3 How we look visual guidlines

2017
CONTENTS

03-04 Symbol and logo 17-18 Typeface

05-06 Space around the logo 19-22 Typography base

07-08 Tagline 23-24 Typography alternative

09-12 Logo colours 25-26 Style forming elements

13-16 Colors

01 HOW WE LOOK visual guidlines 02

Our logo symbol and logo

03 HOW WE LOOK visual guidlines 04

Our logo space Space around Always leave the logo and some space
to breathe.
the logo

x/2 x/2

3x x x 3x x x

x/2 x/2

05 HOW WE LOOK visual guidlines 06

Our logo tagline position

07 HOW WE LOOK visual guidlines 08

Our logo colors

09 HOW WE LOOK visual guidlines 10

Our logo colors

11 HOW WE LOOK visual guidlines 12

Color base

BLACK PURPLE
R 13 R 112
G 13 G 0
B 13 B 227

C
M
73
64
C
M
72
82
PANTONE violet c
Y 66 Y 0
K 84 K 0

HEX 0d0d0d HEX 7000e3

CORAL WHITE
R 255 R 255
G 103 G 255
B 27 B 255

C 0 PANTONE 165 c C 0
M 73 M 0
Y 98 Y 0
K 0 K 0

HEX ff671b
HEX ffffff

13 HOW WE LOOK visual guidlines 14

Color combinations

15 HOW WE LOOK visual guidlines 16

Typography Typeface
As a basic headset used Stolzl. Medium priority
mark for accents possible programs included
Book

ABCDEFGHIJKLMN

Stolzl
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
@! $:;/%&()*_+

17 HOW WE LOOK visual guidlines 18

Typography base rules

Medium
Book

Type here Type here Type here

type type type
type here type here type here
type type type

19 HOW WE LOOK visual guidlines 20

Typography tracking, leading ,size

60pt/65pt The biggest

Tracking -25
in dating
24pt/26pt The biggest
Tracking -25 in dating

14pt/16pt The biggest

Tracking -10 in dating

21 HOW WE LOOK visual guidlines 22

Typography Alternative

Only consistent element is font. You are free to

play around with composition of letters and
individual words

BIGGER THAN DATING

BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING
BIGGER THAN DATING

23 HOW WE LOOK visual guidlines 24

Style forming elements Heart

The main element of

branding is heart. By
croping and resizing
heart in a different ways
we achieve our desired
composition.

25 HOW WE LOOK visual guidlines 26