MOTIVATIONAL FACTORS THAT AFFECT THE LEVELS OF VIEWING COMPREHENSION

IN A LITERATURE CLASS OF SECOND YEAR BACHELOR OF SCIENCE IN BUSINESS

ADMINISTRATION MAJOR IN MARKETING MANAGEMENT STUDENTS OF

ASIA TECHNOLOGICAL SCHOOL OF SCIENCE AND ARTS

An Undergraduate Thesis
Presented to
the Faculty of Asia Technological School of Science and Arts

In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Secondary Education Major in English

JOHN DAVE F. ARIPOL

MA. CRISTINA B. SANTIAGO

MS. ROCIO MARIE TEJIDO, LPT

Subject Facilitator

March 2017

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ABSTRACT

Name of Institution: Asia Technological School of Science and Arts

Address: Golden City Subdivision, Barangay Dila, City of Santa Rosa,

Laguna, Philippines

Title of Research: Motivational Factors that Affect the Levels of Viewing Comprehension

in a Literature Class of Second Year Bachelor of Science in Business

Administration Major in Marketing Management Students of Asia

Technological School of Science and Arts

Author/s: John Dave F. Aripol and Ma. Cristina B. Santiago

Degree: Bachelor of Secondary Education Major in English

Date of Completion: March 2017

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APPROVAL SHEET

This is to certify that I have supervised the preparations of and read the undergraduate
thesis prepared by John Dave F. Aripol and Ma. Cristina B. Santiago entitled Motivational
Factors that Affect the Levels of Viewing Comprehension in a Literature Class of Second
Year Bachelor of Science in Business Administration Major in Marketing Management
Students of Asia Technological School of Science and Arts A.Y. 2016-2017, and the said
thesis has been submitted for final examination by the Oral Examination Committee.

Ms. Lailane P. Legacion, LPT Ms. Rocio Marie Tejido, LPT

Adviser Course Adviser

As members of the Oral Examination Committee, we certify that we have examined the
undergraduate thesis, presented before the committee on March 2017 and hereby recommend it
to be accepted as partial fulfilment of the requirements for the degree in Bachelor in Secondary
Education major in English.

Mr. Kerr R. Zamora, LPT Mrs. Rhea Atienza, MPhy

Panel Member Panel Member

Ms. Jesellie P. Pastolero, MAT-ELA

Panel Chairman

This undergraduate thesis is hereby approved and accepted as partial fulfilment of the
requirement for the degree of Bachelor of Secondary Education Major in English.

Mr. Eduardo B. Tuquilar, MBA

Dean, Asiatech College

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ACKNOWLEDGEMENT

We would like to acknowledge with a deep appreciation and gratitude the following who

guided and supported us from the start until the end of this paper:

To our Thesis Writing adviser, Ms. Rocio Marie Tejido, for giving us the basic

knowledge that we need to accomplish this paper, for her never ending patience and

encouragement for the whole academic year.

To our panelists, Ms. Jesellie P. Pastolero, Mrs. Rea Atienza and Mr. Kerr R. Zamora for

giving us great recommendations and for sharing their thoughts that guided us to further improve

our study.

To our adviser, Ms. Lailane P. Legacion for helping us throughout our journey on

completing this project. We would also like to give her thanks for sharing her insights and

expertise that greatly helped us with the paper.

To our statistician, Mr. Eduardo B. Tuquilar for helping us to easily come up with the

results of our data gathering and also for letting us understand the different statistical treatments

used in our study.

To our grammarian, Ms. Ana Rose D. Lim for understanding our short comings, making

suggestions and giving her insightful comments that helped us improve this paper.

To our college professors, for equipping us with all the knowledge and principles that are

essential in accomplishing this paper and also for supporting us all throughout our stay in Asia

Technological School of Science and Arts.

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To all our friends, classmates for supporting us all throughout, sharing their struggles,

problems and for making great memories and laughter that we will treasure forever.

To our families, for providing us financial, emotional and all type of possible support that

they could give us and as well as for understanding when we are both physically and emotionally

drained.

And most of all to our Almighty God, for the source of strength, wisdom, courage,

intelligence, will and spiritual determination to complete this study. This is all impossible

without Him.

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TABLE OF CONTENTS
PAGE

TITLE PAGE.....i

ABSTRACT...ii

APPROVAL SHEET iii

ACKNOWLEDGEMENT.iv

TABLE OF CONTENTS..vi

LIST OFTABLES viii

LIST OF FIGURES . x
Chapter I THE PROBLEM AND ITS BACKGROUND.. 1
Introduction... 1
Background of the Study... 3
Theoretical Framework....... . 5
Conceptual Framework. 7
Statement of the Problem.. 8
Hypothesis....... 9
Significance of the Study. 10
Scope and Limitations of the Study..... 11
Definitions of Terms 14

Chapter II REVIEW OF RELATED LITERATURE AND STUDIES 15

Conceptual Literature... 15
Related Studies. 20

Chapter III RESEARCH DESIGN.25

Research Design.. 25
Population/Participants/ Respondents of the Study 25
Sampling Technique 26
Research Instrument 26

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Validation of Instrument Used 30

Data Gathering Procedure31
Statistical Treatment.34

Chapter IV PRESENTATION, ANALYSIS,

AND INTERPRETATION OF DATA ......37

Chapter V SUMMARY OF FINDINGS, CONCLUSIONS,

AND RECOMMENDATIONS50
Findings...51
Conclusions..54
Recommendations....55

REFERENCES56
APPENDICES (add all necessary parts depending on your paper.)
A. LETTERS (all letters used in the study)
B. CERTIFICATIONS (statisticians, proof readers, validation
C. QUESTIONNAIRE
D. SAMPLE COMPUTATION (not all computation- only if necessary)
CURRICULUM VITAE

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LIST OF TABLES

TABLE PAGE

1 Demographic Profile of the Students 26

2 Ordered Interval Scale of the Literal Level 28

of Viewing Comprehension

3 Ordered Interval Scale of the Reorganizational 28

Level of Viewing Comprehension

4 Ordered Interval Scale of the Inferential 29

Level of Viewing Comprehension

5 Ordered Interval Scale of the Evaluation 29

Level of Viewing Comprehension

6 Ordered Interval Scale of the Appreciation 30

Level of Viewing Comprehension

7 Frequency and Percent Distribution of the 37

Respondents according to their Gender

8 Frequency and Percent Distribution of the 38

Respondents according to their Age

9 Student-Related Factors that Affect the Levels of 39

Viewing Comprehension in Literature Class of
the Respondents

10 Environment-Related Factors that Affect the Levels of 41

Viewing Comprehension in Literature Class of
the Respondents

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11 Material-Related Factors that Affect the Levels of 43

Viewing Comprehension in Literature Class of
the Respondents

12 Time/Exposure Factors that Affect the Levels of 45

Viewing Comprehension in Literature Class of
the Respondents

13 Levels of Viewing Comprehension in Literature 47

Class of the Respondents

14 Significant Difference between the Motivational 48

Factors and Levels of Viewing Comprehension
of the Respondents in a Literature Class

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LIST OF FIGURES

FIGURE PAGE

1 Barretts Taxonomy of Comprehension 5

2 Schematic Diagram 7

3 Flow Chart of the Research Procedure 31