SUBMITTED TO

For Full Time Degree Course of

BACHLOR OF BUSINESS ADMINISTRATION
2006 – 2009

PREPARED BY

MAYANK PANCHORI
BBA PART – 3rd yr
Summer training is a necessary part in the completion of the BBA, which

augments in us a professional practical experience that is necessary before we

have on to the job. It inculcates a scenarios of working where we learn the

process of team efforts, systematic carrying out of the transactions and

communication skills.

First of all, I would like to pay my heartiest thanks to Raju Gandhi , Regional

Manager, Surbhi Motors for his great assistance to me in carrying forward of my

tasks. Without his essential guidance and cooperation, it wouldn’t be possible for

me to perform so well in the training and to pay regards to all the staff

coordinators who constantly supported me in the working of my performance

during summer training.

Mayank Panchori

B.B.A. 3rd yr
 INDEX
S. NO. Title Page No.

* CERTIFICATE FROM INSTITUTE

* CERTIFICATE FROM
ORGANIZATION
* ACKNOWLEDGEMENT

* PREFACE

* EXECUTIVE SUMMARY

1 COMPANY PROFILE

2 INTRODUCTION ABOUT PROJECT

3 PROJECT BRIEF

4 PROJECT DESCRIPTION

5 RESULT

6 FINAL CONCLUSION

7 FINAL SUGGESTION

8 BENEFIT FROM TRAINING

9 WHAT WOULD I CHANGE IN MY

PROJECT IF I GET SECOND CHANCE
Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of
motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50
joint venture, set up in 1984 with Honda Japan, to manufacture and sell
motorcycles in India. Honda brought in the technological know-how, and
Hero the India presence, and the local manufacturing ability.

Hero Honda Motors captured the market for motorcycles in India, by

offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel
efficient.

They also established dealerships al over the country – even rural areas – .
The strategy of Hero Honda Motors was to capture the market by offering a
superior product at an affordable price, with excellent customer service.
(Right cost)

The strategy has been successful to date and Hero Honda Motors (India) Ltd.
is the dominant market leader with over 50% of market share, ahead of
closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki.

The researcher hopes that the findings of this report will assist the
organization to improve on its prevailing service to ensure the best possible
customer satisfaction.
AREA OF SURVEY IN BANSWARA REGION :

1. Dahod Road.
2. Dealers Shops.
3. Near Bike Service Centers.
4. Near Petrol Pumps.
5. Auto Mobile Parts And Many Other Places.

This whole survey and research was successfully done with the help
of Mr. Raju Gandhi (Regional Manager).

In the period of survey, I conducted activities like

1. Road Shows.

2. Customer Meets.

3. Presentations.

The main moto of the survey was to improve the qualitative services
to ensure the best possible customer satisfaction.
“Hero” is the brand name used by the Munjal brothers in the year 1956 with
the flagship company Hero Cycles. The joint venture between India's Hero
Group and Honda Motor Company, Japan has not only created the world's
single largest two wheeler company but also one of the most successful joint
ventures worldwide.

During the 80s, Hero Honda became the first company in India to prove that
it was possible to drive a vehicle without polluting the roads. The company
introduced new generation motorcycles that set industry benchmarks for fuel
thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign
captured the imagination of commuters across India, and Hero Honda sold
millions of bikes purely on the commitment of increased mileage

Over 19 million Hero Honda two wheelers tread Indian roads today. That's
almost as many as the number of people in Finland, Ireland and Sweden put
together!

Hero Honda has consistently grown at double digits since inception; and
today, every second motorcycle sold in the country is a Hero Honda. Every
30 seconds, someone in India buys Hero Honda's top -selling motorcycle -
Splendor. This festive season, the company sold half a million two wheelers
in a single month-a feat unparalleled in global automotive history.

Hero Honda bikes currently roll out from two globally benchmarked
manufacturing facilities based at Dharuhera and Gurgaon in Haryana. These
plants together are capable of churning out 3.9 million bikes per year. A
third state of the art manufacturing facility at Hardwar in Uttranchal will
soon be commissioned to cope with sustained customer demand.

Hero Honda's extensive sales and service network now spans over 3000
customer touch points. These comprise a mix of dealerships, service and
spare points, spare parts stockists and authorized representatives of dealers
located across different geographies.
Hero Honda values its relationship with customers. Its unique CRM
initiative - Hero Honda Passport Program, one of the largest programs of this
kind in the world, has over 3 million members on its roster. The program has
not only helped Hero Honda understand its customers and deliver value at
different price points, but has also created a loyal community of brand
ambassadors.

