B306 Retail Management

Module Synopsis

Retailing is an important field of study because of its impact on a countrys economy.

Retailers today need to plan for and adapt to a complex and ever changing environment.
Retailers need to understand retail planning strategies to gain competitive advantage and
use advanced technologies and analytical tools to improve operational efficiencies to provide
more value to their customers.

This module is designed to stimulate student interest in retail management and career by
capturing the exciting, challenging and rewarding opportunities facing retailers today.
Students will be provided with useful skills and knowledge on developing retail strategies
and understand the financial implications of strategic retail decisions.

Topics covered include types of retailers, buying and merchandise management, setting
retail pricing and store management.

Strictly Confidential. For Articulation Purpose Only.

Module Objectives

Following are the content related abilities strengthened by the curricular processes of
the module:

Retail Environment

Introduction to retailing
Types of retailers
Multichannel retailing
Consumerism and ethics

Merchandise Management

Merchandise planning
Category management
Buying merchanise

Retail Operations

Retail performance
Retail pricing
Store design and visual merchandising
Store management

Retail Strategy

Retail planning
Retail marketing mix
Application of IT on retailing
Retail location

Strictly Confidential. For Articulation Purpose Only.

Module Syllabus

School/ Centre : School of Hospitality

Academic Year : AY 2009/ 2010 Semester 2
Module Name : B306 Retail Management

Learning Objectives

At the end of this module, students will be able to demonstrate the following:

1. Analyse the challenges in the retail landscape and the economic significance of retailing
(Retail Environment)
2. Examine retail management decision processes in retail planning for competitive
advantage (Retail Strategy)
3. Apply merchandising techniques in the planning, management and control of product
through the retail cycle from its conception to sale (Merchandise Management)
4. Discuss retail operational responsibilities for optimizing returns (Retail Operations)

Allocated time per day

(One-Day-One-Problem PBL Pedagogy)

Module Coverage Discussio Resource Formal Site

n in Study Gathering Visit
Cluster and Team
Work
Introduction to Retailing 3 hr 45 min 1 hr 45 min

Types of Retailers 3 hr 45 min 1hr 45min

Multichannel Retailing 3 hr 45 min 1hr 45min

Retail Planning 3 hr 45 min 1hr 45min

Retail Marketing Mix 3 hr 45 min 1hr 45min

Application of IT on Retailing 3 hr 45 min 1hr 45min

Retail Performance 3 hr 45 min 1hr 45min

Merchandise Planning 3 hr 45 min 1hr 45min

Category Management 3 hr 45 min 1hr 45min

Buying Merchandise 3 hr 45 min 1hr 45min

Retail Pricing 3 hr 45 min 1hr 45min

Strictly Confidential. For Articulation Purpose Only.

 Retail Location 3 hr 45 min 1hr 45min

Store Design and Visual Merchandising 3 hr 45 min 1hr 45min

Store Management 3 hr 45 min 1hr 45min

Consumerism and Ethics 3 hr 45 min 1hr 45min

56 hr 15 26 hrs 15
min min

Strictly Confidential. For Articulation Purpose Only.