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Toward a PsychologyofHuman
Agency
AlbertBandura
StanfordUniversity
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in theface of difficulties and adversity. Efficacy beliefsalso rality.Theevaluative self-sanctionsserveas themotivators that
shapepeople'soutcome expectations - whether theyexpecttheir keep conductin line withmoralstandards.Moralthought is
effortstoproducefavorable outcomes oradverseones.In addi- translated intomoralconductthrough thisself-reactive regu-
tion,efficacy beliefsdetermine howopportunities and impedi- latory mechanism.
ments areviewed.Peopleoflowefficacy areeasilyconvinced of Moralagentscommitthemselves to social obligations and
thefutilityofeffortinthefaceofdifficulties. Theyquickly giveup righteous causes, consider themoral implications of the choices
trying.Thoseofhighefficacy viewimpediments as surmountabletheyface,and acceptsomemeasureofresponsibility fortheir
byimprovement ofself-regulatory skillsandperseverant effort. actionsand theconsequencesoftheiractionsforotherpeople
Theystaythecoursein thefaceofdifficulties and remainre- (Keller& Edelstein,1993). The typesof activitiesthatare
silienttoadversity. Moreover, efficacybeliefsaffect thequalityof designated as moral,theirrelativeimportance, and thesanc-
emotional lifeand vulnerability to stressand depression. And tionslinkedto themare culturally situated.Hence,societies,
last,butnotleast,efficacy beliefsdetermine thechoicespeople andevensubgroups within them,varyin thetypesofactivities
makeat important decisionalpoints.A factorthatinfluences and social practicestheyconsiderto be centralto morality
choicebehavior canprofoundly affect
thecourseslivestake.This (Shweder, 2003).
is because the social influencesoperatingin the selected Theexerciseofmoralagencyhasdualaspects- inhibitive and
environments continue topromote certain competencies, values, proactive (Bandura,2004b;Rorty, 1993).Theinhibitive form is
andlifestyles. manifested in thepowertorefrain frombehavinginhumanely;
Manymeta-analyses of theeffects of efficacy beliefshave the proactiveformis expressedin the powerto behavehu-
beenconducted. They have included both laboratory andfield manely. Thus,inexercising thisdualnatureofmorality, people
studiesofdiversespheresoffunctioning, withdiversepopula- do benevolent things, as well as refrain fromdoingharmful
tionsofvarying agesandsociodemographic characteristics, and things.Whenindividualsstrongly investtheirself-worth in
in different culturalmilieus(Boyeret al., 2000; Holden,1991; certainprinciples and values,theywillsacrifice theirself-in-
Holden,Moncher,Schinke,& Barker,1990; Moritz,Feltz, terest andsubmit toprolonged maltreatment rather thanaccede
Fahrbach, & Mack,2000;Multon, Brown, & Lent,1991;Sadri& to whattheyregardas unjustor immoral(Bandura,1999b;
Robertson, 1993; Stajkovic& Luthans,1998). The evidence Oliner& Oliner,1988).
from thesemeta-analyses showsthatefficacy beliefscontribute Moralstandards do notfunction as unceasinginternal regu-
significantly to level of motivation, emotional well-being, and latorsof conduct, however. Various psychosocial mechanisms
performance accomplishments. can be used to disengagemoralself-sanctions frominhumane
conduct(Bandura,1991b). Selectivemoraldisengagement is
MORAL AGENCY mostlikelytooccurundermoralpredicaments in whichdetri-
mentalconductbringsvaluedoutcomes.The disengagement
The exerciseof moralagency,rootedin personalstandards maycenteron sanctification ofharmful conductbymoraljus-
linkedto self-sanctions, is an important featureofan agentic tification, social
self-exonerating comparison, and sanitizing
theory of human behavior (Bandura,1986). In the It
develop- language. may focus on obscuring personalagencybydiffu-
mentofmoralagency, individuals adopt standards ofrightand sion and of
displacement responsibility, so thatperpetrators do
wrongthatserveas guidesand deterrents forconduct.In notholdthemselves accountable fortheharmtheycause.Itmay
thisself-regulatory process,peoplemonitor theirconductand involveminimizing, orevendisputing
distorting, theharmthat
theconditions underwhichit occurs,judge it in relationto flowsfromdetrimental actions.And the disengagement may
theirmoral standardsand perceivedcircumstances, and includedehumanizing, and the
demonizing, blaming recipients
regulatetheiractionsby the consequencestheyapply to of the injuriousactions.Throughselectivemoraldisengage-
themselves (Bandura,1991b).Theydo thingsthatgivethem ment,peoplewhoare considerate and compassionate in other
satisfaction and a sense of self-worth, and theyrefrain from areas oftheirlivescan getthemselves to supportdetrimental
behavingin waysthatviolatetheirmoralstandardsbecause social policies,carryout harmful organizational and social
suchconduct willbringself-condemnation. Thus,moralagency practices,and perpetrate large-scaleinhumanities (Bandura,
is exercised through theconstraint ofnegative self-sanctionsfor 1999a).
