August 2010

Connecting North America

Explorer
reinvented

“Do Not Disturb” feature | SYNC TDI | Vehicle customization

 Ford Mustang Ford Taurus Ford Focus
“Highest Ranked Midsize Sporty Car “Highest Ranked Large Car “Highest Ranked Compact Car
in Initial Quality” in Initial Quality” in Initial Quality”
by J.D. Power and Associates. by J.D. Power and Associates. by J.D. Power and Associates.

Three Shining Examples

of Ford Quality.
Right now, during the Ford Model-Year-End Sales Event, get a
great offer on any of our 2010 Ford vehicles. All with impressive
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Mustang Focus

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The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles among
compact, midsize sporty and large cars, respectively, in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SM
Study based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days
of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May
2010. Your experiences may vary. Visit jdpower.com. *Not all buyers will qualify for Ford Credit limited-term financing. Offer fordvehicles.com
available on 2010 model year Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500™ and
Transit Connect. Take new retail delivery from dealer stock by 9/7/10. See dealer for qualifications and complete details.
 Connecting North America

Delivering exciting 3 Monthly sales

July U.S. sales rise as demand
products, strong results drives growth.

Our positive momentum continues as we enter the second 5 Second-quarter 6

half of 2010. financials
On the sales front, we delivered strong growth in the month Ford posts second quarter net
of July, marking the 21st month in the past 22 that we’ve income of U.S. $2.6 billion.
increased retail market share.
Exciting products such as the all-new Ford Fiesta are now in 6 Do not disturb
dealerships and being delivered to a new generation of Ford As texting continues to be a
customers. concern, Ford offers a solution.
In July, we unveiled the all-new, Ford Explorer in nine cities
in the United States and Canada to rave reviews from media, 7 SYNC
employees, local leaders and dealers.
The all-new Explorer is 30 percent more fuel-efficient than
advancements 9
SYNC adds ‘apps’ to expand
the outgoing Explorer – and will offer best-in-class fuel its offerings.
economy for both the V6 and I-4 engines, when it arrives in
dealer showrooms this winter. Explorer will also be the first 9 Custom-fit
vehicle in the world to offer Rear Inflatable Seat Belts and Custom design options will be
Curve Control technology. available on all products.
In the second half of the year, we will also welcome
significantly refreshed product offerings of the new Ford Edge, 11 Explorer
Lincoln MKX and Lincoln MKZ Hybrid – in addition to more new reinvented
powertrains that will deliver great fuel economy and
performance.
The 2011 Explorer reinvents
the SUV for the 21st century.
11
Our product-led transformation is working. Let’s continue
making strong progress by executing all aspects of our plan 15 Ford history
with quality and focus. Explorer continues its historic
Thank you and keep up the legacy.
great work!
16 Green dealers
Ford of Canada offers green
options to dealers.

17 Focus launch
Mark Fields
Michigan Assembly is on
17
President, The Americas
schedule for production of the
next-generation Focus.
A more interactive @Ford
Throughout the magazine, 19 Safety ratings
we’ve highlighted stories Sue Cischke shares insight into
that offer much more Click to @Ford Online
for more information the new NHTSA ratings.
information at @Ford
www.at.ford.com
Online (www.at.ford.com). 22 Safety strides
Just look for the highlights box like the one pictured here.
A look at the Future of Safety
A similar logo is in the upper left corner of @Ford Online in
the rotating promo box section. tour across America. 22
Publisher: Sara Tatchio | Associate publisher: Jenn Corney | Managing editor: Alice Arutoff
Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman
Graphic designer: Julie Yeiter | Image coordinator: Brian Wybenga
Copy editor: Floyd Opperman | Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski
Editorial: (313) 392-1251 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of
these items rest solely with the respective manufacturers. Ford assumes no liability for their use.
@Ford is available online at www.at.ford.com. The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and
mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: FWINFO@ford.com.

August 2010 | 1
 Local

Ford Global Week of

Ford Racing, Team
O’Neil create Fiesta
Rally Experience
Last year, 100 European-
spec Ford Fiestas arrived in
North America for the Fiesta
Ford comes up big in APEAL study Movement. This summer,
43 of the Fiestas will receive
Ford received five segment awards, more than any a second life as Ford Racing
other brand, in J.D. Power and Associates 2010 teams up with Team O’Neil
Automotive Performance, Execution and Layout Rally School to create the
(APEAL) study. The survey measures customer satis- Ford Racing Fiesta Rally
faction in design, content and vehicle performance. Experience, the only rally
In June, the Ford brand achieved the highest initial experience offered by a
quality among all non-luxury brands in J.D. Power manufacturer in North
SM
and Associates 2010 Initial Quality Study (IQS). For America.
the second-consecutive year. Ford was the only non- For more information on
premium brand to achieve above industry average the Ford Racing Fiesta Rally
scores in both J.D. Power IQS and APEAL studies. Experience and to register,
In this APEAL survey, owners of the 2010 Ford visit www.teamoneil.com;
Fusion, Taurus, Flex, Expedition and Explorer Sport or call the school at
Trac rated these vehicles highest in their respective (603) 444-4488; or e-mail
segments for vehicle appeal, which is comprised of info@teamoneil.com.
style, comfort, performance and other attributes.
Caring approaching
Started five years ago, Ford
Global Week of Caring has
brought together thousands of
Ford employee and retiree
volunteers on six continents to
create projects that meet the needs
of people in their
communities.
This year Global
Week runs Sept.
4 -11. The theme is
to create projects
linked to conserving
and protecting water resources.
Across the globe Ford volunteers
will help develop new fresh water
drinking supplies, clean up water-
ways and restore vital wetlands.
Please visit the Ford
Volunteer Corps website
at www.volunteer.ford.com
and register for a MODEL Teams
project for our company and
our world.

