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F O R E V E R Y O N E I N T H E B I K E B U S I N E S S
K EY BR A N D S EX HI BI T I N G I N C L UD E
Some of what to expect at the show...
Seminars Exclusive Show Only Offers Q&As New Product Launches
Shimano will be exhibiting its latest range of Swedish brand Thule is renowned for high quality
products including full groupsets, wheels and bike accessories and this year is demonstrating its
pedals as well as offering unique deals to retailers awesome new roof racks and rear mount for those
on a wide variety of products. The e-bike technology who want to really adventure. The ProRide 598 is
Shimano STEPS will also be on show with a demo a follow-up to the hugely popular ProRide 591,
track for visitors to get to grips with and speak to while the new Thule ThruRide is carbon-friendly
the brand about its plans for 2016. A must attend and perfect for those with particularly precious
seminar on Shimano STEPS and the e-bike industry bikes. Also the new Velospace is the ultimate rear-
will also be scheduled during the exhibition. mount that is designed for heavier machines, such
as e-bikes and fat bikes.
Undoubtedly one of the biggest tness technology The ultimate brand for any home and professional
brands in the world, Garmin is returning to mechanics, Park Tool is now 52 years old, with the
iceBike* with a host of new products, some retailer experience and product knowledge to show for it.
information and exclusive seminars. Among Park Tool has launched 28 new products for 2016,
the stunning new products on show will be the all of which will be on show at iceBike*, including
VivosmartHR, recently announced varia vision the brand new multi-tool, the MT-range, which
heads-up technology, varia radar and lights. offer consumers workshop quality when on the
There will also be information and advice available road. A range of stands will also be on display
for retailers on how to make point-of-sale displays and compelling point-of-sale deals will be on offer
more effective in-store. exclusively to those that attend the show.
Seminars
Demonstrating a whole host of its latest innovations Why Shimano STEPS should be your number 1
in the safety market, Lazer will exhibit its limited choice for E-Bikes
edition Blue EPS helmets, one-of-a-kind Retailing clothing - Getting it right
Revolution Helmet and new MX7 full face Bike assembly in your retail business with Calvin
helmet, as worn by the Madison Saracen Downhill Jones
team. Lazer will also be offering retailers a range of Social Media - Making it work for your shop
exclusive iceBike* deals that are reason enough to In-store: Merchandising and Promotions that
visit the show. make a difference
Sports Nutrition - The easy sell
The apparel brand of choice for the BMC team, The latest range of Madison Clothing will be
Pearl Izumi is exhibiting its entire Autumn- on display for visitors to experience for the rst
Winter range of clothing at iceBike* this year. A time. It is the perfect opportunity to get up close
great chance to get an exclusive sneak peak into with the collections ahead of the Spring/Summer
the collection to get organised ahead of schedule season. With sportive, road, mountain bike
in 2016. Not only that, but iceBike* gives visitors the and commute ranges, the Madison Clothing
opportunity to meet the team behind Pearl Izumis brand is looking stronger than ever.
market leading technical cycling apparel. Come and
learn about the craftmanship and construction of
Pearl Izumi garments from James Lamont.
Register for iceBike* and get free access to the Sportline Show
www.iceBike.co.uk
ISSUE 121 FEBRUARY 2016 @bikebizonline | facebook.com/bikebiz
F O R E V E R Y O N E I N T H E B I K E B U S I N E S S
p26 p8 p43
The new Talking What IBDs
Republic helmets really think
Its been a heady We ask top helmet We poll over 100
year for Halfords brands for their bike shops for their
stand-alone shop take on the market honest and
brand. We quiz MD and the most sometimes blunt
Peter Kimberley on important safety views on the crucial
its ambitious technology out distributor-retailer
growth plans there right now relationship
Cyclings p17
Great British
Manufacturers
What does it mean to make bikes and cycle product
in the UK? What would pave the way for a boost to
the manufacturing sector? Read all about it...
