Paramount Physical Therapy and Wellness Center

Shelby Ambrose, Liz Blanford, Cate Murphy, Katie Nemann

Executive Summary
The idea for our clinic was born from our experiences in our first clinical rotation. We
found time and time again that young professionals were coming in to see us with
injuries from attending workout classes in the community. This gave us the idea to set
up a clinic where we could collaborate with instructors and healthcare providers that we
trust and that we would feel comfortable recommending to our patients. This
relationship would benefit all involved; the physical therapist as well as the providers,
but most importantly the patient. Our clinic would be placed in the heart of the
Rookwood area in hopes of becoming a dependable source of healthcare for the
booming young professional population in this neighborhood. Upon opening our clinic,
we will be under the same roof as a certified acupuncturist and licensed massage
therapist to create a symbiotic relationship amongst providers and offer our patients the
opportunity to address their health in a holistic manner. In our five year plan, we will be
adding weekly workout classes available through our attached workout studio, including
yoga, Pilates, Barre, bootcamps and more. This multi-disciplinary approach allows us to
promote the idea of complete wellness, and would allow us as physical therapists to
make recommendations to these providers that we know will provide the highest quality
care. Our marketing plan includes partnering with a massage therapist and
acupuncturist upon opening and establishing a client base through advertisements on
business cards, brochures, emails, and websites, as well as a social media presence of
Facebook and Twitter. A collaboration with the Oakley Recreation Center will also allow
us to build our cliental. We are asking the bank for $100,000 for the first three months of
our company opening the doors. Our budget (attached) shows our companys total
revenues after one year at $464,424, with total expenses after one year at $323,514.
This shows that we will acquire a total net profit of $140,910, clearly demonstrating that
we are a company worth investing in.

Who did what

Shelby: budget (non-capital equipment), floor plan, business card/brochure
Liz: mission statement, budget, marketing plan
Cate: 5-year plan, outcome measure, ppt
Katie: PT job description, executive summary
Mission Statement
At Paramount PT we want to emphasize care of the whole person, not just the
diagnosis. We seek to collaborate with other members of the healthcare team to provide
the care that is tailored to the individual. We want our employees to feel that their job is
more of a lifestyle, not just a way to make ends meet. Members of our team listen to
each other to build upon each other and our company. We have been able to provide
innovative physical therapy, education, and holistic care under one roof. We listen to the
patient's needs and goals, collaborating with them to direct their personal plan of care.

FTEs and Productivity

FTEs: 2 PTs, 1 office coordinator, 2 contractors from massage therapy and acupuncture
Explain why:
2 PTs will be able to cover initial caseload
2 contractors from massage therapy and acupuncture will provide holistic
approach and will reduce the cost of rent
1 office coordinator will organize scheduling collaboration between all 3
businesses and help to clean restrooms in spare time

Schedule: Monday-Friday 8:00am-5:00pm, Saturday 8:00am-12:00pm

Productivity: 75%
Explain why:
Initially client base will not be as stable, so productivity will be less demanding
PTs will work with office coordinator to keep clinic and restrooms clean
Lunch and pt notes will be viewed as unproductive time
Job Description
Position Available: Physical Therapist

Paramount Physical Therapy and Wellness Center is currently seeking a physical

therapist to work in the Cincinnati/Rookwood area. The physical therapists role will be
to perform evaluations, treatments, and related services with the goal of restoring
function and improving quality of life. The physical therapists work will be in compliance
with company policies, state laws, and APTA guidelines and will report to the clinic
manager. The physical therapists successful work performance requires initiative in
supervisory skills and active problem solving.

Required Qualifications and Skills:

Graduate of an accredited DPT program and licensed or license-eligible by your
state in accordance with the APTA
Must possess the ability to relate to and work well with patients, peers, and
supervisors.
Must possess exceptional communication skills.
Previous physical therapy experience in an outpatient setting is desired but
not essential.
Able to work a flexible schedule, which may include evenings, weekends, and
holidays.
Current CPR training
Physical requirements: must be able to tolerate standing for at least 75% of the
work day, functional strength to push and pull, lift at least 50 lbs, and functional
range of motion within upper and lower extremities

The Staff Physical Therapists role will entail various duties such as:
Building long-lasting relationships with patients, colleagues,
doctors/physicians/referral sources
Making autonomous decisions within corporate policies, state laws, and APTA
guidelines.
Tailoring each treatment plan to each individual based on tests and measures;
listen to their goals and aspirations and create a plan that works for them.
Providing the most effective, clinically superior physical therapy treatments,
evaluations, and related services as established by state law.
Provide effective discharge planning and adequate instruction on home exercise
programs.
Accurately document all elements of the treatment sessions and charges.
Taking the initiative in supervisory skills as well as the ability to interpret and
implement changes to resolve a variety of problems.

