1.

0 EXECUTIVE SUMMARY

Tasty Bites Inc. was named and established on 14th September 2017. The
founder of Tasty Bites Inc. is the Chief Executive Officer (CEO), assisted by the
General Manager and 8 of the other officers holding different positions. Tasty Bites
offers direct selling business of food products. This type of business is crucial
because this type of product selling has more advantages to attract customer face-
to-face. Tasty Bites provides mainly homemade recipe food products which are
unique, hygienic, Halal and creative.

Tasty Bites Inc.s food products are based on the concept of easy food on the
go. With our theme Easy Food, Easy Life, we provide food with unique theme.
Some of the main products we produce are Poutine, Japanese Pancakes and
Churros. The food products are highly nutritional and tasty. Poutine is a grub of the
Canadian country. Japanese pancake are from Japan and Churros which has unique
design and taste.

Tasty Bites company market targeting at people from different level of society
including children, adults and older generations because we are selling different
types of unique food that are rarely found in Malaysia. We also target people from
all races, religions, and nationalities. Due to our company main event, our stall
location in

For our marketing strategies, we had our brainstorming sessions and came out with
different brilliant ideas such as combo deals, equivalent pricing, attractive packaging,
stalls decoration, and network advertising that will be our strategic tools to win the
market. These strategies will be implementing during the HARI PELADANG,
PENTERNAK DAN NELAYAN SABAH (HPPNS) to sell off our healthy product as well as
to increase profits and to gain some experience about business.

Lastly, our company will form a special management team and operational team to
arrange human resources, transportation, distribution, equipment management as
well as operating schedule during the HPPNS to manage workers and tasks. With
enough preparation and efforts, our company believes our goals and targets are
surely possible and achievable regardless of any obstacles.

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2.0 BUSINESS BACKGROUD

2.1 TASTY BITES INCORPORATION LOGO DESCRIPTION

The logo contains some important symbols that

represents its meaning

Cooking Appliances - The chef hat and tools for

cooking represents homemade food products as ours
selling point

Tasty Bites - The text is literally the name of our

group

11 Stars - The Eleven stars represent the 11

hardworking members of the team

2.2 Vision, missions & objectives

Vision: To be the most attractive enterprise by providing a unique and tasty bites.

Mission:

1. To provide a unique, tasty, halal and hygienic food.

2. To become an accomplished entrepreneur by making profit and overcoming
challenges.
3. To create a good social connection with consumers through foods.

Objectives:

1. To produce food products that is easy, tasty and profitable to customer.

2. To serve the customers with proper manners and good services.

3. To learn bussiness entrepreneurship skills and build up communication skills in a

team.

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 3.0 Management Plan
3.1 Organizational Chart

HUMAN RESOURCE GENERAL

MANAGER
MANAGER SECRETARY
MUHAMMAD ILYAS
DANIAL BIN MOHD KOW WAI WAI KUN JONIE
IKRAR MUNJEET

IT MANAGER FINANCIAL
SHAUN CHIEF MANAGER
WILLIAM JOANNA LING
BATHINE EXECUTIFIVE SIAW JING
OFFICER
FAISAL HAFIZ BIN
QUALITY CHECK MUDA MARKETING
MANAGER
MANAGER
MOHD YOUSSRY YOONG YI HUA
BIN RUSLAN

SALES MANAGER MARKETING

SALES MANAGER
MANAGER
NUR HANIS SYAZWANI NUR FAIZAH NADIA
BINTI MOHD BINTI MOHD MUHAMMAD
SAMSUDIN ZAINURIAN SYAZWAN BIN
MOHAMMAD

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 3.2 Management Strength

JOB POSITION PROFESSIONAL MANAGEMENT STRENGTH

COMPETENCIES

Chief Self confidence Willing to take risk and always ready

Executive to the sudden changes.

Officer (CEO) Good Able to unite the whole group.

leadership

Good listener Able to listen to others point of view

without bias.

Good Can communicate well with the

communication supervisor and suppliers.

skills

General Problem solving Able to face and solve problems.

Manager Obey and Obey the orders given by CEO and

leadership lead the other officers and staffs.

Secretary Alert and Able to record every meeting minutes

punctual effectively and distribute the minutes

on time for verifications.

Financial Honest Trustworthy to keep the cash in safety

Manager Precise Able to manage financial status.

Marketing Persuasive Able to think strategies to convince

Manager customers.

Analytical

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 Able to analyse the current market

flow, the competition on the market

Creative and determine ways to solve it.

Provide creative promotion ideas.

Sales Manager Efficient Able to hit the targeted sale within the

given time.

Confident Able to attract customer

Quality Check Precise Able to detect any problems related to

Manager products quality, material and

equipment used.

IT Manager Creative Apply the modern technologies in

business to boost business and to

save budget.

Human Systematic Able to organize and distribute tasks

Resources planning and works to all members so that all

Manager can flow smoothly.

3.3 Roles and Responsibilities

JOB POSITION ROLES AND RESPONSIBILITIES

Chief Executive Distributes the responsibility among officers and staffs

Officer (CEO) for the preparation and during the event.

Understand the importance of workers welfares and

safety, supervise the work progressions.

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 Making accurate and wise decisions.

General Manager Supervise and assists all department.

Obey the orders from CEO and guide all the

department.

Secretary To ensure meetings are effectively organized and

record the minute.

Maintain and keep effective records and

administration.

Financial Manager Keep and trace financial status of the enterprise.

Calculate the costs and estimate profits that can be

earned.

Control the flow of enterprises capital.

Marketing Manager Determine and analyse the latest market flow of each

product.

Make strategies on promoting enterprises products.

Sales Manager Conduct promotions to increase sales.

Attract customer to buy the products.

Quality Check Concern about the products quality, material and

Manager equipment used.

