THE DAILY ADVERTISING JOURNEY

4:00 pm
More than five billion passenger journeys are
made on UK buses every year, 2.3 billion of
Radio isnt always the first thing people
which are in London, says Exterion Media.
think of when starting a fresh, new
Done well, bus ads can connect with target
marketing campaign, but the fact that 89.3
audiences in ways other mediums cannot
per cent of the UK population still tune in
match, by placing unmissable, moving brand
every week, according to industry specialist
beacons in their path at any time of day.
RAJAR, means its a medium that cant be
ignored.

86%
410 m
67%
of bus passengers
in the UK can
is expected to be spontaneously
spent on UK radio

8:00 am
recall bus of marketers
advertising in 2016, advertising
up from 395 surveyed said they
million in 2015 were planning
Source:
Exterion Media 2016 to spend more
UK spending on out-of-home (OOH) Source: on social-media
advertising took a slight dip during the GroupM/PwC/IAB 2015 advertising over the
financial crisis, but has grown steadily ever next 12 months
since, in no small part due to the growth of
digital, which now accounts for 32 per cent
of the total OOH segment, according to
Outsmart.
Source:
Salesforce 2016
7:00 pm
2:00 pm More than 1.7 billion people worldwide use

325m
Facebook each month, while 313 million use
Twitter. And with the rise of programmatic
Its a sad fact, but the average millennial advertising, where brands can target
was spent on digital checks their mobile phone 85 times a day, specific audiences based on their online
OOH advertising according to a study from Nottingham Trent usage, the ability to deliver ultra-personal
in 2015, up from University, so its an easy way for marketers ads through such expansive platforms is a
272 million the year 1 to attract eyeballs. But theyll have to be match made in heaven.
before engaging as the same research shows that
smartphone usage is typically confined
Source: to short bursts lasting no longer than 30
Outsmart 2016 seconds.

66% 50%
8:00 pm 9.5%
of total UK video
of UK marketers advertising was
believe location- spent on mobile
based advertising in 2015 expected fall
is the most exciting in UK magazine
Source: UK magazine ad spending is advertising revenue
mobile opportunity IAB/PwC 2016 expected to total 688 million

12:00
for 2016 in 2016

8:30 am
this year, down from 712 million
Source: in 2015, yet it still accounts for Source:
IAB/PwC 2016 4 per cent of total UK media ad Advertising
pm spending. Association/

44%
Print is not dead at least not yet anyway.
While UK print advertising revenues have
slumped from 6.4 billion in 2007 to 2.7
billion in 2015, they still account for 16.4
per cent of total UK media ad spending,
according to eMarketer. Sales also seem to
have reached a trough and annual spending
looks set to stay largely flat until 2019.
Warc 2016
People dont go anywhere without their
of European
mobiles, so location-based ads, pinpointing Television ads are forecast to account for
consumers polled
said they trusted consumers and providing location-specific 27 per cent of total ad spending in the UK
newspaper ads direct to their smartphones, was the next during 2016, with 4.6 billion spent. And
advertising logical step in mobile advertising. According despite the proliferation of mobile devices
to a survey by The Drum, 59 per cent of stealing peoples attention, UK consumers
Source: marketers are already deploying location- are still watching 3.08 hours of TV every
Nielsen 2015 based services. day in the UK, according to eMarketer.

7.3% 9:00
estimated increase in
spending on UK TV
pm
advertising in 2016 to
4.6 billion 29%
rise in UK tablet
Source:
GroupM/PwC/IAB 2015 advertising
spending in 2015
Source:
IAB/PwC 2016

11:00 pm
1 minute 9:00 am
32 seconds
Tablet adoption stands at 50.5 per cent in
Microsoft Outlook may be the bane of the UK and is expected to rise to 57.8 per
office workers lives, but e-mail is not cent by 2018, with 50 minutes currently
of every hour spent going anywhere anytime soon. In fact, the spent on tablets every day on average,
on the internet in average e-mail marketing open rate in the according to eMarketer.
the UK is on e-mail UK has risen from 18 to 25 per cent since
2010, according to a survey from Sign-Up
Source:
UKOM 2015 Technologies.