Having reached an unassailable pole position in the Indian two wheeler

market, Hero Honda is constantly working towards consolidating its position
in the market place.

The company believes that changing demographic profile of India,

increasing urbanization and the empowerment of rural India will add
millions of new families to the economic mainstream. This would provide
the growth ballast that would sustain Hero Honda in the years to come.

As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly

points out, "We pioneered India 's motorcycle industry, and it's our
responsibility now to take the industry to the next level. We'll do all it takes
to reach there
BOARD OF DIRECTORS
No Name of the Directors
.
1 Mr. Brijmohan Lall Munjal
2 Mr. Pawan Munjal
3 Mr. Toshiaki Nakagawa
4 Mr. Sumihisa Fukuda
5 Mr. Om Prakash Munjal
6 Mr. Sunil Kant Munjal
7 Mr. Masahiro Takedagawa
8 Mr. Satoshi Matsuzawa
(Alternate Director to Mr.
Takashi Nagai)
9 Mr. Pradeep Dinodia
10 Gen.(Retd.) Ved Prakash Malik
11 Mr. Analjit Singh
12 Dr. Pritam Singh
13 Ms. Shobhana Bhartia
14 Mr. Sunil Bharti Mittal
15. Mr. Meleveetil Damodaran
Designation
Chairman & Whole-time
Director
Managing Director & CEO
Joint Managing Director
Technical Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive & Independent
Director
Non-executive & Independent
Director
Non-executive & Independent
Director
Non-executive & Independent
Director
Non-executive & Independent
Director
Non-executive & Independent
Director
Non-executive & Independent
Director
KEY POLICIES
AN ENVIRONMENTALLY AND SOCIALLY, AWARE
COMPANY

At Hero Honda, our goal is not only to sell you a bike, but also to help you
every step of the way in making your world a better place to live in. Besides
its will to provide a high-quality service to all of its customers, Hero Honda
takes a stand as a socially responsible enterprise respectful of its
environment and respectful of the important issues.
Hero Honda has been strongly committed not only to environmental
conservation programmes but also expresses the increasingly inseparable
balance between the economic concerns and the environmental and social
issues faced by a business. A business must not grow at the expense of
mankind and man's future but rather must serve mankind.

"We must do something for the community from whose land we

generate our wealth."
A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.

Environment Policy
We at Hero Honda are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element
of our corporate philosophy.

To achieve this we commit ourselves to:

• Integrate environmental attributes and cleaner production in all our

business processes and practices with specific consideration to
substitution of hazardous chemicals, where viable and strengthen the
greening of supply chain.
• Continue product innovations to improve environmental
compatibility.
• Comply with all applicable environmental legislation and also
controlling our environmental discharges through the principles of
"alara" (as low as reasonably achievable).
• Institutionalise resource conservation, in particular, in the areas of oil,
water, electrical energy, paints and chemicals.

Enhance environmental awareness of our employees and dealers / vendors,

while promoting their involvement in ensuring sound environmental
management.

Quality Policy
Excellence in quality is the core value of Hero Honda's philosophy.
We are committed at all levels to achieve high quality in whatever we do,
particularly in our products and services which will meet and exceed
customer's growing aspirations through:

• Innovation in products, processes and services.

• Continuous improvement in our total quality management systems.
• Teamwork and responsibility

Safety Policy

Hero Honda is committed to safety and health of its employees and

other persons who may be affected by its operations. We believe that the
safe work practices lead to better business performance, motivated
workforce and higher productivity.

We shall create a safety culture in the organization by:

• Integrating safety and health matters in all our activities.

• Ensuring compliance with all applicable legislative requirements.
• Empowering employees to ensure safety in their respective work
places.
• Promoting safety and health awareness amongst employees, suppliers
and contractors.