Job Type: Full-time

Marketing Plan
We plan on targeting a population in Cincinnati that are seeking pain relief and
functional improvement through a holistic approach. We are partnering with massage
therapy and acupuncture, who will rent space in our office and work with our office
coordinator for scheduling. Our budget demonstrates our plan of advertisement through
business cards and brochures that will be handed out to physicians, businesses and
potential clients in Cincinnati. We are ordering a bulk of stress balls with our logo to
hand out at races and events around town, and to give to our clients. We are
purchasing the domain to our own new website to explain about our business. We will
then create our own Twitter and Facebook accounts to continue on with reaching out
with people online. We hope to make it possible for people to schedule online and ask
us questions. We plan on following up with each patient 1 month after their last
treatment session to see how they are doing and if they need to follow up again with
therapy or schedule an appointment with one of our partners. We plan on interacting
with the community on a regular basis, volunteering at local races and at the Oakley
Rec Center. We will teach a free class there once each quarter to promote regular
exercise and promote our business.
Business Cards/Brochure images
Location/Justification

We have chosen to put Paramount Physical Therapy and Wellness Center in Rookwood
Commons. This is an up and coming neighborhood with most of the age distribution of
the population from 20 to 35 years old. Rookwood Commons is in the heart of a popular
area where people go to work, shop, eat, and exercise. Paramount will be located in an
already existing office building that has a free parking garage for all our patients.Our
clinic is going to provide a number of services to allow for the people of Oakley, Hyde
Park, and other nearby neighborhoods to live happy and healthy lives. There are some
physical therapy clinics in this neighborhood, but there is only one clinic that may pose a
threat to Paramount. That clinic is Beyond Exercise, which offers a variety of other
services besides physical therapy, including endurance coaching, nutrition, and running
and cycling services. Paramount is able to offer massage therapy, acupuncture, and
fitness classes in the future, which will set us apart from the competition.

Floorplan
Outcome Measure

Physical Therapy Patient Satisfaction Survey

Paramount PT values your feedback and input. If you could take a moment to answer the
following questions it would be greatly appreciated. We use this information to improve our
services and assist us in providing superior customer service.

Initial Contact and Availability:

Strongly Somewhat Agree Somewhat Strongly

Disagree Disagree Agree Agree

1. I was able to reach administrative

staff during business hours.

2. I was able to schedule an initial

evaluation in a timely fashion.

3. Insurance matters & payment

were explained effectively and
clear.

4. All phone calls were returned in

timely fashion.

Comments:
______________________________________________________________________________
______________________________________________________________________________
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Your First Visit:

Strongly Somewhat Agree Somewhat Strongly

Disagree Disagree Agree Agree

1. Administrative staff was

professional, courteous and
friendly.
 2. I did not have to wait long for the
initial evaluation to start.

3. The physical therapist introduced

him/ herself to me personally.

4. All phone calls were returned in

timely fashion.

5. The physical therapist was

professional, courteous and
friendly.

6. The physical therapist explained

my injury/problem in a way I
could understand.

7. The physical therapist asked what

I wanted to accomplish in physical
therapy.

8. The physical therapist clearly

stated the plan of care and time
frames for physical therapy.

9. I have trust & confidence in my

physical therapist.

10. The physical therapist gave me

home exercises & proper
instructions at the initial
evaluation.

Comments:
______________________________________________________________________________
______________________________________________________________________________
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Follow Up Visits and Quality of Care:

Strongly Somewhat Agree Somewhat Strongly

Disagree Disagree Agree Agree

1. When I arrived for each session,

my appointment began on time.

2. I was consistently on time for my

appointments.

3. At follow-up visits, I received

enough individual attention from
staff.

4. My home exercise program was

updated frequently.

5. I understood the progression of

my home exercises.

6. I did all that my therapist asked

me to do to help myself get
better during my course of
treatment.

7. I had a clear understanding of my

responsibilities & precautions for
my diagnosis.

8. I felt treatment progressed

appropriately.

Comments:
______________________________________________________________________________
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Care and Outcomes:

Strongly Somewhat Agree Somewhat Strongly

Disagree Disagree Agree Agree

1. The therapists showed me how I

improved from my first visit to my
last.

2. I was given clear instructions on

my last visit for strategies
regarding my condition.

3. I would recommend Paramount

Physical Therapy to friends and
family.

Comments:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Utilization of Holistic Services:

Yes No

1. I intend to/have utilized the

acupuncture services

2. I intend to/ have utilized the

massage services

3. I would be interested in
participating in a workout class
 4. I would be interested in
participating in a therapeutic pool
exercise class

5. I would be interested in Comments:

participating in health counseling

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______________________________________________________________________________
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5-Year Plan

Year 2
- Hire part-time PT aide to assist with cleaning equipment and facilities/assistance
to PTs when needed (salary- $12.00/hr)
- Purchase additional equipment (hydrocollator- $560, mini fridge- $140)

Year 3
- Contract experienced/approved instructors for yoga and exercise classes to rent
out the available studio space
- Increase PT salary by 8%
- Hire additional PT to increase number of clients (salary- $65,000)

Year 4
- Collaborate with Oakley Recreation Center to run therapeutic swimming classes
- Develop a Savings Incentive Match Plan for Employees (SIMPLE IRA)

Year 5
- Collaborate with Hyde Park Counseling Professionals to share pts/expand
marketing/provide holistic care
- Increase PT salary by 8%

2017 2018 2019 2020 2021

Expenses $323,514 Increase Increase Increase Increase
$13,180 $74,600 $6,350 $5,200
Revenue $462,000 No Increase Increase No increase
increase $231,000 $10,000 expected
expected
Staffing 2 full-time Add 1 part- Add 1 full- No change No change
PTs time PT time PT
1 secretary aide