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SAFE HARBOR STATEMENT
2
USE OF NON-GAAP INFORMATION
3
BWLD TODAY
*Sales, revenue, and net earnings for year ended December 25, 2016
*Restaurant count as of September 15, 2017
DIFFERENTIATED STRATEGY
Refine the
BWLD experience
to address changing
consumer behavior Maximize
Optimize our
capital restaurant-level
Continuously
Disciplined
evaluate our unit
unit growth
footprint and
domestically and
optimize our
internationally 5
ownership mix
BEST-IN-CLASS SPORTS RESTAURANT
EXPERIENCE
7
REVENUE GROWTH
8
SAME-STORE SALES
9
EPS AND CASH FLOW
10
2017 YTD
For H1 ended June 25, 2017:
$2.13 -31.7%
+3.6% -0.4%
$312.3M $64.2M 11
2017 YTD
For H1 ended June 25, 2017:
1
EBITDA AND MARGIN
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GROWTH DRIVERS
BROADER PATH TO VALUE CREATION
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MAXIMIZE RESTAURANT-LEVEL PROFITABILITY
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INTERNATIONAL EXPANSION
Through September 15, 2017
32 INTERNATIONAL B-
DUBS:
UNDER DEVELOPMENT:
17
Q3 UPDATES
IMPACT OF HURRICANES
Harvey / Irma
All Team Members safe and
Sales Lost ~$3.0 million accounted for
EBITDA Impact ~$2.2 million In restaurant and Team Member
fundraising efforts for Red Cross
Estimated EPS* ~$0.10 EPS
and Team Member assistance fund
If closed for 3 days in a month,
excluded from same-store sales
If closed for one day in a week,
excluded from average weekly
sales
*Pre insurance adjustment
19
TUESDAY PROMOTION CHANGE
SSS impact better than forecasted
Majority of traffic loss from takeout
Average check improving with BOGO offer
Mix shift to boneless wings sequentially
improving COGS from Q217, offsetting Q3 YoY
increase in traditional wing prices
As of September 19th all company locations
on new offer (80%+ as of August 25th)
39 franchise locations converted
Q417 traditional wing inflation anticipated to be
10%-12% higher YoY 20
DELIGHT FANS-SERVICE EXCELLENCE
SPEED OF SERVICE
FOOD & BEVERAGE Putting Fans center stage
QUALITY
Simplify steps of service
Empower Team Members
SERVICE Streamline processes and
EXCELLENCE procedures
Elevate speed of service
measurement
FRIENDLINESS CLEANLINESS Measurement and incentives
tied to performance 21
COST SAVINGS
Labor
$7M Q317 G&A
60%
15%
$8M Q417
~$25M 2018
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APPENDIX
FISCAL CALENDAR ALIGNMENT
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NON-GAAP RECONCILIATION
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NON-GAAP RECONCILIATION
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NON-GAAP RECONCILIATION
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NON-GAAP RECONCILIATION
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