Continuous improvements in safety performance through precautions

besides participation and training of employe
Hero Honda Bikes and Scooters
Hero Honda motorcycles are reputed for low maintenance and high fuel
efficiency. Hero Honda motorbikes,including around 13 current varieties
with names like Hero Honda Splendor,Hero Honda Glamour, and Hero
Honda CBZ Xtreme, and one scooter, the Hero Honda Pleasure, are quite
popular with the Indian two wheeler consumers. Hero Honda markets two
wheelers for the middle-class ranging from Hero Honda two wheelers at
around Rs. 37,000 to Rs. 83,000. Hero Honda two wheeler varieties include
Bikes from Herohonda

Bikes from Herohonda :

• Hero Honda CD-dawn

• Hero Honda CD-Deluxe
• Hero Honda Splendor Plus
• Hero Honda Splendor NXG
• Hero Honda Passion Plus
• Hero Honda Super Splendor
• Hero Honda Glamour
• Hero Honda Achiever
• Hero Honda CBZ Xtreme
• Hero Honda Hunk
• Hero Honda Karizma
• Hero Honda Pleasure

Hero Honda Motor Cycles

Hero Honda CD-dawn

Hero Honda CD-dawn (97.20 cc)

Hero Honda CD Dawn is a beginner's bike well tested on Indian roads and
proven in city conditions. Hero Honda CD Dawn is a no-nonsense bike that's
all about price and utility. New bikes have showroom prices of around Rs.
32,000 and on-road prices of around Rs. 37,000 at Ahmedabad. Currently,
Delhi has the lowest, and Chennai the highest on-road prices for Hero Honda
CD-dawn. Hero Honda CD-dawn bike prices vary upon the two-wheeler
dealer's location.

Back to Top

Hero Honda CD-Deluxe

Hero Honda CD-Deluxe (97.20 cc)

Hero Honda CD Deluxe is a good beginner's bike and convenient for city
conditions. Hero Honda CD Deluxe sales have grown by 23 per cent
between January-September 2007, within which time the industry actually
declined by 14 per cent in the entry segment. New bikes in this series have a
showroom price ranging from around Rs. 36,000 to around Rs. 41,000
inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda CD-
Deluxe prices vary with the two-wheeler dealer's location. Currently, Delhi
has the lowest, and Bangalore the highest on-road prices for Hero Honda
CD-Deluxe. Hero Honda CD-Deluxe bike prices vary upon the two-wheeler
dealer's location.

Back to Top

Hero Honda Splendor Plus

Hero Honda Splendor Plus (97.20 cc)

Hero Honda Splendor Plus is one of the largest selling bikes in India. It
sports several improvements over the old splendor. At the showroom, this
bike costs around Rs. 40,000 with an on-road price of around Rs. 45,000.
Currently, Delhi has the lowest, and Mumbai the highest on-road prices for
Hero Honda Splendor Plus. For Hero Honda Splendor Plus bike prices vary
upon the two-wheeler dealer's location.

Back to Top

Hero Honda Splendor NXG

Hero Honda Splendor NXG (97.20 cc)

The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc
stable. Stunning looks, economic performance, and a multitude of features
backed by Hero Honda's reliable support network, makes this a good choice
for the city commuter. The Hero Honda Splendor NXG is now available at a
showroom price of around Rs. 42,000 with an on road price of around Rs.
48,000 including supplementary charges. Currently, Delhi has the lowest,
and Bangalore the highest on-road price for Hero Honda Splendor NXG.
Currently, Delhi has the lowest, and Chennai the highest on-road prices for
Hero Honda Splendor NXG. Hero Honda Splendor NXG bike prices vary
upon the two-wheeler dealer's location.

Back to Top

Hero Honda Passion Plus

Hero Honda Passion Plus (97.20 cc)
The Hero Honda Passion Plus is a bike meant for the executive city
commuter. This improved version of the Hero Honda Passion comes with
several improvements over its earlier versions and gives an easy ride and
easy handling. New bikes have showroom prices of around Rs. 42,700 and
on road prices of around Rs. 48,200 at Ahmedabad. Currently, Delhi has the
lowest, and Mumbai the highest on-road prices for Hero Honda Passion
Plus. Hero Honda Passion Plus bike prices vary upon the two-wheeler
dealer's location.

Back to Top

Hero Honda Super Splendor

Hero Honda Super Splendor (124.70 cc)

Hero Honda Super Splendor is not a bike to race with, but one you can
depend on to get you to your destination and back in the city safely and
economically. New bikes in this series have a showroom price ranging from
around Rs. 45,000 to around Rs. 51,000 inclusive of all charges like
insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the
two-wheeler dealer's location. Currently, Delhi has the lowest, and Mumbai
the highest on-road prices for Hero Honda Super Splendor. Hero Honda
Super Splendor bike prices vary upon the two-wheeler dealer's location.

