Table 1: Product Portfolio Washing

Machines, Home ventures Inc., US

Product Line Model Number Avg. Price
Model 1 $ 299.00
EzWash
Model 2 $ 399.00
Model 3 $ -
Model 1 $ 499.00
TopWash Model 2 $ 549.00
Model 3 $ 629.00
Model 1 $ 799.00
ShineWash
Model 2 $ 899.00

Product Line Model Number Avg Cost

Model 1 $ 304.00
EzWash
Model 2 $ 389.00
Model 3 $ 346.50
Model 1 $ 464.00
TopWash Model 2 $ 499.00
Model 3 $ 589.00
Model 1 $ 679.00
ShineWash
Model 2 $ 719.00
 Table 2: Current Product Line Performance
Product Line Model Number Avg TM$ Avg Units sold/quarter Elasticity
Model 1 $ (5.00) 4200 -4
EzWash
Model 2 $ 10.00 2250 -2.5
Model 3 $ - 0 -2.5
Model 1 $ 35.00 1800 -2
TopWash Model 2 $ 50.00 1650 -1.8
Model 3 $ 40.00 900 -1.5
Model 1 $ 120.00 3150 -3.5
ShineWash
Model 2 $ 180.00 1050 -1.3

Table 4: New Product Line Performance

Product Line Model Number New Price Avg Units sold/quarter Total TM
Model 1 $ 299.00 4200 $ (21,000.00)
EzWash
Model 2 $ 399.00 2250 $ 22,500.00
Model 3 #DIV/0! 3000
Model 1 $ 499.00 1800 $ 63,000.00
TopWash Model 2 $ 549.00 1650 $ 82,500.00
Model 3 $ 629.00 900 $ 36,000.00
Model 1 $ 799.00 3150 $ 378,000.00
ShineWash
Model 2 $ 899.00 1050 $ 189,000.00
18000 $ 750,000.00
#DIV/0!
 Table 3: Market Share trend for last 9
quarters
C Quarter % Share
$ 5,396.00 Q4CY11 18%
$ 3,247.50 Q1CY12 16%

$ 2,798.00 Q2CY12 16%

$ 2,638.20 Q3CY12 14%
$ 1,843.50 Q4CY12 15%
$ 5,946.50 Q1CY13 12%
$ 2,218.70 Q2CY13 10%
Q3CY13 10%
Q4CY13 12%

Target Units 18000

New TM Target TM 22%
$ (5.00)
$ 10.00

$ 35.00
$ 50.00
$ 40.00
$ 120.00
$ 180.00
 Table 1: Product Portfolio Washing
Machines, Home ventures Inc., US
Product Line Model Number Avg. Price
Model 1 $ 299.00
EzWash
Model 2 $ 399.00
Model 1 $ 499.00
TopWash Model 2 $ 549.00
Model 3 $ 629.00
Model 1 $ 799.00
ShineWash
Model 2 $ 899.00

Product Line Model Number Avg Cost

Model 1 $ 304.00
EzWash
Model 2 $ 389.00
Model 1 $ 464.00
TopWash Model 2 $ 499.00
Model 3 $ 589.00
Model 1 $ 679.00
ShineWash
Model 2 $ 719.00
 Table 2: Current Product Line Performance
Product Line Model Number Avg TM$ Avg Units sold/quarter Elasticity
Model 1 $ (5.00) 4200 -4
EzWash
Model 2 $ 10.00 2250 -2.5
Model 1 $ 35.00 1800 -2
TopWash Model 2 $ 50.00 1650 -1.8
Model 3 $ 40.00 900 -1.5
Model 1 $ 120.00 3150 -3.5
ShineWash
Model 2 $ 180.00 1050 -1.3

Table 4: New Product Line Performance

Product Line Model Number New Price Avg Units sold/quarter Total TM
Model 1 $ 299.00 4200 $ (21,000.00)
EzWash
Model 2 $ 399.00 2250 $ 22,500.00
Model 1 $ 499.00 1800 $ 63,000.00
TopWash Model 2 $ 549.00 1650 $ 82,500.00
Model 3 $ 629.00 900 $ 36,000.00
Model 1 $ 799.00 3150 $ 378,000.00
ShineWash
Model 2 $ 899.00 1050 $ 189,000.00
15000 $ 750,000.00
9%
 Table 3: Market Share trend for last 9
quarters
Quarter % Share
Q4CY11 18%
Q1CY12 16% %
Q2CY12 16% 20%
Q3CY12 14% 18%
Q4CY12 15% 16%
Q1CY13 12% 14%
Q2CY13 10% 12%
Q3CY13 10% 10%
Q4CY13 12% 8%
6%
4%
Target Units 18000
2%
New TM Target TM 22%
0%
$ (5.00) Q4CY11 Q1CY12 Q2CY12 Q3CY12
$ 10.00
$ 35.00
$ 50.00
$ 40.00
$ 120.00
$ 180.00
 % Share

