A

Seminar Report
Of

“Potential of RFD Thread

(CHROMA)
of
VARDHMAN”

“Topic”
Submitted to

Punjab Technical University

In partial fulfillment of the requirement for the
award of degree of

Master of Business Administration (MBA)

1
 TABLE OF CONTENTS
TABLE OF CONTENTS.........................................................................................................2
executive summary........................................................................................................3
1. INTRODUCTION TO VARDHMAN......................................................................................4
1.1 mission......................................................................................................................5
1.2 PHILOSPHY................................................................................................................6
1.3 HISTORY....................................................................................................................7
1.4 PORTFOLIO................................................................................................................8
1.4.1 Yarns...................................................................................................................9
1.4.2 Sewing Thread....................................................................................................9
1.4.3 Fabrics..............................................................................................................10
1.4.4 Fibre..................................................................................................................10
1.4.5 Steel.................................................................................................................10
1.5 HOLDINGS ..............................................................................................................10
1.6 PERFORMANCE ....................................................................................................11
1.7 ACHIEVEMENTS ...................................................................................................13
1.8 SOME OF OUR CSR ACTIVITIES -.............................................................................14
2. introduction to vardhman thread overview..................................................................16
2.1 Threads overview....................................................................................................16
2.2 THREADS - Embroidery ..........................................................................................16
2.3 Products .................................................................................................................18
2.4 THREADS - Embroidery ..........................................................................................18
2.5 THREADS - INDUSTRIAL PRODUCTS .....................................................................19
...............................................................................................................................19
2.5.1 APPAREL - OVER DYED .....................................................................................19
RESEARCH METHODOLOGY..............................................................................................20
3. RESEARCH METHODOLOGY..........................................................................................20
3.1 SAMPLE...................................................................................................................21
3.2 DATA COLLECTION..................................................................................................21
3.3 OBJECTIVE OF THE STUDY.......................................................................................21
4. Data analysis and interpretation..................................................................................23
4.1 ...............................................................................................................................23
MAJOR BUYERS..............................................................................................................23
4.2 NO. OF GARMENTS PRODUCED PER MONTH...........................................................24
4.3 KINDS OF GARMENTS PRODUCED...........................................................................25
4.4 GARMENTS OVERDYED PER MONTH........................................................................26

2
 4.5 AWARENESS ABOUT THE OTHER THREADS USED FOR OVERDYEING......................27
4.6 BUYERS FOR OVERDYED GARMENTS.......................................................................28
4.7 THREADS USED IN STITCHING GARMENT FOR OVERDYEING PURPOSE...................29
5. FINDINGS AND INTERPRETATION..................................................................................34
CONCLUSION...................................................................................................................35
BIBLIOGRAPHY.................................................................................................................36

EXECUTIVE SUMMARY

Vardhman has evolved through history from a small beginning in 1965 into a modern textile

major under the dynamic leadership of its chairman, S.P.Oswal. His vision and insight has

given Vardhman an enviable position in the textile industry. Under his leadership, Vardhman

is efficiently using resources to innovate, diversify, integrate and build its diverse operations

into a dynamic modern enterprise.

Vardhman is the second largest producer of sewing thread in the country. The sewing thread

manufacturing capacity is being expanded from 17 tons per day to 33 tons per day in its

sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes

11 percent of the group turnover. Chroma is a 100 % mercerized cotton thread meant for

garments which are to be Overdyed. Chroma provides with better strength as compared to

normal cotton threads and also gives better dye affinity.

In this project I have covered the various aspects regarding RFD thread Chroma which is

manufactured by vardhman. I have conducted my study in the NCR region regarding the

competition and the market share of the vardhman. I have visited various units to gather the

information regarding the awareness level among the existing export houses about the RFD

thread of Vardhman. During the study, various aspects are considered to make the

information useful for the future reference.

3
1. INTRODUCTION TO VARDHMAN

Vardhman Group is a leading textile conglomerate in India having a turnover of $700 mn.