Back to Top
Hero Honda Glamour

Hero Honda Glamour (125 cc)

The new Hero Honda Glamour looks all the better with enhanced graphics
and other details and continues to sell to the discerning. At the showroom,
this bike costs around Rs. 48,000 with an on-road price of around Rs.
55,000. Currently, Delhi has the lowest, and Mumbai the highest on-road
prices for Hero Honda Glamour. Hero Honda Glamour bike prices vary
upon the two-wheeler dealer's location.

Hero Honda Glamour FI (125 cc.)

The Hero Honda Glamour FI 125 cc, built after the existing Glamour 125 cc,
is a technological trendsetter in two wheelers. The Hero Honda Glamour FI
125 cc is now available at a showroom price of around Rs. 52,000 with an
on road price of around Rs. 58,500 including supplementary charges.
Currently, Delhi has the lowest, and Bangalore the highest on-road prices for
Hero Honda Glamour FI. Hero Honda Glamour FI bike prices vary upon the
two-wheeler dealer's location.

Back to Top

Hero Honda Achiever

Hero Honda Achiever
The Hero Honda Achiever has made a comeback in a new 2007 avatar with
definite improvements over its 2006 model. New bikes have showroom
prices of around Rs. 55,000 and on road prices of around Rs. 61,500 at
Ahmedabad. Currently, Delhi has the lowest, and Mumbai the highest on-
road prices for Hero Honda Achiever. Hero Honda Achiever bike prices
vary upon the two-wheeler dealer's location.

Back to Top

Hero Honda CBZ Xtreme

Hero Honda CBZ Xtreme (Kick Start)

The Hero Honda CBZ Xtreme has little in common with its earlier version
the Hero Honda CBZ except a similar headlamp. New bikes in this series
have a showroom price ranging from around Rs. 55,500 to around Rs.
62,000 inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda
CD-Deluxe prices vary with the two-wheeler dealer's location. Currently,
Delhi has the lowest, and Mumbai the highest on-road prices for Honda
CBZ Xtreme (Kick Start). Honda CBZ Xtreme (Kick Start) bike prices vary
upon the two-wheeler dealer's location.

Hero Honda CBZ Xtreme (Self Start)

The Hero Honda CBZ Xtreme has little in common with its earlier version
the Hero Honda CBZ except a similar headlamp. At the showroom, this bike
costs around Rs. 57,500 with an on-road price of around Rs. 64,300.
Currently, Delhi has the lowest, and Mumbai the highest on-road prices for
Hero Honda CBZ Xtreme (Self Start). Hero Honda CBZ Xtreme (Self Start)
bike prices vary upon the two-wheeler dealer's location.

Back to Top

Hero Honda Hunk

Hero Honda Hunk (Kick Start)

New bikes have showroom prices of around Rs.55,000 and on road prices of
around Rs.60,000 at Ahmedabad. Hero Honda Hunk (Kick Start) bike prices
vary upon the two-wheeler dealer's location.

Hero Honda Hunk (Self Start)

New bikes have showroom prices of around Rs. 57,000 and on road prices of
around Rs. 60,000 at Delhi. Hero Honda Hunk(Self Start) bike prices vary
upon the two-wheeler dealer's location.

Back to Top

Hero Honda Karizma

Hero Honda Karizma
The Hero Honda Karizma may be the most modern bikes presently on
Indian roads today. New bikes have showroom prices of around Rs. 74,000
and on road prices of around Rs. 82,000 at Ahmedabad. Currently, Delhi has
the lowest, and Mumbai the highest on-road prices for Hero Honda Karizma.
Hero Honda Karizma bike prices vary upon the two-wheeler dealer's
location.

Back to Top

Hero Honda Scooter

Hero Honda Pleasure

Hero Honda Pleasure (102 cc)

The Hero Honda Pleasure has made its name in the scooterette's market,
being fitted with features meant specifically for the modern woman. New
bikes in this series have a showroom price ranging from around Rs. 36,700
to around Rs. 41,700 inclusive of all charges like insurance, octroi, RTO,
etc. Hero Honda CD-Deluxe prices vary with the two-wheeler dealer's
location. Currently, Delhi has the lowest, and Mumbai the highest on-road
prices for Hero Honda Pleasure. Hero Honda Pleasure scooter prices vary
upon the two-wheeler dealer's location.
HUMAN RESOURCES
Recruitment Policy: Hero Honda Auto is an equal opportunity employer.
Selection is based strictly on individually merit. A large number of our
recruits are fresh engineers and MBA’s. Natural attrition is usually taken
care of by promotions and horizontal movements within the organization to
provide career opportunities for our employees. Occasionally, specific skill-
sets may warrant lateral recruitment.

