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CHAPTER I
INTRODUCTION
Be it now, or in the near future, the question What will life be like after
graduation? has most baffled the youth as they slowly approach the completion of their
undergraduate degree (Ribbons, 2014). Yet as time changes, generations also change and
younger age groups now aspire differently from their predecessors. Due to a modernistic
environment where their needs and wants are almost always satiated, the youth expect
more when it comes to their career choices (Jobstreet Asia, 2017). As older generations
leave from workplaces around the world, even in Asia or in the Philippines, younger
employees slowly fill up cubicles and offices (Lim, 2016). Given with the current
economic situation, it is now common to observe different age groups, whether young
and old, competing for one job position. Understanding how these generations interact
and what are their expectations are vital for companies to know so that employers can
affected by their choices. Some people have set their expectations high, and some are low
for the reason that they might expect for progressive change over time. Defining a good
career expectation is crucial because this will be a way to add value to an applicant.
Discussing aspirations clearly increase chances of getting the job, and this might even be
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the opportunity to showcase ones potential (Tucker, 2015). However, it has been
emphasized that one must avoid being too ideological, and must focus on setting practical
goals. Setting very high goals may result to disappointment and disengagement to reality,
especially in the current economic situation of the Philippines. An example of a very high
expectation is to think that an applicant will be able to negotiate a huge salary increase
for the job offer. While it might be true that its good to persuade employers, one must
not expect an instant P50,000 bump for an entry level job (Salemi, 2014). One of the
people that set high career expectations are students, especially fresh graduates that are
on the hunt for companies to apply. According to Thomas (2014), a survey has found out
that 79% of these students expect to be in a graduate-level job within six months.
However government figures say otherwise, and showed that only around 53% of those
graduated within the past five years are in such jobs. People of varied age groups now
aspire differently from their predecessors and successors, due to the fact that they are
Furthermore, when having high expectations, one should in return have higher efforts
when developing their careers. On the actual situation, experts believe that job-hunting
should in itself be a full-time job (Hansen, R., & Hansen, K., 2015). While it might be
true that getting inside a competitive job market will a big challenge to students, it is
never bad to have professional goals for career development. Despite harsh realities, a
job-seeker must always be open for self-improvement and opportunities. That is why it is
crucial to plot a clear, objective and practical career development plan beforehand
(Harrison, 2016).
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rampant across the world. It is also observed that older people have a generational
difference on the career choices of younger people. The need for this to be studied has
attracted various sociologists in order to expose how different each generations are when
it comes to their work values. As being discussed earlier, those from the younger age
groups, like students, have higher career expectations as compared to their predecessors.
In fact Raybould & Wilkins (2005) found out that Hospitality Management students in
New Zealand seem to rate the value of their degrees higher than employees do in the
actual industry. Therefore, there are gaps between the assumptions of students and those
Each generation has its own different work values and aspirations, and it is
essential for this to be observed since this has concerned employers in their recruitment,
especially to millennials. In North America, people from Generation X (born from 1965-
1978) and Generation Y or Millennials (born from 1978-1999) are much more likely than
Traditionalists (birth years 1945 and below) and Baby Boomers (born from 1946-1964)
to want and expect to reach a senior level position. In other words, younger generations
have higher expectations than those from older groups (n-Gen People Performance Inc.,
2009). A survey conducted by Poll (2015) to Chicago workers and high school students
has found similar results. When respondents were asked what salary they need to earn to
be successful, 1 in 4 current workers (25 %) feel they would be successful making less
than $50,000 a year, while high school students say they need to make $200,000 or more
to feel the same way. When it comes to earning promotions, high school students display
more optimism than working professionals. Another survey found out that millennials are
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more impatient about advancement or moving. They are more open to flexible work
schedule, and more methodical in the conduct of their work, yet they show up later and
work shorter hours (Smith, 2012). New research also found out that millennials are also
more likely to be entrepreneurs. However as a negative, they have been criticized for
having very high expectations about what can be achieved in the workplace (Seager,
2014).
evident even in an Asian perspective. As the first wave of Baby Boomers leave the
Singaporean workforce, organizations are going to have to rely more heavily on their
Generation Y employees. In order to hire and retain the best, employers will need to take
Gen Ys high expectations for pay and promotion into account. However, a survey has
found out that Gen Ys are the most challenging to retain. Eighty percent of respondents
say that this is because of their very high expectations for career advancement, while
75% say they want more remuneration than they are worth (Half, 2013).
