Fishing Shop Business Plan

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Table of Contents
1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...........................................................................................................................1
1.1 Objectives....................................................................................................................................1
1.2 Keys to Success.........................................................................................................................2
1.3 Mission...........................................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................2
2.2 Start-up Summary....................................................................................................................3
Table: Start-up Funding.............................................................................................................3
Chart: Start-up..............................................................................................................................4
Table: Start-up..............................................................................................................................4
3.0 Products............................................................................................................................................5
4.0 Market Analysis Summary.........................................................................................................5
5.0 Strategy and Implementation Summary.............................................................................5
5.1 Competitive Edge......................................................................................................................6
5.2 Sales Strategy............................................................................................................................6
5.2.1 Sales Forecast....................................................................................................................6
Table: Sales Forecast..............................................................................................................6
Chart: Sales Monthly...............................................................................................................7
Chart: Sales by Year................................................................................................................7
6.0 Personnel Plan................................................................................................................................8
Table: Personnel............................................................................................................................8
7.0 Financial Plan..................................................................................................................................8
7.1 Break-even Analysis.................................................................................................................9
Chart: Break-even Analysis......................................................................................................9
Table: Break-even Analysis......................................................................................................9
7.2 Projected Profit and Loss.....................................................................................................10
Chart: Profit Monthly.................................................................................................................10
Chart: Profit Yearly.....................................................................................................................10
Chart: Gross Margin Monthly..................................................................................................11
Chart: Gross Margin Yearly.....................................................................................................11
Table: Profit and Loss................................................................................................................12
7.3 Projected Cash Flow...............................................................................................................13
Table: Cash Flow.........................................................................................................................13
Chart: Cash...................................................................................................................................14
7.4 Projected Balance Sheet......................................................................................................15
Table: Balance Sheet.................................................................................................................15
7.5 Business Ratios........................................................................................................................16
7.5 Business Ratios........................................................................................................................16
Table: Ratios.................................................................................................................................16
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................3
Page 1
Table of Contents
Table: General Assumptions.............................................................................................................3

Table: Profit and Loss..........................................................................................................................4
Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................6
Table: Balance Sheet...........................................................................................................................6
Page 2
McKenzie Tackle and Bait Shop
1.0 Executive Summary
Located off Highway 126, next to the new Oakridge Plaza, McKenzie Tackle and Bait Shop will
offer a convenient one-stop resource for all fishing products to travelers heading into the
McKenzie National Parks System. Highway 126 is the gateway to over 130 public fishing
locations and the Oakridge Plaza is the last commercial shopping and dining area before
entering the McKenzie National Parks System. McKenzie Tackle and Bait Shop will capitalize on
its location to pull in customers. It will offer a wide selection of fishing products as well
as information on fishing conditions.
Brad West, owner of McKenzie Tackle and Bait Shop, has been an avid fisherman in the area for
the past 25 years. He knows all the area's best fishing locations and has managed two fishing
tackle and bait shops in the past seven years.
Chart: Highlights
1.1 Objectives
To become a familiar and essential shopping destination for travelers heading out for a day
of fishing.
Build a customer base that will grow each year.
Offer exceptional service and products to both the experienced and novice fishing
enthusiast.
Page 1
1.2 Keys to Success
The keys to success for McKenzie Tackle and Bait Shop are the following:
Location: McKenzie Tackle and Bait Shop is located off Highway 126, next to the new
Oakridge Plaza. Highway 126 is the gateway to over 130 public fishing locations in the
McKenzie National Park System. Oakridge Plaza is the last commercial shopping and dining
location before entering the McKenzie National Park System. Many travelers routinely stop
in the plaza at the beginning and end of their day in the park system.
Service: Brad West, owner of McKenzie Tackle and Bait Shop, knows that customers are
not in his shop to browse. They need the right product or the best information on where to
fish. McKenzie Tackle and Bait Shop will offer exceptional service and get the customers on
their way so they can enjoy a day of fishing.
1.3 Mission
The mission of McKenzie Tackle and Bait Shop is to be the best, most visible, fishing product
and information resource in the McKenzie National Parks area. We want travelers to plan
stopping at our store as a important step in their day of fishing.
2.0 Company Summary
McKenzie Tackle and Bait Shop will offer a convenient one-stop resource for all fishing products
to travelers heading into the McKenzie National Parks System. The shop will be open April to
November.
2.1 Company Ownership
McKenzie Tackle and Bait Shop is a sole proprietorship owned by Brad West.
Page 2
2.2 Start-up Summary
Estimated start-up costs and expenses are set forth below. The start-up costs are to be
financed by Brad West's personal investment.
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $12,300
Start-up Assets to Fund $12,700
Total Funding Required $25,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $12,700
Additional Cash Raised $0
Cash Balance on Starting Date $12,700
Total Assets $12,700
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Brad West $25,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $25,000
Loss at Start-up (Start-up Expenses) ($12,300)