The Great
British custom
bike surge
Framebuilding is seeing a resurgence in Britain to meet the
rising demand from consumers, indicate industry sources
Halfords bike
sales rise
after a tricky
summer THE UK is seeing growth in the custom legacy of UK cycling manufactory is the
CYCLE SALES barometer Jill McDonald, chief build market, according to leading stuff of legend. UK framebuilding is in
Halfords has indicated that executive, said it was players in the industry. resurgence and theres no better time to
things may be on the up for particularly pleasing to see Increasing numbers of custom bike seek out your local framebuilder and
the industry after 2015s strong growth in service- builders and a rise in the number of have a bicycle made for you.
disappointing summer sales. related sales and a return to frames being turned out by existing On a wider scale, British bicycle
Quarter three financials, LFL growth in Cycling after custom providers is servicing a growing manufacture is set to increase vastly in
covering the 15 weeks to unprecedented weather demand, probably fuelled by the 2016 with the launch of Brompton new
January 15th 2016, saw bike conditions the warm start expansion of frame building courses like site in Greenford, London. Brompton will
sales rise a modest 1.1 per to winter hit the retailers car those provided by The Bicycle Academy. double production through the move.
cent, like-for-like, though the maintenance sales. The iconic Reynolds Technology The UK is also seeing innovation in
bigger picture saw bike sales The trade is tackling excess brand has told BikeBiz that it has seen a cycle frame manufacture. Reynolds boss
down 1.4 per cent, covering inventory following the poor rise in demand for its steel from the Noronha revealed: We started a project
the 41 weeks to January 15th summer of 2015. Weve custom sector. with a Birmingham-based partner to
(and including the poor 2015 more on that topic on Reynolds Technologies managing make 3D printed titanium dropouts for
summer period). pages 43 and 74. director Keith Noronha told us: In the early 2016 linked to our tube-set
last three to four years we have seen designs. The next development is a
more interest from the growing band of maraging steel version so a high end
small custom builders who have set up lugged steel bike with the latest
businesses to cater for tailored bike compact flatmount disc unit (mechanical
frames. This growth is reflected in the actuation) could be on the cards!
number of custom bike shows like Theres more on the British
NAMBS and Bespoked. manufacturing sector in our special
The UK Handmade Bicycle Show, feature, starting on page 17.
Bespoked, launched in 2011 and has Meanwhile the BBC is airing a
tripled in size since then. Knowing the half-hour programme on English cycle
provenance of what you are riding is manufacturing as part of its Inside the
part of the alchemy, Bespoked founder Factory series, with the broadcast date
Phil Taylor told BikeBiz. The history and yet to be set.
Executive Editor: Carlton Reid Sales Manager: Richard Setters Sales Director: Mark Rankine Marketing & Circulation
carltonreid@mac.com rsetters@nbmedia.com mrankine@nbmedia.com bike.subscriptions@c-cms.com
Editor: Jonathon Harker Production Executive: Elizabeth Parker Managing Director: Mark Burton Editorial: Saxon House, 6A, St. Andrew
jharker@nbmedia.com eparker@nbmedia.com mburton@nbmedia.com Street, Hertford, Hertfordshire. SG14 1JA
Design: Dan Bennett Content Director: Andrew Wooden BikeBiz is mailed FOC to 4,000+
dbennett@nbmedia.com awooden@nbmedia.com trade addresses every month
ISSN 1476-1505
NewBay Media 2016 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information
storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.
Raleigh re-assembles
(in the UK)
Raleighs flagship Militis road bike
will be the first bike the company
has assembled in the UK for 13
years. The new version of the
Militis bike will be one of the first to
retail equipped with SRAMs
wireless eTap technology. Raleigh
stopped making frames in the UK in
1999 and ceased assembling bikes
in 2003.
Talking heads
and multiple impacts not new to the Giro and
within the same region Bell ranges, the opportunity
Lazer Wasp Air has an optional inclination sensor for 349.99 (249.99 by incorporating our to introduce this additional
without) which tells riders when they move out of ideal aero position Xmatter foam compound safety feature to a wider
for instance. Furthermore market is massive for 2016.
we believe that the use Both helmet manufacturers
of recycled, recyclable have introduced this
and environmentally technology on kids helmets
comfortable materials is starting at 45 and adult
going to be an important helmets starting at 55.
factor in the future if not Full ranges of MIPS
today already. equipped helmets are
PASCAL HAF, available from Giro and Bell
IXS up to 200-plus.
AT THE high end, the PAUL CASWELL,
marriage of aero whilst Brand Manager,
keeping good looks Zyro,
and venting has been Bell & Giro
a big development.