Spanning over 24 manufacturing facilities in five states across India, the Group business

portfolio includes Yarn, Greige and Processed Fabric, Sewing Thread, Acrylic Fibre and

Alloy Steel.

Vardhman Group manufacturing facilities include over 8,00,000 spindles, 65 tons per day

yarn and fibre dyeing, 900 shuttleless looms, 90 mn meters per annum processed fabric, 33

tons per day sewing thread, 18000 metric tons per annum acrylic fibre and 100,000 tons per

annum special and alloy steel.

Vardhman has evolved through history from a small beginning in 1965 into a modern textile

major under the dynamic leadership of its chairman, S.P.Oswal. His vision and insight has

given Vardhman an enviable position in the textile industry. Under his leadership, Vardhman

is efficiently using resources to innovate, diversify, integrate and build its diverse operations

into a dynamic modern enterprise.

4
1.1 MISSION

Vardhman aims to be world class textile organization producing diverse range of products

for the global textile market. Vardhman seeks to achieve customer delight through

excellence in manufacturing and customer service based on creative combination of state-of-

the-art technology and human resources. Vardhman is committed to be responsible corporate

citizen.

5
1.2

6
 PHILOSPHY

1.3 HISTORY

7
The industrial city of Ludhiana, located in the fertile Malwa region of Central Punjab is

otherwise known as the "Manchester of India". Within the precincts of this city is located the

Corporate headquarters of the Vardhman Group, a household name in Northern India. The

Vardhman Group, born in 1965, under the entrepreneurship of Late Lala Rattan Chand Oswal

has today blossomed into one of the largest Textile Business houses in India.

At its inception, Vardhman had an installed capacity of 14,000 spindles, today; its capacity

has increased multifold to over 8 lacs spindles. In 1982 the Group entered the sewing thread

market in the country which was a forward integration of the business. Today Vardhman

Threads is the second largest producer of sewing thread in India. In 1990, it undertook yet

another diversification - this time into the weaving business. The grey fabric weaving unit at

Baddi (HP), commissioned in 1990 with a capacity of 20,000 meters per day, has already

made its mark as a quality producer of Grey poplin, sheeting, shirting in the domestic as well

as foreign market. This was followed by entry into fabric processing by setting up Auro

Textiles at Baddi and Vardhman Fabric at Budhni, Madhya Pradesh. Today the group has

900 shuttleless looms and has processing capacity of 90mn meters fabrics/annum.

In the year 1999 the Group has added yet another feather to its cap with the setting up of

Vardhman Acrylics Ltd., Bharuch (Gujarat) which is a joint venture in Acrylic Fibre

production undertaken with Marubeni and Exlan of Japan. The company also has a strong

presence in the markets of Japan, Hong Kong, Korea, UK and EU in addition to the domestic

market. Adherence to systems and a true dedication to quality has resulted in obtaining the

coveted ISO 9002/ ISO 14002 quality award which is the first in Textile industry in India and

yet another laurel to its credit.

1.4 PORTFOLIO

8
The group portfolio includes Yarn, Fabrics, Sewing Thread, Fibre and Alloy Steel.

Business Wise Turnover for the financial Year 2008-09

Actual 2008-09 Group Total( Rs crore) USD Million % Share
Yarn 1513 329 47%
Fabric 689 150 22%
Sewing Thread 337 73 11%
Steel 327 71 10%
Power plant 66 14 2%
Fibre 254 55 8%
Total 3186 693 100%

1.4.1 YARNS

Yarn Manufacturing is the major activity of the group accounting for 47 percent of the group

turnover. Vardhman is virtually a supermarket of yarns, producing the widest range of cotton,

synthetics and blended, Grey and Dyed yarns and Hand Knitting Yarns, in which Vardhman

is the market leader in India. The group has twenty one production plants with a total

capacity of over 8 lacs spindles, spread all over the country. In many of the yarn market

segments, Vardhman holds the largest market share. Vardhman is also the largest exporters of

yarn from India, exporting yarns worth more than USD 150 million.

