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b. Objectives/Purposes
(What are the objectives/purposes of your business plan?)
e.g. The purpose of having this business plan is to analyze and evaluate the
viability of the proposed business venture.
e.g. The purpose of having this business plan is to provide guidance in
managing the business
c. Administrative Plan
i. Introduction to the Organization
(briefly describe your organizations mission, vision and objectives.
Your short term/long term goals (if you are still running the business))
d. Marketing Plan
i. Describe your products/services in detail here. Explain the product
features, benefits, and why people will want to buy the
products/services from you. Tell me your product differentiation
compared to your competitors.
ii. Identify your target market (and if possible target segmentation as
well so you can break them in more details)
iii. Competitors List at least two competitors that you are competing
now in Unimas
iv. SWOT Analysis
v. Marketing Strategies
(Here, write and explain your 4Ps
)
e. Operations Plan
i. (for the operations plan, just provide an activity/flow chart/table
showing the sequence of activities involved in the production of your
goods/services)
f. Financial Plan
(Here, provide a description of how the business will be financed, the total
cost that is needed to run the business, estimation of profit within the
business timeframe)
g. Conclusion
(This section concludes and justifies the purpose of preparing the business
plan. It should highlight the viability and potential of the proposed
project/business.)
(6) REFERENCES
a. If you have information being written on the business plan from other sources
such as the Internet, books, journals, newspaper etc., please cite and do proper
referencing
(7) APPENDICES
a. If you have any additional charts, graphs, tables, pictures etc., do put them
here.
EBX0032
BUSINESS PLAN
SUBMITTED BY:
SUBMISSION: DD/MM/YYYY