A TRAINING REPORT ON

COMPARATIVE STUDY ON FACTORS AFFECTING CONSUMER

BUYING BEHAVIOUR TOWARDS HOME LOANS

( WITH SPECIAL TO LIC AND HDFC LTD)

Submitted to:
Satyug Darshan Institute of Engineering and Technology
Submitted by:
SAHIL KATYAL
Roll no.: 4028048
2015-2018

In Partial Fulfillment of
Bachelor of Business Administration
(Industry-Integrated)
(Specialization: Financial Services and Banking)

MAHARSHI DAYANAND UNIVERSITY

ROHTAK (HARYANA)
(April, 2017)

Satyug Darshan Institute of Engineering and Technology

Bhupani Lalpur Road, Village Bhupani
Faridabad - 121002, NCR, Haryana, India
 DECLARATION

I, Sahil katyal student of SDIET ,hereby declare that this training report titled
comparative study on factors affecting consumer buying behaviour towards
home loans with special to LIC AND HDFC LTD is the record of authentic
work carried out by me during the period from 02.01.2017 to 25.04.2017 and has
not been submitted to any other University or Institute for the award of any
degree / diploma etc.

(Signature)
Sahil katyal

Date:
COMPANY CERTIFICATE
 BONAFIDE CERTIFICATE

This is to certify that Mr. Sahil katyal student of Satyug Darshan Institute of
Engineering and Technology has successfully completed the project work titled
comparative study on factors affecting consumer buying behaviour towards
home loans with special to LIC AND HDFC LTD in partial fulfillment of
requirement for the completion of Bachelor in Business Administration (BBA-
IIFSB) course as prescribed by the Maharshi Dayanand University, Rohtak,
(HARYANA).

This project report is the record of authentic work carried out by her during the
period from 02.01.2017 to 25.04.2017. She has worked under my guidance.

(Signature)

Mrs. Sneha Sharma

Assistant Professor, BBA Department

Project Guide (Internal)

Date:

Counter signed by

(Signature)

Mr. Ravi Bakshi

Department Coordinator (BBA Department)

Date:
 ACKNOWLEDGEMENT
I take this opportunity to express my deep sense of gratitude, thanks and regards
towards all of those who have directly or indirectly helped me in the successful
completion of this project. I present my sincere thanks to Mr. Amit Virmani.

I also thank to Mrs Sneha Sharma who has sincerely supported me with the valuable
insights into the completion of this project.

I am grateful to all my friends who have helped me in the successful completion of

this project.

Last but not the least, I am indebted to my parents who provided me their time,
support and inspiration needed to prepare this report.

Date:

Place:
 PREFACE

Many students may have done work on this project in different ways .i have also tried to work on
this project in a different way .

It was for the first time I got the opportunity to work in such a prestigious and well known
organization .and things which I have experienced in my training time are going to help me
throughout my life time . I have worked on this project with great enthusiasm and zeal . I have
tried to cover almost all the things which I have experienced and learned from the companys
management .

No doubt at present working atmosphere is fine but it needs some alterations keeping in minds
this view ; I have also suggested some improvements / suggestions .

SAHIL KATYAL
 TABLE OF CONTENTS

Chapter NO. PARTICULARS PAGE NO.

1 Introduction to the study 1-10

2 Company Profile 11 -20

3 Review of Literature 21 -25

4 Research Methodology

Objectives of the Study

Scope of the Study
Research Design
26 -33
Method of Data Collection
Limitations of the Study
5 Data Analysis & Interpretation 34 -49

6 Conclusion and Suggestions 50 - 52

7 Bibliography 53 - 54

Annexure 55 - 59