MANAGEMENT OF BUSINESS: GUIDE TO ESSAY WRITING

PEET

Explain one way that globalization impacts negatively on Caribbean

businesses. (5 marks)

One way in which globalization negatively impacts on Caribbean businesses is

more intense Competition. Globalization would allow international firms to have
greater access to domestic markets. This can take the form of increased MNC
activity or imports. Local firms will now have to compete with these low cost, more
efficient producers. For example, in T&T local ice cream producers like Willys
ice cream and Flavorite now face competition from Coldstone Creamery and
Haagen Daaz. Therefore, local firms may face falling sales and even be driven out
of the market, if they have not achieved economies of scale. In essence,
globalization stifles small businesses and limits their growth potential.

POINT

This is your answer to the question. Be very specific and precise in your terms,
using business jargon as far as possible. You may underline your point.

One way in which globalization negatively impacts on Caribbean businesses is

more intense Competition. (1 mark)

EXPLANATION

This is where you explain the point you have just stated.

Globalization would allow international firms to have greater access to domestic

markets. This can take the form of increased MNC activity or imports. Local firms
will now have to compete with these low cost, more efficient producers. (1 mark)

EXAMPLE

Your example must be relevant to the question. Try to use Caribbean examples.

For example, in T&T local ice cream producers like Willys ice cream and
Flavorite now face competition from Coldstone Creamery and Haagen Daaz. (1
mark)
THESIS STATEMENT

This is the final statement, where you actually answer the question. The question
has asked how globalization negatively impacts Caribbean businesses, so it must
be clear that you have outlined this.

Therefore, local firms may face falling sales and even be driven out of the market,
if they have not achieved economies of scale. In essence, globalization stifles small
businesses and limits their growth potential. (2 marks)

Additional points:

Label question parts, do not attempt to merge into one essay.

If 17 marks are given for 4 points, one mark may be a discretionary mark.
This is given either for definitions or coherence of your answer.
Skip a line between paragraphs so that the examiner can clearly award
marks.
For calculations, show all working.
When given a case in a question, make reference to it in your answer. You
can quote directly from the case.