Total Capital $12,700
Total Capital and Liabilities $12,700
Total Funding $25,000
Page 3
Chart: Start-up
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $500
Insurance $0
Rent $800
Inventory $7,000
Display Equipment $2,000
Store Sign $2,000
Other $0
Total Start-up Expenses $12,300
Start-up Assets
Cash Required $12,700
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $12,700
Total Requirements $25,000
Page 4
3.0 Products
Store products include:
Fly rods and reels.

Lines-leaders-tippets.
Fishing gadgets-net/retractors.
Fishing footgear.
Raingear.
Maps.
Flies and fly tying materials.
Gear bags.
Tubes.
Misc: drinks, snacks, souvenirs, etc.
4.0 Market Analysis Summary
The McKenzie National Park System is dotted with a number of small fishing tackle and bait
shops on small roads around the park system. Most of them only serve a few fishing areas and
have irregular operating hours. Highway 126 is the only main traffic artery into the park system
and yet there are currently no other tackle and bait shop located on Highway 126. This is
because the closest commercial center to the park system, Oakridge Plaza, is eight miles from
the park's entrance. Over 90% of the park visitors use Highway 126 to access the park system.
Last year, the park system welcomed 100,000 fishing enthusiasts.
These enthusiasts were typically male between the ages of 20-45 years old. A fishing party of
three to five is the norm for the area. Approximately 70% of these fishing enthusiasts visit the
park system several times a year and develop strong customer relationships with the area's
businesses.
The McKenzie Tackle and Bait Shop will create a base of loyal customers with quality service
and fishing information that customers will come to depend.
5.0 Strategy and Implementation Summary
Highway 126 is a four-lane highway running north to the park system and south to the town of
Mapleton. The McKenzie Tackle and Bait Shop is located just off the northbound lanes and is
next to the Oakridge Plaza. The shop will erect a large sign to grab customer attention to its
location.
Once in the store, Brad West will provide the exceptional service that will build a loyal customer
base.
Page 5
5.1 Competitive Edge
McKenzie Tackle and Bait Shop's competitive edge is two-fold:
Location: McKenzie Tackle and Bait Shop is located off Highway 126, next to the new
Oakridge Plaza. Highway 126 is the gateway to over 130 public fishing locations in the
McKenzie National Park System. Many travelers routinely stop in the plaza at the beginning
and the end of their day in the park system.
Service: Brad West has the experience to provide exceptional service.
5.2 Sales Strategy
The key to customer satisfaction is a customer-friendly store that is easy to navigate and has
knowledgeable people to help customers find what they want quickly.
5.2.1 Sales Forecast
The following is the sales forecast for three years. The monthly estimates for the first year are
included in the appendices.
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Fishing Products $48,400 $60,000 $70,000
Misc $7,600 $8,000 $9,000
Total Sales $56,000 $68,000 $79,000
Direct Cost of Sales Year 1 Year 2 Year 3

Fishing Products $7,000 $9,000 $10,000
Misc $1,500 $1,750 $2,000
Subtotal Direct Cost of Sales $8,500 $10,750 $12,000
Page 6
Chart: Sales Monthly
Chart: Sales by Year
Page 7
6.0 Personnel Plan
Brad West will operate the shop without any additional staff.
Table: Personnel
Personnel Plan
Brad West $24,000 $28,000 $35,000
Other $0 $0 $0
Total People 1 1 1
Total Payroll $24,000 $28,000 $35,000
7.0 Financial Plan
The following sections will outline the important financial assumptions, break-even analysis,
profit and loss, cash flow, and the balance sheet.
Page 8
7.1 Break-even Analysis
The break-even analysis indicates what is needed in monthly revenue to break even.
Chart: Break-even Analysis
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $4,595
Assumptions:
Average Percent Variable Cost 15%
Estimated Monthly Fixed Cost $3,898
Page 9
7.2 Projected Profit and Loss