The only dealership in Michigan

to win the President’s Award
12-years running
Huge inventory – top dollar for your trade-in
Discounts for Ford employees and retirees
Shuttle available to local Ford offices and plants

313-255-3100 • www.patmillikenford.com
9600 Telegraph Road, Redford
(10 minutes from Dearborn)

2 | August 2010
 Sales
July sales up as demand
for products drives growth
Ford’s newest vehicles
helped the company
continue to grow in the
U.S. as Ford, Lincoln
and Mercury dealers 2011 Ford Fiesta
delivered 166,092 new vehicles in July
– a 5 percent increase versus a year
ago, when “Cash for Clunker” sales
started to surge.
Year-to-date sales totaled 1.12
million, up 24 percent, with growth
across Ford’s full family of cars (up 21
percent), utilities (up 19 percent) and
trucks (up 32 percent).
“Customers are rewarding Ford for
providing the performance they want
and the fuel economy they need,” said
Ken Czubay, vice president, U.S.
Marketing, Sales and Service. “New
class-leading powertrains are the
‘secret weapon’ in every new product
we are bringing to market.
The Ford Fiesta, which offers 40
miles per gallon EPA highway fuel
economy, eclipsed 3,000 sales in its
second month in America. Highly
acclaimed in Europe, Asia, and North
America, the Fiesta is the first car
developed under the ONE Ford global sales increased 46 percent compared
product development system.
Additionally, sales for the 2011
F-Series Super Duty were 63 percent
higher than a year ago, capturing
more than 50 percent of the heavy-
duty pickup segment. Ford announced half of all vehicle sales in Canada.
U.S. Market Share – 2010 Year-to-Date vs. 2009
1.3
25%
MARKET SHARE PERCENTAGE
20
15
10
0
16.6%*
Source: Manufacturers’ Reports
U.S. Vehicle Sales
2010 Year-to-Date
Top-Selling Cars and Trucks
it will begin
production of the
most powerful diesel
engine ever installed
in a heavy-duty pickup
(best-in-class 800 lb.-ft. of torque and
400 horsepower). In addition, the
Super Duty’s 6.7-liter Power Stroke™
diesel will provide improved fuel
economy – a full 20 percent better fuel
efficiency than the 2010 model.
“In an industry-first customer
loyalty program, Ford will provide the
power upgrades free of charge to all
current owners of a 2011 Super Duty
diesel pickup,” said Czubay.
Retail sales for the Mustang were
43 percent higher than a year ago.
“With our broad range of products
– from Fiesta to Super Duty – Ford
is connecting with consumers,”
said Czubay.
Ford tops in Canada,
best July in 31 years
Ford of Canada sees the best July
since 1979 and is the best-selling
automaker this month. Overall car
to last July with overall sales up 2
percent versus strong results last year.
The increase in car sales was driven by
strong products like the Ford Fusion,
Focus and Taurus, resulting in almost
Source: Manufacturers’ Reports
0.4 0.3 1.0 0.5
18.9% 9.2% 15.0% 10.4%
Rank Nameplate Units Sold
1 Ford F-Series 290,794
2 Chevrolet Silverado 201,446
3 Toyota Camry 189,297
4 Honda Accord 170,701
5 Toyota Corolla/Matrix 167,846
6 Honda Civic 156,832
7 Nissan Altima 130,390
8 Chevrolet Malibu 128,775
9 Ford Fusion 128,581
10 Ford Escape 113,669
11 Hyundai Sonata 107,085
12
sales
Honda CR-V 106,928
13 TO COME
Ford Focus 105,200
14 Dodge RAM 105,007
15 Chevrolet Impala 104,056
16 Toyota RAV4 96,979
17 Chevrolet Cobalt 84,733
18 Toyota Prius 80,141
19 Chevrolet Equinox 76,859
20 Hyundai Elantra 75,779
21 Chrysler Town & Country 69,020
22 GMC Sierra 67,518
23 Mazda3 66,053
24 VW Jetta 65,671
25 Ford Edge 65,369
26 Ford Econoline 64,357
OTHER
0.6 0.5 0.2
7.7% 7.7% 14.5%
August 2010 | 3
 Ford World

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4 | August 2010
 Financials
Ford posts second quarter
net income of $2.6 billion
By John Fossen
Ford President and CEO
Alan Mulally said he was so
excited about the company’s
2010 second quarter net income
of U.S. $2.6 billion that he woke
up at 3:45 a.m. Friday morning
(July 23), hours before the results
were made public.
Mulally, addressing employees
gathered at Ford World
Headquarters and others tuning
in to his quarterly Town Hall
meeting, shared how others were
responding to the results.
Mulally recalled how he phoned
U.S. Federal Reserve Chairman
Ben Bernanke in the morning to
personally inform him of Ford’s
financial results.
“(Bernanke) said this is great
news. He made the comment that
Ford is the example of (a profitably
growing) American business,”
beamed Mulally, drawing
enthusiastic applause from
employees in the auditorium.
Ford was profitable in every
region in the second quarter, led
by a nearly $1.9 billion pretax
profit in North America.
Highlights include:
• Reporting a 21 percent sales
increase and gaining a half-point of
market share in the U.S. on strong
retail market performance of Ford
products, including the F-Series,
Taurus and Transit Connect.
• Posting a 27 percent sales
increase in Asia Pacific Africa,
including a 20 percent increase in
China.
• Tripling quarterly sales in
India, setting a new record, as the
new Ford Figo received 25,000
orders in its first 100 days on the
market.
• Solidifying Ford as Canada’s
top-selling brand by expanding
market share to 17.5 percent, up 2.1
percentage points from a year ago.
Ford’s 2010 second quarter
financial results represent the
company’s best quarterly
performance since 2004 and
marks Ford’s fifth consecutive
quarter of positive net income.
Mulally said that Ford was on
track to be solidly profitable this
year and expects the company to
have more cash than debt by the
end of 2011.
“We have turned the corner and
we are profitably growing the
corporation for the first time in
quite a number of years,” Mulally
said. “To be able to represent you
(in conversations with government
officials, analysts and media
members) and what we are doing
together – creating an exciting,
viable Ford Motor Company –
was the absolute highlight
for me today. Thank you.”
Later in the day, an equally
excited Mark Fields,
president, The Americas,
led the organization’s
Quarterly Business Review.
“These are stunning numbers,”
“We have turned the corner
and we are profitably
growing the corporation
for the first time in quite a
number of years.To be able
to represent you and what
we are doing together –
creating an exciting, viable
Ford Motor Company –
was the absolute highlight
for me today. Thank you.”
– Alan Mulally, president and CEO
said Fields, referring Alan Mulally
to impressive shares
second-quarter with Ford
employees his
financial data conversation
recorded by the U.S., with Ben
Canada and Mexico. Bernanke.
“This is based on
pure performance.”
Derrick Kuzak, group vice
president, Global Product
Development, noted Ford’s many
product successes and vowed that
the company will continue to
provide customers with even better
world-class vehicles by focusing on
a balanced portfolio of products,
best-in-segment fuel economy and
a relentless attention to detail.
To provide a glimpse of the
challenges ahead, Matt O’Leary,
director, Corporate Strategy,
laid out the strengths of key
competitors, including
Volkswagen.
“VW is on a really good trend.
They made money throughout the
global recession, and they want to
quadruple U.S. sales by 2018,”
O’Leary said.
In closing, Fields shared a quote
about Ford from Steve Forbes,
editor-in-chief of Forbes
magazine, who called Ford “one of
the most remarkable corporate
comebacks in U.S. history.”
“We are part of something
special, and I want to thank you for
your efforts,” Fields said.
August 2010 | 5
 Smart
Do not disturb – Ford SYNC
offers safer alternative to texting
By Jennifer LaForce and Andrew Stoy
Texting while driving continues
to be a hot topic nationally; Ford
is responding to the issue by
expanding its SYNC® technology
to offer safer alternatives to
hand-held texting.
Ford is improving the SYNC
text message readback feature
and empowering drivers with
a “Do Not Disturb” button so
they can choose their level of
connectivity while in the car.
“Text messaging has become
the default communications
method for consumers of all
ages,” said John Schneider, chief
engineer, Ford Multimedia and
Infotainment Engineering.
According to a poll from the Pew
Internet and American Life
Project, approximately one in four
(27 percent) American adults
and driving age teens (26 percent)
The new 2011
Ford Edge and
Lincoln MKX
will debut the
new SYNC
“Do Not
Disturb”
feature.
6 | August 2010
Bans by state
Listed here are the states and
territories that have created bans
on hand-held devices and/or texting
in order to decrease the risk of
distracted driving.
Ban on hand-held devices:
• California • New Jersey
• Connecticut • New York
admit to texting while driving.
Ford believes drivers should • Delaware • Oregon
keep their eyes on the road • District of • Washington
and hands on the wheel and Columbia • Virgin Islands
was the first automaker to
Ban on texting:
support a proposed federal
ban and state-level legislation • Alaska • Michigan
banning hand-held texting • Arkansas • Minnesota
while driving. • California • Nebraska
In turn, Ford also understands
• Colorado • New
that drivers want to be connected
• Connecticut Hampshire
to their mobile worlds while on
the road. • Delaware • New Jersey
The standard technology • District of • New York
Bluetooth® allows electronic Columbia • North Carolina
devices – like a mobile phone
• Georgia • Oregon
and SYNC – to communicate
wirelessly. To improve the • Guam • Rhode Island
number of phones that can • Illinois • Tennessee
“communicate” with SYNC, • Iowa • Utah
Ford has adopted the latest
• Kansas • Virginia
Bluetooth standard – Message
Access Profile (MAP).
• Kentucky • Vermont
“Today, only a small population • Louisiana • Washington
of phones have the capability to • Maryland • Wisconsin
work with the text message • Mass- • Wyoming
readback feature of SYNC,” achusetts
added Schneider. “With MAP
technology, even more drivers For more information on bans
will be able to use SYNC to listen affecting your area, visit
to text messages.” http://www.ghsa.org/html/stateinfo/
Ford proactively designed the laws/cellphone_laws.html.
MyFord and MyLincoln Touch™
driver connect system to give The new 2011 Ford Edge and
drivers more control of how they Lincoln MKX will be first to offer
manage communications while the “Do Not Disturb” button. This
in the car. handy feature blocks incoming
phone calls or text messages from
a Bluetooth-enabled mobile phone
paired with SYNC; diverting calls
into voicemail and saving text
messages on the device for
viewing later.
But unlike turning the phone
off, drivers can still make voice-
activated outgoing phone calls, if
they so decide, and the SYNC 911
Assist feature can make a call to
911 in case of emergency.
 Smart

