PROPOSAL FOR DEVELOPMENT OF WEBSITE

For Synefra Infrastructures Pvt. Ltd.

By Adrika Guha, Uttam Kumar & Bitan Ghosh

Nov 04, 2016

TABLE OF CONTENTS
LIST OF ILLUSTRATIONS .................................................................................................................................... 1
ABSTRACT ......................................................................................................................................................... 2
INTRODUCTION ................................................................................................................................................ 2
WHY DO WE NEED IT? ...................................................................................................................................... 3
DEVELOPMENT PROCESS ................................................................................................................................. 4
SCHEDULE OF COMPLETION ............................................................................................................................ 5
COST ASSOCIATED ............................................................................................................................................ 5
FUTURE PROJECTIONS ...................................................................................................................................... 5
CONCLUSION .................................................................................................................................................... 5

LIST OF ILLUSTRATIONS
MARKET SHARE OF COMPANIES.2
DEVELOPMENT PROCESS.4
REVENUE PROJECTIONS5














PROPOSAL FOR DEVELOPMENT OF WEBSITE

ABSTRACT
To cite with our current situation of reduced customer base we would like to propose a potential solution
which can help in transforming our company outlook. A Multi-lingual Interactive Professional Website is
all we need to cater potential clients. It will serve as a marketing tool for reaching out to people easily and
also giving 24x7 support to customers.

INTRODUCTION
For the last couple of years, the clientele base of our company was not met as per our expectations while on
the other hand our expenses increased dramatically. The major reason being the lack of a professional website
which our competitors have. In todays professional world a company website is not an expenditure but an
investment. People from all over the world can see our potential and become interested in partnering with us
for conducting business thus expanding our global reach.

Going by the figures, our company lost business worth $1o million thus bringing down revenues by 15% in
the last 3 years. Starting from 2013-Q2 revenues started declining and over the last years our competitors
gained an upper hand as they were able to meet customer expectations more efficiently.

MARKET SHARES OF COMPANIES

Without Website
10%

With Website
90%

Customers nowadays do not call up offices but rather expect companies to provide online support for all their
needs. A professional website enables a customer to make complains online and get live chat support by which
they are able to resolve day to day problems almost instantly. Our customer base has slowly started shifting
towards our competitors mainly Fusion India Project Management Pvt. Ltd., who has profited the most
because of our lack of online customer support.

One more reason for the decrease in revenue was the lack of multi lingual support for our customers. We have
our business spread out in the Middle East, Europe and Latin America where majority of the people have a
problem understanding English, our main mode of communication. Using the cutting edge programming
technology, we can easily get our website in different languages at a click of a single button thus reaching out
more to the masses, all at a very low cost. It will help us spreading our business even more.

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PROPOSAL FOR DEVELOPMENT OF WEBSITE

WHY DO WE NEED IT?

It has been surveyed by our team that the following should be the reasons to opt for a Professional Multi-
Lingual Interactive Website:

1. Online Brochure: Every year our company is spending lakhs of rupees printing brochures and other
marketing materials. Once our website is launched we can easily upload the soft copy from where
customers can download it in pdf format.

2. More Customers: Studies indicate that more than 2.4 billion people use the internet every day, and some
90% of those have purchased something, or contacted a company, online in the last 12 months. This will
immensely help us to reach customers.

3. Business Value: While giving business presentations we can easily highlight our credentials and they in
turn can recommend us to other potential customers.

4. Influence: By having a website potentially thousands of people are going to see it. We would be able to
influence peoples decisions.

5. Time to Show off: By having a website we can show off what we do and take pride in our work.

6. Marketing: The internet has opened up a whole new world of marketing that didnt exist before. Your
website can attract new business by using a whole host of low cost marketing techniques.

7. 24 hours work: Our website will run 24/7 without any supervision or there is need to lock it up. We can
always be there for our customers.

8. Communication with Customers: By having a blog or even just a feed on our website, we can update
customers on our newest offers, products, promotions, events, photos, or any other content.

9. Customer Support: We can greatly reduce the cost of customer support by having a live chat box or
even just an FAQ on our website.

10. Compete with Big Shots: By creating an incredibly beautiful website with a solid strategy behind it we
can smash the big guys to pieces. Our website can break down the perceived wall between us and them.

Apart from having our current company and product information listed, there are several elements that define
an up-to-date website. In this day and age, a modern website should be:
Fast
User-Friendly and Visually Appealing
Search Engine Optimized
Mobile Optimized
Rich with Marketing Content

Below you can find a list of figures our survey team collected. It is indicative of the need for the type of
website we would be needing.
Only 67% of businesses use a website to market to customers.
Companies that blog get 55% more web traffic, 97% more inbound links, and 434% more indexed pages
than those that dont.
49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors
cant find content
47% of desktop web users expect a web page to load in two seconds or less.
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PROPOSAL FOR DEVELOPMENT OF WEBSITE

A site that loads in 3 seconds experiences 22% fewer page views, a 50% higher bounce rate, and 22%
fewer conversions than a site that loads in 1 second.
More than 75% of online consumers left for a competitor's website rather than suffer delays.
88% of online consumers are less likely to return to a site after a bad experience, with nearly half
expressing a loss of positive perception of the company after the experience.
More than 1/3 of web users will tell others about disappointing online experiences.
70% of executives use smartphones and tablets to look up product or service information.
72% of survey respondents expect brands to have mobile-friendly sites.
71% of mobile browsers expect web pages to load almost as quickly or faster than web pages on their
desktop computers.
50% of mobile web users will abandon a page if it doesnt load in 10 seconds, and 3 in 5 wont return to
that site.
48% of mobile visitors who visited a site that wasnt mobile-friendly felt that the company just didnt
care about their business.

DEVELOPMENT PROCESS

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PROPOSAL FOR DEVELOPMENT OF WEBSITE

SCHEDULE OF COMPLETION
If given a green signal, this project can be completed within a span of 8 weeks as per the following schedule.

SL.NO ACTIVITY W1 W2 W3 W4 W5 W6 W7 W8
1 Information Gathering
2 Planning
3 Design
4 Development
5 Testing
6 Delivery
7 Testing and Maintenance

COST ASSOCIATED
DESCRIPTION COST
Base price of the customised Multi Lingual Interactive Website INR 10,00,000
Service Tax @15% INR 1,50,000
Total Cost of the solution INR 11,50,000

FUTURE PROJECTIONS

REVENUE PROJECTIONS
310
300
300 295 296
294
290 291 291
288
290 285
280
278
280

267
270 265
260 261
258
260

250

240

230
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2016 2017 2018 2019

CONCLUSION
Referring to the surveys conducted and the projections above, we can easily come to conclusion that a dynamic
website will add to the advantage of our organization which will showcase our mission, vision and
accomplishment, what we offer to our clienteles and how to approach us. If we take note of the ROI we can
see that the investment is of a nominal value as compared to the increase in revenue.
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