NAME : CHEN TET LUN

STUDENT ID : TP045873

INTAKE : UCFF1704CT

MODULE : CT004-4-0-EWA

MODULE LECTURER : MOHAMMAD NAMAZEE BIN MOHD NIZAM

SUBMISSION DATE : 23rd JUNE 2017

 ACKNOWLEDGEMENTS

This assignment was gladly completed not only by the devotion given by God but
with all the help and patience given to me directly or indirectly. I earnestly value all the
quality guidance, tolerance and inspiration given by my lecturer Mr. Mohammad Namazee
Bin Mohd Nizam and furthermore allowing me to have a chance to complete this
assignment.

I would like to express my gratitude to Asia Pacific University of Technology and

Innovation and all the faculty members for providing me a promising learning experience
with their professional coordination between the faculty and students. I would also like to
thank all my friends and family who more or less contributed for assisting me or giving me
comments to perfect this assignment.

Ive learnt a lot from this assignment especially during the research of online
marketing tools by Google really broaden my horizon.
 TABLE OF CONTENTS

ACKNOWLEDGMENTS.......2
TABLE OF CONTENTS.........3

ABSTRACT........4

INTRODUCTION.......5

1. WALKTHROUGH OF GOOGLE SITES.6

1.1 CREATING A SITE..6

1.2 EDITING A PAGE..10
1.2.1 TEXT....10
1.2.2 IMAGE.11
1.2.3 TABLE.14
1.3 CUSTOMIZING THE SITE...15
1.3.1 CREATING A PAGE...15
1.3.2 CUSTOMIZING SITES LAYOUT....18
1.4 PLUGINS FOR THE SITE.27
1.4.1 GOOGLE APPS...27
1.4.2 POWR....33

2. ONLINE MARKETING TOOLS BY GOOGLE.51

2.1 ADSENSE.......51

2.2 ADWORDS.....52

2.3 SURVEYS...53

2.4 ADMOB..54

2.5 BENEFITS AND DRAWBACKS..55

3. CONCLUSION...59

4. REFERENCE LIST.....60

5. APPENDICES..61
 ABSTRACT

This documentation is about the site which created using Google Sites which is a free
web application made by Google. This documentation will first cover the walkthrough of
Google Sites, which will introduce the workflow and essential methods for creating and
maintaining the companys site. This includes inserting basic text, image and table,
customizing sites layout and inserting plugins for the site.

Besides that, this documentation will also introduce the online marketing tools from
Google such as Google AdSense, Google AdWords, Google Surveys and Google Admob.
Then, explaining on each of their foreseen advantages and disadvantages when implemented
by the company will be listed accordingly.

Finally, a conclusion and reference list will be provided for ease of referencing for all
readers.
 INTRODUCTION

This documentation is very important and of course useful to employees especially

newly recruited ones to understand the importance of an online presence for the company.
This documentation will be the guidelines for the employees regarding to companys website.

We unequivocally concurred that a website is as important as maintaining our

companys professionalism. A professional and informative website is utterly important as
we will gain credibility and confidence from our customers. With the free cloud website
hosting service Google Sites, everyone in the company will be able to access or edit the site
with ease. Google Sites generously provides a dynamic collaboration with free Google Apps
themselves such as Google Drive, Google Maps, Google Forms, Google Calendar and third-
party plugins such as POWR to enable us to unleash our creativity without breaking the bank.
Google More importantly, Sites provide opportunity for people who do not know how to
code yet manage to create or maintain a website, which is unequivocally recommended for
business companies like us.

URLs:

Google Sites

https://sites.google.com/site/jcmobileandco/

Google Spreadsheet

https://docs.google.com/spreadsheets/d/1o3Ll_bhUsO8qyVbX9JqB-icy3SQk-
7vJOAmunNSPF7Q/edit?usp=sharing

Google Slides

https://docs.google.com/presentation/d/1OU1D3o6O0IbKnVRWe_AFMwy9Oa64KgUUryO
3ngSCiNE/edit?usp=sharing
1. WALKTHROUGH OF GOOGLE SITES

1.1 CREATING A SITE

Google sites can be accessed with the following url: https://sites.google.com/

Google Sites requires a Google account to be signed in, before creating a site. Either create a
new account or log in into an existing one. Select Create and in classic Sites to start
creating a site.