More research in the MIPS TECHNOLOGY is
development from brands proving more and more
like Bontrager is welcome popular and its inclusion in
to advance product and the Youn-I helmet shows
keep key brands like Giro that it is now available
on their toes. across a broader range of
RORY HITCHINS, helmets and not just the
Marketing and Senior high end. For 2016 ABUS
Brand Manager, are launching the exciting
Whats the OVER THE last few years to head and brain, which Upgrade Bikes, Overade new Youn-I MIPS youth
most important bikes have become more improve multiple-impact helmet (59.99).
radical, speeds are higher, protection. BRG SPORTS have spent ABUS also brings the
recent tech jumps are longer and drops JOERN STEFFENS, years collaborating with innovative In-Vizz Ascent
development are steeper so the need R&D, LEATT the designers behind helmet (129.99), with
in the world of for MX-inspired helmets
has been growing. When THE FOREFRONT of most
MIPS (Multi-Directional
Impact Protection System).
its full retractable shock
polycarbonate lens that
cycle helmets? you look at head and industry technologies is The technology was slides in and out of the
face protection the use of happening on a molecular developed by scientists shell easily.
I DONT think there is a helmet with chin-bars has level and cycling is no at the Karolinska Hospital NEIL MOUNTAIN,
single stand out technology been a big step forward. exception. Viscous elastic and the Royal Institute of Brand Manager,
but the biggest change Looking at the Leatt DBX foam isnt necessarily a Technology in Stockholm, Zyro, ABUS
has been the investment 5.0 and 6.0 helmets, the recent technology as it was Sweden, with a concept
that companies are making introduction of our 360 originally developed in the based on 19 years of
towards developing new turbines is a very signicant 60s but advancements in academic research. Through
and safer technologies. development for increasing its chemistry have made it their own extensive trials,
Consumers realise there is protection. The 360 much more applicable to Giro and Bell believe that
a difference and companies turbines offer up to 30 per multiple facets of cycling helmets equipped with this
have taken notice. cent reduction of head protection. In helmets, technology may provide
SHAUN RYAN, impact at concussion level, it has helped us address an additional measure iXS Trail RS
Director of Product, up to 40 per cent reduction issues in rotational impacts, of protection in some
One Industries, 661 of rotational acceleration lower speed impacts impacts. Though MIPS is
Overades folding
commuter-focused helmet
BEING AERO is a category with rules there Lazer Revolution is the rst solutions, which make each outstanding example is
conversation that has been that are requiring some helmet to have reacted to helmet model purpose-built the MET Parachute: the
had with helmets for several unique products to address this and Lazer is certifying for a specic kind of use lightest, most ventilated
years now, so Ill not cover them. One of which being their new Revolution and therefore superior in helmet with ASTM
that, instead point to some a DH certied chin guard helmet both with and terms of safety, ventilation, certication on the market.
big moves this year with which we have developed without a camera attached comfort and weight. Its construction was only
cycling helmets developing to work with our new to its SMS system (Safety For example the Ice Lite feasible by our advanced,
into smart helmets. This Revolution open face Mounting System). Exoskeleton in the Sine fully digital R&D process.
is moving the usual helmet helmet, meaning it can OLIVER COLLINS, Thesis, which is now for CHRISTOPHER
discussion along from just be detached, but when Brand Manager at the rst time made from MUELLENHOF,
how many vents a helmet attached it offers the same Madison, Lazer a luminescent material Marketing & PR, Met
has or how heavy it is, to coverage as a full face that makes it glow in the
what else it can do. Lazer helmet and meets the same THE MOST profound dark; Sine Thesis unique
is working on this with certication. For downhill and important tech construction makes it the
the addition of Pulse Rate racing the UCI have development for helmets most ventilated helmet on
Sensors (by LifeBEAM) required racers who want to has happened years ago the market. Furthermore we
and the Lazer Inclination race with a camera attached in the background, at the are the rst bicycle helmet
sensor that noties you if to their helmet to prove heart of our R&D process: manufacturer integrating
you move out of your ideal the helmet will still meet Through progress in digital D3O inserts into the shell ABUS Youn
aero position. the required certication simulation and design tools of the Bluegrass Brave I MIPS Junior
We also have the also with the camera on. we are able to nd and to give a superior multi-
emergence of the Enduro To my knowledge the integrate new technological impact protection. Another
Talking heads
The Giro IN THE sporty market, not wearing a helmet.