SYNC me up, Scotty

with the latest SYNC technologies
By Alice Arutoff
While we may not be aboard the
USS Enterprise navigating our
way back home though the galaxy,
Ford SYNC® allows users to
access more information than ever
before and have it beamed directly
into their vehicle through simple
voice commands. As SYNC
continues to expand, here are just
a few of the latest features.
TDI Expands
˙The next time you call “services”
on a Ford, Lincoln or Mercury
vehicle equipped with the SYNC
app Traffic, Directions & Informa-
tion (TDI) you will hear a prompt
alerting you to new features.
“SYNC is helping us move at a
faster pace and deliver the level of
connectivity and access that
consumers want,” said Doug
VanDagens, director, Ford
Connected Services Organization.
“We continue to give our customers
access to more and more services
without having to touch the vehicle
or inconvenience the owner with
more subscription fees.”
Through simple voice
SY
SYN
“SYNC 911 Assist calls already already knows and
New
come in on priority emergency where you want
Trav
lines due to the call being placed to go. It’s
from the customer’s personal convenient and it
cell phone versus an intermediary eliminates the
call center,” said Dave Hatton, waste and
global product leader/electrical distraction of
engineer, Ford Connected paper maps,
Services. “The new system is conserving Click to @Ford Online
designed to provide coordinates
resources while for more information
through the onboard GPS receiver www.at.ford.com
helping drivers
in addition to assisted GPS, which
keep their eyes
adds an even greater level of
on the road.” NEW
location accuracy.” St
After selecting a destination on
Send to SYNC
Google Maps, users can send the Business Qu
Receiving directions in your Search
location to their vehicle through a
vehicle is getting increasingly
“send” menu on the site. A quick
easier with the latest Send to
call to SYNC “Services” will
SYNC functionality, allowing
prompt the driver to download the
users to select a destination
on Google Maps and send it to directions, which are calculated
their vehicle. using the latest traffic information
SYNC now
“Printing paper directions from providing an optimal route. allows users to
a website is a relic in our digital The new Send to SYNC receive stock
age,” said VanDagens. “With Send functionality does not require quotes, travel,
to SYNC, you can map a vehicle updates, and is available movies and
horoscope
destination at home, at work – to all owners who have registered
information with
wherever you have connectivity – for TDI services through simple voice
and when you get to your car, it www.syncmyride.com.
Traffic, Direction
commands.

commands you can access the Available on 2010-2011 Ford Fiesta, Focus, Fusi
Sport Trac, Expedition and F-Series. 2010-2011
latest “stocks” information, hear Traffic 2010-2011 Lincoln MKZ, MKS, MKX and Naviga
“horoscopes,” find out which
News
“movies” are playing in your area Directions
NEW
and even make “travel” Stock
accommodations on the go. Business
Search
Quotes
NEW Travel
911 Assist enhances GPS 06/2010
“SYNC 911 Assist is free for the NEW Weather
Movies
life of the vehicle, and now we’re
making it perform even better,” Sports
“SERVICES”
said VanDagens. “That adds
unexpected value and peace of NEW
mind for the customer.” Horoscopes

Available in the U.S. and Canada,

SYNC 911 Assist on certain 2011 Traffic, Directions & Information
model year vehicles will send GPS
coordinates generated by the
vehicle’s onboard GPS receiver to
emergency responders.

