11/01/17 MKF2521 Brand management (Caulfield) | Monash University

MKF2521 Brand management (Caulfield) View Online

(Semester 1, 2016)

Associate Professor Colin Jevons : Faculty of Business

and Economics : Colin.Jevons@monash.edu - List
maintained by Monash University Library contact:
Fiona.Wilkinson@monash.edu

1.

Library Guide: Marketing, http://guides.lib.monash.edu/marketing.

2.

Keller, K.L.: Strategic brand management: building, measuring, and managing brand
equity. Pearson, Harlow [etc.].

3.

De Chernatony, L.: From brand vision to brand evaluation: the strategic process of growing
and strengthening brands. Butterworth-Heinemann, Amsterdam (2010).

4.

Keller, K.L.: Brands and Brand Management [Chapter 1 of Strategic brand management:
building, measuring, and managing brand equity]. In: Strategic brand management:
building, measuring, and managing brand equity. pp. 138. Pearson, Harlow [etc.].

5.

Jevons, C.: Names, brands, branding: beyond the signs, symbols, products and services .
Journal of product & brand management. 14, 117118 (2005).

6.

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Levitt, T.: Marketing myopia. Harvard business review. 82, 138149 (2004).

7.

Keller, K.L.: Three questions you need to ask about your brand. Harvard business review.
80, 8086 (2002).

8.

Rossiter, J.R.: Branding explained: Defining and measuring brand awareness and brand
attitude. Journal of Brand Management. 21, 533540 (2014).

9.

Keller, K.: Conceptualising, measuring and managing customer-based brand equity. Journal
of marketing. 57, 122 (1993).

10.

Christodoulides, G., Cadogan, J.W., Veloutsou, C.: Consumer-based brand equity

measurement: lessons learned from an international study. International Marketing
Review. 32, 307328 (2015).

11.

Davcik, N.S., Vinhas da Silva, R., Hair, J.F.: Towards a unified theory of brand equity:
conceptualizations, taxonomy and avenues for future research. Journal of Product & Brand
Management. 24, 317 (2015).

12.

Chernev, A., Hamilton, R., Gal, D.: Competing for Consumer Identity: Limits to
Self-Expression and the Perils of Lifestyle Branding. Journal of Marketing. 75, 6682 (2011).

13.

Jevons, C.: Customer and brand manager perspectives on brand relationships: a

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conceptual framework. Journal of product and brand management. 14, 300309 (2005).

14.

Ilicic, J., Webster, C.M.: Investigating consumerbrand relational authenticity. Journal of

Brand Management. 21, 342363 (2014).

15.

Beverland, M.: Managing integrated marketing communication (IMC) through strategic

decoupling: how luxury wine firms retain brand leadership while appearing to be wedded
to the past. Journal of advertising. 34, 103116 (2005).

16.

Diamond, N.: American girl and the brand Gestalt: closing the loop on sociocultural
branding research. Journal of marketing. 73, 118134 (2009).

17.

Ilicic, J., Webster, C.M.: Eclipsing: When Celebrities Overshadow the Brand. Psychology &
Marketing. 31, 10401050 (2014).

18.

Aaker, D.: Measuring brand equity across products and markets. California management
review. 38, 102120 (1996).

19.

Danaher, P.J., Roberts, J.H., Roberts, K., Simpson, A.: Applying a Dynamic Model of
Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science. 30,
586594 (2011).

20.

Ilicic, J., Webster, C.M.: Consumer values of corporate and celebrity brand associations.

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Qualitative Market Research: An International Journal. 18, 164187 (2015).

21.

Reddy, M., Terblanche, N., Pitt, L., Parent, M.: How far can luxury brands travel? Avoiding
the pitfalls of luxury brand extension. Business Horizons. 52, 187197 (2009).

22.

Heath, T.B., DelVecchio, D., McCarthy, M.S.: The Asymmetric Effects of Extending Brands
to Lower and Higher Quality. Journal of Marketing. 75, 320 (2011).

23.

Kapferer, Jean-nol: The future of luxury: Challenges and opportunities. Journal of Brand
Management, suppl. Special Issue: Future Challenges and Opportunities in Brand. 21,
716726.

24.

Keller, K.: Managing brands for the long run: brand reinforcement and revitalization
strategies. California management review. 41, 102124.

25.