1.4.2 SEWING THREAD

9
Vardhman is the second largest producer of sewing thread in the country. The sewing thread

manufacturing capacity is being expanded from 17 tons per day to 33 tons per day in its

sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes

11 percent of the group turnover.

1.4.3 FABRICS

The group has created state-of-the-art fabric weaving and processing facilities in its plant at

Baddi, Northern India. The group has installed 900 shuttle less looms and a fabric processing

capacity of 90 million meters per annum in collaboration of Tokai Senko of Japan. Fabrics

business contributes 22 percent to the group turnover.

1.4.4 FIBRE

The group has set up an Acrylic Staple Fibre plant at Bharuch in Gujarat in collaboration with

Marubeni and Japan Exlan of Japan. The plant has annual capacity of 18000 tons per annum.

Fibre contributes 8 percent to the total turnover of the group.

1.4.5 STEEL

The Group is also present in upper-end of the steel industry. The group has manufacturing

capacity of 100000 tons of special and alloy steel. The group supplies its steel products to

some of the most stringent quality steel buyers like Maruti and Telco. It contributes 10

percent to the total turnover of the group.

1.5 HOLDINGS

1. Vardhman Holding Limited

2. Vardhman Textiles Limited

3. Vardhman Acrylic Limited

4. VMT Spinning Company Limited

10
 5. Vardhman Yarns and Threads Limited

1.6 PERFORMANCE

During the last 5 years, Vardhman Group has recorded 10 percent top line growth rate, which

is higher than the industry average growth rate. The Group turnover has grown from Rs 723

crores in 1995 to Rs 3186.32 crores (about USD 700 million) in 2008-09. The exports has

grown from negligible level in early nineties to Rs 689 crores (USD 150 million) in 2008-09.

FINANCIAL INDICATORS OF VARDHMAN GROUP (RS. IN CRORES)

Particulars Group Group Group Group Group

2008-09 2007-08 2006-07 2005-06 2004-2005
Gross Sales 3186.32 2692.93 2454.00 2210.27 2219.34
Fob Value Of Exports 688.67 495.73 482.93 402.67 445.81
Profit Before Tax 137.41 204.80 264.73 259.53 190.62
Cash Accrual (PBT + Dep.) 380.79 376.74 398.32 377.33 305.26
Gross Block 3935.47 3460.86 2467.71 2079.37 1802.54
Net Block 2571.33 2219.22 1386.84 1124.31 954.55
Capital Employed 4555.61 3917.86 3181.18 2438.86 1817.96

FINANCIAL INDICATORS OF VARDHMAN GROUP (USD IN MILLIONS)

Particulars Group Group Group Group Group

2008-09 2007-08 2006-07 2005-06 2004-2005
Gross Sales 692.68 656.81 543.64 498.93 493.96
Fob Value Of Exports 149.71 120.91 106.99 90.90 99.22
Profit Before Tax 29.87 49.95 58.65 58.58 42.43
Cash Accrual (PBT + Dep.) 82.78 91.89 88.24 85.18 67.94
Gross Block 855.54 844.11 546.68 469.38 401.19
Net Block 558.98 541.27 307.23 253.79 212.45
Capital Employed 990.35 955.58 704.74 550.53 404.62

11
Textile Export Promotion Council 2007-08

Special Achievement Award in Yarn Category

Textile Export Promotion Council 2007-08

Silver Top Exporter Award in Yarn Category

Textile Export Promotion Council 2007-08

Bronze Trophy in Processed Yarn Category

Textile Export Promotion Council 2005-06

World Trophy in highest export in Yarn Category

Textile Export Promotion Council 2005-06

Bronze Trophy for Highest Global Export Category (Overall)

Textile Export Promotion Council 2004-05

World Trophy in highest export in Yarn Category

Textile Export Promotion Council 2004-05

Silver Trophy for Highest Global Export Category (Overall)