August 2010 | 7
 Ford Motor Company

Get a Nokia 5
5230 Nuron™ for

FREE
after $50 mail-in-rebate with new activation of a
qualifying family plan on 2-year contract (plus taxes and
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START Call 1-866-464-8662

option 3 to activate with T-Mobile;
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Limited time offer; subject to change. While supplies last. Taxes and fees additional. Must call number listed above and use promotional code. Postpaid only; one device per newly activated line on qualifying family plan.
‘Monthly Discount: Qualifying postpaid individual liable plan on new 2-year contract required; FlexPay, Even More Plus and certain other plans excluded. Discount applied to recurring charges and does not apply to overage,
long distance, roaming, taxes and fees, or other charges. May not be combined with other discounts. Credit approval and $35 per line activation fee required; up to $200/line early cancellation fee applies to two-year

at www.T-Mobile.com for additional information. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG. stick together is a registered trademark of T-Mobile USA, Inc. © 2010 T-Mobile USA, Inc.

TAKE A STEP
IN THE RIGHT DIRECTION
FOR JUVENILE DIABETES.
Diabetes, unfortunately, affects more Ford families than any other disease. With your help we can change the world.
Since 1998, the Ford Global Walk Team has supported the Juvenile Diabetes Research Foundation by raising more
than $30 million in an effort to find a cure for this horrible disease. For the ninth consecutive year the Ford Global
Walk Team is recognized as the largest global corporate sponsor of JDRF.
The team does it by walking. Thousands of Ford employees in 43 cities, in 10 countries on five continents join together
to help fund the work of JDRF.
JOIN US SUNDAy, SEPTEmBER 26 TH !

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8 | August 2010
 Product
Ford unveils vehicle
customization options
By Asha Toulmin
A vehicle can mean more to
people than being a way to get
from point A to point B. There’s
the guy next door who kisses his
truck goodnight. Or the mother-
in-law who fondly refers to her
van as “Muffy.” A car may have its
own persona but it also reflects the
owner’s personality. After all,
doesn’t your mind make a snap
judgment when an 80-year-old
grandmother hops out of a molten
orange Ford F-150? Or your bulky
personal trainer squeezes into a
red candy Ford Fiesta?
Owning a vehicle gives people
the chance to express themselves
and Ford offers a variety of ways
to make your car your own. There’s
www.fordcustomgraphics.com,
where Ford owners can select
personalized vinyl graphic wraps
for their specific vehicle.
“Ford knows that customers
want a vehicle to be all their own,”
says Jim Abraham, manager,
New Product Development,
vehicle personalization. “You click
on your vehicle and its exterior
color, select the graphics you like,
and then the website will show
you exactly how the designs will
look on your car or truck.”
From bubbles, arrows, dots and
flowers to stripes, camouflage,
flames and matte black accents,
there will be around 50 designs
available for every type of Ford
vehicle in the garage. Abraham
asserts that these choices will
be continuously updated to
maximize consumers’ options.
“Vinyl wraps are typically half
the cost of custom paint work,”
says Tom Stemple, chief executive
officer, Original Wraps, Inc.,
provider of the ‘on-demand’
custom graphics. “Another
advantage is that they can be
easily removed if the
customer wants a new
design or decides to sell the
vehicle. Paint is permanent, find an accessory or graphic that Here are a few
and custom-painted vehicles matches their personality.” of the custom
graphic options
are often much more difficult Eventually, the wraps will be
currently
to resell.” available for every vehicle line available.
Custom graphics are currently but for now, there are plenty of
available for the Fiesta and other ways to pick and choose
F-150 while Mustang designs how your persona will shine
will be unveiled in the next few through – car color, interior trim,
months. interior lighting color, wheel
Vehicle personalization is a treatments and accessories. Who
booming trend, with the Specialty said the furry pink steering wheel
Equipment Manufacturers cover ever went out
Association (SEMA) anticipating of style?
the automotive aftermarket
and accessories business to
generate more than U.S. $27
billion this year.
“The Fiesta already offers
customers a range of options
to make it their own, from unique
exterior colors to interior seating
combinations, but with the
addition of our accessory
options, consumers
can take Fiesta
personalization to
the next level,” says
Sam De La Garza,
brand manager,
Fiesta. “Each of the
accessories adds a
unique flavor to
Fiesta, and
everybody agrees
they can
August 2010 | 9
 28 Years of Quality Customer Care in Sales and Service

In Dearborn. We have to be Better.

Open Saturday

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 Cover story
Explorer
reinvented
By Cliff Peters
For the SUV, the 21st century is finally here
– thanks to the arrival of the all-new
reinvented 2011 Ford Explorer.
A new era for the Ford Explorer
began July 26 with an ambitious,
nine-city launch across North
America as well as an innovative
social media campaign. The
message is clear – this is not the
SUV you’ve come to know. It’s
different, and the public is in for a
surprise about just how different.
Explorer is different because it
shatters notions of what comes
with an SUV.
At the top of the list is fuel
economy. Currently it’s the
number one reason customers
turn their backs on the SUV.
Explorer changes that
comprehensively – with fuel
economy improvements topping
a whopping 30 percent to
become the best in class for SUV
fuel efficiency. New engine
technology. New, fuel-efficient
6-speed transmissions. Slick new
aerodynamics
and more, like
Click to @Ford Online standard fuel-
for more information saving electric
www.at.ford.com power assist
steering (EPAS) and reduced
rolling resistance tires.
Plus the North American debut
of the latest new Ford EcoBoost™
engine – a 2.0-liter, four-cylinder
engine that uses turbocharging
“We set out to
stretch the breadth
of capability of the
new Explorer. It’s the
SUV reinvented. We
changed everything
but we refused to
compromise on
capability, flexibility
and that spirit of
adventure that
people have always
found so appealing
about Explorer.”
– Jim Holland,
chief engineer, Explorer
and direct injection to generate an
impressive 237 horsepower and
250 pound feet of torque – that
SUV owners will appreciate.
“The new Explorer was created
around Drive Quality, Drive
Green, Drive Safe and Drive
Smart,” said Derrick Kuzak,
group vice president, Product
Development. “Intensive efforts
in each of these areas have come
together to make Explorer a
compelling product for a new
generation – because it simply
does everything well.”
Explorer betters the 2010
Honda Pilot, the 2010 Toyota
Highlander V6 and many V6
sedans, as well.
The standard V6 engine
of the new Explorer is rated
at 290 horsepower, just two
horsepower shy of the current
V8 engine yet with significantly
improved fuel economy.
Both engines feature twin-
independent variable cam timing
(Ti-VCT) for the optimal balance
between performance and
economy.
The new Explorer epitomizes
Ford’s strategy to make fuel
economy a clear reason to buy.
But did achieving a jaw-dropping
August 2010 | 11
 Cover story
mileage mean compromises?
What will customers have to
sacrifice?
Absolutely nothing.
In fact, Explorer makes huge
strides in other key areas a new
generation of SUV buyers is
unwilling to compromise on.
The all-new Ford Explorer
delivers segment leading
capabilities and strengths – and
unmatched technologies – for a
new generation of SUV buyers.
If it’s important to customers,
Explorer leads, including the
following innovations:
• The most comprehensive
array of safety protection in the
segment, led by the industry’s
first second-row inflatable belts,
a Ford innovation. This unique
technology spreads impact forces
over five times more area than a
Explorer
reveal in
hometown
The 2011 Ford Explorer
had an unprecedented nine
city reveal on July 26,
spanning from New York City
to Los Angeles.
At Ford World Headquarters, more than 2,000 employees
and retirees gathered on the west lawn to share in the excitement
of the reinvented Explorer.
12 | August 2010
conventional belt – it’s designed
to protect rear-seat passengers,
often children or mature
passengers who can be more
vulnerable to head, chest and
neck injuries.
• Outstanding levels of
craftsmanship and quality that
you’d be more likely to expect
from a luxury vehicle, matched by
levels of ride comfort and quiet
operation that reinforce Ford’s
strides in quality tangibly.
• New levels of refinement in
driving quality on the road and
off for a seven-passenger SUV,
crafted around Ford’s large-car
platform and featuring fully
independent front suspension and
the Ford SR-1 rear suspension
engineered especially for SUV
performance.
• Explorer leverages great SUV
capability with smart
technology. This
approach transforms
four-wheel-drive
operation and towing
– perennial Explorer
strengths – into easy,
intuitive experiences
that will appeal to
SUV drivers of all
levels of experience.
The technologies
include Intelligent
4WD with the new
Terrain Management
a Face of Ford –
Explorer
Melvin Betancourt –
Exterior Design
Manager
• An enthusiastic yachtsman,
Betancourt owned a Sea Ray 33-
foot Sundancer cruiser
• An avid collector of Hot Wheels
vehicles, larger scale-model cars,
and radio-controlled cars and
trucks since 1968
• Passionate fan of Latin dancing,
combining exercise, culture and
performance art
• Profoundly influenced by his father’s
purchase of a 1970 Mustang Boss
302 that remained in the Betancourt
family through two generations
System – replacing the traditional
transfer case of old with situation-
selectable technology for mud,
sand, gravel and snow – and an
array of towing technologies,
including Tow-Haul mode, Trailer
Sway Control and a rearview
camera system with zoom to make
hooking up easy.
“We set out to stretch the
breadth of capability of the new