Dev, C.S., Keller, K.L.: Brand Revitalization. Cornell Hospitality Quarterly. 55, 333341
(2014).

26.

Olson, E.: How bureaucrats and bean counters strangled General Motors by killing its
brands . Journal of product and brand management. 19, 103113.

27.

Kapferer, J.-N.: The post-global brand . Journal of brand management. 12, 319324 (2005).

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28.

Zolfagharian, M., Saldivar, R., Sun, Q.: Ethnocentrism and country of origin effects among
immigrant consumers. Journal of Consumer Marketing. 31, 6884 (2014).

29.

Aaker, D.: Measuring brand equity across products and markets. California management
review. 38, 102120 (1996).

30.

Aaker, Jennifer: When Good Brands Do Bad. Journal of Consumer Research. 31, (2004).

31.

Agres, Stuart J.: Changing needs for brands. Journal of advertising research. 36,.

32.

Ahluwalia, R.: How far can a brand stretch? Understanding the role of self-construal.
Journal of marketing research. 45, 337350 (2008).

33.

Ailawadi, K.L., Keller, K.L.: Understanding retail branding: conceptual insights and research
priorities. Journal of retailing. 80, 331342 (2004).

34.

Algesheimer, Ren: The social influence of brand community: evidence from European car
clubs. Journal of marketing. 69,.

35.

Ambler, T.: The trouble with brand valuation. Journal of brand management. 5, 367377

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(1998).

36.

Aufreiter, Nora A.: Better branding. McKinsey quarterly. (2003).

37.

Balmer, J.M.T.: Corporate heritage brands and the precepts of corporate heritage brand
management: insights from the British Monarchy on the eve of the royal wedding of Prince
William (April 2011) and Queen Elizabeth IIs Diamond Jubilee (19522012). Journal of
brand management. 18, 517544 (2011).

38.

Balmer, J.M.T., Greyser, S.A., Urde, M.: The Crown as a corporate brand: insights from
Monarchies. Journal of brand management. 14, 137161 (2006).

39.

Bao, Yeqing: Creating new brand names: effects of relevance, connotation, and
pronunciation. Journal of advertising research. 48,.

40.

Barwise, P.: Brand equity: Snark or boojum? International journal of research in marketing.
10, 93104 (1993).

41.

Bednall, D.H.B., Collings, A.: Effect of public disgrace on celebrity endorser value.
Australasian marketing journal (AMJ). 8, 4757 (2000).

42.

Bellman, L.M.: Entrepreneurs: invent a new brand name or revive an old one? Business
horizons. 48, 215222 (2005).

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43.

Berry, L.L., Seltman, K.D.: Building a strong services brand: lessons from Mayo Clinic.
Business horizons. 50, 199209 (2007).

44.

Beverland, M., Ewing, M.: Slowing the adoption and diffusion process to enhance brand
repositioning: the consumer driven repositioning of Dunlop Volley. Business horizons. 48,
385391 (2005).

45.

Bergh, Bruce Vanden: Linguistic distinction among top brand names. Journal of Advertising
Research. 27,.

46.

Berthon, P., Pitt, L., Campbell, C.: Ad Lib: When customers create the ad. California
Management Review. 50, (2008).

47.

Beverland, M.B., Farrelly, F., Lim, E.A.C.: Exploring the dark side of pet ownership:
status-and control-based pet consumption. Journal of business research. 61, 490496
(2008).

48.

Michael Beverland and Sandra Luxton: Managing integrated marketing communication

(IMC) through strategic decoupling: how luxury wine firms retain brand leadership while
appearing to be wedded to the past. Journal of advertising. 34,.

49.

Blumenthal, Dannielle: Practice paper: beyond form versus content: simmelian theory as
a framework for adaptive brand strategy. Journal of brand management. 10,.

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50.

Branthwaite, A., Cooper, P.: Analgesic effects of branding in treatment of headaches.

British medical journal (Clinical research edition). 282,.

51.

Brown, Tom J.: Identity, intended image, construed image, and reputation: an
interdisciplinary framework and suggested terminology. Journal of the academy of
marketing science. 34,.

52.

Burnett, J.: New consumers need new brands. Journal of product & brand management. 16,
342347 (2007).

53.

Chan, A.: Principles for brand naming in Chinese: the case of drinks. Marketing intelligence
& planning. 19, 309318 (2001).

54.

Christodoulides, G.: Consumer-based brand equity conceptualisation and measurement.