Textile Export Promotion Council 2003-04

Gold trophy in EOU/EPZ for export of cotton yarn

Textile Export Promotion Council 2003-04

Bronze trophy in mill fabric exporter category

Textile Export Promotion Council 2002-03

Gold Trophy in EOU/EPZ for export of cotton yarn

Textile Export Promotion Council 1998-99

Silver Trophy

Textile Export Promotion Council 1997-98

Bronze Trophy

Textile Export Promotion Council 1996-97

Silver Trophy

Govt. of India Award 1994-5, 1995-96

Award of Merit
12
Textile Export Promotion Council 1993-94

(Merchant Export Category for Fabrics)

1.7 ACHIEVEMENTS

It's an overwhelming feeling when the efforts and hard work put in are recognized and

felicitated. A feeling that galvanizes the group into believing in more, in itself and reaffirming

its commitment to offer products that invoke trust and reliability.

The Vardhman Group became India's first textile company to be awarded ICO9002/ ISO

14002 Certification. It is the largest producer and exporter of yarns and Grey woven fabrics

from India. Vardhman is also the largest producer of tyercord yarns and the second largest

producer of sewing threads in India. The Vardhman Group vision of excellence is matched by

a dedication and sincerity to be the best and excel in every industry it has a presence.

13
1.8 SOME OF OUR CSR ACTIVITIES -
Sri Aurobindo Socio-Economic and Management Research Institute is engaged in the promotion of

education, research and publications highlighting social and economic issues facing the society. The

Institute runs a Human Resource Development Centre for providing career counseling and guidance

to college students in Punjab. The teams of experts also visit the colleges in the state to prepare

college students for gainful employment in the industry.

Sprung from a keen desire to set up an educational institution in Ludhiana and inspired by the

writings of Sri Aurobindo and the Mother, the Trust has set up a college - Sri Aurobindo College of

Commerce and Management (affiliated to the Punjab University) with the mission to create an

institution with distinction dedicated to the ideals of creating disciplined career oriented young

people ready for going for administrative and management roles in enterprises or to set up their own

business as entrepreneurs.

A Vardhman initiative to improve the yield of cotton in Punjab in 2001 when the State had

suffered a shock of crop devastation and area under cotton cultivation was dwindling, led to

the experiment to adopt villages and see whether concerted efforts in bringing knowledge to

farmers could improve the yield of cotton. The experiment was successful as it improved the

yield of cotton to 873 kg/hectare in 2005 in adopted villages where the average yield of

cotton in the State of Punjab was 587 kg/hectare (world average - 700 kg/hectare). It found

mention in the President's broadcast on Technology Day (11/05/04) as a 'technological event

which has the potential to penetrate into our everyday lives'. The Village Adoption

14
 Programme also found mention in the President's address to the nation on the eve of India's

56th Republic day. The President of India was gracious to bless one of the participating

Villages -'Gehri Buttar' (District - Bathinda) by his presence on December 10th 2005.

Vardhman is actively engaged in the activities of Nimbua Greenfield Punjab Limited

(www.ngpl.co.in) formed by a consortium of Industries of Punjab for developing a common facility

for storage, treatment and disposal of hazardous wastes generated by the Industry with a Government

of India grant.( www.ngpl.co.in)

15
2. INTRODUCTION TO VARDHMAN THREAD OVERVIEW
2.1 THREADS OVERVIEW

Vardhman is a leading player in the Indian sewing thread market. The joint venture with A&E

Threads of USA offers complete thread solutions from tailoring to industrial applications. With 33

tons per day capacity spread over three plants located in North and South India, Vardhman is

uniquely positioned to serve the garment manufacturers across the world. Vardhman's customer

value proposition includes threads made from cotton, polyester, core spun, nylon and filaments,

which are AZO free and meet OEKO Tex Standards

2.2 THREADS - EMBROIDERY

Machine : We manufacture the following machine stitched embroidered products.

Polymerised

Metallic

Specials

Hand / Needle

Hand Embroidery

People have always found deep personal pleasure and sense of satisfaction in creating articles of

16
daily use and artistic works from basic equipment and materials. One of the crafts practiced since

times immemorial is needlecraft and embroidery - the urge to create with colourful threads.