Then, select any desired template for the site.

Name the site as desired and enter a desired site location (URL) for the site. The URL of the
site must be in lowercase letters and numbers form only.

Then, select a desired pre-set theme for the site if needed.

Select More Option if site description and mature content verification are needed.

Verify yourself as a human.

Lastly, click Create on the top-left to finish the creating process of the site.
To further customize the themes, colors and fonts of the site, click on More actions

then select Manage Site. Next, click on Themes, Colors, and Fonts. The base theme can
be changed by selecting any of them. Appearance of each and every element in the site can be
customized here. Click SAVE when done.
1.2 EDITING A PAGE

To edit a page, press e or click on the Edit button to edit the page.
A formatting toolbar will automatically show up for you to edit the page. Formatting toolbar
can customize the words of the context, such as the font, font size, font color and highlight,
bold, italics, listings, hyperlinks and format by highlighting them in the first hand. Besides
that, Insert, Format, Table and Layout functions are available in the toolbar too.

1.2.1 TEXT
The title and content are ready for edit in box form. To edit them, click on the boxes, type on
them and customize them using the functions in the toolbar.
1.2.2 IMAGE
Images can be inserted to complement the text, for example in the about us page. To insert
image(s), click Insert and Image on the toolbar under the Common tab.

Then, either upload images from local disk by clicking Upload Images or click Web
Address (URL) to paste a copied image link as shown respectively:
Click on Ok when done. An editing tool will appear under the image after to customize the
size, alignment and the word wrapping of the image.
Customize the hyperlink of the photo when necessary by clicking Change and customize
the text to display and link for the URL. You can select whether the link will be opened in a
new window or not. Click OK when done.
1.2.3 TABLE
To insert a table, click Table and customize it accordingly.

A table will then show up in the text box and ready to be keyed in.
1.3 CUSTOMIZING THE SITE

1.3.1 CREATING A PAGE

A basic layout will be created after creating a page as below:

To create another page, click Create page. Then, name the particular page and
select template for the page accordingly. URL of the page can be customized by clicking
Change URL.

Then, select a location for the page under Select a location, either put page at the top level,
or put a page under another page. Select a desired page to locate the page underneath it as a
subpage. In this case we will locate it under Home which is our sites landing page.

Click CREATE when done. In order to have a cleaner page, click Page
settings under More actions.
Then, untick all the following boxes to disable showing page title, disable showing links to
subpages, disable attachments and disable comments except one(s) which needed. Click
Save when done.

Finally, a new page will be appeared and its a subpage under Home.
1.3.2 CUSTOMIZING SITES LAYOUT

We can customize the sites layout including the sidebars, navigation bars, headers, custom
footers and site width by selecting Edit site layout under More actions.
We can enable or disable each element by selecting or deselecting them on the toolbar.

To edit the sidebar, click on the pencil logo.

We can customize the display (left or right) and the width of the sidebar. Click OK when
done.
To add a sidebar, click on the + logo.

Then, choose a sidebar gadget by click Add.

To remove a sidebar gadget, click Remove.

To add a horizontal navigation for easier navigation, select the Horizontal navigation on the
toolbar. Then, click on the horizontal navigation bar to edit it.
To add a page or URL in a drop-down menu under another, click Add page or Add URL
as shown:

To add a page, select a page to be added in the site and click OK when done.

To add a URL, add a text to display and insert a desired URL or email. To open the link in a
new window, check the box below and vice versa. Click OK when done.
Next, arrange the page in an ascending order to show in the navigation bar by clicking Move
Up and Move Down To select a page or URL to be a subpage underneath a
page, click Indent. To move the page back out, click Back.

Select the style of horizontal navigation bar by boxes, tabs or links. Click OK when done.

Result as shown below:

To edit the site header, click on the header bar.

Then, we can configure its height and alignment directly. To select a logo, upload a logo by
choosing a logo from local disc and select Custom Logo. Click OK when done. The site
logo will show up on every page.
To add a site footer, click on the footer bar.

Insert any text or photos into the footer to show them on every page.

As a result:
To customize the site width of site, click on Custom on the toolbar for the site width and
key in a desired site width.
1.4 PLUGINS FOR THE SITE

We can either insert Google apps or third-party gadgets (POWR) into our site to be more
interactive with users.

