Acme Espresso Machine

Preference Data: Version 1: Original

Respondent 1
Card Speed Capacity Price Preference Card Speed1
1 1 1 1 4 1 1
2 1 1 2 3 2 1
3 1 2 1 5 3 1
4 1 2 2 4 4 1
5 2 1 1 3 5 0
6 2 1 2 1 6 0
7 2 2 1 3 7 0
8 2 2 2 2 8 0

Respondent 2
Card Speed Capacity Price Preference Card Speed1
1 1 1 1 3 1 1
2 1 1 2 3 2 1
3 1 2 1 5 3 1
4 1 2 2 5 4 1
5 2 1 1 4 5 0
6 2 1 2 3 6 0
7 2 2 1 2 7 0
8 2 2 2 2 8 0

Preference Data: Version 2: Coding (n - 1)

Respondents Card Speed1 Capacity1 Price1 Preference
1 1 1 1 1 4
1 2 1 1 0 3
1 3 1 0 1 5
1 4 1 0 0 4
1 5 0 1 1 3
1 6 0 1 0 1
1 7 0 0 1 3
1 8 0 0 0 2
2 1 1 1 1 3
2 2 1 1 0 3
2 3 1 0 1 5
2 4 1 0 0 5
2 5 0 1 1 4
2 6 0 1 0 3
2 7 0 0 1 2
2 8 0 0 0 2

372000165.xls Page 1
 Coding
Speed2 Capacity1 Capacity2 Price1 Price2 Preference
0 1 0 1 1 4
0 1 0 2 0 3
0 0 1 1 1 5
0 0 1 2 0 4
1 1 0 1 1 3
1 1 0 2 0 1
1 0 1 1 1 3
1 0 1 2 0 2

Coding
Speed2 Capacity1 Capacity2 Price1 Price2 Preference
0 1 0 1 1 3
0 1 0 2 0 3
0 0 1 1 1 5
0 0 1 2 0 5
1 1 0 1 1 4
1 1 0 2 0 3
1 0 1 1 1 2
1 0 1 2 0 2

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.763763
R Square 0.583333
Adjusted R 0.479167
Standard E 0.853913
Observatio 16

ANOVA
df SS MS F Significance F
Regression 3 12.25 4.083333 5.6 0.01229451
Residual 12 8.75 0.729167
Total 15 21

Coefficients
Standard Error t Stat P-value Lower 95% Upper 95%Lower 95.0%
Upper 95.0%
Intercept 2.375 0.427 5.563 0.000 1.445 3.305 1.445 3.305
Speed1 1.5 0.427 3.513 0.004 0.570 2.430 0.570 2.430
Capacity1 -0.5 0.427 -1.171 0.264 -1.430 0.430 -1.430 0.430
Price1 0.75 0.427 1.757 0.104 -0.180 1.680 -0.180 1.680

372000165.xls Page 2
Evaluation Cards
Respondent Card Speed Capacity
1 1 1 1
1 2 1 2
1 3 1 1
1 4 1 2
1 5 1 1
1 6 1 2
1 7 2 1
1 8 2 2
1 9 2 1
1 10 2 2
1 11 2 1
1 12 2 2
2 1 1 1
2 2 1 2
2 3 1 1
2 4 1 2
2 5 1 1
2 6 1 2
2 7 2 1
2 8 2 2
2 9 2 1
2 10 2 2
2 11 2 1
2 12 2 2

Coding
Speed1 Speed2 Capacity1 Capacity2
Coding (n - 1)
 Color Preference
1 3
1 4
2 1
2 5
3 3
3 4
1 5
1 4
2 3
2 2
3 4
3 2
1 4
1 4
2 5
2 4
3 5
3 4
1 5
1 4
2 2
2 3
3 4
3 3

Coding
Color1 Color2 Color3 Preference
3
4
1
5
3
4
5
4
3
2
4
2
4
4
5
4
5
4
5
4
 2
3
4
3

Coding (n - 1)