BACKGROUND Adventure tourism in BC developed rapidly in the 1990s

and early-mid 2000s as a result of the sectors efforts to

formally organize and plan for success.

While the sector continues to grow in terms of annual

revenues and visitors served, growth opportunities have
become increasingly constrained in recent years by a
number of factors that undermine business certainty and
stability for over 2,200 business operations.

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ADVENTURE
TOURISM PARTNERS
 GOAL The goal of BCs adventure tourism sector is to have strong
alignment and collaboration among adventure tourism
organizations, and to work with government, first
nations, the public and key stakeholders to create world-
class visitor experiences and robust rural economies.

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Developing BCs Adventure
Tourism Strategy
 LATENT STRENGTHS CRITICAL STRENGTHS

CORE ISSUES FOR

ADVENTURE TOURISM
Marketing
LAROSE RESEARCH & & Promotions
STRATEGY
Sustainability
PEAK PLANNING & & Stewardship
ASSOCIATES
Financing / Access
Transportation
ALIGN CONSULTING to capital

Satisfaction
& Access

Taxation
& Regulation

Monitoring
& Evaluation

Secure access to
land & resources

6 LATENT WEAKNESSES Importance CRITICAL WEAKNESSES

CORE ISSUES FOR
ADVENTURE TOURISM
AT Sector Government
Collaboration Un-level Playing Field & Public Support
& Alignment
No integrated vision or Inability to influence Inconsistent political /
road map for AT decisions that affect civil service support
operating areas
No central AT Unclear vision for AT
association / champion Lack of support for
No central AT agency /
managing public-
Lack of internal AT champion in
commercial recreation
sector communication conflicts government
Inconsistent policy Weak AT legislative
Subservient to resource
priorities and advocacy sector decisions framework & policy
Lack of collaboration Uncertain public support
Lost opportunities
with First Nations
Lack of collaboration
with First Nations
Adventure Tourism Development Index
Report (2015)
 Developed Nations Developing Nations

INTERNATIONAL 2015 2011 2010 2015 2011 2010

CONTEXT
Switzerland Switzerland Switzerland Czech Chile Israel
Republic
Iceland New Zealand Iceland Slovak Czech Slovak
Republic Republic Republic
Germany Canada New Zealand Bulgaria Slovak Chile
Republic
Norway Germany Canada Estonia Israel Estonia

New Zealand Iceland Germany Chile Estonia Czech

Republic
Austria Norway Sweden Poland Bulgaria Bulgaria

Canada Finland Ireland Israel Slovenia Slovenia

Finland Austria Norway Slovenia Poland Jordan

Sweden Sweden Finland Korea Rep. Korea Rep. Romania

France Japan Austria Costa Rica Hungary Latvia

 ATDI, 30

A key finding in the ATDI Report (2015) is that sustainability and

profitability of the sector will depend on a coordinated effort
between industry, government, local communities, and project
supporters. These actors will need to take a development
approach uniquely tailored to the local political, economic,
social, and environmental landscape.
The Importance of Local Government Support
Thanks for your time and attention.

BC Adventure Tourism Coalition