TEME ZA PREZENTACIJE

UNIT 1
a) It could be heard that franchising is a kind of monopoly and therefore contrary to the
spirit of free competition. Agree or disagree.
b) What are the main advantages and disadvantages of a franchise compared with setting
up your own business (as a sole proprietor)?
c) A case in point: Benetton.
d) A case in point: KFC.

UNIT 2
a) Benchmarking as a source of new-product ideas.
b) The concept of six sigma quality.
c) Business process-reengineering.
d) A case in point: Xerox.
e) A case in point: Ford.

UNIT 3
a) Foreign direct investment in the world economy.
b) Horizontal and vertical FDI.
c) Green-field investments.
d) FDI in China.
e) A case in point: Starbucks (PepsiCo. or some other company).

UNIT 4
a) Risk and opportunities in M&A (coupled with examples of M&A).
b) Cross-border mergers (coupled with examples).
c) Offensive and defensive strategies in M&A.
d) Leveraged buyout (coupled with examples).
e) Strategic alliances (coupled with examples).

UNIT 5
a) Bribery could be regarded as a part of the culture in some countries.
b) Who is more to blame for the situation of bribery around the world, the West or the
East?
c) Protection of intellectual property (technical and legal aspect).
d) Cybercrime.

UNIT 6
a) The clash between globalization and localization.
b) Globalization could lead to big employment problems in the West.
c) Globalization creates cross-cultural problems, for example, between India, China and
the West.

UNIT 7
a) Benefits and costs of the Euro.
b) What effect is creation of a single market and a single currency within the EU likely to
have on competition within the EU?
c) Fortress Europe?
d) Language problems in the EU.
UNIT 8/UNIT 9
a) Equal opportunity policy.
b) Appraisal (=evaluation)
c) Compensation and benefits
d) Conflict and control in employment. Absenteeism. Dismissal. Strike.

UNIT 10
a) Retaliation and trade war
b) WTO
c) Instruments of trade policy tariffs, subsidies, antidumping policies
d) EU-US trade relations

UNIT 11
a) The case for regional integration.
b) The case against regional integration.
c) Serbia and CEFTA.

UNIT 12
a) What does it mean to be "green"?
b) How to prevent manufacturers from polluting or damaging the environment?
c) Green companies HP, Honda or Johnson & Johnson.
d) Sustainable development. The Kyoto protocol.

UNIT 13
a) Brand or no brand: its influence on buyers.
b) Brand positioning and differentiation.
c) P&G - advertising and promotion policy.

UNIT 14
a) Comparative advertising.
b) Advertising as persuasion.
c) Advertising on the Internet.

UNIT 15
a) Tourism: a factor of progress.
b) Promoting (local) tourism.
c) Future trends in tourism.

Useful links:
http://www.wipo.int/sme/en/documents/franchising.htm
http://www.businesslink.gov.uk
http://benetton.com
http://kfc.com
http://economist.com
http://ft.com
http://wto.org
http://oecd.org
http://www.delscg.cec.eu.int/en/documents/MEMO-06-502_EN.pdf
http://europa.eu
http://www.lib.berkeley.edu/doemoff/govinfo/intl/gov_eu.html
http://www.asa.org.uk/asa/
http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1074400664
http://www.bea.gov
http://www.managementhelp.org
http://www.pg.com/en_US/index.jhtml
http://www.unwto.org/index.php
http://en.nitobe.info/ld/index.php
http://cnn.com
http://businessweek.com