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James Stanyer

COMUNICAREA
POLITIC
MODERN
Politici Mediatice n Vremuri Nesigure

Traducere de
Rare Nicula

2010
CA Publishing, 2010, pentru versiunea n limba romn

James Stanyer, 2007

Prima ediie publicat n 2007 de Polity Press Ltd.


Published by arrangements with Polity Press, Great Britain
Publicat cu acordul Polity Press, Marea Britanie

Coperta: Gyulai Tams (WDS Center) www.wdscenter.ro


Redactor: Mihaela Herbel
Index: Ioana Herbel

Descrierea CIP a Bibliotecii Naionale a Romniei


STANYER, JAMES
Comunicarea politic modern : politici mediatice n vremuri
nesigure / James Stanyer ; trad.: Rare Nicula. - Cluj Napoca : CA
Publishing, 2010
Bibliogr.
Index
ISBN 978-606-92680-5-6

I. Nicula, Rare (trad.)

316.77:32.01

Editura CA Publishing
www.ca-publishing.ro
ClujNapoca,BdulEroilornr.34,ap.3


Cuprins


Cuprins...........................................................................................................v
Prefaimulumiri....................................................................................viii

Introducere:Actori,SistemeiOrientriSistemice......................................1
Sistemeledemocraticenaionaledecomunicarepolitic.........................2
Sistemedecomunicarepoliticnadouamodernitate............................5
Relaiacomunicatorpoliticpublic..........................................................8
Structuracrii.........................................................................................15

Partea I Excludere, intimitate i nevoia de suport popular
Capitolul1Campaniileelectoralebazatepedateicosturile
campaniilorexclusivistedecomunicare.....................................................21
Apariiavotantuluioscilant..................................................................22
Cercetareadepiaielectoratul............................................................24
Stabilireaagendeipentrumassmedia.....................................................34
Costurilecrescndealecampanieidecomunicare..................................36
Alegtoriiincluiiceiexclui..................................................................45
Concluzie..................................................................................................49
Capitolul2Guvernareainevoiadepromovareeficienta
mesajelor....................................................................................................50
Atotcuprinztoareaanalizpromoional...............................................51


JAMES STANYER

Aaterizanpicioare.................................................................................54
Naturaimpredictibilaguvernriiinrutirearelaiilorcu
massmedia..............................................................................................64
Limitareaiocolireatirilor.....................................................................74
Apariiaprocesuluideacoperire..........................................................79
PromovareandeprtriidelaputerealuiSaddamHusseini
strngereadesuportpentruinvaziadinIrak...........................................80
Concluzie..................................................................................................87
Capitolul3Politicapersonalizatieroziuneaprivatului..........................88
Afirmareapoliticianuluirecognoscibil.....................................................89
Politicieniiintimi......................................................................................96
Dezvluireaiexpunereaintimitii........................................................99
Concluzii.................................................................................................111

Partea II tirile i politica mass-mediei de pia
Capitolul4Mediadetiri,audienelelorimodificarearolurilor
organizaionale:delainformareacetenilorlamulumirea
consumatorilor.........................................................................................117
Audieneledetirincalitatedeceteni..............................................118
Sfritulvechiiordini.............................................................................123
Reconceptualizarearoluluitirilornvremurinesigure.........................130
Deservireaalegtorului?........................................................................141
Concluzie................................................................................................145
Capitolul5Mediaiimpulsulpoliticpopulist.........................................147
Populismulpolitic...................................................................................149
Mediaipopulismulpolitic....................................................................152
Emisiunileradio:voceapoporuluisaucanaleale
resentimentului?....................................................................................154
RushLimbaughiStrinulliberal...........................................................157


COMUNICAREA POLITIC MODERN

Presabritanicipopulismulreacionar................................................160
Strinuleuropean..................................................................................163
Concluzie................................................................................................166

Partea a III-a Angajamentul comunicativ i exerciiul
exprimrii politice
Capitolul6Pornit,nchis?........................................................................171
Uncorpdecetenimaidiversificatdarmaiinegal..............................172
Ceteanulinteresaticelneinteresat..................................................174
Diferenedeangajamentcomunicativ..................................................180
Cerculvicios...........................................................................................189
Concluzie................................................................................................190
Capitolul7Afirmareapoliticiiautoexpresive.........................................192
Oportunitipentruautoexprimare.....................................................193
Spunenececrezi:ncurajareaexprimriiatitudinii..............................198
Publiculcomunicator?...........................................................................203
Vociputerniceivocislabe....................................................................208
Tineriiiexprimareaatitudiniipolitice..................................................210
Concluzie................................................................................................213
Concluzii
Comunicareapoliticntroepocnesigur,divizatiinegal...............215
Arspundenfaaincertitudinii............................................................215
Exacerbareaexcluziuniiidiviziunii.......................................................219
Anexderesurse......................................................................................223