Entry level Recruitment: Engineers: we recruit engineering graduates from

reputed institutes from all over India. Hero Honda auto enjoys an excellent
reputation with all national institutes of Technology (NITs) and is among the
preferred employers for on-campus recruitment. The selection process
comprises a written test in technical, analytical and logical reasoning, group
discussion and personal interview.

Management Graduates: we recruit management graduates from reputed

management institutes all over India. The selection procedure comprises a
written test in analytical and logical,reasoning, group discussion and
personal interview. All entry-level selection are made through on campus
recruitment only

After recruitment, new entrants undergo a through induction-training

programme before their placement in the company. Departments are
allocated on the basis of the individual recruit’s aptitude and our
requirements. Usually, after completing two years of service they are
provided opportunities for job-rotation.

Work culture: Our work culture supports and enhances our brand. The
Hero Honda brand signifies excitement. Hero Honda strives to inspire
confidence through excitement engineering. The culture is built on core
value of learning, innovation, perfection, speed and transparency.
Facilitative leadership style helps in developing leaders at all levels and
establishes accountability.

Our Brand Values: We live our brand by its values of learning, Innovation,
Perfection Speed and Transparency. Hero Honda will constantly inspire
confidence through excitement engineering. Learning is how we ensure
proactivety. It is a value that embraces knowledge as the platform for
building well informed, reasoned, and decfisive actions. Innovation is how
we create the future. It is a value that provokes us to reach beyond the
obvious in pursuit of that which exceeds the ordinary. Perfection is how we
set new standards . It is a value that exhibits our determination to excel by
endeavoring to establish new benchmarks all the time. Speed is how we
convey clear conviction. It is a value that keeps us sharply responsive,
mirroring our commitment towards our goals and processes. Transparency is
how we characterise ourselves. It is a value that makes us worthy of
creditability through integrity, of trust through sensitivity and of loyality
through interdependence.

Competency Building

Hero Honda has a very flat organization structure with three management
level. Each level represent a specific role and hence needs relevant
competencies. Competencies building at Hero Honda Auto is a combination
of development for current and future roles .We cater to these needs by
using intervention like development centers. need based training like
lectures, group discussions, role-plays, seminars, outbound training,
assignments and on-the-job takes.

Compensation Philosopy

We strive to be amongst the top quartile in our compensation structure.

Competence and performance are the key drivers of our compensation is in
the form of variable pay linked to the individual’s and the organization’s
performance.
 GLOBAL PRESENCE

• Internationally competitive R&D capabilities.

 • Proven technological know how
• Cost and quality balance
• Product in sync with market need
• Warranty and trained support

Supply chain management

• Partners with globally trusted shipping lines

• Maersk sea land, P&O nedloyed, APL ensuring safe and timely
delivery
• Efficiently packed, factor stuffed cargo shipped in CBU, SKD or
CKD modes
• Specially designed export packing procedure fowled
• Fully container (FCL) or less than container load (LCL) dealt with
safety and security

Presence

• Distribution network covers 50counters

• 310,108 units exported in 2006-2007
• Dominate presence in sri lanka, Colombia, Bangladesh, mexico,
central America, peru and Egypt.
• Largest exported of three-wheelers; over 75,297 units exported in
2006-07
• All products customized as per market needs
• 27 percent growth in total exports over 2004-05

Performance vis-à-vis Industry :

The Indian two wheeler industry has seen a paradigm shift from being a
regime of regulation and tight control in the 1980s to a more liberalised and
a competitive present day era. After missing out on the initial boom in two
wheeler segment during the period of 1993-1996, Hero Honda has emerged
as a world leader. The gap between motorcycles sold by Hero Honda and its
closest rival is approximately 1 m units (23% of industry size). One of the
reasons for the tremendous performance of Hero Honda is the significant
increase of share of motorcycles in the two-wheeler segment, from 42% in
FY99 to 77% in FY04. No doubt, that the shift in preference of Indian
populace from scooters and mopeds towards motorcycles has facilitated the
growth of Hero Honda. However its performance vis-à-vis industry indicates
that the performance of Hero Honda was better than the industry peers,
barring two years. In the seven-year period ending FY04, it has achieved a
CAGR of 30% in two-wheeler volumes against 11% of the industry.

