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convergence of brand heritage with other topics have started to gain foothold in the tourism
it is the concept that brings the two components in the definition (tourist or demand site and
attraction or supply side) together. As far as the supply side is concerned, authenticity is associated
with the intrinsic values (or uniqueness) and characteristics of the site (or the resource) and serves as
a pull factor. On the other hand, when looked from the Hudson (2013) in his conceptual paper
Brand heritage and heritage tourism published in Spring 2013 issue of the Boston Hospitality
Review suggested that the fields of brand heritage and heritage tourism are closely aligned by virtue
of their often overlapping theoretical foundations. The most significant shared elements are the
arly in the field of heritage tourism, the definition and preservation of identity of the
historical site is also a key theme. The second shared concept, nostalgia, refers to the sense
of longing for the past, a sentimental recollection of yesteryear, or a penchant for objects
or experiences that are associated with a prior era. Marketing literature related to older
brands and products as well as literature on heritage tourism have been discussing the
element of nostalgia extensively. Lastly, the third shared concept is that of authenticity The
literature review above reveals several frameowrk that liwl eb used ni teh earcsreerhs Pdh utsyd.
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