Millennials comprise up to 25% of the Asian Pacific workforce, and it has been
forecasted to increase by 50% of the global workforce by 2020 (CBRE, 2015). As they
are becoming more important in the workforce, companies are adjusting as possible to
know their demands, and one of the major challenges is none other than salary. Jobstreet
Asia (2017) explained that high remuneration demands may also be attributed to the way
millennials are raised. Millennials grew up in an environment where their needs and
wants are almost always satiated, not to mention early exposures to paid services,
conveniences and entertainment. As cited by Lim (2016) from David Jones, their high
expectations can also be explained because they are living in an age of low
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unemployment in Malaysia. They expect a pay rise or a promotion as they are confident
that they can find employment elsewhere if their expectations are not met.
In the Philippines, younger generations are having different aspirations than their
older predecessors. Mattison (2011) has found out that Filipino students choose their
majors in part because of the market value of the field, rather than any real interest or
capability in it. In other words, younger generations prefer remuneration and salary when
choosing a career. Moreover, in the findings of the study of Gastardo-Conaco, Jimenez &
Billedo (2003), Filipino adolescents goals and aspirations center on finishing their
education, helping their families and being gainfully employed. Getting a degree and
competition for jobs and for the improvement of ones quality of life. Filipino youth
(ages 18-30) prefer higher remuneration because they are more likely to save money in
the face of economic uncertainty than their older counterparts (PDI, 2008). Meanwhile, a
Jobstreet survey of 450 companies in Manila has found out what employers are bothered
about fresh graduates and younger generations, and how they are compared to older
workers. Employers think that fresh graduates cannot settle long enough in a job. This
may be due to the fact that millennials love to experiment different careers at one time.
Moreover, their expectations for salary and job positions are very high as compared to
their antecedents. Many employers also feel that younger generations have no regard for
only three groupsthe Generation X, Y and Z (a newer generation of birth years 2000
and above). It can be beneficial to have a mixture of experience and conservatism from
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older groups, and confidence and youthful energy from younger groups in the workplace,
however it could also be difficult to manage, given the differences that exist within these
The younger generations can learn the experience and expertise offered by the senior
generations whereas the latter can learn to adapt to new perspectives or even pick up new
Despite the fact that students, millennials and younger age groups have more
varied career expectations than their predecessors (Seager, 2014; Smith, 2012 & Poll,
2015), it is crucial to observe how these populations interact in the workplace. Their
stereotypes aside, these generations have various skills and capabilities given the
modernistic environment of today. As they are likely to move from jobs in hope for
higher salaries, companies need to do more to engage younger employees and give them
roles that leverage their strengths if they want to keep them. One example would be to tap
their savviness with technology and social media to lead a social networking task force to
drive a business need (Half, 2013). Determining what younger generations are looking
for can help companies and organizations in improving their workplace, because
someday these age groups will work for them long enough if governed well (Lim, 2016).
For this quantitative study, the researchers aimed to investigate on the differences
of the level of career expectations when grouped according to students years of study.
Although there may be numerous literatures highlighting the said topic globally and
nationally, limited studies are found in local contexts that talk about this matter.
Moreover, this study might fill in the remaining gap of this body of knowledge,
especially in local considerations where the economic situation in the Philippines and in
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Digos City is challenging, and applicants from different age groups compete for one job
position. Additionally, the research can also further strengthen the existing foundation of
this matter.
