My dream had always been to preserve our worlds

tribes through my photography, not to stop change

from happeningbecause I know I cantbut to
create a visual document reminding us, and the
generations after us, of the beauty of pure and
honest living.
Jimmy Nelson
Photography has the power to preserve
and compile forms of evidences.
One of the major forms of photography is
Documentary Photography.
Documentary Photography does not
always depict loss and despair.
According to UNESCO cultural
heritage does not end at
monuments and collection of
objects.
 Documentary photography will greatly help the
preservation and conservation of culture, especially
the Indigenous ethnic group of Bulacan,
the Dumagat Tribe.
 Duma means Hubad,
and Gat means Gubat.
The Dumagat belongs to the Negrito
family based on their structure and
other characteristics.
Ang gubat at ang katutubo ay
iisa. Ang Sierra Madre at ang
Dumagat ay iisa.
- Francisco, 2016
 Documenting the Indigenous People, an intangible
cultural heritage is extremely significant not only
because of its cultural manifestation but the wealth
of knowledge and skills that will be passed through
the next generations.
STATEMENT OF THE PROBLEM
 The Dumagat Tribes culture lacks proper photo
documentation.
The Indigenous People, specifically the Dumagat
Tribe needs empowerment.
There are a lot of misinterpretations about the
tribe.
They are not well known as a cultural heritage that
needs preservation and conservation.
OBJECTIVES
 Document the Dumagat Tribes everyday life and
culture through the aid of photos, expose the
details of their past and know why it still manifests
in the present times by conveying relevant
information.
 Communicate to the reader on how they are
connected to the tribe by the means of resources.
Empower the Dumagat tribe in a way that we,
lowlanders can be enlightened of the importance
and impact the indigenous tribe possess
SCOPE AND LIMITATION
The Dumagat Tribe in Bulacan, particularly in
the towns of Angat, Norzagaray, and Doa
Remedios Trinidad, Bulacan.
One of the nearest settlement from Manila.
50mm and 10-22 Wide Agle Lens
CREATIVE OBJECTIVES
AND STRATEGIES
MARKETING OBJECTIVES
AND STRATEGIES
ADVERTISING OBJECTIVES
AND STRATEGIES
MEDIA OBJECTIVES AND
STRATEGIES
TARGET MARKET
 PRIMARY TARGET MARKET
Researchers and Young Professionals, ages 20-39 years old
who belong in the classes B and C.
 SECONDARY TARGET MARKET
College Students ages 18-24 years old who
belong in the classes B and C
 TERTIARY TARGET MARKET
Collectors, Professionals and Institutions
ages 25-54 years old who belong in classes
B and upper C
CREATIVE EXECUTIONS
BOOK LAUNCH
PHOTO EXHIBIT
CONCLUSION
RECOMMENDATION