conductthatviolatesone'smoralstandards and thesupport of In thenonagentic microdeterministic theories reviewed ear-
positive self-sanctions for conduct that is faithful to one's moral behavior
lier, is the product ofnonconscious processes in which
standards. environmental inputsactivatesubpersonal modulesthatcause
Peoplehavethecapability torefrainfrom acting,as wellas to theactions.Ifpeople'sactionsare theproductofthenoncon-
act. In thefaceofsituational inducements to behavein inhu- scious workingsof their neuronalmachinery, and their
maneways,theycan chooseto behaveotherwise by exerting consciousstatesaresimply theepiphenomenal outputs oflower-
self-influence. The moralknowledge and standards abouthow levelbrainprocesses,itis pointlesstoholdpeopleresponsible
oneoughttobehaveconstitute thecognitive foundation ofmo- forthechoicestheymakeandwhattheydo. No one shouldbe
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ketforces arerestructuring national economies, andshapingthe the culturing of theseinherent capacities.In thisdual-level
politicaland social lifeofsocieties.Advancedtelecommuni-analysis, universality is notincompatible withmanifest cultural
cationstechnologies aredisseminating ideas,values,andstyles plurality. Kluckhohn and Murraysummarized eloquently the
of behaviortransnationally at an unprecedented rate. The blendofuniversality, and
commonality, uniqueness of human
symbolic environment, feeding offcommunication satellites,is qualities:Everypersonis incertain aspectslikeall other people,
altering national cultures and producing intercultural com- likesome other people, like noother person(as citedinMunoz&
monalities in somelifestyles. The growing role of electronic Mendelson, 2005).
acculturation is fostering a more extensive globalization of Researchtestifies tothecross-cultural generalizability ofself-
culture. Peopleworldwide arebecoming increasingly enmeshed efficacy theory. The factorstructure ofself-efficacy beliefsis
in a cyberworld thattranscends time,distance,place,and na- essentially thesamein different culturalsystems (Pastorelliet
tionalborders. In addition, massmigrations ofpeople,andhigh al., 2001). Not onlyis the structure of self-efficacy beliefs
globalmobility ofentertainers, athletes,journalists, academics, comparablecross-culturally, butso are theirfunctional prop-
and employeesof multinational are
corporations, changing erties.Regardless of whether thecultureis American, Italian,
culturallandscapes.Thisintermixing createsnewhybrid cul- Korean,orChinese,thestronger theperceived self-efficacy,the
tural forms,blendingelementsfromdifferent ethnicities. higher theperformance attainments (Banduraetal., 1996;Bong,
Growing ethnicdiversity withinsocietiesconveysfunctional 2001; Joo,Bong,& Choi,2000; Shih & Alexander, 2000).
value to bicultural efficacy thatcan be used to navigatethe Thecross-cultural comparability offunction is evident as wellin
demandsofbothone'sethnicsubculture andthecultureofthe theimpactofefficacy beliefsonperceived occupational efficacy
largersociety. and career choice and development (Banduraet al., 2001;
Thesesocial forcesare homogenizing someaspectsoflife, R. Lent,Brown, & Larkin,1987;R. Lent,Brown, Nota,& Soresi,
polarizing other aspects, and fostering considerable cultural 2003). Even the mechanisms through which self-efficacy beliefs
hybridization (Holton,2000). The newrealitiescall forbroad- affectperformance are replicatedcross-culturally (Bandura,
eningthescopeofcross-cultural research toincludeanalysesof 2002b; Cheung& Sun,2000; R. Lentet al., 2003; Parket al.,
hownationaland globalforcesinteract to shapethenatureof 2000).
cultural life.As globalization reacheseverdeeperintopeople's
lives,a strong senseofcollective efficacy tomaketransnationalGROWING PRIMACY OF HUMAN AGENCY IN DIVERSE
systems work for them becomes critical to furthering their SPHERES OF LIFE
common interests andwelfare.