Theoretical Framework
This study was observed and backed up through the Self-Concept Theory by
Donald Super (1953). Furthermore, the foundations of this research were strengthened
Self-Concept Theory. This states that as time passes by, people continue to change,
grow and develop through different phases. Super (1953) influenced the idea that
developing a sense of self and realizing that you change over time is important when
planning your career. Self-concept changes over time, and develops as a result of
experience. As they progress from stage to stage, so does their career choices because
career development is a lifelong process. During times of growth, people should start to
have a better understanding of themselves. This theory assumes that people might have
several different careers and choices over their lifespan because they will continue to
evolve. If positioned in the context of this study, this can be understood that as a person
matures or the more he/she is exposed in various life/industrial situations, he/she might
be more aware of the reality in taking part in competitive job markets and economic
known that one can be really affected by his/her career choices and expectations. People
must keep in mind that career development is also like life development; one must start
from the lowest stage to proceed to the higher ups (Super, 1953).
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The study aimed to compare the level of career expectations of students, as well
After the statement of the problem was determined, the researchers then
The result of the study could provide help among these people:
Business Organizations. The findings of this study might help managers and
younger generations, and how varied it is when years of study increase. They can
compare the career choices between different age groups of their employees.
Furthermore, they might be more aware of what the youth are looking for when applying
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for a company, and can adjust accordingly to better suit the professional needs of these
students.
School Authorities. The aim of this study was most primarily targeted within
campus environments. The results might aid the school board and administration in
evaluating the career expectations of students. With the help of the guidance counselor or
other related personnel, authorities can support their students when formulating career
Teachers. The results of this study might inform teachers about the outlook and
career expectations of their students. In connection with this, they can provide lessons
and wisdom to their students about the reality of taking part into job and business
environments, and the idea that one can be really affected by their career choices.
being implicated by the study, parents can be knowledgeable about what their child or
children are looking for and their professional needs. Since they are most exposed to
business environments, parents can offer insights on how to enter jobs as quickly as
possible, and how to effectively compete with other applicants through adjusting their
expectations.
Students. This study would help the students to be guided and have enough
knowledge in the process of making a choice on which path they ought to take in the
future. Furthermore, through the results, students can be more sentient on setting career
expectations. This study might help them realize the varied expectations of different age
groups, and how they are affected with their career choices.
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Future Researchers. The results of the study can serve as a guide or reference to
future researchers who would like to have a similar topic to this research. The findings
The scope of this study contained Senior High School and College students from
Cor Jesu College, Sacred Heart Avenue, Digos City, and essentially investigated their
years of study and the level of their career expectations. Moreover, the study only
focused on Grade 11 and 12 Senior High School students from the Accountancy,
Business and Management (ABM) strand. For College students, the study contained
Third, Fourth, Fifth Year students from the College of Accountancy, Business and
School of the K to 12 Program, First and Second Year College students were not
obtainable because of the two additional years added in the Basic Education Curriculum.
Instead, Grade 11 and 12 students were the ones who underwent the studys data
gathering procedure. For the delimitations, the research did not include College students
from special programs (Sunday School), and those taking up Hotel and Restaurant
Management at Cor Jesu Colleges annex campus at Sitio Power, Barangay Tres de
Mayo, Digos City due to time and location constraints. The conduct of the study and
Definition of Terms
The title of this study was very much important as this served as a window for the
readers to further delve into the possibilities and discussions of the research. Moreover,
certain terms were being defined based on how they are developed in the context of the
study.
Years of Study. These referred to how long the student was exposed in his/her
chosen field or course, in which because of this experience, a student might have
Career Expectations. The outlook of a student to his/her future, and what he/she
anticipates when choosing a job, getting into a company, salaries and benefits, individual
or professional growth, and what he/she looks for in an employer or workplace. This also
referred to how high the expectations of students are when formulating their career
choices.