International journal of market research. 52, 4366 (2010).

55.

Christodoulides, G.: Dimensionalising on- and offline brands composite equity. Journal of
product and brand management. 13, 168179 (2004).

56.

Christodoulides, G., Jevons, C.: The voice of the consumer speaks forcefully in brand
identity. Journal of advertising research. 51, (2004).

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57.

Christodoulides, G., Jevons, C., Bonhomme, J.: Memo to Marketers: Quantitative Evidence
for Change -- How User-Generated Content Really Affects Brands. Journal of Advertising
Research. 52, (2012).

58.

Cravens, K.S., Guilding, C.: Measuring customer focus: an examination of the relationship
between market orientation and brand valuation. Journal of strategic marketing. 8, 2745
(2000).

59.

Danaher, P.J., Roberts, J.H., Roberts, K., Simpson, A.: Practice prize paper - Applying a
dynamic model of consumer choice to guide brand development at Jetstar Airways.
Marketing science. 30, 586594 (2011).

60.

Dawar, Niraj: What are brands good for? MIT sloan management review. 46, 3137.

61.

De Chernatony, L.: Brand management through narrowing the gap between brand identity
and brand reputation. Journal of marketing management. 15, 157180.

62.

De Chernatony, L.: 2001 - The brand management odyssey. Journal of general

management. 21, 1530 (1996).

63.

De Chernatony, L.: Brand management through narrowing the gap between brand identity
and brand reputation. Journal of marketing management. 15, 157180 (1999).

64.

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De Chernatony, L.: Would a brand smell any sweeter by a corporate name? Corporate
reputation review. 5, 114132 (2002).

65.

De Chernatony, L.: Towards the holy grail of defining `brand. Marketing theory. 9,
101105 (2009).

66.

De Chernatony, L.: Taking the brand promise online: challenges and opportunities.
Interactive marketing. 5, 238251 (2004).

67.

De Chernatony, L.: Interactions between organisational cultures and corporate brands.

Journal of product and brand management. 17, 1324 (2008).

68.

De Chernatony, L.: Internal brand factors driving successful financial services brands.
European journal of marketing. 40, 611633 (2006).

69.

De Chernatony, L.: Why are all financial services brands not great? Journal of product and
brand management. 15, 8889 (2006).

70.

De Chernatony, L.: Defining a Brand: beyond the literature with experts interpretations.
Journal of marketing management. 14, 417443 (1998).

71.

De Chernatony, L., DallOlmo Riley, F.: Experts views about defining services brands and
the principles of services branding. Journal of business research. 46, 181192 (1999).

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72.

De Chernatony, L.: Modelling the components of the brand. European journal of marketing.
32, 10741090 (1998).

73.

De Chernatony, L.: Criteria to assess brand success. Journal of marketing management. 14,
765781 (1998).

74.

De Chernatony, L.: Building a services brand: stages, people and orientations. Service
industries journal. 23, 121 (2003).

75.

De Chernatony, L., Drury, S., SegalHorn, S.: Identifying and sustaining services brands
values. Journal of marketing communications. 10, 7393 (2004).

76.

De Chernatony, L.: Using triangulation to assess and identify successful services brands.
The service industries journal. 25, 521.

77.

Avery, M.: Asian brand strategy: How Asia builds strong brands. Journal of Brand
Management. 14, 272273 (2007).

78.

Dobele, A., Toleman, D., Beverland, M.: Controlled infection! Spreading the brand message
through viral marketing. Business horizons. 48, 143149 (2005).

79.

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Doyle, P.: Shareholder-value-based brand strategies. Journal of brand management. 9,

2030 (2001).

80.

Dyson, P.: Understanding, measuring and using brand equity. Journal of advertising
research. 36, (1996).

81.

Eckhardt, G.M., Bengtsson, A.: A brief history of branding in China. Journal of

macromarketing. 30, 210221 (2009).

82.

Ewing, M.: Managing Southeast Asian brands in the global economy. Business horizons. 44,
5258 (2001).

83.

Ewing, M.T., Wagstaff, P.E., Powell, I.H.: Brand rivalry and community conflict. Journal of
Business Research. 66, 412 (2013).

84.

Farquhar, P.: Managing brand equity. Journal of advertising research. 30, 17 (1990).

85.