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 Make sure all the food products meets standard

requirement, clean and safe to be consumed by

consumer.

IT Manager Boost and save budget using the application of IT.

Human Resources Distributes roles and works to each member during the

Manager event.

Ensure that each task is well organized and run

smoothly during the event.

4.0 Product and Services

Our group had decided going to use a quality ingredient instead of choosing the cheap
ingredients with low quality. If the good quality ingredients can be found at cheaper price, we
consider our self as lucky. This is to ensure our product is at the best and to satisfy our
customer besides making them happy when eating our food.

We had come to agreement to sell three type of food which is churros, potato pancake and
poutine. Our product has its own uniqueness and reasons why we chosen them. Our focus is
to serve our customer with handy-type snacks.

The addition such as caramel sauce, chocolate dipping and thousand islands will also being
provided to assist our customer in eating with their preferences. The packaging will be
prepared with hygiene so the quality is ensured.

Furthermore, we provided also delivering services to our customer. They just need to
whatsapp or call the number given and the food will be delivered to them with smiles. We
also will offer a special promotion for those buying our product in bulk with the purpose of
showing them our gratitude supporting our product. Above and beyond, the tester also will
be provided.

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5.0 INDUSTRY AND MARKET ANALYSIS

5.1 Targeted Market

Since EKSPO 2017 will be held in Fakulti Pertanian Lestari (FPL) campus

Sandakan, our targeted customers are FPL students and people around FPL campus

Sandakan of all ages including children, teenagers, adults and elderly. Also, we do

expect that our targeted customers are people from different races and different

nationalities.

Therefore, we ensure our food products that sell during EKSPO contain creative,

Halal, hygienic and more. It is also very important that the prices for our food products

are reasonable and affordable.

5.2 Industry Analysis

In APK EXPO 2017, there will be many other booths selling food products such

as fruits, juice and more including our own enterprise. It is estimated that our

enterprise will be competing with around 20 over stalls. However, our company will

outshine among other stalls with the promotion strategies such as free food test

samples, promotions and more. The prices for all the food will be less than RM3.50 in

per serving and around RM5 in per combo, so that all the customers are able to afford

and support us.

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6.0 MARKETING PLAN

6.1 Marketing Strategy: (5P)

PRODUCT All products that we served are Halal.

The products are hygienic and healthy foods.

We will serve the unique and stylish foods.

Try to introduce the new flavour during the expo.

PRICE The price we put is cheap and satisfies the customers.

PROMOTION We using the social network as the ways to promote our

products like facebook, instagram and whatsapp.

Using the visual attraction during the expo day.

PEOPLE Suitable for ages including children, teenagers and adults

All races and religions.

Our main target for FPL students.

PLACE Convenient

Near with the hostel students.

Easy to come.

PRODUCT Hygiene, healthy

Unique, attractive, delicious

Rare

Halal

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6.2 S.W.O.T ANALYSIS

1) STRENGHTS 2) WEAKNESS

Introduce new kind of Lack of entrepreneur skills.

flavour compare to standard
local taste bud.
Provide good customer
service.
Long life shelf materials.

3) OPPORTUNITIES 4) THREATS

There are not such kind of Consumer acceptability to

product in the market. new flavour.
Lack of competition in term Experience entrepreneurs.
of particular food categories. Unexpected events.

7.0 PRODUCTION/ OPERATION PLAN

7.1 OPERATIONAL FLOW

BEFORE APK DURING APK AFTER APK

-Pre-selling to gain extra -Stall setup and -Financial analysis

profits for modal decorations before APK
-Customers' feedback
-Price and market analysis -Ingredients preparation
-Objectives achieved
-Trial and error of -Free testing
-Final post mortem
products
-Product manufacture
-Discussion for
improvement -Delivery service

-Sales forecast -Keep on promotions

-Promotions and
Publicities

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8.0 FINANCIAL PLAN
8.1 PRO FORMA FINANCIAL STATEMENT
Expected income: (2 days)
Poutine (Potato pancake + French fries with gravy) RM 300.00
Potato pancake RM 200.00
French fries RM 200.00
Churros (topping- chocolate, caramel, icing sugar) RM 300.00
________________________________________________________
Total Income RM 1000.00

Expected expenses (for 2 days):

Poutine RM 65.00

Potato Pancake RM 25.00

French Fries RM 35.00

Churros RM 46.00

___________________________

Total Expenses RM 171.00

Expected Income
Net income:
RM 1000.00
- RM 171.00
_____________
RM 829.00

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9.0 RISK MANAGEMENT

Type of risk Plan A Plan B

Weather Cover the food Have a more

products and accurate

cutleries under the estimation for

shelter to avoid stock refill to

heavy damage. prevent excess

Offer promotions so stocks.

that all the products

can be sold faster

Competition Decorate the booth Provides

to be more attractive promotion

Provide friendly and discount

service to all the for attracting

customers customers

Ensure the quality of

food offered. Food testers

Custom

made order

Booth position Near the campuss Workers stay

main entrance. outside and

the booth to

BUSINESS PROPOSAL
 welcome

customers

Workers

promotes

around the

campus

Material storage Keep stocks in boxes Prevent

to prevent getting buying

polluted. excessive

Cover the stocks stocks which

( batter ) to avoid causes

contamination storage

problem

Waste of resource Do estimation Use the

of stocks resource

before buying efficiently to

and prevent

considering leftovers

the market

flow

Flow of customers Prepare less Do publicity

low quantity of to outsiders

food products

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Hygiene problem Wash the cutleries Check the

after use food before

Place the food and selling it.

cutleries in a clean

and shielded place Do hygiene

check of the

stall and

place

Miscommunication Discuss and Sort out the

communicate problem

through face

to face when Solve it

encounter instead of

problems arguing

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