Bibliografie................................................................................................228
Note..........................................................................................................261
Index.........................................................................................................267


Prefa i mulumiri



            

         
        
        
  
    
 
         
          
     

         
         
         
       
         
           
        
          
         
           
          

            


         
          



COMUNICAREA POLITIC MODERN

B          
          B 
         
         

          

       
        

         
        
B

          in extremis   

           
        
          

          

          
         
        
         

          
B
         
          
         
     
  


         


     
   
        


JAMES STANYER

           
  B       
        B   Meditated
Politics,           

           
       
B

         


           


        

      

       
         
         
           


online
          

          


           
       

        
 

         
       





COMUNICAREA POLITIC MODERN

          
          
        

        





        
        



           
        
        




B       
          

       B  


        





          
       

          
    
    
etal


JAMES STANYER

B


            

           
          


      

           

          



        
        
        
       

           
        
      B  
         
        

           


          
 
          







COMUNICAREA POLITIC MODERN


         
        
          
        




   
f

           

 
          
           
f
          

          
        
        
 
 
 
    
  
 
   Y     


          
            
        




Introducere: Actori, Sisteme i
Orientri Sistemice




         
        


       
 

           
 


       
       

             
          


        



  B      
        
        
            
      


JAMES STANYER

         
      
         



Sistemele democratice naionale de


comunicare politic

B          


     
    

B       
        



          



B

            

ibid

          
           
        

         
 ibid B      

ibid
          
        


COMUNICAREA POLITIC MODERN

          
        

        
         


         



          



Contabiliznd schimbarea






          
        
       

         
         
         
        
         
ibid
          
          
         

B

Schimbrile n sistemul de comunicare politic pot fi influenate de dispunerea
a trei principali actori politicieni, jurnaliti i membri ai publicului pentru a
rspunde n mod adaptiv la percepiile i comportamentul evolutiv al fiecruia
ntr-un mediu n continu schimbare i a crui dinamicitate este de ordin
tehnologic, sociologic i politic. (ibid.:205-6)


JAMES STANYER

         
   
      
        

           
 
     B     

           
         
          
             
          
      
ibidf
           
         
          

B
          
         
       
          
          
   ibid.   
  
      
         

        
  
         
ibid.
        
         
         

      
         


COMUNICAREA POLITIC MODERN




          

B         




          
       
        
         




Sisteme de comunicare politic n a doua


modernitate

           
          


        

          


  blue collar      



           
          



JAMES STANYER

         

          
       
 B

           
         
 


 
        

          
        
         



B
           
rustbeltcities  

          
gateway cities        
          


  

         
        
    
        
       

         



COMUNICAREA POLITIC MODERN

           

        
       
         



         
       
      
1

       

B
           

            
             


        

         





Procesul de publicitate modern




          


        

          B

          


JAMES STANYER

          


 
           
          
       

 

            
        

          
         
       

       
       

          
         





Relaia comunicator politic public



        
            

           
        

         



           


COMUNICAREA POLITIC MODERN

         

         



De la certitudine la incertitudine


          
           

         
         

             
         


        
         

      
          
        
       
           

       
         
          
            

           
      

         




JAMES STANYER

      
         
          

       
  B         


          
 
          

         

           
 B        

           
          
          
    
    


         

           
          
 


          
          
         
 
           

           
         




COMUNICAREA POLITIC MODERN

        

         
           



Fragmentarea audienei

B        
        

      
  B
         
          

          
         



Conceptualizarea relaiilor cu publicul



        

           

 
B
        

B         
       


             
          

         


JAMES STANYER

         
         
         



          
         


       




         
             


B
         


          
      




        
 
           

           

 

  

       
       
         


COMUNICAREA POLITIC MODERN

       
         




laissezfaire
             
          
B
            
 B
        
       
    B    
         

       
           
         
    
   
          
         
 
         
         
           
           

 

B          

         
       
          
         
 


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Adaptarea audienei

            

          




        
         
         
        

         
          
        
         
  

             





Consecinele democraiei




        


         
            
         

          
           
           


COMUNICAREA POLITIC MODERN

      
  



         
         
          



            


         
           




Structura crii

       

B
        
         
         
        
 
        
       


         
           
         
        
        



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B


          


           
          
         


B
        

B
          


          

B


COMUNICAREA POLITIC MODERN

        
        


        

 

          
       
         
       

B
      
       
          
        


         
        


        

           
       
           


         


        
       


B