NATALIE GOLDSMITH

www.nataliegoldsmith.weebly.com
nataliegoldsmith12@gmail.com
717-875-9384
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EDUCATION
Elon University, Bachelor of Arts May 2015
Communication Science and Public Health double major Elon, NC
GPA 3.96/4.0

HONORS AND AWARDS

Phi Beta Kappa Honor Society
Omicron Delta Kappa Leadership Honor Society
Phi Kappa Phi Honor Society
Presidential Scholar; Communications Fellow
Excellence in Client Relationship Management award, Account Supervisor Live Oak Communications

PROFICIENCIES
Wordpress, AP Style, Hootsuite Enterprise, Facebook Ads Manager, Tweetdeck, Facebook Live, Instagram

PROFESSIONAL EXPERIENCE
Freelance Marketing Consultant Winter 2017-Present
Create and execute marketing plans and branding strategies for business owners Monterey, CA
Write and design press releases, web content, Facebook posts, blog and magazine articles, print ads, etc.
Write new website content for a health system serving an area of more than one million people [www.aahs.org]
Serve clients including Anne Arundel Medical Center; Central Coast Language & Learning Center; Union Yoga
Social Media Specialist at Anne Arundel Medical Center Fall 2016-Winter 2017
Developed strategy to support regional marketing campaigns, use analytics to report results Annapolis, MD
Wrote social media policy and style guide to establish brand standards and lead employee trainings
Increased Facebook page likes by 1,400 in less than 10 months
Designed reputation management strategy including monitoring, responding to and triaging online reviews
Managed hospitals blog by creating, editing and promoting original content
Marketing Generalist at Anne Arundel Medical Center Fall 2015-Fall 2016
Generated content for social media accounts; write social media policy Annapolis, MD
Wrote blog posts, magazine stories and news articles for publication in local media outlets
Assisted with marketing campaigns through creating marketing plans and writing advertising copy
Public Relations Intern at EG Stoltzfus Jr. Inc. Spring 2015-Summer 2015
Consulted top company executives on marketing and public relations strategies Lancaster, PA
Developed company-wide rebranding campaign by creating new website content and company portfolio
Account Supervisor at Live Oak Communications Fall 2014
Managed six account executives on two accounts and managed client communication with agency Elon, NC
Designed and implemented marketing research plan based on insights from primary research
Organized and facilitated two focus groups and distributed 850 consumer surveys
Managed Facebook account for two local restaurants, Village Grill and Blue Ribbon Diner, and increased
page likes by 256 in less than four months
Account Executive at Live Oak Communications Spring 2013-Spring 2014
Implemented strategic campaigns for three clients (one for each semester at the agency) Elon, NC
Pitched reporters for EarthShare North Carolinas annual statewide event with nearly 5,000
participants and utilized grassroots marketing tactics to garner event participation
Created a 17-page brand identity book for Elon Universitys Center for Leadership

SERVICE
Young Life Leader: Organized weekly outreach program for at-risk youth Spring 2012-Spring 2015
Public Health Practicum: Completed a community-based health course in India Winter 2014
Mission trip to Zambia, Africa: Ministered to orphans thorough weekly camps Summers 2006-2013