Feldwick, P.: What is brand equity anyway, and how do you measure it? Journal of the
market research society. 38, (1996).

86.

Foscht, T., III, C.M., Swoboda, B., Morschett, D., Sinha, I.: The impact of culture on brand
perceptions: a six-nation study. Journal of Product & Brand Management. 17, 131142
(2008).

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87.

Gardner, B.: The product and the brand. Harvard business review. 33, 3339 (1955).

88.

Goodyear, M.: Divided by a common language: diversity and deception in the world of
global marketing. Journal of the market research society. 38, 105122 (1996).

89.

Grace, D.: Brand associations: looking through the eye of the beholder. Qualitative market
research. 5, 96111 (2002).

90.

Grace, D., OCass, A.: Service branding: consumer verdicts on service brands. Journal of
retailing and consumer services. 12, 125139 (2005).

91.

Hoeffler, S.: The marketing advantages of strong brands. Journal of brand management.
10, 421446 (2003).

92.

Holt, D.B.: What becomes an icon most? Harvard business review. 81, 4349 (2003).

93.

Hotelling, H.: Stability in Competition. The Economic Journal. 39, (1929).

94.

Jevons, C.: Names, brands, branding: beyond the signs, symbols, products and services.
Journal of product and brand management. 14, 117118 (2005).

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95.

Jevons, C., Carroll, J.: Marketing, truth and political expediency. Journal of public affairs. 5,
2032 (2005).

96.

Jevons, C.: Managing brand demise. Journal of general management. 32, 7391.

97.

Jevons, C.: Trust, brand equity and brand reality in internet business relationships: an
interdisciplinary approach. Journal of marketing management. 16, 619634 (2000).

98.

Jevons, C.: Customer and brand manager perspectives on brand relationships: a

conceptual framework. The journal of product and brand management. 14, 300309
(2005).

99.

Kanter, R.: How to compete. Harvard business review. 68, 78 (1990).

100.

Kapferer, J.-N.: The post-global brand. Journal of brand management. 12, 319324 (2005).

101.

Kanazawa, S.: Why beautiful people are more intelligent. Intelligence. 32, 227243 (2004).

102.

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Keller, K.: Conceptualizing, measuring, managing customer-based brand equity. Journal of

marketing. 57, 122 (1993).

103.

Keller, K.: Managing brands for the long run: brand reinforcement and revitalization
strategies. California management review. 41, 102124 (1999).

104.

Keller, K.: Three questions you need to ask about your brand. Harvard business review. 80,
8086 (2002).

105.

Kohli, C.S., Harich, K.R., Leuthesser, L.: Creating brand identity: a study of evaluation of
new brand names. Journal of business research. 58, 15061515 (2005).

106.

Keller, K., Lehmann, D.: Brands and branding: research findings and future priorities.
Marketing science. 25, (2006).

107.

Kum, D., Lee, Y.H., Qiu, C.: Testing to prevent bad translation: brand name conversions in
ChineseEnglish contexts. Journal of business research. 64, 594600 (2011).

108.

Kumar, N.: Kill a brand, keep a customer. Harvard business review. 81, 8694 (2003).

109.

Lynch, J.: The power of emotion: brand communication in business-to-business markets.

Journal of brand management. 11,.

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110.

Lynch, Joanne: Winning hearts and minds: business-to-business branding and the role of
the salesperson. Journal of marketing management. 23, 123135 (2007).

111.

Madden, T.: Brands matter: an empirical demonstration of the creation of shareholder

value through branding. Journal of the academy of marketing science. 34, 224235 (2006).

112.

Mangold, W.G., Miles, S.J.: The employee brand: is yours an all-star? Business horizons. 50,
423433 (2007).

113.

Martinez, E.: Effect of brand extension strategies on brand image: a comparative study of
the UK and Spanish markets. International marketing review. 25, 107137 (2008).

114.

Martinez, E.: The effect of brand extension strategies upon brand image. Journal of
consumer marketing. 21, 3950 (2004).

115.

Melewar, T.: Global corporate brand building: guidelines and case studies. Journal of brand
management. 21, 157170 (2003).

116.

Murphy, J.: Assessing the value of brands. Long range planning. 23, 2329 (1990).

117.

Pappu, R., Quester, P.G., Cooksey, R.W.: Consumer-based brand equity: improving the

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measurement empirical evidence. Journal of product & brand management. 14, 143154
(2005).