Embroidery was used in Ancient Egypt to decorate the hems of royal robes, in tapestries in the

Middle Ages, and in ladies' samplers during the Colonial and Victorian eras. It continues as an art

form today.

Hand embroidery is used to decorate wall hangings, pillowcases, quilts and table runners. Hand

embroidery differs from counted cross stitch in that it uses many different types of stitches to achieve

texture and interest, whereas counted cross stitch uses a single stitch and relies on color and shading

for texture. Five stitches form the basis for hand embroidery. The stitches are outline, satin, lazy

daisy, cross and French knot.

Hand embroidery is a beautiful art that almost anyone can learn. It is an art that should be preserved

and well worth learning. The hand embroidery market in India is segmented into three segments.

Premium Embroidery Threads

Popular Embroidery Threads

Crochet Threads

Usage of Hand Embroidery Thread

Cross stitch
Counted thread work
Embroidery
Smocking
Tapestry
Applique work
Quilting

17
2.3 PRODUCTS

MAGIKA, PREMIUM EMBROIDERY THREADS

RANGOLI, POPULAR EMBROIDERY THREADS
CROCHET THREADS

2.4 THREADS - EMBROIDERY

Schiffli / Lace

Embroidery, the art of forming attractive designs with hand or machine needlework, has been

around virtually as long as clothing itself.

Schiffi embroidery is a single needle and single/multi head machine embroidery. Both mercerized

cotton as well as staple polyester fibers is used to manufacture this thread. It gives excellent

resistance to heat and organic solvent and good resistance to alkalis but sensitive to acdis.

APPLICATION:

All Kinds of Embroidery with Lock stitch.

TOP THREAD (COTTON)

Tex Sizes Available: 14, 18, 27, 35, 60, 80, 105, 120

BOBBIN THREAD (POLYESTER)

Tex Size Available: 16, 18

18
2.5 THREADS - INDUSTRIAL PRODUCTS

APPAREL

We manufacture the following categories of threads for industrial applications.

 Knits

 Wovens

 Denim

 Over Dyed

 Special Application

2.5.1 APPAREL - OVER DYED

CHROMA

Chroma is a 100 % mercerized cotton thread meant for garments

which are to be Overdyed. Chroma provides with better strength as

compared to normal cotton threads and also gives better dye

affinity.

Applications

RFD Garments

Sizes Available

Tex 27, 40, 60, 70, 105, 120

19
 RESEARCH
METHODOLOGY

3. RESEARCH METHODOLOGY

20
3.1 SAMPLE

The sample has been taken of 30 companies in the region of NCR.

3.2 DATA COLLECTION

Primary data as well as Secondary data has been collected. Primary data has been collected by

personally visiting the companies and by filling the questionnaires. Secondary data has been taken

from different company web sites and newspapers and journals.

3.3 OBJECTIVE OF THE STUDY

1. To check the other competitors of RFD thread Chroma in NCR region

2. To find the market share of RFD thread Chroma in NCR region

3. To check the awareness level of the RFD threads Chroma among the export houses.

21
DATA ANALYSIS

AND

INTERPRETATION

22
4. DATA ANALYSIS AND INTERPRETATION

4.1

MAJOR BUYERS

23
These are the proverbial brands in attire world for whom the garment export houses in NCR

is making clothes. India is a major hub of garment industry as most of the reputed brands are

coming to the Indian market, as Indian market is a growing market and have a good potential

to be a major leader in the garment industry in the coming years.

4.2 NO. OF GARMENTS PRODUCED PER MONTH

As per my survey conducted most of the export houses are producing the garments in the

range between 100000 to 150000 per month. As it indicates most of the firms are more or less

of same scale and there is a huge competition in the existing market of garment export

industry. As lots of benefits are provided by the government to these export houses, hence

export market is competitive.

24
4.3 KINDS OF GARMENTS PRODUCED

As per the survey conducted it is concluded that ladies garments are in more demand like

ladies tops, skirts, cardigans and other hosiery related garments. It may be because women

are considered to be shopping buff that’s why they are main or easy target for them. Market

of ladies garment is strong as compare to men moreover its very expensive. No doubt the

market of women is strong but men and kids wear also play a vital role in generating the

revenue.

