Principles of Business Forms: 4BS,1, 4BS 2. Time: 2 Hours Answer all Question 1. (@) What is meant by the distribution chain?2 mks ) (©) State 3 reasons why wiolesls are important inthe marketing of products. (3) (©) Slate 2 reasons why hire purchase isa very popular term of sale method. (2 mks ) (©) entity 4 functions of packaging inthe marketing of goods to consumes. (4 mks) Q.Reztty 2 fom of tanspotionn your country and give an advantage of ach fom. Question :2 (6) Define the terms “demand and “supply”. (2 mks) (©) Kdentfy3 factors influencing demand and 3 factors influencing supply (6 mks ) (©) Mentfy 3 factors that can cause the supply curve to shift fom to $ (3 mks). (@ State 2 features of each of the following types of market structure,() Perfeet competition (Gi) Monopoly. (4 mks). Question :3 (.) State 4 items of information found on an invoice and explain purpose of this document. (6 mks). (&) What isthe difference in function between a debit note and a credit note? (2 mks). (© Explain briefly how a bill of exchange assist a business involved in foreign trade. (4 mks). (State 2 differences between a bill of lading and air way bill (4 mks). (@) Maslow's theory identified five needs. Briefly deseribe any two of these (4 mks). Questior (@) State one of the main functions of advertising (2 mks). (©) State one advantage of advertising on television instead of a magazine (2 mk). (©) Why is personal selling a more effective means of promoting a product (2 mis). (@) (@ What is meant by” the product life eycle?” (G At-what stage in a product life eycle is marketing at its maximum level? (4 mks).