118.

Phipps, M.: The duality of political brand equity. European journal of marketing. 44,
496514 (2010).

119.

Pittard, N.: Aesthetic theory and logo design: examining consumer response to proportion
across cultures. International marketing
review

. 24, 457473 (2007).

120.

Pina, J.: The effect of service brand extensions on corporate image: an empirical model.
European journal of marketing. 40, 174197 (2006).

121.

Ratnatunga, J., Ewing, M.T.: An ex-ante approach to brand capability valuation. Journal of
business research. 62, 323331 (2009).

122.

Reddy, M., Terblanche, N., Pitt, L., Parent, M.: How far can luxury brands travel? Avoiding
the pitfalls of luxury brand extension. Business horizons. 52, 187197 (2009).

123.

Reid, M., Luxton, S., Mavondo, F.: The relationship between integrated marketing
communication, market orientation, and brand orientation. Journal of advertising. 34,
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124.

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Roberts, K.: Brand-building based on drivers of market share [Article: Admap]. Admap.
(2007).

125.

Schroeder, J.: The artist and the brand. European journal of marketing. 39, 12911305,
1392 (2005).

126.

Simms, C.: An analysis of the repositioning of the BMW Mini brand. The journal of product
and brand management. 16, 297309 (2007).

127.

Snyder, I., Jevons, C., Henderson, M., Gabbott, M., Beale, D.: More than chatting online:
children, marketing and the use of digital media. English in Australia. 46, (2011).

128.

Suvatjis, J.Y.: Corporate identity modelling: a review and presentation of a new

multi-dimensional model. Journal of marketing management. 21, 809834 (2005).

129.

Swait

, J., Erdem, T., Louviere, J., Dubelaar, C.: The equalization price: a measure of
consumer-perceived brand equity. International journal of research in marketing. 10,
2345 (1993).

130.

Thomas, R.: Valuation of brands. Marketing and research today. 21, 8090 (1993).

131.

Thomson, K.: The buy-in benchmark: how staff understanding and commitment impact

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brand and business performance. Journal of marketing management. 15, 819835 (1999).

132.

Thompson, M.: Human brands: investigating antecedents to consumers strong

attachments to celebrities. Journal of marketing. Vol. 70, (2006).

133.

Uncles, M.: Marketing metrics: a can of worms or the path to enlightenment? Journal of
brand management. 12, 412418 (2005).

134.

Yoo, B., Donthu, N.: Developing and validating a multidimensional consumer-based brand
equity scale. Journal of business research. 52, 114 (2001).

135.

Vallaster, C.: Internationalisation of services brands: the role of leadership during the
internal brand building process. Journal of marketing management. 21 I, 181203 (2005).

136.

Wallace, E., Chernatony, L. de: Exploring brand sabotage in retail banking. Journal of
product & brand management. 18, 198211 (2009).

137.

Wallace, E.: Exploring managers views about brand saboteurs. Journal of marketing
management. 23, 91106.

138.

Wilson, A.: Understanding organisational culture and the implications for corporate
marketing. European journal of marketing. 35, 353367 (2001).

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139.

Worthington, S.: A tri-dimensional approach for auditing brand loyalty. Journal of brand
management. 17, 243253 (2010).

140.

Wright, O.: McCafe: the McDonalds co-branding experience. Journal of brand

management. 14, 442457 (2007).

141.

Zimmer, M.: The reciprocal effects of extension quality and fit on parent brand attitude.
Journal of product and brand management. 13, 3746 (2004).

142.

Hegner, S.M., Beldad, A.D., Kamphuis op Heghuis, S.: How company responses and trusting
relationships protect brand equity in times of crises. Journal of Brand Management. 21,
429445 (2014).

143.

Twilight of the Brands -. The New Yorker. (2014).

144.

Eckhardt, G.M., Bengtsson, A.: A Brief History of Branding in China. Journal of

Macromarketing. 30, 210221 (2010).

145.

Leonard, D.: Who Killed Tony the Tiger? How Kellogg lost breakfast,
http://www.bloomberg.com/news/features/2015-02-26/for-kellogg-cereal-sales-recovery-m
ay-be-lost-hope.

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146.

Polonsky, M.: Understanding issue complexity when building a socially responsible brand.
European business review. 18, 340349 (2006).

147.