One mustdistinguish betweeninherent capacitiesand how The societiesoftodayare undergoing drasticsocial,informa-
cultureshapesthesepotentialities intodiverseforms. Forex- tional,andtechnological changes.Therevolutionary advances
ample,observational learningfiguresprominently in social inelectronic technologies andglobalization aretransforming the
cognitive theory. Humans have evolved an advanced capacity nature, reach, speed, and loci of human influence. These new
forobservational learning.It is essentialfortheirself-devel- realitiespresentnewchallengesand vastlyexpandopportuni-
opment andfunctioning regardless ofthecultureinwhichthey tiesforpeopletoexercisesomemeasure ofcontrol overhowthey
reside.Indeed,in manycultures, thewordfor"learning" is the livetheirlives.Wrenching changesthatdislocateand restruc-
wordfor"show"(Reichard,1938).Modelingis a universalized turelivesare notnewin history. Whatis newis theboundless
humancapacity. Butwhatis modeled, howmodeling influences scope and acceleratedpace of humantransactions, and the
aresociallystructured, andthepurposestheyservevaryacross growing globalization ofhumaninterconnectedness.
cultural milieus(Bandura& Walters, 1963).Globalapplications Life in the rapidlyevolvingcyberworld transcendstime,
ofsocialcognitive to
theory promote society-wide changes attest place,distance, and national borders, and alters ourconceptions
to the powerof social modelingin diverseculturalmilieus ofthem.Peoplenowhaveinstantaneous communicative access
(Bandura, et
2002a,2006; Rogers al, 1999; Vaughan, Rogers, worldwide. Itis how
transforming peoplecommunicate, educate,
Singhal,& Swalehe,2000). relatetoeachother, andconduct theirbusinessanddailyaffairs.
A growing bodyofresearchshowsthata resilientsense of These transformative changesare placinga premium on the
efficacy has generalized functional valueregardless ofwhether exerciseofhumanagencyto shapepersonaldestiniesand the
one residesin an individualistically oriented cultureora col- nationallifeofsocieties.
lectivisticallyoriented one (Earley, 1993, 1994; Gibson,1995). Mostofourpsychological theories wereformulated longbe-
Being immobilized by self-doubt and believing in the futilityof forethe revolutionary changes in communications and thenew
efforthavelittleevolutionary advantage. But how efficacy be- social realities these technologies have created. Giventhe
liefsaredevelopedand structured, thewaysin whichtheyare circumscribed situationalboundednessof people's lives at
exercised, and thepurposesto whichtheyare putvarycross- thetime,thetraditional psychological theories focusedheavily
culturally. In short,thereis culturalcommonality in basic on behavioral transactions and contingencies operating within
agenticcapacitiesandmechanisms ofoperation, butdiversity in people'sconfined tangible environment. The situational tran-
2
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scendence affordedby ready access to vast symbolic envi- should theychoose to do so, and how well theymaintainthe
ronments in thecyberworld has enabled people totake a strong- changes theyhave achieved (Bandura, 1997, 2004a).