1.4.1 GOOGLE APPS

To insert a Google App, click Edit, click on the textbox, click Insert and
select desired apps on the Google section.
For Google Drives files, click on Google Drive and select Documents, Presentations,
Spreadsheets, Forms or more to be uploaded from Google Drive into the site.
Then, pick the appearance of the plugin such as title, size, etc. as desired and click Save.
Lastly, click Save on the top right.
For Calendars, click on Calendars and select a calendar from an account. Then, pick the

appearance of the plugin such as title, size, etc. as desired and click Save. Lastly, click
Save on the top right.
For Maps, click on Maps and enter a location or drop a placemark on the map provided.
Map can be used on contact info in the site Then, pick the appearance of the plugin such as
title, size, etc. as desired and click Save. Lastly, click Save on the top right.
For YouTube videos, click on YouTube and paste the URL of the YouTube video. Then,
select the size of the video and choose whether its including a border and title or not. If
include a title, customize the name the YouTube video. YouTube videos can be added to the
product gallery.

All the plugins can be customized after by clicking on it and a toolbar will appear.
1.4.2 POWR

POWR(https://www.powr.io/) is a website which has all the essential plugins for any
websites. The free user plan has its limitation but its still helpful enough for us. To access
this website first we have to register ourselves. Click Try It Now FREE and register.
MEDIA GALLERY

To add a media gallery plugin from POWR, click Create New Plugin on the dashboard.

Then search for Media Gallery through the library and click on it.
Then, media gallery page will pop out and click on Add Plugin to begin customizing the
media gallery.

First, click Start from Scratch.

Click on Delete on all presets. Then click Add Entry. Free users can create maximum
of six entries in total per media gallery plugin. Each entry has a maximum amount of six
elements ranging from button, date, photo, video, text, title, file etc. All elements in each
entry will be grouped together.
Next, choose any type of element. Every type of elements will have their own setup or import
option. Photo and video are commonly import or use in a media gallery.

For photo, click on Add Image to upload image or paste the images URL.
For video, paste a YouTube or Vimeo URL into the box. We can choose to hide video title
and playback controls.
Preview of the plugin will be shown on the right.
Click Next to continue.

Customize the media gallery with all the options available to make it unique.
Click Save when done. A Save as window will pop out and name the media gallery.
Finally, click Save again.

After that, select Free Plan and proceed.

Make sure that Google Sites is selected in the options.

Next, forward to step 2 and click on copy to copy the plugins URL.

Back to Google Sites, click Edit, click on the textbox, click Insert and select
More gadgets. Click on Add gadget by URL and paste the given URL into it. Click
Add when done.
Finally, customize the display of the gadget including the width and height of it. Then tick or
untick the boxes of options below based on preference.
All the plugins can be customized after by clicking on it and a toolbar will appear. Click
Save on top right after configuring it.
After that, a sample widget will be shown. Click on Edit Media Gallery on the widget and a
window will be popped out.
Click on Back.

Then, click on Import Existing Media Gallery.

Click on Sync on the selected plugin which was saved previously.

Then, click Next and edit or check the entries once again. Next, click Save and save it
with a same name. Finally, click on Free Plan.
The plugin will be successfully saved, imported and synced into our site. This plugin can be
used in product gallery page for the site.
With the same plugin methods, we can input MULTI SLIDER, FORM BUILDER,
SURVEY, FAQ and SOCIAL MEDIA ICONS.

MULTI SLIDER could be used in the front landing page of the sites and product gallery for
each product.

FORM BUILDER plugin could be used in contact us page of the sites for customers to leave
their message and their information.
SURVEY plugin could be used in customer feedback page of the site.

FAQ plugin could be used in question and answer page of the site.

SOCIAL MEDIA ICONS can be used in contact us page and the main landing page of the
site for customer to contact us via social medias.

2. ONLINE MARKETING TOOLS BY GOOGLE

2.1 ADSENSE

Google AdSense has been playing a big part of Google regarding to their companys
overall income. Based on the active analysis from BuiltWith Pty. Ltd. (2017) on number of
AdSense users, there are over 14 million websites around the globe are monetized by Google
AdSense and the number still increasing.