Explorer,” says
Jim Holland,
chief engineer,
Explorer.
“It’s the SUV
reinvented. We
changed
everything
but we
refused to compromise on
capability, flexibility and that
spirit of adventure that people
have always found so appealing
about Explorer.”
The new Explorer features a
contemporary design that melds
bold styling with sophisticated,
European-inspired design details.
It combines traditional Explorer
design cues – such as its confident
stance and proportions and a
characteristic body-colored
C-pillar with a modern, weight-
saving, highly aerodynamic shape
crafted from extensive time in the
wind tunnel.
Although so much has changed
in this new generation of Ford
Explorer, the design instantly
signals it’s a Ford Explorer.
Inside, the Ford Explorer
communicates a new experience
awaits a new generation of SUV
owners.
The softly trimmed, luxurious
environment features a level
of material quality and execution
that will surprise and delight
customers – part of a thoughtful,
flexible interior package that
abounds with clever storage
capacity. It offers increased
New Terrain
shoulder Management System
room, three
When it comes to four-wheel drive, the Ford
rows of flexible
Explorer has always stood for capability. Now,
seating and
that great capability is being transformed into a
an available
great driving experience with the new Terrain
power-folding
Management System technology – which comes
rear seat
with the Explorer Intelligent 4WD System.
and
tailgate.
Inside and out, the new Explorer
reinvents SUV craftsmanship.
Details abound, from Explorer
branding on the headlamp units
to tight margin gaps throughout
the vehicle to new switchgear
with consistent feel, sound and
functionality. Real metal speaker
grilles, too.
“The all-new Explorer is such
It’s four-wheel drive for
tremendous proof of what we can
a new generation of SUV
achieve by focusing on the four
owners – and they’re
pillars of the Ford brand,” said
going to love it.
Mark Fields, president, The
Terrain Management
Americas. “Perhaps more than
System does away with the
any other vehicle we’ve launched
transfer case and the
since committing to Drive one,
uncertainty that some customers had
the 2011 Ford Explorer will
when it comes to using their vehicle’s four-
prove to customers that our new
wheel drive capability – especially whether to be
direction is really gaining traction.”
in four-wheel high or four-wheel low for which
Explorer is among the
kind of surface condition.
most highly recognized Ford
Replacing it is the Terrain Management
nameplates, with 96 percent
System knob. The Explorer Intelligent 4WD
name recognition.
System is situation-selectable. Instead of telling
“Customers feel they know
the vehicle what gear to be in, the driver uses
Explorer well,” Fields says. “Its
the control to select which surface condition
transformation – how Explorer
to expect.
challenges those expectations –
There are four shift-on-the-fly settings –
will make it such a surprise. It
normal, mud, sand and snow.
answers every one of the concerns
Each setting provides unique engine
that stand in the way of an SUV for
behavior, throttle tip in, transmission shift
many customers. That’s what
scheduling and the calibration of the traction
makes this launch so exciting.”
and stability control systems.
The system also features Hill Descent
Control™ – which provides added driver
confidence and control when descending a
steep incline.
“Drive Smart technology is a big part of the
reinvention of the SUV,” explained Don Ufford,
chief engineer, Vehicle Engineering. “Instead
of the driver having to configure the system, the
vehicle does the thinking based on the type of
condition the driver selects. It’s easier and more
intuitive for the family oriented drivers in this
segment, most of whom aren’t hard-core
off-roaders.”
August 2010 | 13
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 History 1991