25
4.4 GARMENTS OVERDYED PER MONTH

As per the survey conducted it is concluded that most of the companies which itself or giving

outside their clothes for overdyeing is in the range between 0 to 10%. It also shows that most

of the export houses overdyed their clothes in minimal percentage. It is because overdyed

garments are using in a very few areas for example in country like India Rajasthan is the

major area where overdyed clothes are used the most.

26
4.5 AWARENESS ABOUT THE OTHER THREADS USED FOR
OVERDYEING

As per the survey conducted it is concluded that most of the garment export houses in NCR

region are just well versed with the RFD thread which they are using by themselves whereas

only few of the companies are just concerned about the other RFD thread available in the

market but they didn’t used it so far.

27
4.6 BUYERS FOR OVERDYED GARMENTS

These are the buyers for whom they overdyeing the clothes.

28
4.7 THREADS USED IN STITCHING GARMENT FOR
OVERDYEING PURPOSE

NAME OF THE QUALIT TEX METERAGE/ART

COMPANY BRAND Y SIZE ICLE

RICHA GLOBAL

1 EXPORTS A COATS DIMEX 27 6280

CHROM

B VARDHMAN A 27 B015
GUTER

C GUTER MAN MAN 24 T120

B.L CONE=5000METE

2 INTERNATIONAL A COATS APIC 75 RS

1

CONE=5000METE

B VARDHMAN ASTRA 60 RS
QUALITY 1

POLYTHREA CONE=5000METE

C D KTL 60 RS
1

CONE=5000METE

D PERFECT EURO 60 RS

29
 QUALITY

MEENU POLY

3 CREATION A THREAD KTL 50 B-15

1

BOX=6000METER

B INDIA POLY 50 S

C COATS APIC 50 B-15

SHREE BHARAT STAR T.50*2 1 CONE=5000

4 INTERNATIONAL A COATS POLY 5 METRES

POOJA CHAIN

5 INTERNATIONAL A COATS POLY 27 2608

PRAKASH HOUSE 1 CONE= 900

6 TEXTILES A VARDHMAN POWER 30 METRES

VIKRAM

7 OVERSEAS A COATS DIMEX 50 1505/1707

CHROM

B VARDHMAN A 60/27 A505/B403

AKRITI CHROM

8 CREATION A VARDHMAN A 40 A-016

KALAM KARI

DESIGNS TKT120( 1 CONE=

9 LIMITED A COATS DIMEX 27 5000 METRES)

A050( 1 CONE=

B VARDHMAN 27 5000 METRES)

30
 TE*21( 1 CONE=

C PASHUPATI 24/50 5000 METRES)

20/75/ TKT120( 1 CONE=

D KOBAN 50 5000 METRES)

RANGI ( 1 CONE= 20000

10 INTERNATIONAL A VARDHMAN 30 METRES)

( 1 CONE= 20000

B GOKUL 20 METRES)
PACIFY ( 1 CONE= 20000

C YARNS 40 METRES)

GOPAL JAI AMBAY 36,32,

11 CLOTHING A TEXTILES 30 2680/B016/T12

22,20,

B IMPACT 24 2280/2024/2430

ACHIEVER

CREATIONS PVT.

