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A COMPANY PRODUCT

JULIN ANDRS LATORRE MORENO

SERVICIO NACIONAL DE APRENDIZAJE - SENA


GESTIN LOGSTICA
2016
A COMPANY PRODUCT
PRODUCT NAME COFEE OIL
PRODUCT DIVERSITY Small size (100 ml) and Medium size (250 ml)
PHYSICAL CHARACTERISTICS Coffee oil. Yellow Color
PRODUCT COMPOSITION Coffee oil 100%
USE APPLICATIONS To use in cooking preparations
GRAPHICAL REPRESENTATION

15 cm

23 cm

18 cm

CONSIDERATIONS Keep it on a fresh and dry place


PRICE Small size (100 ml) - $6.000
Medium size (250 ml) - $10.000
MARKET COMPETENCE
COMPETENCE PRODUCTS:
o OLIVE OIL
o SUNFLOWER OIL
COMPARISON CHARACTERISTICS
o PRICE
o COLOR
o SMELL
o TASTE
o PRESENTATION
o SIZE
o MARKETING
o TEXTURE
o DELIVERY TIME
o USE FIELD
PRODUCT REPORT AND ADVANTAGES / DISADVANTAGES

CHARACTERISTIC COFFEE OIL OLIVE OIL SUNFLOWER OIL ADVANTAGE /


DISADVANTAGE

PRICE $6.000 SMALL SIZE $12.000 SMALL SIZE $10.000 SMALL SIZE DISADVANTAGE

COLOR YELLOW YELLOW TRANSPARENT ADVANTAGE

SMELL COFFEE OLIVE NONE ADVANTAGE

TASTE STRONG MEDIUM SOFT ADVANTAGE

PRESENTATION GLASS BOTTLE GLASS AND PLASTIC GLASS AND PLASTIC


DISADVANTAGE
BOTTLE BOTTLE

SIZE MEDIUM AND SMALL MEDIUM AND SMALL MEDIUM AND SMALL
---
SIZE SIZE SIZE

MARKETING LOW HIGH HIGH ADVANTAGE

TEXTURE SOFT SOFT SOFT ---

DELIVERY TIME 3 DAYS IMMEDIATELY IMMEDIATELY DISADVANTAGE

USE FIELD SPA AND COOKING SPA AND COOKING COOKING ADVANTAGE
PRODUCT EXCELLENCE
OUR PRODUCT IS NEW ON THE MARKET, WHICH MEANS WE CAN TARGET TO THE
PEOPLE WHO WANTS SOMETHING NEW AND DIFFERENT. ALTHOUGH THE
DELIVERY TIME AND THE PRESENTATION ARE STILL ON DEVELOPMENT, THE
UNIQUE TASTE AND SMELL OF THE PRODUCT IS A DIFFERENTIATION
CHARACTERISTIC.
SELECTING PROVIDER
PROVIDERS
o Cooperativa de Caficultores de Andes Ltda
o Cooperativa de Caficultores del Suroeste de Antioquia
COMPARISON

CHARACTERISTIC Cooperativa de Caficultores Cooperativa de Caficultores


de Andes Ltda del Suroeste de Antioquia

PRICE $2.000 KG OF COFFEE BEANS $2.500 KG OF COFFEE BEANS

COLOR STANDARD COFFEE BEANS PREMIUM COFFEE BEANS

SMELL STRONG STRONG

TASTE STRONG MEDIUM

PRESENTATION BIG PACKAGES (20 KG) BIG PACKAGES (20 KG)

MARKETING MEDIUM HIGH

TEXTURE SOFT SOFT

DELIVERY TIME 3 DAYS 5 DAYS

USE FIELD SPA AND COOKING SPA AND COOKING

PROVIDER SELECTION

COMPANY COMMUNICATION
COMPANY INTERNAL COMMUNICATION
E MAILS
MEMORANDUMS
VERBAL COMMUNICATION
COMPANY EXTERNAL COMMUNICATION
E MAILS
MEMORANDUMS
LETTERS
QUOTATIONS
COMMERCIAL INVOICE

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