er hand in shapingtheirlives. Considersome examples of the A major part of people's daily life is spent in occupational
growingprimacyof humanagency in virtuallyeverysphere of activities.These pursuitsdo morethanprovideincomeforone's
life. subsistence.They serve as a majorsource ofpersonalidentity,
In the educational field,studentscan now exercise greater self-evaluation,and social connectedness.Beliefs of personal
personal controlover their own learning. In the past, their efficacyplay a key role in occupationaldevelopmentand pur-
educationaldevelopmentwas heavilydependenton the quality suits (Bandura, 1997; R. Lent, Brown,& Hackett,1994). The
of the schools in whichtheywere enrolled.Studentsnow have capacity forself-renewalis becominga prominentfactorin a
thebestlibraries,museums,and multimediainstruction at their satisfyingoccupational life. In the past, employeeslearned a
fingertipsthroughthe global Internet,and they can use given trade and performedit much the same way throughout
these resources for educating themselves.They can do this theirlifetimein the same organization.The historictransition
independentlyof timeand place. This shiftin the locus of ini- fromthe industrialto the information era calls foradvanced
tiative requires a major reorientationin students' concep- cognitive and self-regulatory competencies.Withthe fastpace
tionofeducation.Theyare agentsoftheirownlearning,notjust ofchange,knowledgeand technicalskillsare quicklyoutmoded
recipients of information.Education for self-directedness unless theyare updatedto fitthe new technologies.Employees
is now vital fora productiveand innovativesociety.Proficient have to take charge of their self-developmentto meet the
self-regulators gain knowledge,skills, and intrinsicinterestin challengesofevolvingpositionsand careersoverthefullcourse
academic areas; deficientself-regulators achieve limitedself- of theirworklives. Those of high self-efficacy influencethe
development(Schunk & Zimmerman, 1994; Zimmerman, 1989). course oftheiroccupationalself-development, are receptiveto
At the student, teacher, and school levels, a sense of innovations,and make their work life more productiveand
efficacycontributesto academic development(Bandura, 1997; satisfyingby restructuring their occupational roles and the
Pajares & Schunk,2001). We are enteringa newera in whichthe processes by which their work is performed(Frese, Teng, &
constructionof knowledgewill relyincreasinglyon electronic Cees, 1999; Jorde-Bloom& Ford, 1988; McDonald & Siegall,
inquiry.Studentswithhighperceivedefficacyforself-regulated 1992; Speirer& Frese, 1997).
learningare the ones who make the best use of Internet-based Many occupational activitiesare increasinglyconductedby
instruction (Jooet al., 2000). membersof virtualteams workingtogetherfromscatteredlo-
Health is anothersphereoffunctioning in whichtheexercise cations via the Internet.Workingremotelyacross time,space,
of personal agency gainingprominence.The health fieldis
is and culturalorientations can be taxing.A highsense ofefficacy
changingfroma disease model to a health model. It is just as promotespositiveattitudesforremotely conductedcollaborative
meaningfulto speak oflevels ofvitalityand healthfulnessas to work and enhances group performance(Staples, Hulland, &
speak of degrees of impairmentand debility.The quality of Higgins,1998).
healthis heavilyinfluencedbylifestylehabits,whichmeansthat Agenticadaptabilityhas become a premiumat the organiza-
people can exercise some controlover their health. Current tionallevel as well. Organizationsmustcontinuouslyinnovateto
healthpracticesfocusheavilyon the medical supplyside, and surviveand prosperin therapidlychangingglobal marketplace.
thereis growingpressureon health systemsto reduce, ration, They face the paradox of preparingforchange at the heightof
and delay health services to contain health costs. The social success. Many fall victimto the inertiaof success. They get
cognitiveapproach, founded on an agentic model of health locked intothe technologiesand productsthatproducedtheir
promotion,focuses on the demand side (Bandura, 2000b, success and fail to adapt fastenough to the technologiesand
2004a). It promoteseffectiveself-management ofhealthhabits marketplacesof the future.The developmentof new business
thatkeep people healthy. venturesand therenewalofestablishedones depend heavilyon
Increasingapplicationsof the self-regulatory model are en- innovativenessand entrepreneurship. Turningvisions intore-
hancingpeople's health status,improving quality of their
the alities entailsheavyinvestment and resourcesin
oftime,effort,
lives, and reducingtheirrisk of disease and need forcostly ventures strewnwith many difficulties, unmerciful impedi-
healthservices(Bandura,2005; M. Clarket al., 1997; DeBusk et ments,and uncertainties.A resilientsense ofefficacyprovides
al., 1994; Holman & Lorig,1992; Long & Holman,2003). This the necessarystayingpowerin the torturous pursuitof innova-
self-regulatorymodelis beingintegratedintomainstreamhealth tions.Indeed, perceivedself-efficacypredictsentrepreneurship
care systemsand adopted internationally (N. Clark et al., in and which patent inventorsare likely to startnew business
press; Dongbo al., 2003; Lorig,Hurwicz,Sobel, & Hobbs, in
et ventures(Baron & Markman,2003; Chen, Greene, & Crick,
press). People's beliefs in theirself-regulatory efficacyaffect 1998).
everyphase in the adoption of healthfulpractices- whether It is theorganizationswitha highsense ofcollectiveefficacy
theyeven considerchangingtheirhealth habits,whetherthey thatcreateinnovativechangesthatfitevolvingtechnologiesand
enlist the motivationand perseverance needed to succeed global marketplaces(Bandura, 2000a). However,hard-driving
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