Past 5 year performance…

 CONSUMER BEHAVIOUR

Consumer Markets: at less than 31 two- wheeler per 1,000 citizens in

2005, India is a poorly penetrared market for motorcycles- even after
accunting for a reatively low per capita income of around US$,3100 per year
on purchasing power parity (PPP) basis. Indonesia, whose PPP per capita
income is just 15% grater than India‘s has 83 two- wheelers per 1,000
people. And Vietnam, despite having a 13% lower per capital income, has
penetration of 122 two wheelers per 1000. Malaysia and Thailand are at 223
& 264 two wheelers per 1000.
The fact is that with the Indian economy growing close to 8% CAGR in the
last three years, three is enormous headroom fro increasing two wheelers
penetration in the country. What this needs are the products at different price
points, sales and service set- ups across the length and breadth of the
country, which are backed by attractive financing options to make two
wheelers affordable to the vast majority of the population.
Hero Honda motors has all three levers in places to drive this change and
expand the market. Out view is that motor cycle demand in India will grow
at around 15% per year over the coming years. It will there for be our
endeavour to grow at a pace significantly higher that the market growth.

Two-wheelers: Overall industry sales of tow-wheelers increased by 15%

from 6.57 million in 2005-06 to 7.57 million in 2006-07. As in the previous
years, motorcycle continue to dominate the two-wheeler market. It grew at
18.8 %, from 5.2 million in 2005-06 to 6.2 million in 2006-07 consequently,
the share of motorcycle in two-wheeler market further increase from 79% in
2005-06 to 82% in 2006-07.

The industry sale of two-wheelers: Motorcycle while the motorcycle as a

whole grew at 18.8% in 2007-08, Hero Honda motors sales of motorcycle
increased 31.9% , which resulted in the company’s market share improving
from 27.8% in 2005-06 to 30.8% in 2006-07.

Table 1:Hero Honda motors growth a market for motorcycles:

Crased 31 Market Market Bal.(doc) Bal’s Bal’s.
March (dis.) Growth Growth Market
Share
2003 2,811,375 40.7% 656,018 55.4% 22.9%

2004 3,757,125 31.3% 888,139 32.3% 23.1%

2005 4,316,777 14.9% 1,023,551 17.9% 23.7%
2006 5,217,996 20.9% 1,449,710 41.8% 27.8%
2007 6,200,749 18.8% 1,912,306 31.9% 30.8%

As table 1 shows, over the last few years, Hero Honda Motor cycle sales
have consistently grown faster than the market – resulting study
improvement in market shares month- on- months.

With this two brands, Hero Honda motors maintains a share of 27% of this
segment. Given heightened competition in this segment, we felt the need to
offer a therd model combining superb styling, features like alloy wheels,
SNS suspension, while giving top class fuel efficency . with motor cycles
accounting for 82% of the two wheelers market, the share of other two
wheelers like ungeared scooters and step – thrus witnessed either marginal
growth or reduction in sales. The ungeared scooters segment witnessed a
marginal growth of 4.7% , with sales volumes of over 777,000 units. With
the introduction of PLEASURE, Hero Honda motors volumes in this
segments increased to 52,611 units in 2006-07 translating to a market share
of 7%.

Research & Development:

Technology leadership is the first step towerds market leadership.

Recognizing this, Hero Honda motors has over the years built a compeletely
integrated R&D center at Japan. With a staff strength of over 300 engineers,
this world class center is equipped with state – of- the – art facilities
encompassing engine and vehicle design and testing, analysis, component
testing, electrical and electronics laboratory materials laboratory and trial
manufacturing
RESEARCH METHODOLOGY
Research Design:-

The Research was “Descriptive” in nature as is dealt with describing the

market and buying behavior of consumers. The Research was designed to
discover the potentially of Hero Honda motors in the market of Banswara
and also the survey of the customer to know about there perception, the
physiological factor associate with the product, the benefits they are looking
forth from the product and how do they rank the company in the competition
of the its rivals.

Sample Design:-

The first step in the order to accomplish the task was to draw a simple. To
serve the purpose, the sample technique adopted was “Random
Sampling”.also by adopting this procedure it was ensured that the sample
drawn would have the same composition and characteristics of the
population.