Einstein, Mara: Brands of Faith: Marketing Religion in a Commercial Age. Taylor & Francis,
Hoboken (2007).

148.

Ebooks Corporation: Religion as brands: new perspectives on the marketization of religion

and spirituality. Ashgate, Farnham, Surrey (2014).

149.

Aaker, David A.: Managing brand equity: capitalizing on the value of a brand name. Free
Press, New York (1991).

150.

Batey, Ian: Asian branding: a great way to fly. Prentice Hall, Singapore (2002).

151.

Beverland, Michael: Building brand authenticity: 7 habits of iconic brands. Palgrave

Macmillan, Basingstoke (2009).

152.

Braun, Thom: The philosophy of branding: great philosophers think brands. Kogan Page,
London (2004).

153.

Danesi, Marcel: Brands. Routledge, London (2006).

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154.

De Chernatony, L.: From brand vision to brand evaluation: the strategic process of growing
and strengthening brands. Butterworth-Heinemann, Amsterdam (2010).

155.

Haig, Matt, Ebooks Corporation: Brand failures: the truth about the 100 biggest branding
mistakes of all time. Kogan Page, London (2011).

156.

Hart, Susannah, Murphy, John M.: Brands: the new wealth creators. New York University
press, New York (1997).

157.

Haywood, Roger, Chartered Institute of Marketing, NetLibrary, Inc: Corporate reputation,

the brand & the bottom line: powerful proven communication strategies for maximizing
value. Kogan Page, London (2005).

158.

Holt, Douglas B.: How brands become icons: the principles of cultural branding. Harvard
Business School Press, Boston, Mass (2004).

159.

Ind, Nicholas: Beyond branding: how new values of transparency and integrity are
changing the world of brands. Kogan Page Limited, London (2003).

160.

Jevons, C.: Presenting the value offering [Chapter 7 of Introduction to marketing]. In:
Introduction to marketing: a value exchange framework. Pearson SprintPrint, Frenchs
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161.

Uncles, M.D.: Perspectives on brand management. Tilde University Press, Prahran, Vic
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162.

Jevons, C.: Brand strategy [Chapter of Wiley international encyclopedia of marketing]. In:
Wiley international encyclopedia of marketing. Wiley, Chichester, West Sussex, U.K.
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163.

Das, Naveen: New age branding: concepts and cases, vol. 1. ICFAI Press, Hyderabad, India
(2003).

164.

Johansson, Johny K.: In your face: how American marketing excess fuels Anti-Americanism.
Financial Times Prentice Hall, Harlow (2004).

165.

Kapferer,
Jean-Noe

l, Ebooks Corporation: The new strategic brand management: advanced insights and
strategic thinking. Kogan Page, London (2012).

166.

Kimmel, A.J.: Rumors and rumor control: a managers guide to understanding and
combatting rumors. Lawrence Erlbaum, Mahwah, NJ (2004).

167.

Klein, Naomi: No logo no space, no choice, no jobs: taking aim at the brand bullies.
Flamingo, London (2000).

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168.

Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.: Private label strategy: how to meet the
store brand challenge. Harvard Business School Press, Boston, Mass (2007).

169.

Quart, Alissa: Branded: the buying and selling of teenagers. Basic Books, New York (2004).

170.

Roll, M., EBSCOhost: Asian brand strategy: building and sustaining strong global brands in
Asia. Palgrave Macmillan, Houndmills, Basingstoke Hampshire (2015).

171.

Sharp, Byron: How brands grow: what marketers dont know. Oxford University Press,
South Melbourne, Vic (2010).

172.

Romaniuk, J., Sharp, B.: How brands grow: Part 2: Including emerging markets, services,
durables, new and luxury brands. Oxford University Press, South Melbourne, Victoria
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173.

Taylor, David: Never mind the sizzle...wheres the sausage?: branding based on substance
not spin. Capstone, Chichester, U.K. (2007).

174.

Temporal, Paul: Branding in Asia: the creation, development, and management of Asian
brands for the global market. Wiley, New York (2001).

175.

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Twitchell, James B.: Branded nation: the marketing of megachurch, college, inc., and
museumworld. Simon & Schuster, New York (2004).

176.

Wood, Jennifer, Allan, Barney: Everything you want: re-inventing consumers, brands and
communications. Capstone, Oxford (2003).

177.

Cassidy, J.A.: Concise corporations law. Federation Press, Sydney (2006).

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