12 LTD A COATS 27 2608

B VARDHMAN 27/18 B-030

GULATI EXPORT

13 HOUSE A VARDHMAN 27 B030

B INDIGO 27 A-350

MODELAMA

EXPORTS 1 CONE= 3000 TO

14 LIMITED A VARDHMAN 80 4000 METRES

1 CONE= 3000

B MADHURA 60 METRES

31
 MADHURA CHAIN I BOX= 400

15 ORIENT FASHION A COATS POLY 27 METRES

I BOX= 400

B VARDHMAN 27 METRES, B030

I BOX= 400

C PASHUPATI 27 METRES, WC250

CHAIN 27

16 PEARL GLOBAL A COATS POLY TK100 2992

27

B VARDHMAN TK100 B-015

27

C PASHUPATI TK100 WC250

PANEX

OVERSEAS

PRIVATE 1 CONE= 5000

17 LIMITED A SAPHAIR SAPHAIR 50,25 METRES

TRIMLIN 1 CONE= 5000

B TRIMLINE E 50,25 METRES

CHROM 1 CONE= 5000

C VARDHMAN A 40 METRES

Y KAPOOR

18 ENTERPRISES A COATS 27 6280

1 CONE= 5000

B VARDHMAN 30 METRES

19 RAINBOW A COATS APIC 50 1 CONE= 5000

FABARTS PVT. METRES

32
 LTD
1CONE= 5000

B PASHUPATI 50 METRES

SAWNEY EXPORT

20 HOUSE A COATS DIMEX 50 1505

1CONE= 2000

21 TAX-MODE A VARDHMAN 30 METRES

KEEP IN TOUCH VARDH 1CONE= 5000

22 PVT LTD A VARDHMAN MAN 24 METRES

SUN LORD 1CONE= 5000

23 MFG .CO.LTD A COATS APIC 75 METRES

CELSIUS/CHELSE

24 A MILLS A COATS 27 6280

1 CONE= 5000

B VARDHMAN 30 METRES

TREND SETTERS CHAIN

25 INTERNATIONAL A COATS POLY 27 2608

1CONE= 2000

B VARDHMAN 30 METRES

CTA APPARELS

26 PVT LTD. A COATS DIMEX 50 1505

27 NEETEE A COATS DIMEX 27 6280

CLOTHING PVT.

33
 LTD
GUTER

B GUTER MAN MAN 24 T120

RADNIK 1 CONE = 5000

28 EXPORTS A INDIGO 50,25 METRES

B PASHUPATI 50 WC 250
1 CONE = 5000

C COATS 50 METRES

1 CONE = 5000

29 JYOTI APPARELS A COATS 18 METRES

SWATI EXPORT 1 CONE = 5000

30 IMPORT LIMITED A PERFECT 90 METRES

5. FINDINGS AND INTERPRETATION

1. All the companies are producing more than or equal to 100000 garments as per the survey

conducted.

34
2. Ladies garments are more in demand in comparison to the men and kids wear.

3. Most of the companies overdyed the clothes in the range between 0 to 10%.As it shows

poor awareness program of the companies or it is because export units are not getting the

competitive prices..

4. Out of the 30 companies during my survey only 2 companies are aware about the Chroma

RFD thread, as it shows there is a lot of scope to explore the market and it will help the

vardhman to beat Coats in the future.

5. Coats India Limited captured the most of the market, as most of the export houses those

are using the overdyed thread belongs to Coats, so they are the market leader at present.

6. Sales and promotion techniques are poor in the case of Chroma RFD thread. Assured

delivery is utmost important from the view point of export houses so better quality and

assured delivery will help to increase the market share.

It is required by Vardhman to organize the exporters meeting on regular basis so it will help

the organization to make the exporters aware about their products. It is also necessary to

provide discounts to those exporters for achieving a certain level of target.

It is required to approach those exporters which are not covered by Coats so they will start

using the overdyed thread of Chroma and it will increase the market share of the Vardhaman.

CONCLUSION

As per the survey conducted it is concluded that out of the 30 companies in ncr region most

of the companies are not well versed with the “chroma” rfd thread which is specially used for

35
overdyeing the clothes. most of the companies are going for the “dimex” rfd thread which is a

product of coats india limited. the following are the main reasons behind the poor scale of

chroma is the bad promotion, expensive than the other threads, less demand by the customers

for the overdyed clothes. Out of the 30 companies only 2 companies are using chroma rfd

thread while rest of the companies are using other threads.

BIBLIOGRAPHY

1. www.apparelresources.com

36
 2. www.vardhman.com

3. www.vardhmanthreads.com

4. www.google.com

BOOKS AND JOURNALS

1. MARKET RESEARCH BY PHILIP KOTLER

37