Types of universe:-

The customers were basically were the normal individuals comprising of

working professional, businessmen, students, collegiate etc who are riding
on to roads with Hero Honda motors confidently.
Size of the sample:-

Science the population was homogeneous in nature to large extent, hence a

sample size of 80 respondents was taken into account to achieve the
objective of the study. Other prominent factors, kept in view while
determining the size of the sample were size of the population, the number
of questions in the schedule, the sampling procedure adopted and the time
constraint. Thus a sample consisting of 80 respondents were chosen which
fulfilled the requirements of efficiency, reliability and flexibility.

Method of data collection:-

A questionnaire was design containing a Performa of set of questions was

developed conduct the survey. The researcher put the respondents the
questions from the performer and recorded the replies the schedule was
available alternatives for data collection the other option was date of
interviews and questions. The schedule has many feature which added value
to its use as a tool for accumulation of the required information.

Interview as a tool is quit economical but it is difficult to record and retain

the information and especially if the queries include open ended questions
more over, schedule survey the purpose of a structure from the interview.
Thought schedule has limitation like error on behalf of the researchers while
recording the response or putting the query it solved purpose of the data
collection for the project.

Contents of the schedules:-

The schedule mainly comprised closed end questions. A structure schedule
was preferred for the study. Also the language was kept as simple as
possible and the questions were made and unambiguous as possible. The
questions have been arranged standardized form. The schedule consistent of
question which probed for the preference and the reason for curtain buying
pattern of the respondents. In order to evaluate the efficiency of the
schedule, a pilot survey was carried out on the basis f finding of the pilot
survey, necessary alternation were made in the schedule to make it more
effective.

FINDINGS
 Either it a two-wheeler or four-wheeler?

70
60
50
40
30
20
10
0

Market share
2 wheeler 4 wheeler

Either it is two or four wheeler?

1. Inference:-

As per survey conducted of the 80 individuals it has been

inferred that 61 of the respondent hold two wheelers while 19 of them are
having four wheelers in there personal and official use. It means there is
need to develop a strong automobile potential in the of BANSWARA .
 Two wheeler is pertaining to a:

60

50

40

30

20

10
0

1st Qtr

Scooter Motorbike Non Gear

2. Inference:

Further ask about the two-wheeler they are having near

about half of the majority (52%) of the youth is driving motorcycle,
whereas a significant majority still a significant majority still prefers
scooter and 8% non gear for the daily use.
 Two-wheeler belonging to:

12

10
8

0 Motor Preference

Hero Honda Bajaj LML TVS Other

3. Inference:

Out of the 34 individuals who prefer to ride on

motorcycle, respondent are preferring Hero Honda motors strongly as
Bajaj automobiles and making Hero Honda to be their ultimate choice as
can be their ultimate choice as can be depicted in the following .
 Remembrance of Hero Honda the heart of People

60

50 > 10
Years 40
> 5 Years 30
> 1 Years
20
> I don’t know
10
0

4. Inference:

People are more aware about the brand value of the

company of Hero Honda as the company is serving generation to
generation for year. This can be inferred when 55% of the individual
know Hero Honda since 10 years.
 Ranking of Hero Honda motors

80
70
60
1
50
2
40
30
3
20
4
10
0

5. Inference:

People ranked Hero Honda motor as no. I two-wheeler

company with vast majority of more than 80% of the preference
voting in its favour .This signify how much the good will can be
measured of the company.
 Preference over Hero Honda motors products

40
35
30
25 Price
20 Stylish look
15 Brand name
10
5 Services
0

1st Qtr

6. Inference:

When further asked from the 34 respondent preferring

motorcycles about they linked in Hero Honda respondent prefer the brand
name first name its mileage, thereafter few preferred price, service and
rest stylish look. This is strong need for a company to raise more stylish
look motorcycle in market.
 Respondent wish to pay extra for great look and mileage

100

80

60
Yes
40
No
20

7. Inference:

For Hero Honda people wish even to pay a little extra for
great look in the coming models of the Hero Honda .85% of the
respondent owing two-wheeler said yes in favour it.
 Hero Honda motors captured a majority of Indian market

100

80

60
Yes
40

20
No
0
1st Qtr 2nd Qtr 3rd Qtr 4th
Qtr

8. Inference:

Further it was concluded that from are the respondent

surveyed, 87% of the people said they are agreed that Hero Honda
motors has significantly improved in the word of automobile and ha
captured the segment of the Indian market with the considerable
preference.
 SWOT Analysis

STRENGTHS: -
 1. Hero Honda is a good brand in Two-wheeler with a reputed customer

base.

