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Wed, 09-Oct-2002 15:56:04
Ambush Marketing IST (GMT+5:30)
Contexts
Career Guide
The myriad contexts in which ambush marketing can
Placement Guide arise include tangential actions ranging from the
placement of competitive advertising on television Drop us a line
broadcasts of the event to the underwriting of promotions Drop us your queries &
Case Studies Quiz to send to participants of the event. Some examples of suggestions
ambush marketing include:
Entrepreneur MBA
l Placement of competitive advertising on Media in
an advantageous position- first break on TV or
About us back cover of the event magazine.
http://www.indiainfoline.com/bisc/ambu.html 12/6/2002
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Why sponsorships
http://www.indiainfoline.com/bisc/ambu.html 12/6/2002
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Ethical issues
http://www.indiainfoline.com/bisc/ambu.html 12/6/2002
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Conclusion
Priyadarshini Sharma
IIM Indore
Sectors: Auto - FMCG - Pharma - Oil & Gas - Infrastructure - Infotech - Steel - Special: Ketan Parekh Saga - Budget - Personal Finance -
Money - Orange-GTM
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http://www.indiainfoline.com/bisc/ambu.html 12/6/2002