Documente Academic
Documente Profesional
Documente Cultură
Jodhpur
Business Plan
Presented By:
Anuj Jain
PGP II
Roll No. 7
Executive Summary
Stationery Zone is a new retail stationery store that will cater all the requirement of
people under one roof in Jodhpur, Rajasthan. As our name suggests our focus is on
stationery supplies which includes college books & study material, magazines,
specialized paper, preprinted invitations, greeting cards, pens, and other miscellaneous
stationery items and small office supplies. The business will have the ability to specialize
order any type of stationery on behalf of customers including custom printed letterhead
paper and business cards
Our focus is to position ourselves as the top retail stationery store servicing this particular
market. Our intentions are to obtain 80% market share and become a central hub for
providing the entire stationery item to the mass population
Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will centralize
itself directly in position to the residential location. We believe that this is critical to our
initial success and long-term growth.
Stationery Zone
Objectives
Vision
To evolve into giant retail stationery store focused on customer needs and customization.
Mission
The Stationery Stores mission is to provide customers with an outstanding array of
stationery supplies while concurrently offering an extensive line of stationary
customization services for events and businesses within the target market.
Keys to Success
In order to succeed in the western wear apparel industry Jubilant Western Wear must:
Carry an assortment of stationery supplies to fit the more ample frames of their
customer
Provide customers with top notch personalized customer service in an atmosphere of
hospitality
Advertise and promote in areas where the target customer base is available.
Continuously review our inventory and sales and adjust our inventory levels
accordingly.
List of Stationery Items available at Stationery Zone
Piano Folder Cutters (very sharp) Tissue Napkin / Tissue Paper Roll
Ball Pens (Rs.2 onwards) / Ball Full Scape Paper (ruled or plain
Pen Refills paper) Push / Pull Stickers
Scotch Tape (invisible tape, do Name Plate : Acrylic / Metal /
Pencil not leave gum mark) Engraved / Emboss
Name Batch : Acrylic / Metal /
Pencil Rubber / Ink Rubber Touch & Go (ink remover) Engraved / Emboss
Punching Machine Typing Machine Ribbon Clip Board / Exam Board (simple,
polished, pvc, acrylic, sunmica, steel)
Transparent Punch Folders (different size & quality) "L" Folder (transparent / non transparent)
One Side Transparent File (A4 & FS size) Folder File / Plastic Folder
Patti File (No punching requires to file) Folder File (with chain) (6F, 12F, 18F, 24F, 36F)
Computer Stationery, Printer Ink &
Professional Degree/Course Books Consumables
Engineering Syllabus Books Computer Paper
Size: 6 inch, 80 columns (10'x12') & 128 columns
Polytechnic College Books (15'x12')
Computer Degree Course Books Quality: 60gsm, 70gsm, 80gsm, ledger, executive bond
M.C.A. Books Computer File (15x12 & 10x12) (80 columns & 120
columns)
Medical Books
Computer Sticker Sheets (Ready to print and use - in
M.H.C.E.T for Medical & Engineering different size)
Exam Inkjet Cartridges : HP, EPSON, Canon, Brother,
Samsung (color/black)
AITBS
Laser Printer: Toner Cartridges
Diploma
Inkjet Cartridge Refilling & Ink Toner Refilling
Chartered Accountancy (CA) Books
Key Board (Logitech, Microsoft, Samsung, iball etc.)
I.C.W.A. Books Mouse / Laptop Mouse (Logitech, Microsof, Samsung,
iball etc.)
Scanner
Pen Drive (Transcend, Kingston, iBall etc.)
Law Books Blank DVD / DVD RW (Moser Bare, Sony, Samsung,
Imation etc.)
AIEEE Books
Blank CD / CD RW (Moser Bare, Sony, Samsung,
IIT Books Imation etc.)
