A business is successful to the extent that it provides a product or service

that contributes to happiness in all of its

forms.

Mihaly Csikszentmihalyi
Welcome To India’s Finest Shopping Experience
 Inorbit Mall, Malad
The Journey So Far

Inorbit Malad comes to life on January 23rd, 2004

with ‘Lifestyle’ as its Baby

Suburban Mumbai’s first Hypermarket –Spencer’s

The largest ‘Shoppers’ Stop’ in India opens

Wins the “Mall of the Year”, “Shopping

centre of the year” awards in 2005 and International
Maxi Silver award in Community Services for the
Most Energy Conservative Mall in 2007

Fast became the industry standard for malls in

India

Recognized within and outside the country for its

customer friendliness and retail environment
 The Mission
To Create Celebratory Environments For Retail

The Vision
To achieve and retain market leadership in our industry
The Inorbit Kingdom

Catchment Zone

PCA
SCA
TCA
 Inorbit, Malad Statistics

Location & City Malad, Mumbai

Date of Launch February-2004
Total Land Area (in Sq. Ft.) 500,000 sq. ft.
Total Built-up Area (in Sq. Ft.) 500,000 sq. ft.
No. of Floors Ground + 2
Gross Leasable Area (GLA) (in Sq. Ft.) 365,000 sq. ft.
Atrium Area (in Sq. Ft.) Approx 8,500 sq. ft.
Shopping Area (in Sq. Ft.) 360,000
Food Court Area (in Sq. Ft.) 18,000
Leisure & Entertainment Area (in Sq. Ft.) 56,150
Services Area (in Sq. Ft.) Approx 150,000
Parking Area (in Sq. Ft.) Approx 120,000
Space for No of 4-wheelers 1380
Space for No of 2-wheelers 200
Kids Play/ Crèche Area Yes
Average Footfall on Week Days 20,000-22,000
Average Footfall on Weekends 42,000-45,000
 Achievement
• Has won 13 awards since inception

• Its superior design, formidable operations and excellent retail mix has
made it the benchmark for malls across India
What I hope to cover..

What is in it for who?

 The Value Diamond
Security, Above Average
Returns & Growth

Promoters

Sustained
Customers Footfalls & Retailers
Spends

Experience, Holistic,
Family, Merchandise – Higher turnover per sft;
Range, depth, VFM lower costs; higher
profits / sft.
Society

Increase in G.D.P. of that Geog. Area. A Mall has to deliver

Enhanced standards of urban living value. Consistently.
 Sustain Footfalls – the virtuous cycle

Sustained Footfalls &

Spends

Feeds Customers: Overall Experience &

Susta & Delight, Dwell time, VFM.
ins

Mall Management:
Retailers:
Excitement, Service
Store Fit-outs,
levels; leasing strategy,
Mix, Service levels…
Retail Partner Support
Replacements…
What I hope to cover..

Focus Areas/Key Levers

 Think Long term Value -
along each key activity
Design
Construct
Lease
Manage

• Successful integration of international design expertise with Indian market condition

• ‘Handicapped friendly’ -All our malls are designed for this parameter.
• ‘Efficient on CAM’
• ‘Sensitive to energy usage’
• ‘Safe buildings’
• ‘Management of construction’
• Fitout criteria
We understand the customer
 WHO IS SHE?

With who did she come ?

?
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m hy
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re re
e ?
h
W

Ho
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w
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o

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How much time does she spend here?
 Understand customers

Brief profile – Key typical Customer

• Young nuclear family – Dual Incomes

• Stays at Lokhandwala
• A toddler son, will have a sibling soon
• She loves shopping
• He loves surfing thru IT knowledge sites
• Both eat out quite often

Let us call them - The Bhandaris

 What could delight the Bhandaris?

For Mrs. Bhandari & other

young mothers..

Reserved parking
for Mrs. Bhandari’s More seats and benches across the
and mothers to be. mall so that the mother-to-be can rest
when she wants.

A ‘Bag Park’ where she can keep her

‘excess’ bags

Push cart buggies so Master Bhandari can enjoy while the mother shops
 Food Court
Tray Processing Unit to
Clean, de-grease, and sanitise
20,000 trays / day

Frequent health and safety

audits to aid our Retail partners

1. Capacity to cater to more than thousand gourmets at the same time

2. Serves over 20 different cuisines

So that the Bhandaris can be guaranteed of Hygienic Food

 Access the internet
thru the WIFI service

Play pen for Mr. Bhandari is now

Master Bhandari happily occupied

Traffic Signals

• Hire Traffic consultants to project needs

• Work with the Government – help with traffic flows and
signals based on this report.

Now Bhandaris can enter & exit the mall easily…

 Innovative Services

Others-
Wheelchairs
Forex Counter
Baby Changing unit
Wifi Service
Also, we got the ‘umbrella park’ Benches in Lawn
Car Calling
into place – no more dripping
Free Newspapers
rain soaked umbrellas in the mall
24-hr Ambulance on site
Car Spa
The umbrella man.. Gift Wrapping Service

PCO’s installed

The Bhandaris now have made this their preferred out of home destination!
 The driver’s toilet and waiting areas

The Bhandari’s car needs looking after too…

Enter: The Car spa...

Mr. Bhandari’s Chauffeur

now wants to bring them back for more !