AdSense provide an opportunity for people or business corporates to have passive

income from their own websites, blogs or news sites by display Google Ads. AdSense pays
by cost per page impression meaning each view or click from the ad will generate income for
both the publisher and Google. Google will pay the publisher when reaching their specific
payment thresholds. AdSense provide revenue share to the publisher by dividing the bid from
advertisers in a way that publishers will receive 68% and Google itself will have 32% of the
bids. (Google.com, 2017).

According to Google.com (2017), publishers have the right to customize and choose
from a pool of ads which to display on their site, either in text form, display or both.
However, publishers are confident with Googles algorithms to display relevant ads from the
content of each publishers and by learning the users browsing habits. Publishers are often
motivated to generate attractive contents to increase and maximize the flow of traffic in their
websites.
2.2 ADWORDS

Google AdWords and AdSense are different. AdWords being the second largest
source of income of Google, it provides opportunities for individuals or business corporates
to advertise their own websites or products by reaching out to their potential customers.

AdWords will be displayed in a several forms throughout varieties of platforms

including search ads, display ads, video ads and app ads. Google introduced a fair advertising
model which the advertisers will only pay Google when their ads are displayed or clicked by
users. Advertisers have the right to start or stop their ads and choosing their budget
accordingly. AdWords are able to show advertisers the result of their advertisement when
necessary. By so, advertisers can have controls on their budget without any contracts or
hidden fees. Advertisers are free to target a specific audience or users area for their own ads
to maximize the advertising effect. (Google.com, 2017)
2.3 SURVEYS

Google Surveys enable business corporates or any parties to conduct a customized

survey via online before settling on any decisions. Surveys allows companies to request for
analyzed feedbacks from designed audience pool quickly and precisely. First, Surveys enable
the survey creators to set up their survey with varieties of formats such as multiple choices or
ratings. Creators are able to ask up to ten questions per survey. Creators can filter participants
of the survey base of their age, gender, interest and location. Surveys can detect participants
location by their IP addresses and browsing cookies to provide the survey effectively to a
prioritized audience. Survey creators are expected to pay to Google for their services.
(Google.com, 2017)

Besides that, publishers will get paid by Google by posting surveys on their websites
and get value responds from the participants. The publishers must guarantee that the
participants have at least a 10% of completion rate in order to continue serving to Google
Surveys. The participants will partake in the survey in order to exchange for premium content
or store credits for Google Play. (Peoples, G., 2012)
2.4 ADMOB

Admob works similarly like AdSense however Admob is concentrated on mobile

advertising. In the name of mobile advertising, its accessible for various mobile platforms
such as Android, Windows Phone, iOS etc. Admob managed to achieve up to $3.5 billion
paid to developers and had over 1 million apps utilizing its service. (Google Blog, 2017)
Admob pays based on the impressions gained from the ad.

Admob enable app developers to monetize their existing mobile app through in-app
advertising to generate some revenue from it. Admob can be implanted into free mobile apps
by offering advertising space within the app in real time. Admobs ads are comprised of
interstitial ads, banners, rewarded ads or native ads. On Android, app developers can choose
to display in-app purchase ads to promote and enable users to purchase advertised products
within the app. Admob enable developers to monitor the apps performance, Google will
generate a personalized reports and dashboards for the ease of understanding the growth of
the monetization of their apps.
2.5 BENEFITS AND DRAWBACKS

i. ADSENSE

AdSense provides revenue by monetizing it through our companys website. This can
be the second income for our company as the traffic in our website is increasing steadily.
AdSense will only choose the appropriate advertisements that fit the overall subject matter of
our website. This will encourage visitors to click on the ads instead of ignoring them being
unhelpful or irrelevant. Our aim will always be being the highlight of the internet in order to
dynamically increase the traffic in our website. We will be more motivated to improve our
companys website as itll be a big part of our companys asset.

On the other hand, Google has the right to disable our companys AdSense account
when it detected click fraud in other words invalid clicks, where one ip is detected to be
continually and artificially clicking on one ad. In that case, our competitors will have the
chance to threaten and disturb our companys good synergy. Inappropriate or wrongly
placement ads will affect users experiences in our website as they will have difficulties to
assess their desired information.
 ii. ADWORDS

AdWords makes our advertising budget friendly and easier to set up. AdWords
doesnt come with a contract so that we can control our budget and turn it on and off at will.
When our ads are going well and getting more traffics, we can consider increase our budget
for AdWords as the more budget we have the higher chance our ads will be published. We
are able to organize campaigns and advertise our products in a broader way. By using
AdWords, we can advertise our products more efficiently and gaining reputations and
exposures even more instantly. By implementing some creative ideas and attention grabber
into our ads, users will have the curiosity and interest to assess our website, hence increasing
the sale and popularity of our products and company.