CY11 Q1CY12 Q2CY12 Q3CY12 Q4CY12 Q1CY13 Q2CY13 Q3CY13 Q4CY13

 X
Table 1: Product Portfolio Washing
Machines, Home ventures Inc., US
Product Line Model Number Avg. Price
Model 1 $ 299.00
EzWash
Model 2 $ 399.00
Model 1 $ 499.00
TopWash Model 2 $ 549.00
Model 3 $ 629.00
Model 1 $ 799.00
ShineWash
Model 2 $ 899.00

Product Line Model Number Avg Cost

Model 1 $ 304.00
EzWash
Model 2 $ 389.00
Model 1 $ 464.00
TopWash Model 2 $ 499.00
Model 3 $ 589.00
Model 1 $ 679.00
ShineWash
Model 2 $ 719.00
 Table 2: Current Product Line Performance
Product Line Model Number Avg TM$
-1.67% Model 1 $ (5.00)
EzWash
2.51% Model 2 $ 10.00
7.01% Model 1 $ 35.00
9.11% TopWash Model 2 $ 50.00
6.36% Model 3 $ 40.00
15.02% Model 1 $ 120.00
ShineWash
20.02% Model 2 $ 180.00

Table 4: New Product Line Performance

Product Line Model Number New Price
Model 1 $ 299.00
EzWash
Model 2 $ 399.00
Model 1 $ 499.00
TopWash Model 2 $ 549.00
Model 3 $ 629.00
Model 1 $ 799.00
ShineWash
Model 2 $ 899.00

Avg Units sold/quarter

Model 1 4200
Model 2 2250
Model 1 1800
Model 2 1650
Model 3 900
Model 1 3150
Model 2 1050
 3247.5
Y M C Table 3: Market Share trend for last
Product Line Performance quarters
Avg Units sold/quarter Elasticity Quarter
4200 -4 5396 0.375 Q4CY11
2250 -2.5 3247.5 Q1CY12
1800 -2 2798 Q2CY12
1650 -1.8 2638.2 Q3CY12
900 -1.5 1843.5 Q4CY12
3150 -3.5 5946.5 Q1CY13
1050 -1.3 2218.7 Q2CY13
Q3CY13
Q4CY13

oduct Line Performance Target Units

Avg Units sold/quarter Total TM New TM Target TM
4200 $ (21,000.00) $ (5.00)
2250 $ 22,500.00 $ 10.00
1800 $ 63,000.00 $ 35.00
1650 $ 82,500.00 $ 50.00
900 $ 36,000.00 $ 40.00
3150 $ 378,000.00 $ 120.00
1050 $ 189,000.00 $ 180.00
15000 $ 750,000.00
9%

New Price New TM

$ 299.00 $ =(L7*K31)+M7=(L8*K32)+M8=(L9*K33)+M9=(L10*K34)+M10=(L11*K35)+M11=(L
(5.00) =(L7*K31)+M7
$ 399.00 $ 10.00 =(L8*K32)+M8
$ 499.00 $ 35.00 =(L9*K33)+M9
$ 549.00 $ 50.00 =(L10*K34)+M10
$ 629.00 $ 40.00 =(L11*K35)+M11
$ 799.00 $ 120.00 =(L12*K36)+M12
$ 899.00 $ 180.00 =(L13*K37)+M13
9%
15000.00
rket Share trend for last 9
quarters
% Share
18%
16%
16%
14%
15%
12%
10%
10%
12%
16% 18000 112500

18000
22%

M10=(L11*K35)+M11=(L12*K36)+M12=(L13*K37)+M13
 Avg Products Price Constant Elasticity
Model 1 0 304 5396 -4
Model 2 0 389 3247.5 -2.5
Model 1 0 464 2798 -2
Model 2 0 499 2638.2 -1.8
Model 3 0 589 1843.5 -1.5
Model 1 0 699 5946.5 -3.5
Model 2 18000 920 2218.7 -1.3
17999.9998707

18000
16560000
Cost TTM
$ 304.00 0
$ 389.00 0
$ 464.00 0
$ 499.00 0
$ 589.00 0
$ 679.00 0
$ 719.00 3617999.974
0.218478261

$ 3,618,000.00
$ 0.22