Explorer continues
its historic legacy
By Marguerite Moran 1995

percent used the Explorer for

Introduced on March 15, 1990,
shopping and errands.
the Explorer was a different breed
That same year, the Explorer
than the Bronco II it replaced. It
claimed a 25 percent share of the
was larger, more aerodynamic,
SUV market, making it the sixth
and included an array of comfort
features. most popular
vehicle in the
The new design led Explorer to
country.
be the best-selling midsize SUV
2001
The
for 15 of the last 19 years. The 2002
demand was
Explorer did not just dominate the
so high, the
segment – it created it – by starting
Louisville
the SUV craze of the 1990s.
Assembly
Consider this: in 1990 total SUV
Plant could
sales in the U.S. made up 6.6
not keep
percent of the market; by 2004
up; Ford
SUVs accounted for 27.5 percent
of the market. then invested close to 2006
Consumer testing showedU.S. $400 million to add Explorer
assembly to the St. Louis
customers were looking for a
Assembly Plant in February 1993.
versatile alternative to cars,
The Explorer was so popular it
without giving up comfort and
was featured on the big screen in
convenience. Ford responded
Jurassic Park, where it proved to
with the Explorer, which promised
be a rugged vehicle,
the ruggedness of a truck with the
comfort of a car. yet no match for the menacing
tyrannosaurus rex.
It became clear that the Explorer driven
had broad appeal. A buyers’A revamped model rolled out in by consumer needs.
1995 to continue the success. With
survey of 1993 models reported Customer research led to changes The original
so many of the vehicles being used
that only 23 percent used the such as a new independent rear Explorer and
as family carriers, safety became
vehicle for towing, while 82 suspension for a smoother ride, its design
evolution.
the key factor in the roomier interior and an available
Explorer. Best-in- third-row seat. The research also
class features like led to larger door openings and a
four-wheel disc lower step for easier entry,
brakes, four-wheel catering to the owners’ needs.
ABS, and dual air As the traditional SUV was
bags came standard losing market share to crossovers,
with the vehicle. the redesigned 2006 Explorer
In 2001, the balanced comfort, safety and
Explorer Sport Trac environmental concerns. A new
premiered, 4.6-liter V8 produced 292
“designed to project horsepower, making it the most
an adventurous powerful Explorer engine ever;
image with bold yet it featured increased fuel
styling inside and economy and produced 74 percent
Reinvented once more, out.” less smog-forming emissions.
the 2011 Ford Explorer looks The Explorer saw Reinvented once more, the
another redesign in 2011 Ford Explorer looks to lead
to lead the pack again. 2002, one that was the pack again.

August 2010 | 15
 Canada

Ford of Canada dealers

continue green efforts
Ford of Canada is expanding its
Millennium Facility Program
(facility design program) to
include more “green” choices for
Ford of Canada dealers when renovating or
dealers will have building a new dealership.
sustainable The goal is simple: collaborate
choices in with dealers to implement cost-
landscape
effective ways to improve the
design, paint,
lighting, flooring energy-efficiency of their facilities,
and glass. resulting in a long-term reduction
in individual dealership’s carbon
footprint as well as overall
operating costs.
“We are focused on our plan and
part of that plan is a commitment
to the environment,” said Scott
Cauvel, vice president, Sales, Ford
of Canada. “As part of our Millen-
nium Facility Program we are pro-
viding our dealers with access to
expertise and recommendations
that will help them further their
sustainable efforts.”
Ford of Canada continues to
work with Robert Arnone, vice
president, R.H. Carter Architects
Inc., a licensed architect and LEED
(Leadership in Energy and
Environment Design) accredited
professional who has been
working with Ford of Canada for
approximately 16 years.
“By introducing more
sustainable choices into the
design and renovation process,
we are increasing the positive
impact being made by dealers
across the country,” said Arnone.
“These sustainable options are
realistic and cost-effective – and
we’ll continue to build on these
solutions as new products come
to market.”

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16 | August 2010
 Product
Next-generation Focus launch
on schedule at Michigan Assembly
By John Fossen
Prototypes of the next-
generation Ford Focus are making
their way through the renovated
Michigan Assembly Plant (MAP),
keeping the facility on schedule to
begin building production units
later this year, according to
Michigan Assembly Site Manager
Rob Webber.
“We’re seeing great success
throughout the Tooling Tryout
phase. The importance of this
build is to validate the capability
of the tooling,” explained Webber.
“We’re also tapping the
knowledge and experience of
Group Leaders to help set up
work stations and get the proper
flow of components to the line.”
The fact the launch is on
schedule is largely due to the
excellent collaboration among
suppliers, engineers, skilled
trades and the highly motivated
workforce at the site.
MAP is finalizing
production as
the next
generation
Focus comes
off the line.
Each week, more employees oversaw final production of the
leave Wayne Assembly – located Mustang at Dearborn Assembly
in the same manufacturing and the launch of a redesigned
complex as Wayne Integrated F-150 at the DTP.
Stamping and Michigan Assembly “We learned a lot of valuable
– to begin work at MAP. Those lessons at DTP and other locations
remaining at the Wayne Plant are that we have been able to apply at
building the current Focus, which MAP,” said Webber. “It’s a team
captured best-in-class quality in effort, and everybody is
the recent J.D. Power contributing.”
and Associates Initial Among the many changes
Quality Survey. to Michigan Assembly – former
“The Wayne production site of the Ford
team has done a Expedition and Lincoln
phenomenal job. Navigator full-size SUVs –
They’ve been steadily are the implementation of Ford’s
improving quality three-wet paint
for quite some time,” process and
Webber said. related flash-free Visit the “Photos & Videos” box
“They have a great welding, which www.at.ford.com
workforce that builds results in a much Michigan Assembly Plant
a great product. Our cleaner, smoother
intent is to launch the surface for painting. In addition,
next-generation the use of new, adjustable skillets
Focus equal to or in key areas of the plant will
better than that level.” contribute to improved
Webber, former ergonomics and quality by
manager of the presenting work at an optimum
Dearborn Truck Plant height for employees.
(DTP), went through a Production of the next-
similar scenario a few generation Focus begins later
years ago when he this year at the Michigan
simultaneously Assembly Plant.
August 2010 | 17
 Product

GT500 in high demand,

approaching production limit
By Henry Platts

Customer demand for the new Powered by a

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To ensure exclusivity, U.S. sales 550 horsepower
of the 2011 Shelby GT500 will and 510 lb.-ft. of
be limited to 5,500 units. torque, the 2011
“The car continues to be popular Shelby GT500 has
with sports car enthusiasts and a 10 horsepower increase over not compromise the coupe’s
collectors who are blown the 2010 model. The engine is versatility, headroom or climate-
away by the increase 102 pounds lighter than its controlled environment.
in horsepower and predecessor, delivering a better The new SVT Performance
performance. The limited power-to-weight ratio, improved Package – selected by just over 68
production of the 2011 fuel economy, acceleration, percent of coupe orders – provides
should make this year handling and steering precision. track performance. The optional
even more desirable,” New for 2011 is an optional glass package features Goodyear Eagle®
said Fritz Wilke, brand roof providing customers with yet F1 SuperCar G: 2 tires, unique
manager, Mustang. another open-air option that does styling and many more features.