On the other hand, AdWords ads are only visible to Google users. In other words, we
only pay for audiences who are using Googles services and not other search engines such as
Bing. By the pay-by-click system, websites users will sometimes mistakenly click on the ads
and immediately ignore or close them. We will end up paying for nothing in return.
 iii. SURVEYS

If were monetizing our website using Google Surveys are possible and generate new
source of income much like AdSense. We can also publish surveys through Google Survey
with a cost and get almost instantaneous response from the consumers. By so, we can further
improve or make changes in our company's decisions which involve consumers perspective.
Surveys will not be as flashy or annoying as media ads as its just a few sentences of words
consist of question and answers.

Implementing Surveys will also take up our sites space and definitely affect
customers surfing experience. Affected customers may or may not visit our website again
and bad reputations will be created. Besides that, consumers or competitors might spam the
surveys and causes inaccurate result from the paid service.
 iv. ADMOB

AdMob might be useful for us to monetize on our dedicated mobile app. Mobile
phone nowadays are getting larger and larger screen and there will always be spaces to
implant the ads via AdMob. AdMob is able to analyze the engagement of the app and
responses to the ads automatically which is very important to the ad revenue. AdMob helps to
reach customers worldwide and opens brand new opportunities for our company. We can
display our own products in the ads too within our apps.

The drawback of it is our companys mobile app is still in developing phrase, hence
Admob will not be as effective for our company for a moment. Admob will also causes
distractions to our customers if their phones screen size is not that big as the ad size and
content size will be imbalance. Hence, customers overall app experiences will be decreased
and then followed by their engagement.
3. CONCLUSION

As a conclusion, our company emphatically believed that with the collaboration with
Google Sites and Google Apps, we will soon pride ourselves to be the pioneer of the mobile
phone company industry across South East Asia, no doubt. By deeply understand how the site
works will directly or indirectly help the company to run smoothly and faultlessly.

Keep in mind that what weve unequivocally concurred, a companys site is equally
critical as companys pride. A website can depict the professionalism of one company, and
our site speaks volumes about our company. We trust all the employees in the company will
gain experience base on companys site and have a clearer image of it. Everyone in the
company should be collaborating well and enhance the company together. Its the key for
long-term business success and maintain our competitiveness among the industry.

Brace ourselves as we are now one step closer to archive our Vision 2030.
4. REFERENCE LIST:

1) BuiltWith Pty. Ltd. (2017). Websites using Google Adsense. [online] Available at:
https://trends.builtwith.com/websitelist/Google-Adsense [Accessed 19 Jun. 2017].
2) Google.com (2017). AdSense revenue share - AdSense Help. [online] Available at:
https://support.google.com/adsense/answer/180195?hl=en [Accessed 19 Jun. 2017].
3) Google.com (2017). Content Monetization at its Best | Google AdSense Benefits
Google. [online] Available at: https://www.google.com/adsense/start/benefits/#/
[Accessed 19 Jun. 2017].
4) Google.com (2017). What is Google AdWords? | Google AdWords Benefits Google.
[online] Available at: https://adwords.google.com/home/how-it-
works/#?modal_active=none [Accessed 19 Jun. 2017].
5) Google.com (2017). Online Surveys & Market Research - Google Surveys Google.
[online] Available at: https://www.google.com/analytics/surveys/how-it-works/
[Accessed 19 Jun. 2017].
6) Peoples, G. (2012). Business Matters: Google Consumer Surveys Pick Up Where
Micropayments Left Off. [online] Billboard. Available at:
http://www.billboard.com/biz/articles/news/1098147/business-matters-google-
consumer-surveys-pick-up-where-micropayments-left [Accessed 19 Jun. 2017].
7) Google Blog (2017). Introducing the redesigned AdMob with new tools that make it
even easier to earn. [online] Available at: https://admob.googleblog.com/ [Accessed
20 Jun. 2017].
 5. APPENDICES

Screenshots of Google Sites:

Screenshots of Google Slides:
Screenshots of Google Sheets: