Strategisen Kehittmisen Yhteis

Changing the future

with local stakeholders.
1
 Introduction Table of contents
Project frame 4

Vahanen Group 5
Private investors are the silent group when talking about suburb develop-
ment. In the case of Kontula, investing in real estate dwelling generates
stable rent income for a relatively low purchase price. However, develop- Artefact 1 Invitation 6
ing the area and ridding Kontula from its sketchy reputation would benefit Designerly intelligence
the investors significantly by raising the value of their property, as well as
attracting more trustworthy tenants. So why is it so hard to get them to take Kontula 8
part in development projects and housing committee meetings? How can
Statistics of Mellunkyl
we activate this group? This is what our team set to solve.

This portfolio documents our research and design process, and showcases Observation in Kontula 10
our solution. It explains our concept through of the following steps:
Artefact 2 Staging 12
1. Research data and conclusions
2. The six design artefacts: Invitation, Staging, Designerly intelligence
Story, Chart, Image and Proposal.
3. Our reflection upon these artefacts Artefact 3 Story 18
4. Our plans on how to proceed Designerly
intelligence

Artefact 4 The Chart 22

Designerly intelligence

Concept Ideation 24

Artefact 5 The Image 26

Designerly intelligence

Artefact 6 The Proposal 30

COURSE Understanding stakeholders
User Inspired Design 2017 Invitation
Speech Tokens
TEAM Designerly intelligence
Sanni Honkanen, Soyeon Park, Jaakko Ranne, Andr Santos
Road map 39
INSTRUCTORS
Turkka Keinonen & Antti Pirinen

Masters programme in Collaborative and Industrial Design

Aalto University, School of Arts, Design and Architecture

2 3
 Project frame Vahanen Group
The brief of the project was to develop solution concepts to inspire Vahanen Group is a technical
and empower residents, and ultimately to change their neighbour- consulting company operating
hood. Focus is in contexts such as the limited liability housing in the field of real estate
company and/or neighbourhood of several housing companies. property and construction. The
The target group is residents living in the Helsinki suburbs Haaga, Finnish company was founded
Herttoniemi, Kalasatama, Kannelmki, Kontula, Lauttasaari, Malmi, in 1965. They have 28 million
Siltamki, Suurmets, or Vuosaari; preferably residents who own euros of turnover, four hundred
their own apartments or investors renting apartments. These silent employees, and thirteen offices
people are currently not active in neighborhood development activi- spread across four countries.
ties, and as such have a potential to be empowered. The focus is to Their mission is to be a builder
be on a chosen degree of knowledge, cultural background, age, and/ of a healthy living environment.
or socio-economic status. The company vision of Vahanen
Group is to create an out-
standing customer experience
by flexibly responding to the
customers requirements in a
continually evolving business
environment. They describe
themselves as an ideal employer
and a sought-after partner
and an ambitious developer of
innovative built environments.
They currently work with service
design, aiming simplify the
complex expertise services of
the field.

Development through communication

Based on this brief, we set out to research solutions to improve
Kontula a suburb in eastern Helsinki that it is known for having a
bad reputation. The goal of our project was to reach these so-called
silent actors of the area, and cultivate an interest in them for devel-
oping the neighborhood, with the incentive of increasing the value
of their property. Our approach was to inspire private investors to
participate by arranging a series of gatherings between them and the
board of the housing companies. The gatherings were to be different
from traditional board meetings that were described as time-con-
suming, unprofessional and boring to make them more attractive
for the investors.

4 5
 Artefact 1:
Invitation
Invitation is an initial artefact to
convince participants to col-
laborate with us. It should be
catchy and attractive and should
be able to draw the attention of
our stakeholders. In addition,
it has to be informative, so that
the stakeholders can get the
basic idea of the project. As
we were focusing on the rela-
tionship between landlords and
tenants, we created an invitation
for both. We decided to make
an animated GIF invitation not
only to catch attention, but also
to deliver the meaning of our
project. The idea was that if they
care about each other, both of
them can be happy and that
could result in a better neigh-
bourhood, and furthermore, a
better Kontula. The invitation
was distributed via Facebook
and email with an online survey,
to get the different perspectives
from our stakeholders in addition
to inviting them to our project.

Designerly intelligence
The invitation itself was catchy
with a vivid colour contrast and
simple but dynamic animation.
However, we received few
responses from people. Most
of the responses were from
tenants, as they have active
communities(e.g. Kontula and
Kontula kierrtt) in Facebook
whereas private investors do
not. We also sent the email
invitation to Finnish Landlord As-
sociation and individual private
investors, but it was also hard to
get the response from them.
After distributing the invitation,
we had a meeting with our tutor
from Vahanen. In the meeting,
we got to know that the problem
was not in a relationship
between landlords and tenants,
but between landlords and board
of housing companies.

6 7
 Kontula Statistics of Mellunkyl

Kontula is located in eastern part of Helsinki. It is a part of Mellunkyl 37 600 residents in Mellunkyl

13 689
district which includes five different sub-districts: Kontula, Vesala,

Mellunkyl Helsin
Mellunmki, Kivikko, and Kurkimki. In the early 1960s, Finlands
largest suburb Kontula was built in record time: a housing estate for residents in Kontula
more than 20 000 people arose in only a few years. Other sub-dis-

1938 20 299
tricts have been built later. Because of old dwelling stocks, houses
are constantly on a renovation. The most demanding renovation is Kivikko | Vesala | Kontula | Kurkimki | Mellunmki
plumbing renovation which takes a lot of time and money.
In the 80s Kontula was seen a brighter place but after workplaces income/resident
economy recession in the 90s Kontula has had a bad reputation
in the eyes of media. According to residents Kontula reputation is
variable, some people think that it is really comfortable place while
Population density h/km Average age of population Mean size of dwelling household Tertiary level
others feel its restless. Public transportation is good because of the
metro station and closest bigger services are located in Itkeskus.

41

1,95 22%
4000

Median income of households Unemployment rate Rented dwellings Mean size of dwellings m

18%

50%

65%
33k

PP = Mellunkyl value MIN = District of a lowest value

KA = Helsinki district average MAX = District of a highest value

8 9

Observation in
Kontula
In the beginning of our project,
we did an observation tour in
Kontula to get a better common
understanding of the area. Our
team includes four people who
have really different levels of
knowledge about Kontula so
observation was a good place to
get a better understanding about
the neighbourhood.
Our observation was carried
out on a Wednesday morning.
The people we saw were mostly
10
Local meeting point. Mall area.
Shop in mall.
elderly. What we noticed was
that the mall and some houses
were in a relatively bad shape.
The mall had also a lot of empty
business premises. Services of
the mall included, in general,
several grocery stores, restau-
rants and bars. The mall area Houses in Kaarikuja.
seemed relatively restless
even at 10:00 on a Wednesday
morning mainly because of
people drinking alcohol. Overall,
the area seemed peaceful.
11
Single bench. Mall Acticity.
 Artefact 2:
Staging
Description
In the Staging phase we prepared two different methods to gather
information: a survey with questions for tenants living in Kontula, and
investors renting out their apartments in the same neighbourhood;
followed by interviews with some of the investors in Kontula. Some
of the questions in our survey were in relation to their opinion about
Kontula, the relationship between landlord and tenants, and invest-
ment related - this one was targeted for the investors.
In addition to these methods, we also had a meeting with
our tutor from Vahanen Group, Tuomas Johansson. The meeting
resulted in a mini-workshop where we discussed relevant issues
regarding Kontula neighbourhood and the different stakeholders.

Results from the survey for tenants in Kontula,

N=12.

Online survey
The online survey was sent together with our invitation. We posted
on Facebook groups, e.g. Kontula and Kontula kierrtt, and also
sent it via email to the Finnish Landlord Association (FLA) and
landlords with apartments in Kontula and other neighbourhoods.

Facebook post about survey.

12 13
 Preparation to interviews
Considering the fact that it was surprisingly difficult to get a face-
to-face interview with the investors, we decided to use all available
means to talk to them. We had phone call, email and face-to-face
interviews.

Interviews & findings

We interviewed a total of four people, three of which were private
investors, and one an expert - Mia Koro-Kanerva from the Finnish
Landlord Association. The main goal of the interviews was to collect
qualitative data, and deeper insights to support our creative process.

Phone interview with Phone interview with

Mia Koro-Kanerva -
Finnish Landlord Association
The main output of this interview
was that Kontula as an area
has not reached its full potential
and value for an investor. Main
concern for investors seems to
be immigration, but Koro-Kaner-
va herself does not see this as a
problem. On the contrary: issues
related to immigration and seg-
regation are handled pretty well
in the area.
Vahanen has been
thinking about joining the
neighborhood together,
however, big changes need
active people as motors. In other
areas there are chairmans
clubs, where the chairmen of
housing boards meet each
other, and this would be a big
joy for Kontula also.
investor A
This investor owns three apart-
ments in Kontula. She thinks
its a good investment, as the
prices are low but the rent
income is relatively high.
Some challenges with the area
she has faced are that large
scale plumbing renovations are Interview with Private investor.
too expensive a better solution
would sometimes be to tear Interview with private
down an old building and build
new. She also has not been investor B
satisfied with the lack of profes-
sionalism from some housing The investor B owns two apart- changed and will want to stop
companies. ments in Herttoniemi, and he any renovation. As such, he
thinks its a good income for re- thinks the meetings are a waste
E-mail interview with C tirement days. A main concern of time and resources.
for him is how the meetings of His view on Kontula is that even
C owns an apartment he
the housing company boards are though people generally see
inherited in Kontula. He feels
handled: its mainly old people the area in a bad light, in reality
that overall the reputation of
chatting, gossiping and com- its a modern area with good
Kontula has gotten better in
plaining, and not sticking to the transportation. He is open
time, however, he does not
agenda. They are too conserva- to investing in Kontula, as the
seem interested in developing
tive, and do not want anything prices are cheap.
the area.

14 15
 Mini-workshop with Vahanen
Tutor Tuomas Johansson
During the meeting with Tuomas,
we presented a chart with the
stakeholders we identified
after analysing the data from
the survey and the interviews.
We talked about the role of
the different actor in the stake-
holders map. More specifically,
what were the main activities of
the investors in this map. For
instance, Vahanen and investors
only communicate through
Workshop with Tuomas from Vahanen.
16
tenants, theres no direct com-
munication between Vahanen
and investors. Its hard to get in
touch with them. Another inter-
esting finding was that investors
dont show up to meetings
with the board of the housing
company. They dont believe
in the expertise of the board
members and want a smoother
and quicker decision making
process.
Mapping the connections and problems.
Designerly intelligence
In the beginning of this phase,
we expected to get a relevant
number of responses to our
survey. Unfortunately, we didnt
get as many as we thought
we would, especially from
the landlords (investors). The
tenants were more open to
fill-out the survey, but still were
too few to be used for proper
data analysis. At this time of
the project, we were concerned
about the lack of responses
and interest from the tenants
and landlords. After being
assigned a tutor from Vahanen,
we contacted him to get some
first-hand information from the
people in the field. During our
meeting that ended up being
a mini-workshop we talked
about the main activities of the
investors in this map. At the end
of the mini-workshop, our team
reflected that meeting with our
tutor turned out to be a good
thing. We agreed that there
was an interesting challenge in
tackling the lack of interest of
investors in attending housing
company meetings. With this in
mind, we decided to focus more
on the investors side and un-
derstand what were the reasons
for them to not attend these
meetings.
The next step was to contact
investors and try to hear more
honest insights and stories from
them. Again, we struggled to get
in contact with the investors. The
first people we called werent
interested in talking to us or
even collaborate in this project
- Vahanen tutor mentioned
this problem before. Fortu-
nately, after a few attempts we
managed to get in contact with a
couple of investors that showed
interest in collaborating with us.
One of them we met in person,
the other ones didnt have time
to meet, therefore we interview
them by phone and email. In
addition, we contacted the repre-
sentative of the Finnish Landlord
Association that gave us
valuable information regarding
Kontula and investors.
17
 3 4

Artefact 3:
Story
Story is a visual narrative that helps to explore the concept. The
main character of our story is a landlord, who never goes to the
board meetings. One day, he gets an invitation to a special event,
and decides to join. In the event, people with different interests
regarding Kontula gather and discuss ways they can change the
neighborhood together for the better. With all the active stakehold-
ers, they ideated about how they could develop Kontula.

As he thought the board meeting is boring and Instead of attending the board meeting, he went
going there is a waste of time, he discarded the to his cottage with her wife.
email invitation.

2 5 6

We want all the stakeholders get together and One day, the investor got an interesting invitation
Oh, new board meeting is coming, I need to send Another boring white papers..
take part in urban planning. from the strategic development community
invitations for everyone.

18 19
 7 8 11 12

These are your Speech Tokens. Take them with

you and use the tokens with the categories you He wrote what he wanted to discuss in the He joined in a discussion table with the token he With the ideas in speech token, they had a
are interested in. Chip in and join your peers at gathering. brought. vigorous talk related to Kontula.
the discussion table.

9 10

Designerly
intelligence
We had a delay in schedule
due to the lack of insights from
the investors. As we had to
depict the problem in the view
of investors, creating a story
with lacking those insights was
difficult. We had to change our
story for several times until we
had actual interviews. There
Today is the day! I am really excited to go to In the gathering, people were divided into several were modifications after getting
there! groups and discussed about how could they
improve the area.
feedbacks from reviews with
peers and professors.

20 21
 Artefact 4:
The Chart
ORGANIZATION
CONSULTANCY
The chart illustrates the roles and communication channels of
all stakeholders involved in decision-making and how they are
connected. This chart was created to map out
relationships and influences that each stakeholder has. Based on
CITY OF HELSINKI
this chart, weve identified the lack of communication between the
investors and the remaining stakeholders to be the space that will
bring most impact in the overall system.

RESIDENTS
BOARD OF HOUSING HOUSE MANAGING
OWN RENT COMPANY COMPANY

- No communication
between investors and
board of housing
company INVESTORS
- Investors dont show up
for the housing company
meetings
- Investors think housing
company meetings are
boring
- Investors dont know
what happens in the
neighbourhood

Designerly intelligence
Generate a meaningful and
convincing chart that shows
the systems roles, responsi-
bilities and information flows
was harder than we expected.
Through working on the chart
One of the first sketch related to the chart. and communication channels
we noticed trouble spots where
we would have to catch up on.
The feedback that we received
during the tutoring session
with Antti was quite valuable.
We learnt to see that including
tenants/residents as a separate
stakeholder from the board of
housing company was very
confusing. Thus, we integrated
the residents together with the
board of housing company, and
focused on five main stakehold-
ers.

22 23
 Concept Ideation
When we started to generate
ideas for possible proposal, we
looked for all the findings that
we have been gathering. The
interviews provided us a lot of
information related to private
investors needs and bigger
areal concerns. We also took
advantage of the meeting with
Consepting proposal and using some permament marker on white board.
our tutor which helped us to get
better general understanding of
the current situation. After that
it was easier to start ideation
process of possible concepts.

Efficient team work in Aalto library.

Ideating possible solutions.

24 25
 Artefact 5:
The Image

The image is a meaningful and also represents the activity of

engaging artefact that trans-
forms our concept into a visual
form. It is not an ad, but makes
our concept understandable
and engaging. The image visu-
alizes a key part of our concept
which is the invitation. The goal
of the invitation is to activate
passive but valuable stakehold-
ers to take part in the project.
The meaning of our image is to
create awareness and interest
towards our concept. Our image
presents a personal letter which
gives a feel of singularity. It
being part of something together
with people who share similar
desires.
The illustration of the invitation
represents a house in Kontula.
By opening it, the receiver will
find a chance to engage the pos-
sibilities related to Kontula area
co-development. When opened,
it will clear up that the topic of
the invitation is not only one
house but the whole neighbour-
hood, and that it will be possible
to develop it together with other
stakeholders of the area.

Concept of invitation for the proposal which can also be used in the image.

Designerly intelligence

Our vision for the image
was clear. We wanted to do
something that represents our
concept and conveys the most
important points related to it.
However, the implementation
was much harder. The biggest
challenge in making the image
was that at first our concept
was still not clear, and so we
were not sure which way to go.
Still, we pretty quickly ended
up creating an image that rep-
resents our concept relatively
well. Emotional side could be
presented in a stronger way but
overall the image is an informa-
tive picture.

26 27
28 29
 Artefact 6: Strategic

The Proposal
Development
Stakeholders
BOARDS OF HOUSE MANAGING
INVESTORS HOUSING COMPANY COMPANY

Return of investment Shareholders activity Efficient decision Activate silent sharehold- Icrease the wellbeing of
Areas improved reputation Better neighborhood making in meetings ers the area
Smooth & quick decision Learn from the experts Closer relationship with Improved reputation

Empower investors to take part in board meetings

INTEREST making different actors Mixed classes/ Social mix
Develop bigger areas Develop bigger area
plans

Enable stakeholders to develop the neighbourhood Ideas for investment

Open minded towards devel-
Representing residents and
landowners
Practical know-how
Implementing decisions
Expertise in urban plan-
ning and strategic develop-
Power to validate deci-
sions regarding neighbor-

on a strategic level
opment
Long-term vision
CONTRIBUTION Opinion / Power to change
Responsibility to develop
the neighborhood
Will to improve neighbor-
hood
Knowledge about neighbor-
Maintenance ment
Property management Project management
Technical Management Better living environment
Offer decision making
support
hood
Information, ideas and
knowledge towards devel-
oping the area
Owns rented land

Create a strong community of peers and specialists

hood Offer different communi-
cation channels

in Kontula Increased value

Possibility to influence
Collaboration
Increased value of the
Economic value
Collaboration with other
house managing compa-
Economic value
Collaboration
Strategic position in devel-
Urban development:
services, safety, better
neighborhood, popula-
Information about current neighborhood (economy,

Reinvent a gathering ritual so that it truly

situation and future plans service, safety, nature, social nies opment process tion increase etc.
BENEFIT
connections, transportation Long term maintenance
etc. culture

inspires participants
Long term maintenance
culture

Strategisen Kehittmisen
Yhteis - Kontula (SKY)
connects local stakeholders to
develop the area on a strategic
level. It is facilitated by Vahanen,
who wants to hear the opinions
of silent shareholders and
realise the potential value of
Kontula. The current problem
of the area is that local housing
companies are not working
together. This rules out bigger
scale areal development and
collaboration among people
who have same intentions in
improving the neighbourhood.
We invite the active
board members of housing
companies, private investors and
house managing companies,
urban development experts
and decision makers to gather
together under the same roof.
The goal is to increase wellbeing
and value through development
of the neighbourhood. Our
intention is to create a quality
experience for each participant
something else than another
boring meeting.
The goal of the
community is to unite active
Understanding stakeholders
motors of the area to discuss
and create solutions that will It is crucial for this concept to people.
increase social and economic understand what are the key When looking for members in
value. This will be happening by factors that different stakehold- boards of housing companies
increasing wellness, social con- ers would benefit from and what we discovered that they would
nections, services and safety. is the best way to get them benefit from areal develop-
After each gathering partici- along. From our research we ment on a strategic level, which
pants feel more connected and drew the conclusion that the means local well-being and
valued. The goal of the associ- increased value of the property collaboration. However, it is hard
ation is not just to get people in would be important for investors. to accomplish that in a single
the right location - but change We also found out that they are housing company. Thats when
opinions towards meetings interested in developing the area we understood that getting
and encourage members to be but it would be better for them different housing companies
active. to discuss it with like-minded together is the key.

30 31
 STRATEGIC DEVELOPMENT COMMUNITY - KONTULA
DISCOVERY DEFINING POTENTIAL DEVELOPMENT
DEVELOPMENT SOLUTIONS
AREAS Infill development

Kontula
Challenges

Tour CO-DEVELOPMENT Safety

Ideas

Action
Concepts
WHAT SKY?
1 Information 2 STAKEHOLDERS
3 4 Services

Kontula
THE VOICE OF INVESTORS IDEATION IN WORKSHOPS PRESENTATIONS OF CONCEPTS

EXPERTS EVALUATION
Solidarity

Understanding the Producing ideas together Creating development Rise areal favor
possibilities and with powerful stakeholders ideas on a strategic level
potential of Kontula Increasing safety &
area Empowering local Evaluating the future services
stakeholders and find the Kontula with residents and
Inviting experts to most valuable devlopment experts Creating econimic &
present the values of spots social value
area

32 33
 1
27th of October 2017 | 17:00
Discovery Kaarenjalka 7, 00940 Helsinki

The gatherings are meant for around 20-25 stakeholders from different fields, and all the
gatherings will have different topics. The first gathering is called Discovery. The point of it is
to get a general understanding of the area and what it means to live in there. It is important
for the participants to hear the different views of other stakeholders and professionals and get Welcome to the first gathering of SKY, a concept that brings together
a general understanding of the area. In order to further deepen their understanding, experts investors of the area, board chairmen of the housing companies, and
different professionals of the field. The goal is to find new and fresh ways
from different fields will share their knowledge related to Kontula and suburb development. to develop our neighborhood together. The gatherings are facilitated by
First gathering will start creating a bond and a sense of solidarity between the stakeholders, Vahanen.
and offers an incentive to develop the area forward in the future. The event will end with a
discussion about the possibilities we have to utilize the potential of the area and how it will Below you will find the schedule for the day:
benefit each stakeholder which is also a key factor to get them coming back. During
the gathering there will be food and drinks to further build the community spirit. 17:00 Welcome and opening of the meeting
17:15 What is SKY and why we invited you here?
17:30 Introduction tour to Kontula
17:50 Suomen Vuokranantajat, Mia Koro-Kanerva:

2
Creating a social mix in Kontula

Defining development areas 18:10

18:30
Viewpoint: Creating a sense of solidarity
Viewpoint: Infill Development
Second gathering is all about realising the potential of Kontula area. In the ideation phase 18:50 City of Helsinki: Renewal of the mall area
it became clear that this group of stakeholders has a great potential to develop ideas on
19:10 The voice of investor, Kimmo Tuohela:
strategic level. They also represent different actors of Kontula. In this gathering ideas will be Tenants concerns
developed in a small workshops. Groups consist a mix of people from private investors to
19:30 Viewpoint: Attracting trustworthy tenants
housing managers to urban development experts. In the end, ideas will be presented and
discussed how they could develop Kontula forward. Vahanen works as a facilitator to gather 19:45 Wrap-up of todays topics: What will happen next?
ideas and help to clarify them. 20:00 Free discussion, food and drinks

3 Potential Solutions
Third gatherings objective is to present the ideas from the previous meetings as further
developed concepts. Concepts have been developed together with active motors of Kontula,
City of Helsinki and experts from Vahanen. Concepts will be developed and presented for
the audience. After presentations there is a discussion related to concept and a list of actions
that are needed to begin the development phase.
Agenda of the meeting is made together with stakeholders based on their interests
and needs.

4 Development
Development part is a stage where concepts will be tried out in practice. Outcome is
developed together with local stakeholders to improve the area and increase areal well
being. On a short-term, local residents will see this as an improvement in safety and sense of
solidarity. In a long-term, services will be developed forward and constructions are seen less
often. Investors will benefit from the increased property value.