The following table and charts will highlight projected profit and loss. The appendices include
first year monthly P & L estimates.
Chart: Profit Monthly
Chart: Profit Yearly
Page 10
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
Page 11
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $56,000 $68,000 $79,000
Direct Cost of Sales $8,500 $10,750 $12,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $8,500 $10,750 $12,000
Gross Margin $47,500 $57,250 $67,000

Gross Margin % 84.82% 84.19% 84.81%
Expenses
Payroll $24,000 $28,000 $35,000
Sales and Marketing and Other Expenses $8,000 $10,000 $11,000
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Utilities $1,470 $1,800 $1,800
Insurance $0 $0 $0
Rent $9,700 $9,700 $9,700
Payroll Taxes $3,600 $4,200 $5,250
Other $0 $0 $0
Total Operating Expenses $46,770 $53,700 $62,750
Profit Before Interest and Taxes $730 $3,550 $4,250

EBITDA $730 $3,550 $4,250
Interest Expense $0 $0 $0
Taxes Incurred $219 $1,065 $1,275
Net Profit $511 $2,485 $2,975

Net Profit/Sales 0.91% 3.65% 3.77%
Page 12
7.3 Projected Cash Flow

The following is the projected cash flow for three years. First year monthlies are in the
appendix.
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $56,000 $68,000 $79,000
Subtotal Cash from Operations $56,000 $68,000 $79,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $56,000 $68,000 $79,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $24,000 $28,000 $35,000
Bill Payments $32,132 $35,236 $40,741
Subtotal Spent on Operations $56,132 $63,236 $75,741
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $56,132 $63,236 $75,741
Net Cash Flow ($132) $4,764 $3,259

Cash Balance $12,568 $17,332 $20,591
Page 13
Chart: Cash
Page 14
7.4 Projected Balance Sheet
The following is the projected balance sheet for three years. The first year monthly projections
can be seen in the appendix.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $12,568 $17,332 $20,591
Inventory $1,170 $1,472 $1,451
Other Current Assets $0 $0 $0
Total Current Assets $13,738 $18,804 $22,041
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $13,738 $18,804 $22,041
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $527 $3,108 $3,370
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $527 $3,108 $3,370
Long-term Liabilities $0 $0 $0
Total Liabilities $527 $3,108 $3,370
Paid-in Capital $25,000 $25,000 $25,000

Retained Earnings ($12,300) ($11,789) ($9,304)
Earnings $511 $2,485 $2,975
Total Capital $13,211 $15,696 $18,671
Total Liabilities and Capital $13,738 $18,804 $22,041
Net Worth $13,211 $15,696 $18,671
Page 15
7.5 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 5091, Sporting & Recreational Goods, are shown
for comparison.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 21.43% 16.18% 11.50%
Percent of Total Assets

Inventory 8.52% 7.83% 6.58% 28.00%
Other Current Assets 0.00% 0.00% 0.00% 29.00%
Total Current Assets 100.00% 100.00% 100.00% 88.70%
Long-term Assets 0.00% 0.00% 0.00% 11.30%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 3.83% 16.53% 15.29% 38.00%

