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DSCL, across its various businesses is strategically diversified yet operationally integrated at a
high level. Some of the businesses feed others, thereby lowering operation costs and making
DSCL a highly competitive player. DSCL is amongst the most cost efficient producers of
products and services in all its businesses and has been continuously striving to lower costs. It
also has the unique advantage of low-cost captive power for all the major operations.
Technology
DSCL has a long history of accessing and employing the best technologies for its projects and
has worked successfully with renowned international and domestic technology partners. As a
learning organization, DSCL has worked regularly with the national and international consultants
In a major IT initiative the company has networked all its locations on a Wide Area Network
(WAN) and implemented SAP R/3 Enterprise Resource Package (ERP) across the Company in
1998 and has also recently taken a lead to implement Customer Relationship Management
(CRM) and Business Information Warehouse (BIW). It is also working on developing mobile
Outlook
strengthen and grow its commodity businesses as well as its customer & knowledge based
profitability of the farmers through its various businesses: Farm Solutions, Bioseed (Hybrid
Seeds), DSCL Sugar, Hariyali Kisaan Bazaar. DSCL aims to achieve its vision by adding value
to farmers through its large farm extension programmes and last mile delivery activities.
Fenesta UPVC windows is a customer focussed brand of DSCL, where the customer is assured
of design support, offsite fabrication, firm commitments on deliveries and a trained installation
The company is in the process of scaling up these operations and believes that these businesses
Our History
Sir Shri Ram was an eminent and public-spirited philanthropist, an outstanding industrialist and
one of the trend-setting visionary leaders of the Indian business community. He possessed the
rare business perceptions and uncommon entrepreneurial acumen for setting up industries.
Sir Shri Ram began as a humble worker and went on to set up one of India's largest business
houses - the DCM Group. Born into a family of modest means, Shri Ram, in the 79 years of his
life, built an industrial empire manufacturing a vast variety of goods like - textiles, sugar,
chemicals, vanaspati, pottery, fans, sewing machines, electric motors and capacitors.
In 1909 Sir Shri Ram has joined DCM at the age of 25 years. Lala Shri Ram's earlier
entrepreneurial initiatives had ended in debacles. It was in 1917 at DCM at the end of the First
World War that he got the opportunity to choose entrepreneurial alternatives. It was Madan
Mohan Lall and Sir Shri Ram's managerial initiatives in expanding the Company's government
business during the First World War that brought about the recovery in DCM. He came in to
prominence as he wanted DCM to expand. Along the years he diversified into many other
businesses also.
His dealings with the workers throw into relief another aspect of his personality. Unlike other
industrialists of his stature he would communicate with the working class.In a society as
stratified as the Indian, society he has the unusual gift of looking at the process of
At a time when the country faced problems of multiple dimensions, the biggest challenge before
the first Prime Minister Pt. J. L. Nehru was to lay foundation of industrially self-reliant India. Sir
Shriram left no stone unturned in realizing the dreams of independent India by setting up of new
lines of industrial units with the highest standards of quality. He took lead and brought the
entrepreneurs of that period together by forming institutions like CII, FICCI and PHDCCI, which
today play a key role in the growth of Modern India. His election in 1930 at the age of 46 as the
Even British Raj recognized the contributions made by Sir Shriram towards the development of
Sir Shriram was among the earliest industrialists who could foresee the usefulness of organized
approach by the country's business community. Moreover, in seeking growth for his enterprises,
Sir Shriram scrupulously pursued a policy which had its foundation based on intellectual
integrity, devotion to duty, and a liberal humanism directed towards the common weal of all
Customer Focus
People Development
Continuously improve and upgrade the skills and competencies of our people
Team work
Be a socially responsible corporate, addressing the needs of the community and environment
At DSCL we have strong ethics and value system which has been a part of our foundation. We
beleive in good governance and our leadership team embodies these values while working
The group has created many leaders who has been responsible for the growth of the organization
and are still a part of our growth journey across various businesses.
Agri-Rural Business
Agriculture is one of the pillars of Indian economy. The sturdiness which the sector is expected
to demonstrate even in scenario of global economic turmoil makes it even more distinctive and
promising. In order to tap the growth opportunities in this sector, we regard our agri business as a
We believe that the agricultural sector is a high potential area where we, with our expertise and
strengths accumulated over decades of presence in this sector, can add considerable value and
capitalise on emerging opportunities. Over the years through our various agri-businesses we have