2. Few competitors have led the company to enjoy the better customer

service with ISO verified and certified qualitative products with

should satisfactions

3. Large customer base

4. Enhanced quality and long term commitments

5. product preference by customers

WEAKNESSES: -

1. New products did not embark predicted sales.

2. New / change look is not under taken in new product.

OPPORTUNITY: -

1. There is a vast untapped market open for Hero Honda Motors in

automobile industry.

2. Competition is paving way for developing fuel efficient product.

3. Upper rich segments are need to be targeted.

THREAT: -

1. Competition is getting together every day.

2. Customers are moving towards four-wheeler segment.

3. Rival companies are making their every move to fight competition.

 SUGGESTION

Following are the recommendations useful for HERO HONDA MOTORS:

1. Requires maintaining its success growth rate in future as competition

is becoming more stiff and cutthroat.

2. The company has to implement its strategies in such manner making

every efforts to boost up the sales and net income as a whole by
reaching to every segment of the society.

3. It needs to develop more fuel efficient two-wheeler to facilitate the

customer at large, servicing them promptly.

4. Needs to open few branches more.

5. Aggressive selling techniques need to be adopted.

The conduct of summer training was a practical gain to wide sphere
knowledge to me in the dealing with Hero Honda bikes. I came to learn
regarding the market sphere of the usage in the field of automobiles and
depict how people are managing to use the Hero Honda bikes.
Still people need lot of awareness to be informed about the advantages of
usage of Hero Honda bikes and how they can benefit them. It was a great
measure to get to the knowledge of the various products of the Hero Honda
motors and how they can be applied to the automobile and various other
fields.

Finally, what I realized was that in automobile it is quite obvious that the use
of Hero Honda bikes would make a difference with the use of traditional
system of traveling.
Following sources have been undertaken while competing summer training,
here is a glimpse:

WEB: -

1. www.herohondamotors.com
 2. www.trade-india.com

3. www.projectmonitor.com

4. www.google.com

5. www.msnsearch.com

6. www.automobileindia.com

MAGAZINES & PUBLICATIONS:

1. Business World

2. India Today

3. Outlook

BOOKS:
1. Kothari,C.R. Research Methodology,New Delhi,Vikash Publishing
house Pvt. Ltd.
2. Kotler,Philip,Marketing Management,New Delhi,Pearson Education

Singapore,2005,11th Edition.
3. Ramaswamy&Namakumari,Marketing Management,NewDelhi,Macmillan India
Ltd.,2002,3rd Edition.
A Questionnaire which was prepared as per the market survey
requirement essential in the course of summer training titling “To
understand consumer behavior and Marketing Analysis” is as under:
 Name of the correspondent: -
Mr./Mrs./Ms.__________________________________

Address: -
__________________________________________________________

Contact No.: _______________________________

Q.1 Which type of Vehicle you are having in your home ?

Two Wheeler 

Four Wheeler 

Q.2 If Two Wheeler, is it a:

Motorcycle  Scooter  Non Gear Scooter 

Q.3 From which of the following company your two-wheeler ?

Hero Honda Motors 

TVS Motors 

Bajaj Auto Ltd. 

LML 

Other  , Please mention

Q.4According to you how long old are you aware with name of Hero
Honda Motors.?

> 10 yrs 
 > 5 yrs 

> 1 yrs 

> I don’t know 

Q.5 Are you satisfied with the use of Hero Honda Bikes currently in
use?

Yes  No 

Q.6 If No, would you to switch over to our premium company brand
Hero Honda Motors?

Yes  No 

Q.7 Does ever any harm happened with the use of these Hero Honda
Motors?

Yes  No 

Q.8 If Yes, Please

mention________________________________________

_______________________________________________________
______
Q.9 Have you been provided with the after sales service regarding Hero

Honda bikes?

Yes  No 

Q.10 Are you satisfied with the after sales service

Yes  No 

If no, any complaints please tell us

Q.11 Do you suggest what improvement you would like to be in your

Hero Honda bikes?

We would like to be associated with you Thanking you for you

cooperation!