Long-term Liabilities 0.00% 0.00% 0.00% 9.00%
Total Liabilities 3.83% 16.53% 15.29% 47.00%
Net Worth 96.17% 83.47% 84.71% 53.00%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 84.82% 84.19% 84.81% 23.00%
Selling, General & Administrative Expenses 83.91% 80.54% 81.04% 14.80%
Advertising Expenses 14.29% 14.71% 13.92% 0.70%
Profit Before Interest and Taxes 1.30% 5.22% 5.38% 2.00%
Main Ratios
Current 26.08 6.05 6.54 2.19
Quick 23.86 5.58 6.11 1.22
Total Debt to Total Assets 3.83% 16.53% 15.29% 47.00%
Pre-tax Return on Net Worth 5.53% 22.62% 22.76% 5.30%
Pre-tax Return on Assets 5.31% 18.88% 19.28% 10.10%
Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin 0.91% 3.65% 3.77% n.a
Return on Equity 3.87% 15.83% 15.93% n.a
Activity Ratios
Inventory Turnover 9.23 8.14 8.21 n.a
Accounts Payable Turnover 61.99 12.17 12.17 n.a
Payment Days 27 18 29 n.a
Total Asset Turnover 4.08 3.62 3.58 n.a
Debt Ratios
Debt to Net Worth 0.04 0.20 0.18 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $13,211 $15,696 $18,671 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.25 0.28 0.28 n.a
Current Debt/Total Assets 4% 17% 15% n.a
Acid Test 23.86 5.58 6.11 n.a
Sales/Net Worth 4.24 4.33 4.23 n.a
Page 16
Dividend Payout 0.00 0.00 0.00 n.a
Page 17
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Fishing Products 0% $0 $0 $0 $4,000 $5,400 $6,000 $6,000 $7,000 $8,000 $7,000 $5,000 $0
Misc 0% $0 $0 $0 $800 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $800 $0
Total Sales $0 $0 $0 $4,800 $6,400 $7,000 $7,000 $8,000 $9,000 $8,000 $5,800 $0
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Fishing Products $0 $0 $0 $700 $800 $800 $900 $1,000 $800 $1,000 $600 $400
Misc $0 $0 $0 $150 $200 $200 $200 $200 $200 $200 $150 $0
Subtotal Direct Cost of Sales $0 $0 $0 $850 $1,000 $1,000 $1,100 $1,200 $1,000 $1,200 $750 $400
Page 1
Appendix
Table: Personnel
Personnel Plan
Brad West 0% $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $0
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 1 1 1 1 1 1 1 1 1
Total Payroll $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $0
Page 2
Appendix
Table: General Assumptions
General Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $0 $0 $0 $4,800 $6,400 $7,000 $7,000 $8,000 $9,000 $8,000 $5,800 $0
Direct Cost of Sales $0 $0 $0 $850 $1,000 $1,000 $1,100 $1,200 $1,000 $1,200 $750 $400
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $850 $1,000 $1,000 $1,100 $1,200 $1,000 $1,200 $750 $400
Gross Margin $0 $0 $0 $3,950 $5,400 $6,000 $5,900 $6,800 $8,000 $6,800 $5,050 ($400)
Gross Margin % 0.00% 0.00% 0.00% 82.29% 84.38% 85.71% 84.29% 85.00% 88.89% 85.00% 87.07% 0.00%
Expenses
Payroll $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $0
Sales and Marketing and Other $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0
Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $40 $40 $40 $150 $150 $150 $150 $150 $150 $150 $150 $150
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $900 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Payroll Taxes 15% $0 $0 $0 $450 $450 $450 $450 $450 $450 $450 $450 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $940 $840 $840 $5,400 $5,400 $5,400 $5,400 $5,400 $5,400 $5,400 $5,400 $950
Profit Before Interest and Taxes ($940) ($840) ($840) ($1,450) $0 $600 $500 $1,400 $2,600 $1,400 ($350) ($1,350)
EBITDA ($940) ($840) ($840) ($1,450) $0 $600 $500 $1,400 $2,600 $1,400 ($350) ($1,350)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred ($282) ($252) ($252) ($435) $0 $180 $150 $420 $780 $420 ($105) ($405)
Net Profit ($658) ($588) ($588) ($1,015) $0 $420 $350 $980 $1,820 $980 ($245) ($945)
Net Profit/Sales 0.00% 0.00% 0.00% -21.15% 0.00% 6.00% 5.00% 12.25% 20.22% 12.25% -4.22% 0.00%
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $0 $0 $0 $4,800 $6,400 $7,000 $7,000 $8,000 $9,000 $8,000 $5,800 $0
Subtotal Cash from Operations $0 $0 $0 $4,800 $6,400 $7,000 $7,000 $8,000 $9,000 $8,000 $5,800 $0
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $4,800 $6,400 $7,000 $7,000 $8,000 $9,000 $8,000 $5,800 $0
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations

Cash Spending $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $0
Bill Payments $22 $656 $588 $693 $3,744 $3,566 $3,586 $3,772 $4,132 $4,175 $3,996 $3,203
Subtotal Spent on Operations $22 $656 $588 $3,693 $6,744 $6,566 $6,586 $6,772 $7,132 $7,175 $6,996 $3,203
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $22 $656 $588 $3,693 $6,744 $6,566 $6,586 $6,772 $7,132 $7,175 $6,996 $3,203
Net Cash Flow ($22) ($656) ($588) $1,107 ($344) $435 $414 $1,228 $1,868 $825 ($1,196) ($3,203)
Cash Balance $12,678 $12,022 $11,434 $12,541 $12,197 $12,632 $13,046 $14,273 $16,142 $16,967 $15,771 $12,568
Page 5
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting Balances
Current Assets
Cash $12,700 $12,678 $12,022 $11,434 $12,541 $12,197 $12,632 $13,046 $14,273 $16,142 $16,967 $15,771 $12,568
Inventory $0 $0 $0 $0 $935 $1,100 $1,100 $1,210 $1,320 $1,320 $1,320 $1,570 $1,170
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $12,700 $12,678 $12,022 $11,434 $13,476 $13,297 $13,732 $14,256 $15,593 $17,462 $18,287 $17,341 $13,738
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $12,700 $12,678 $12,022 $11,434 $13,476 $13,297 $13,732 $14,256 $15,593 $17,462 $18,287 $17,341 $13,738
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $636 $568 $568 $3,625 $3,446 $3,461 $3,635 $3,992 $4,041 $3,886 $3,185 $527
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $636 $568 $568 $3,625 $3,446 $3,461 $3,635 $3,992 $4,041 $3,886 $3,185 $527
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $636 $568 $568 $3,625 $3,446 $3,461 $3,635 $3,992 $4,041 $3,886 $3,185 $527
Paid-in Capital $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Retained Earnings ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300) ($12,300)
Earnings $0 ($658) ($1,246) ($1,834) ($2,849) ($2,849) ($2,429) ($2,079) ($1,099) $721 $1,701 $1,456 $511
Total Capital $12,700 $12,042 $11,454 $10,866 $9,851 $9,851 $10,271 $10,621 $11,601 $13,421 $14,401 $14,156 $13,211
Total Liabilities and Capital $12,700 $12,678 $12,022 $11,434 $13,476 $13,297 $13,732 $14,256 $15,593 $17,462 $18,287 $17,341 $13,738
Net Worth $12,700 $12,042 $11,454 $10,866 $9,851 $9,851 $10,271 $10,621 $11,601 $13,421 $14,401 $14,156 $13,211
Page 6

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This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................1

Table: General Assumptions.............................................................................................................3

1.0 Executive Summary

1.2 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

Table: Start-up Funding

Liabilities and Capital

Loss at Start-up (Start-up Expenses) ($12,300)

Total Capital and Liabilities $12,700

Total Funding $25,000

Total Requirements $25,000

Store products include:

Fly rods and reels.

4.0 Market Analysis Summary

5.0 Strategy and Implementation Summary

5.1 Competitive Edge

McKenzie Tackle and Bait Shop's competitive edge is two-fold:

Service: Brad West has the experience to provide exceptional service.

5.2 Sales Strategy

5.2.1 Sales Forecast

Table: Sales Forecast

Direct Cost of Sales Year 1 Year 2 Year 3

Chart: Sales Monthly

Chart: Sales by Year

6.0 Personnel Plan

Total Payroll $24,000 $28,000 $35,000

7.0 Financial Plan

7.1 Break-even Analysis

Chart: Break-even Analysis

Table: Break-even Analysis

Monthly Revenue Break-even $4,595

7.2 Projected Profit and Loss

Chart: Profit Monthly

Chart: Profit Yearly

Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

Table: Profit and Loss

Pro Forma Profit and Loss

Gross Margin $47,500 $57,250 $67,000

Total Operating Expenses $46,770 $53,700 $62,750

Profit Before Interest and Taxes $730 $3,550 $4,250

Net Profit $511 $2,485 $2,975

7.3 Projected Cash Flow

Table: Cash Flow

Pro Forma Cash Flow

Cash from Operations

Additional Cash Received

Expenditures Year 1 Year 2 Year 3

Expenditures from Operations

Additional Cash Spent

Net Cash Flow ($132) $4,764 $3,259

7.4 Projected Balance Sheet

Table: Balance Sheet

Pro Forma Balance Sheet

Liabilities and Capital Year 1 Year 2 Year 3