D.Ed. Books
Computer System Safety : Spike Guard
IAS Books Printer Legs
Competitive Exam GK CD / DVD storage Box / Folders / Wallet
CD / DVD courier Envelopes
CBSE/ RBSE Books Computer Speakers (2.1ch, 5.1ch, 6.1ch etc)
Computer Headphone / Earphone with Mick
CBSE Exams Question Banks
Antiglare Screen
College Books for Arts, Science & Commerce
Papers : Glossy Paer, Coated Paper, Photo Paper,
recommended by JNVU
OHP Sheets
Packing Material
Marking Ink for: Goni, plastic bag, Paper box, Wood box,
Rubber Band (regular, nylon, black in different Size) Cartoon, Metal etc.
Brown Cello Tape (in different size & length) Marking Ink - Metal Marking Ink
Disco Cello Tape for Decoration (in different size &
length) Marking Pen : silver, gold, green, red, blue, back ink
Fevicol Tube/Bottle - MR (10gm, 20gm, 50gm, 100gm,
Masking Tape 150gm, 200gm, 250gm, 500gm, 1kg)
Location
Demographics
Total size and density: Density of people living at Paota and near by area is high
which is favorable for stationery market.
Age distribution: Mostly prone to students. Nearness to schools, educational
institutes & colleges i.e. J. N.V.U. & K.N. college
Average level of education: Level of education is high and standard of living is
also high which a favorable factor for our store as it will increase the demand for
stationery.
Competition
Number and size of the competitors: There are only 2 major competitors i.e.
Second Hand Book Depot & Book World and rest competition is from small
stationery stores.
Economic Base
Total and per capita disposable income: Parents focusing on higher education
& disposable income is also high
Growth forecasts: It is also high as there is boom in education sector and there is
continuous demand of stationery
Office Professional
Cash Counter
stationeries Course Books
General
Product
s
Comp
uter
Statio
nery,
Printe
r Ink
&
Consu Entry
mable Packing Material
s Plastic/PVC File &
& Boutique
& Folders stationery
Exit
Required Funds - At initial stage, the Stationery Zone requires INR 25, 00,000 of debt
funds. Below is a breakdown of how these funds will be used:
Stationery Zone intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted market. Below is an overview of the
marketing strategies and objectives of the Company.
Marketing Strategies
Establish contacts with various educational institutes & Government & Private
offices in the local market.
Implement a local campaign with the Companys targeted market via the use of
flyers, local newspaper advertisements, electronic advertisements & hoardings.
Develop an online presence by developing a website and placing the Companys
name and contact information with online directories
Advertising Expenditure
Print media Rs
In newspaper of sunday last page
Rajasthan Patrika
Advertisement size (8*8)sq cm
Cost (Rs 235*64sq cm) 15040
Add 60% premium 9024
24064
Dainik Bhaskar
Advertisement size (8*8)sq cm
Cost (Rs 225*64sq cm) 14400 Electronic media Rs
Add 60% premium 8640
23040 FM channels
Rs 7*20 seconds*10 times per day for 1
Total amount to be spent on print month 1400
media 47104
Local TV channels
Owner/Manager
Operational Administrative
Staff Staff
Number of Personnel
Year 1 2 3
Owner 1 1 1
Accountant 1 1 1
Marketing Executive 1 1 1
Sales Executive 2 2 2
Helpers 3 3 3
Total 8 8 8
21%
31% Ow ner
Accountant
Marketing Executive
Sales Executive
24% 10% Helpers
14%
Strategic direction
SWOT Analysis
This is a summary of the business's most important strengths, weaknesses, opportunities
and threats.
Strengths Weaknesses
Excellent quality product. New Player
All stationery products under Credibility problem may
one roof. affect initial sales
Fully spacious & customers Customer Loyalty
can easily navigate Underdeveloped Supply
Well trained sales persons Chain
Within reach of people Lack of adequate utilities
Near educational institutes &
universities
Opportunities Threats
Enormous market for the Competition from Second
Stationery Business Hand Book Depot &
Growth of educational Book World
institutes & universities Increase in interest Rates
Demand of boutique Increase in supplier prices
stationeries Inflation
Financial Plan
Underlying Assumptions
Stationery Zone will have an annual revenue growth rate of 16% per year.
The Owner will acquire INR 25,00,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate
Sources of Funds
Sources of Funds Rs
Owners Capital 15,00,000
Loan from bank 25,00,000
Total Financing 40,00,000