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18 | August 2010
 Product
NHTSA revises
safety rating system
By Chris Rahi Kassab
Many prospective car buyers
use the government’s crash
test rating system as they are
considering what vehicle meets
their family’s needs. Starting soon,
however, the numbers may
become a bit more confusing.
The National Highway Traffic
Safety Administration (NHTSA)
is revising its five-star program
with stricter criteria for 2011
model year vehicles, making it
much more difficult to achieve a
five-star rating.
As a result, a car or truck that
achieved a five-star rating under the
old system may only receive three
or four stars with the new guide-
lines, even though no changes have
been made to the vehicle.
“With the newness
of the tests, there
are a lot of things
that we have to
change, but we’re
still going to be
better than the
competition. We’re
just going to have
to keep working
our way back up
the ladder.”
– Sue Cischke,
group vice president,
Sustainability, Environment
and Safety Engineering
While the new ratings are
designed to make safety informa-
tion more complete. Sue Cischke,
Ford group vice president,
Sustainability, Environment and
Safety Engineering, says the new
system may leave some car buyers
scratching their heads – especially
if they do a lot of cross-shopping.
“The confusion for consumers is
that you’re going to have old and
new models in the showroom,”
she explained. “What we need to
tell people is make sure you’re
comparing apples to apples, so
you’re not comparing the old test
to the new test.”
To make it easier for customers
to navigate through dealer lots,
Cischke says Ford will add an
extra label to the side glass of all
new vehicles that shows what the
previous rating was and also the
rating the vehicle received from
another key rating organization –
the Insurance Institute for
Highway Safety (IIHS).
“Almost all of our vehicles have
earned a Top Safety Pick rating
from IIHS,” she said.
NHTSA’s new five-star rating
system gives each vehicle an
Overall Vehicle Score determined
by combining results from the
frontal crash tests, side crash
tests, rear crash test and a static
rollover measurement.
Cischke says she has concerns
about the method NHTSA is using
to determine a vehicle’s rollover
rating. It’s called a static stability
factor measurement, and it’s
based on the notion that there is a
correlation between rollovers and
a vehicle’s height and width.
“What they’re not taking into
consideration right now are all of
the vehicles that have electronic
stability control or roll stability
control,” she said. “And that the The 2011 Ford
static measurement doesn’t Taurus will be
necessarily correlate with the first Ford
vehicle to
whether a vehicle might roll over
undergo the
in the real world. If a car or truck new government
has our technology, it’s highly ratings program.
unlikely to be in that kind
of an accident.”
According to Cischke, a new
side pole test – which mimics side
impacts involving tall and narrow
fixed objects such as utility poles and
trees – will make it particularly diffi-
cult for vehicles to achieve five stars.
“The new side pole test is very
difficult,” said Cischke. “When you
hit a pole, there are a lot of things
that can happen because the pole
is so rigid and it is such a local hit.”
Ford has an industry-leading
number of “Top Safety Picks” from
the Insurance Institute for
Highway Safety and plans to
continue its safety
rating leadership even
as NHTSA employs NHTSA
tougher standards. ratings
“Ford is a safety
information
leader, and we’re doing
things that really make • To view your current
a difference in the real vehicle’s rating visit
world,” she said, noting www.safercar.gov
new advancements in • For more information
safety technology, on the new NHTSA
such as the world-first ratings program visit
inflatable seat belts
www.nhtsa.gov
introduced in the rear
seat of the all-new
2011 Ford Explorer.
“With the newness of the tests,
there are a lot of things that we
have to change, but we’re still
going to be better than the
competition. We’re just going to
have to keep working our way
back up the ladder.”
August 2010 | 19
 At $99, every pocket can have one.
Ford employees & retirees who purchase
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may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
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minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 AT&T Intellectual
Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,
and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All
other marks are the property of their respective owners.

20 | August 2010
 Benefits

Health care reform updates

for employees and retirees
Health care continues to
be a rising concern for many
Americans. More than 46 million
Americans did not have health
insurance in 2009 according to
the U.S. Center for Disease
Control and Prevention.
The passage of the Patient
Protection and Affordable
Care Act (PPACA) expands
coverage to more Americans,
and in 2014 requires that people
obtain coverage.
What does this mean for Ford
employees and retirees?
Members will continue to
receive health benefits through
Ford. “We are proud to be able to
provide health benefits to those
eligible and plan to continue to do
so,” said Rick Popp, director,
Employee Benefits.
Two of the changes effective
Jan. 1, 2011, particularly affect
employees and retirees:
1. Dependents can be provided
company-sponsored health care
coverage up to age 26.
2. The value of health insurance
will be reported on your W-2 tax
form (but the amount reported is
not subject to tax).
More details regarding these
changes will be provided to
employees and retirees in open
enrollment material in the fall.
Additionally, Ford employees
and retirees can take action to
become educated consumers
making the right health choices
and health care decisions.
“Staying well, using appropriate
health care services when needed,
exercising, eating right, and
dealing effectively with challenges
enables all of us to feel better, be
healthier, and perform at our
best,” said Popp. “One key to
success is to be engaged in
improving our own health and the
health of our families by making
the right choices every day.
“Quitting smoking, starting a
daily fitness habit, getting enough
sleep, watching portion sizes,
understanding our health status,
complying with our prescribed
medications/treatments,
and asking questions of our
doctors are things we can do
to directly and immediately
address
the costs
and quality
of health
care.”

Blue Oval Connect links Important

contacts
Ford alums with company MyFordBenefits:
products, information www.myfordbenefits.com
401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan)

After their careers at Ford, many retirees want to keep up
with the latest news and information about Ford Motor
Company and its future.
The Blue Oval Connect retiree outreach program is a great
way to do that. It provides timely news and periodic newsletters
direct to retirees’ e-mail boxes, without the delay of regular mail.
This keeps retirees in the loop and informed about the latest
from Ford – and helps them continue to be strong
ambassadors for the company.
Coming up in the next Blue Oval Connect are:
• News about new and current products
• Updates on breaking news and event promotions
• Links to important websites and “outside voices”
• Access to Ford retiree groups across the U.S.
• Money-saving discounts on goods and services
Just visit www.BlueOvalConnect.com to sign up for this
free electronic news service for Ford retirees.
Comerica Bank (Retirees Only) : 800-647-3674
Direct deposit, tax updates, address changes
Extend Health (for Salaried Retirees):
866-427-4830 or www.extendhealth.com/Ford
Assistance regarding Medicare supplemental coverage
Ford Customer Relationship Center:
800-392-3673 Product issues, dealer issues
Healthcare Carrier:
Phone number is located on the back of your ID card
National Employee Service Center (NESC):
800-248-4444 Questions about your benefits
Smith Barney (LL5+ Retirees): 877-664-FORD (3673)
www.benefitaccess.com or incencom@ford.com
UAW-Ford Retirement Board: 800-829-8833
WageWorks: 866-840-0911 www.wageworks.com
Health Reimbursement Arrangement (HRA) administration
@Ford Online:
www.at.ford.com