And the Bhandaris will shop

happily ever after…
 Delighted Customers

• Customer Expectations tracked through syndicated Research and feedback

• Customer satisfaction Index consistently over 80%
• Average dwell time in the mall is 3.5 hrs.
• Average spending per head is Rs. 500
• 68% of the customers are repeat customers
• 70% of the cars visiting the mall are in the class B & C
• The frequency of visit to the mall is once in 25 days

Customer Speak
‘Mall culture is initiated by you. I think you are
“ Its really worth appreciating that you guys have the benchmark & example for other people
Maintained this mall better than any of the 5star hotel. opening a mall’
Hats Off To you. Mr. Ajay P
Mr. Vikram Chauhan -Manager. “ Lokhandwala Complex
Hotel Hyatt Andheri(W)
“For me this place like a heaven in Mumbai.” “I loved shopping for hours together at this mall.”
Mr.. Ajay Pandey Ms. Sheela Upanyas
Borivali Thakur Complex
Kandivali
 Footfalls

*Figures in ‘000
 Car Parks

*Figures in ‘000
 Delighting Our Retail Partners
Making the business of retail a pleasure
Football
Tournament

Cricket Tournament
A Delighted Set Of Retail Partners
Promoting Retail Excellence

Inorbit Retail Excellence Awards

The Inorbit Huddle

 Thus Spoke Our Retailer

“While most players are still firming up retail plans,

Inorbit is already setting trends most will emulate.”
-Ravi Kothari
Men’s Boulevard

“The security is very appreciable as per
the way in which they perform due to the
high alert in the city. We are also thankful
to Inorbit for not keeping the mall closed
during crisis.”
Renoy Verghese
Wills Lifestyle
“Saying something about the mall and its
staff is like showing torch to the sun. The
business on this premises is the best we
have experienced.”
Hasmukh Vadhavan
Sheetal

“Biba is proud to be a part of Inorbit which “Being an internation brand, BreadTalk, actually,
provides the best trader mix and quality we are ease with the mall as this meets with all
customers.” the international norms of service levels.”
Poonam Jeswani Anand Krishna-Operations Manager
Biba BreadTalk
 Driving Excellence in Mall Operations
The only Mall operational on 11th August 06 after the
threats to Malls and Multiplexes in Mumbai

1st Mall in Mumbai to have sniffer dogs in the premises

Consistently referred as the cleanest Mall in Mumbai

The only that recycles 15% of its water through a

captive ‘Sewage Treatment Plant

All vehicles physically checked with

Mirrors & Security Dogs

Door Frame Metal Detector Common areas under CCTV Surveillance

 Marketing- Events, Driving Excitement
& Customer Spends
Sparkling India - Diwali
The Sizzling Winter Carnival
Footfall – 10,00,000 + Footfall – 11,00,000+
Cars – 90,000 Cars – 1,20,000
Duration: 27th Oct– 11th Nov 2007 Duration: 21st Dec 2007 – 21st Jan 2008
100% retailers supported raffle coupon Longest mall event for 35 days with almost 90%
distribution from their outlets and One Apartment participation from the retailers and entertainment
was given to the raffle draw winner lined up every day evening, made Inorbit the most
hottest place to visit this Christmas

The Shopping Genie Fest

February footfall – 8,90,000
Cars – 95,000
Duration: 7th Feb – 24th Feb 2008
17 days event with prizes worth Rs.50,000
given our everyday. mega prize of Rs.1,50,000
 Brand Promotions
The preferred destination for brand launches and promotions

Hugo Boss Aigner

Ace Jewels Sri Lankan Tourism

 Upcoming Projects

Name of the MALL Inorbit Mall - Vashi Name of the MALL Inobit Mall - Cyberabad
Location Vashi, Navi Mumbai Location Hitech City, Cyberabad
City Navi Mumbai City Hyderabad
Status: Operational/Under-Construction Under Construction Status: Operational/Under-Construction Under Construction
Total Land Area (in Sq.Ft.) 329,602 sq.ft Total Land Area (in Sq.Ft.) 331,047 sq.ft.
Total Built-up Area (in Sq.Ft.) 852,331 sq.ft Total Built-up Area (in Sq.Ft.) 1,240,641 sq.ft.
No. of Floors Retail- 4 ,Parking- 1 and part 1 No. of Floors Retail-5, Parking-2, Services-1
Gross Leasable Area (GLA) (in Sq.Ft.) 356,108 Gross Leasable Area (GLA) (in Sq.Ft.) 493,883 sq.ft.
Shopping Area (in Sq.Ft.) 555,677 sq. ft (Retail BUA) Shopping Area (in Sq.Ft.) 688,458 sq.ft.(Retail BUA)

Name of the MALL Inorbit Mall- Pune Name of the MALL Village - Pocharam
Location Nagar road, Pune Location Pocharam, Hyderabad
City Pune City Hyderabad
Status: Operational/Under-Construction Under Construction Status: Operational/Under-Construction Under Construction
Total Land Area (in Sq. Ft.) 444,553.20 sq. ft. Total Land Area (in Sq.Ft.) 708,285 sq.ft.
Total Built-up Area (in Sq. Ft.) 901,045 sq.ft. Total Built-up Area (in Sq.Ft.) 407,158 sq.ft.(phase-I)
Retail -4 lvls., Parking 2 lvls. and No. of Floors Gr. + Mezzanine
part 3 rd lvl. 297,540 sq.ft.
No. of Floors Gross Leasable Area (GLA) (in Sq.Ft.)
Gross Leasable Area (GLA) (in Sq.Ft.) 314,946 sq.ft. Shopping Area (in Sq.Ft.) 362,729 sq. ft.(Retail BUA)
Shopping Area (in Sq.Ft.) 500,357 sq. ft (Retail BUA)