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BIG DATA
AND SOCIAL
ANALYTICS
ONLINE SHORT COURSE
WHAT THE science (social physics) that have proven their ability
This 8-week online certificate course from the MIT with key concepts around the ethics of data, personal
School of Architecture and Planning (MIT SA+P) privacy, and current trends in the field of data science.
You want to investigate big You want to be able You know the value of
data analysis through the to conduct preliminary analyses validating your skills and want
unique lense of social physics, and draw hypotheses about to earn a certificate from MIT
as pioneered by Alex data, and design interventions as proof of your knowledge**
Sandy Pentland intended to change behavior
**Certificates are issued in your legal name upon successfully completing a program according to the program completion criteria outlined during
the course. No certificate will be issued to you if you do not meet the stipulated requirements for the award of a certificate.
The course is suitable for technically-minded graduates and working professionals in any role, across any industry.
Specific roles that would benefit include, but are not limited to: Analysts and Analytics Managers; Consultants;
Software Engineers, Developers and Programmers; Enterprise Architects and other systems specialists; Directors with
data-intensive portfolios and CEOs, especially those in the IT industry; Data Scientists and Engineers looking
to transition into such a role; and Researchers and Project Managers who work with large datasets.
WILL LEARN
Find out more about
PREREQUISITES
While a background in statistics and/or Python programming
is not a requirement, it is recommended that youve had at least
some basic exposure to the Python programming language,
or similar. All students will engage with the technical elements
of the course but following just the core activities means you will
not be asked to write code from scratch - only to modify pre-written
scripts and examine the effect of those minor adjustments.
ORIENTATION MODULE
MODULE 1
FOUNDATIONS OF BIG DATA AND SOCIAL PHYSICS
Learn about the key terms and concepts related to big data
and social physics as you explore the rules, laws, and policies
that apply to the practice of big data analysis.
MODULE 2
PERSONAL SENSORS AND HUMAN BEHAVIOR
90%+
Learn about how humans can be understood by looking COURSE COMPLETION RATE
at communication streams, idea flow, social networks, and social Achieved through a people-driven
learning, and discover various sources of data collected through support model of online learning,
personal sensors. tailored to individual needs.
MODULE 4
NETWORK OF PHYSICAL INTERACTIONS
Engage with the basic concepts of peer networks, network theory,
the structure of networks, and graph clustering.
MODULE 5
SECOND-ORDER ANALYSIS AND DATA EXPLORATION
Progress to second-order analysis and discover the difference
between correlation and causation, as well as techniques for
differentiating between them.
MODULE 6
USING DATA TO EFFECT BEHAVIOR CHANGE
Understand the concepts of social influence and social incentives,
their impact on behavior change, and the importance of applying
privacy-protecting methods to sensitive data.
MODULE 7
APPLICATION OF BIG DATA IN INDUSTRY
Investigate problem set examples that cover application of big data
insights in Healthcare, HR tech, Telco and Marketing. Combine what
you have learned in Modules 1 to 6 to conduct a full cycle analysis
on a large data set.
MODULE 8
DATA IN ACTION
Examine problem set examples that look at the application of data
in context and showcase data policy in action, and recommend
interventions to be taken as a result of your analysis in Module 7.
INDUSTRY EXPERTS
These industry experts impart their knowledge and guide your learning through a series of course videos.
YVES-ALEXANDRE DE MONTJOYE
Visiting Researcher, MIT Media Lab
YOUR
HEAD FACILITATOR
A subject expert wholl guide you
through content-related challenges
TEAM
GetSmarter, with whom MIT SA+P are collaborating
University hours (9am - 5pm EST) to resolve
technical and administrative challenges
with online education provider GetSmarter to and pioneers of computer interfaces work side
create a new class of learning experience one by side to invent and reinvent how humans
that is higher-touch, intimate, and personalized experience, and can be aided by, technology.
YOULL
your internet browser when accessing the Online
Campus. Although this is not a requirement, we
have found that this browser performs best for ease
TECHNICAL REQUIREMENTS
BASIC REQUIREMENTS
In order to complete a course, youll need a current
email account and access to a computer and
the internet. You should be familiar with using a
computer and accessing the internet, as you may
need to be able to read documents in Adobe PDF
Reader, view Microsoft PowerPoint presentations,
and read and create documents in Microsoft Word.
In addition, you may need to install Adobe Flash
Player to view the video lectures, resources and
activities available in each course module. Both
Adobe applications are available for download:
Click here for Adobe Reader
Click here or Adobe Flash Player
BIG DATA
AND SOCIAL
ANALYTICS
ONLINE SHORT COURSE
REGISTER NOW
CONTACT US
US: +1 224 249 3522 | UK: +44 20 3457 5774 | GLOBAL: +27 21 447 7565
EMAIL: admissions@getsmarter.com