QUESTIONNAIRE

THE EFFECT OF PSYCHOLOGICAL PRICING TO THE PROFITABILITY

OF FRANCHISE FOOD CARTS IN SM CITY BAGUIO

Food Cart: _____________________________________________

Floor Level: ____________________________________________
Psychological pricing is a pricing/marketing strategy based on the theory that certain prices have a psychological impact.
Kindly put a check on the circle that best describes your business.
1. Specify which one most closely describes the product that your food cart offers.
Food
Drinks
Others (Please specify) __________________
2. Does your food cart currently use psychological pricing?
Yes
No
If NO, proceed to no. 4
3. Rate the following types of psychological pricing strategies based on the frequency of use/level of utilization. Encircle the
number that corresponds to your answer.
Legend: 5 Always 4 Often 3 Sometimes 2 Seldom 1 Never

Psychological Pricing
Strategy Description of Strategy

a.) Charm/Odd Using pricing that ends in 9 and .99 5 4 3 2 1

Pricing (e.g., Php 60 to Php 59)

b.) Prestige Making all numerical values into rounded figures. 5 4 3 2 1

Pricing (e.g., Php99.99 is converted to Php 100)

c.) BOGOF: Buy Customers pay the full price for one product/ 5 4 3 2 1
one, get one service to get another for free.
free

d.) Comparative Offering two similar products simultaneously but 5 4 3 2 1

Pricing making one products price much more attractive
than the other.

4. Given below are the three aspects of profitability. Kindly check on the range that best corresponds to your usual business
average rate.

FACTORS
10-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

100%
91-

a.) Gross Profit

b.) Net Profit
c.) Return on Investment