga Adetimehin | Folarin Anifowoshe | Muyiwa Adesemowo
January 6 2010

Àjàlá© All rights reserved 2010

 Dayo Osholowu
Chief Executive Officer
The Ajala Travel Company
T: +2348037080031
E: dayo@ajala.biz
W: www.ajala.biz

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