Cover Page

Title
Table of Contents
Executive Summary

I. Introduction and General Background of the Project

A. Project Description

B. Objectives

General
Specific

II. Marketing Plan

A. SWOT Analysis

B. Target Market Description

C. Competition

D. Demand Projection

Look for secondary information regarding the market demand of your

product from different sources of secondary information. (Cite the sources of this
information)

Table . Demand projection for the product

Population Population Average Total Market Firms (Name of
buying the quantity Demand Market the
product bought by Share Enterprise)
the individual Share of
buyer the Market

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E. Marketing Mix (4 Ps)

Product

(Provide a picture of your product and describe its attributes)

Pricing

(Describe the method of pricing the product)

Place of distribution

(Describe the method of distribution to be used and the different places of

distribution)

Promotion

(Enumerate the promotional tools to be used)

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II. Organization and Management Plan

A. Type of Organization

B. Organizational Chart

C. Personnel Requirement

Table No. Manpower Requirement

Position Functions Status

D. Project Time table

Table No. Manpower Requirement

Persons In-
charge IMPLEMENTATION SCHEDULE in Months
Activity
Months

1 2 3 4 5 6 7 8

1.

2.

3.

4.

5.

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IV. Operations Plan

A. Business Location

Describe the business location and cite reasons why you chose the location

B. Process Flow

Describe each process involved in the manufacture of the product systematically and
show detailed flow chart.

C. Machineries and Equipment Required

Table . Tools, Machineries and Equipment Requirement

Item Acquisition Cost Life Span Annual Depreciation

D. Production Cost Estimates

Table No. . Direct Material Requirement

Materials Monthly Unit Cost ( PhP) Monthly Cost (PhP)

Requirement
(in kg)

Page | 4
Table No. . Manpower Requirement
Position Number Monthly Wage Annual Cost

TOTAL

Table . Indirect Material Requirements and Expenses.

Item Monthly Requirement Unit Price (P) Monthly Cost (P)
(pc.)

Total

Table . Miscellaneous Supplies.

Item Mo. Requirement Unit Price (P) Monthly Cost (P)

Total

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 E. Production Schedule

Table No. Production Schedule

Variable Month 1 Month 2 Month 3 Month 4 Month 5
Beginning Inventory
Quantity Produced
Total quantity to be sold
(Bottles)
Ending Inventory
Net quantity sold
Sales Forecast (Php)

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VI. Financial Plan

A. Major Assumptions

Enumerate all the assumptions made relating to finance.

B. Total Project Cost

Table . Total Project Cost

Proponents
Components/ Activities Loan Provider Equity Total
1. Equipment (from Table 3)
Current
assets-current
2. Working Capital liabilities
3. Promotion
4. Contingency Cost
Total

Table . Cash budget (in PhP) of Enterprise

Month 1 Month 2 Month 3 Month 4 Month 5
Cash Receipts
Less: Cash Disbursements
Net Cash Flow
Add: Beginning Cash
Ending Cash
Less: Minimum Cash Balance
Reqired Total Financing
Excess Cash Balance

C. Sources of Funds

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D. Amortization Schedule

Table . Amortization Schedule

Beginning End of
of the the
End of the Quarterly Quarter Interest Principal Quarter
Quarter Payment Balance Payment Payment Balance
1
2
3
4
5
6
7
8
9

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B. Projected Income Statement

Table . Projected income statement for the product.

Year1 Year2 Year3 Year4 Year5

Sales
less: Sales Returns and
Allowances
Net sales
less: COGS (cost of goods
sold)
Gross Margin
less: Operating Expenses
Salaries expenses
Marketing expenses
(promotional tools; expenses)
Administrative expenses
Transportation expenses
Employees benefits
Total Operating expenses
Net Operating Income
Before Tax
Income Tax Expense
(12%)
Net Income After Tax

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C. Projected Cash Flow Statements

Table . Projected Cash Flow

Year 0 Year1 Year2 Year3 Year4 Year5
Cash Inflow
Loan proceeds
Equity 500
(assume all
products
Cash Sales sold)
Terminal value
Total Cash Inflow 5,000

Cash Outflow
Initial Investment 500
Cost of Goods Sold

Marketing Expenses
Administrative
expenses
Taxes and Licenses
Loan amortization
Salaries Expense
Employees benefits
Inflow-
Total Cash Outflow outflow
Net Cashflow
Relevant Cash Flow

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G. Financial Analysis

Table . Financial Analysis

Financial Indicator Value

Net Present Value
Internal Rate of Return
Payback Period

H. Sensitivity Analysis

Table . Sensitivity Analysis

Increase in Production Cost Decrease in Unit Selling Price

Indicator 5% 10% 15% 20% 5% 10% 15% 20%
NPV
IRR

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