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figure object that is intended to capture a persons attention, the focal part
of any message
dual coding coding that occurs when two different sensory traces are
available to remember something
tag small piece of coded information that helps with the retrieval of
knowledge
nostalgia a yearning to relive the past that can produce lingering emotions
prototype schema that is the best representative of some category but that is
not represented by an existing entity; conglomeration of the most associated
characteristics of a category
social identity the idea that ones individual identity is defined in part by the
social groups to which one belongs