August 2010 | 21
 Safety

Future of Safety tour

exhibits latest technologies
The Future of Safety tour visited (BLIS®) with Cross
54 cities across America, exhibiting Traffic Alert.
Ford’s latest safety advances. The tour started
The tour made its away cross the in May and
country stopping in Chicago, Ill.; wrapped at the
Boise, Idaho; Las Vegas, Nev.; beginning of
Los Angeles, Calif.; Omaha, Neb.; August, and was
Seattle, Wash. and many more cities. well received across
Each events audience varied, the country.
with nearly 2,000 people exposed
to the tour at the Adventure
Aquarium in Camden, N.J.; while
a local Boys & Girls Club in San
Diego, Calif. had about 200-250
people in attendance.
Participants were able to
People from all experience and see some of latest
across the Ford technologies such as
country have
MyKey™, inflatable seat belts,
previewed the
latest safety Collision Warning with Brake
innovations Support, advanced airbags, and
from Ford. Blind Spot Information System

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22 | August 2010
 Global

Ford Brazil celebrates

millionth Fiesta
Ford Brazil reached its one
millionth production milestone for
the Ford Fiesta at the company’s
Camaçari Plant in Bahia.
The Ford Fiesta is one of the
best-selling cars in Brazil and has
revolutionized the compact-car
segment, offering a distinctive
combination of design, space,
drivability, equipment and price.
“This significant volume of
production in less than eight years
on the market shows that the Fiesta
is one of the most beloved of the
country. The model is a sales
success because it meets the
customer’s taste, not only in Brazil but also in several Ford invests in new flexible
other Latin American markets,” says Jorge Chear vehicle plant in Thailand
Neto, director, Marketing and Sales, Ford Brazil.
Ford is investing U.S. $450 million
Since its launch, there have been more than
in an all-new passenger vehicle
230,000 units exported to countries such as
manufacturing plant in Rayong,
Argentina and Mexico, representing 35 percent
Thailand, scheduled to be completed
of the total exported by Ford Brazil since 2003.
in 2012.
The facility will build the next-generation Ford Focus in 2012
Ford anniversaries reinforce for Thailand and other markets in the Asia Pacific region. This highly
the ONE Ford message flexible plant will be able to build a diverse range of vehicles in the future
Ford Australia is celebrating 85 years with the and will follow Ford’s global model of sustainability initiatives and
company, although Ford vehicles have been sold environmentally responsible processes and systems.
in the country since 1904. Australia also recently “Today’s announcement is another important step in our aggressive
celebrated the 50th anniversary of the Ford Falcon. expansion in the Asia Pacific region to meet demand for our world-class
Ford of Mexico recently celebrated its 85th Ford products in this fast-growing region,” said Alan Mulally, president
anniversary. It was constituted on June 23, 1925 and CEO.
as the first automotive company fully established Ford France models
in Mexico. Vehicles assembled by Ford in Mexico
pay tribute to legendary
include the Ford Fiesta, Ford Fusion and the
Ford Le Mans racers
Lincoln MKZ.
Ford Otosan, the successful joint venture between Ford France unveiled five Focus RS
Henry Ford and Vehbi Koç, is celebrating its 50th models finished to match past Ford
anniversary. Ford Otosan was the first – and is still legends from the Le Mans 24 Hours.
the only – Turkish auto company to export a vehicle Each of the cars bears the number of the previous Le Mans legends:
to North America, the Ford Transit Connect. • Black with silver stripes – Ford Mk II – 1966 winner
• Red with white stripes – Mk IV – 1967 winner
• White with a thin blue stripe and a red border – Ford Mk IIB –
1967 entrant
• Two-tone sky blue and orange – GT40s – 1968 and 1969 winner
• Two-tone white and blue – Capri RS 2600 –1972 Touring
category winner
“We thought we had a good idea but we have been very surprised
by the level of the feedback,” said Stéphane Cesareo, manager,
Communications and Public Affairs, Ford France. “In just one week
the video of the five vehicles has been seen nearly 85,000 times
and the picture has been sent all over the world.”

August 2010 | 23
 Back page
Quotes to
note on Ford’s
performance…
“This is one of the
most remarkable
corporate comebacks
in U.S. history.”
– Steve Forbes,
editor-in-chief, Forbes
“They have been
making all the right
moves. It’s been
impressive. They just
have an unbelievable
amount of momentum
right now.”
– Rebecca Lindland,
analyst, IHS Automotive
“After looking at
this Ford quarter –
looking at the cash
position, looking at
the capitalization
structure – I can only
marvel at witnessing
the greatest single
turnaround in American
business history.”
– Jim Cramer, host,
CNBC’s Mad Money
“Ford was in better
financial shape and
was able to weather
the storm without
federal assistance.
That’s a testament to
the hard work you all
do and the choices
this company made.”
– Barack Obama,
president, United States,
to employees at Ford’s
Chicago Assembly Plant
24 | August 2010
Thunderbird
marks anniversary
Known for its classic design
cues, the Ford Thunderbird is a
true icon for American style.
Celebrating its 55th anniversary,
nearly 300 Ford Thunderbirds
were on display in Dearborn,
Mich., commemorating the event.
Drivers came from more than
30 states and several from Canada
with Thunderbirds from every year of production on display.
“The Ford Thunderbird is one of the most iconic products in the history of the
automobile,” said Jim Farley, vice president, Global Marketing. “Each generation of the
Thunderbird had a unique personality that ushered in a new generation of breakthroughs
in design or technology.”
Mose Nowland celebrates
55 years at Ford
Celebrating 55 years with Ford, Mose
F-1 Truck remains
Nowland, motorsport engineer, wakes up
in family more than
easy every morning ready for “work.” 60 years
“It’s been said before,” said Nowland. “If Family cars tend to have a short life
you find a job you love, you will never work expectancy; however, Alan Maffei’s 1949 F-1
another day in your life.” is still going strong.
Most recently, Nowland (pictured above Bought new in 1949 by his grandfather, the
with Mark Fields, president , The Americas) truck replaced an aging Model A pickup. The
helped create an engine for NHRA Pro Stock F-1 was used for work on the farm or quick
drag racing. runs into town.
Nowland has been a part of the action for Maffei inherited the truck after his grand-
some of Ford racing’s highest achievements. father passed away in the 1980s. The driving
He attended the Le Mans in 1966 -1967 force behind his decision to restore the truck
and the Indy 500 in 1963, 1964 and 1965, to stock was his grandfather and parents.
helping to tune the engines for victory. Nowadays the truck mostly gets out on
“Le Mans was a terrific victory for Ford drives for fun or to a local car shows;
Racing and the Ford family,” said Nowland. however, according to Maffei, “Any reason
“It’s been a terrific career for me.” to take the truck for a drive is a good one.”
Picture perfect
Taylor Wilkey will be a senior at El Paso Gridley
High School in El Paso, Ill.
She recently purchased a Ford Fiesta at Heller
Ford where her mother, Karen Wilkey is the
general manager.
She was so pleased with her car she posed with
Jerry McKinsey
www.jmaxphoto.net the hatchback for her senior photos.
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