34 35
 NATURE T

Would you like to Come and gather with other peers and specialists and join the round 27th October | 17h INFILL COMMUNAL
NATURE TRANSPORTATION SAFETY
Increase the
tables. Share your thoughts, discuss about the topics you want and SERVICES
contribute to the development of the neighbourhood. Your presence will Kaarenjalka 7 DEVELOPMENT SPACES
value of your make a change. We would like to invite you to
develop the future of Kontula
estate? together with the other peers and
specialists of Kontula.

Welcome to the SKY

(Strategisen Kehittmisen
Yhteis), a strong community These are your Speech Tokens. Take them
that brings investors of the with you and use the tokens with the
categories you are interested in. Chip in and
area, board chairmen of
join your peers at the discussion table.
housing companies, experts
and consultancy
organizations in construction
and property together.

NATURE TRANSPORTATION SAFETY INFILL SERVICES COMMUNAL

NATURE TRANSPORTATION SAFETY INFILL COMMUNAL OPEN
DEVELOPMENT SPACES
DEVELOPMENT SERVICES SPACES CATEGORY
NATURE T

NATURE TRANSPORTATION SAFETY INFILL SERVICES COMMUNAL OPEN

DEVELOPMENT SPACES CATEGORY

Speech Tokens
The Speech Tokens are a tool/probe to facilitate collaboration among
the people that participate in gathering. The gathering is not about
getting attendees to the right location, its about getting in their minds
and active them. With this, we want create a quality experience for
each participant. There are six different categories - nature, safety,
communal spaces, transportation, services and infill development
- and one open category - that means that the investor can talk

Invitation
about an extra category that is not part of the other six. The tokens
work in this way:

Our personal invitation is a fresh 1. Investor receives invitation and tokens by mail
version of activating people 2. Investor goes through the categories and chooses the ones
to take a part into gathering. related with his/her concerns
By this, we want to show that 3. Investor can write some notes on the back side of the token
we are not another boring 4. Investor comes to the gathering and joins the discussion tables
community who have boring 5. To join a specific table, the investor needs to chip in the token
meetings to be silent. We want that matches the topic discussed at a given table
participants to take an active
role in gatherings. Agenda of
the gatherings is based on the
interests of different stakehold-
ers.

36 37

Designerly intelligence
During the first weeks of the
project we were kind of lost,
and it seemed like a distant
dream to come up with a solid
concept. This was because
of constant challenges with
getting information from our
most important stakeholders:
the private investors of Kontula.
During the fifth project week we
started getting more progress.
Meeting with our tutor Tuomas
Johansson from Vahanen helped
us a lot. Tuomas had a key role
in contacting local investors and
telling us who we should contact
38
for interviews. This helped us to
define key development targets
of the area related to our project.
According to our
research it was clear that
focusing in sort of co-develop-
ment on a strategic level would
be more valuable for our client
Vahanen and the area itself. It
took a while to define the evident
stakeholders that should be
taken into consideration, but
especially meeting with Antti
Pirinen helped us to clarify the
concept.
Road map
In order to get the project going,
we have to co-operate together
with experts from different
fields. First, connection and
collaboration between City of
Helsinki would be important
to create. Secondly, we have
to create a plan with other
experts such as Suomen Vuo-
kraturva and house managing
companies like Kontulan huolto
Oy. However, Vahanen has
connections related to all of
those. Thirdly, it is important to
get the most active members
of local housing companies as
well as private investors to take
a part of meetings. Activating
the right persons can be done
with marketing and invitations
which states the reasons to why
exactly they should join us. It
can be done by discussing the
future of area and telling that
they actually have the possibility
of influencing the development.
Investors can be activated with
speeches related to dwelling
investing and infill development.
It is important to create
an agenda of the gatherings
together with stakeholders. That
way we can make sure that
members will be more active and
more likely to participate.
Concept is designed so
that it is scalable to other areas.
It can be used in other parts
of Kontula, other districts in
Helsinki, or in other cities alto-
gether.
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