Synthe nearly all cyclists are In the cycle to work
wearing a helmet. I assume market, potential growth
its mainly because they see is interesting, with few
every professional cyclists people equipped so far and
on TV wearing one. And as a growing market (more
the sporty market (inside people commuting), partly
the cycling market) is not driven by ecological ideas.
necessarily growing (at least CLMENT CAILLEAU,
in France), competition Sales Manager, Overade
between helmet
manufacturers of sporty TODAY HELMETS have
helmets is very important. to serve more than just a
When it comes to the protective function. While
commuting market the weight and ventilation have
situation is different. So always been important,
far, very few commuters today aerodynamics is a
were interested in wearing criterion a new helmet has
Whats the FOR ALL segments:
Finding the right balance
KEEPING BRANDS
protable since there is
a helmet because sporty
helmet or existing helmets
to meet. As a sporting
device a helmet has to
biggest between low weight, so much competition. were not answering their help enhance an athletes
challenge for compact dimensions, Keeping safety standards needs. Commuters use performance, like our MET
ventilation, comfort, for consumers. their bike as a way of Manta, which saves you ten
the helmet maximum protection and of Upgrade has kept out transportation, so their Watts at 50 km/h over the
market? course aesthetics. The most of the mainstream helmet needs and expectations best competitor aero road
challenging helmets are the business as we see it as a in their bike accessories helmet. Its featherweight
DEVELOPING SAFE and ones which shall function well fought battleground. are different from sporty of only 200 grams and
innovative product at a uphill and downhill, a good However we work with cyclists. This is why at the 360-degree retention
price that consumers nd design takes a lot more Overade because their Overade we made a system provide plenty of
reasonable [is the biggest than just sticking a chin-bar offering is more unique folding helmet dedicated comfort, especially during
challenge]. If money was no on a cross country helmet. and well placed for the to commuters, answering long rides.
object I can only imagine JOERN STEFFENS, commuter cyclist. their needs for more CHRISTOPHER
what sort of helmet options R&D, LEATT There are lots of players convenience. Because when MUELLENHOF,
wed be seeing. who are very much ghting we ask commuters why they Marketing & PR, Met
Additionally, as riders BRINGING INNOVATION for what is a limited market. are not wearing a helmet,
keep going faster and to the consumer and to The industry needs to push 70 per cent of them say it is
bigger, designing full-face the distribution network at fashion and encourage because wearing a helmet
helmets that meet their reasonable cost. Analysing regular purchases to keep while commuting is not
needs, while keeping whats needed, from sales I think. convenient: what do you do
weight down and providing the level of protection, Opportunity for increased with your helmet arriving at
adequate airow is always using materials that are awareness in London work, at the restaurant, etc.
a challenge. We work a environmentally friendly alongside the Santander Inconvenience is the rst Bell Super 2R
ton with our riders to meet and how to physically bike hire scheme this is reason why commuters are
all their requirements and implement these ideas into why we work with Overade
keep them in a helmet they a product at an affordable with its more unique JOIN THE DISCUSSION @BIKEBIZ.COM
feel safe and condent in. price tag is the key to our folding/storage approach.
SHAUN RYAN, development process. RORY HITCHINS, BikeBiz wants to hear your opinion on the big topics
Director of Product, PASCAL HAF, Marketing and Senior in the bicycle industry, whether youre a shop,
One Industries, 661 IXS Brand Manager, distributor, brand or something else. To join the
Upgrade Bikes, Overade
discussion, email BikeBiz@nbmedia.com
@BobElliotOnline
Due
performancecyclinghelmets Spring
Find your Local stockist at: www.bob-elliot.co.uk or contact us on: sales@bob-elliot.co.uk, Tel: 01772 459 887
ICEBIKE*
Picks for 2016 Its not long until the trade will be converging upon Milton Keynes
for the 2016 edition of iceBike*. Jonathon Harker previews the
products and speaks with CEO Dominic Langan
UNLESS YOUVE been stuck the event. For the first time in its Stadium, there will be plenty of products through the daily seminars
underneath the proverbial rock for history, the cycle, triathlon and product packed in to make the trip which will be held by the likes of
the past few months, youll already running show will have a free and worthwhile, but therell also be the Park Tool, Shimano and Lazer to
be well aware that this years exclusive public weekend show, all important one-off deals that keep trade visitors ahead of the
iceBike* Madison and Sportlines running after the trade days on retailers can take advantage of too. curve in 2016.
house show, taking place later this Tuesday February 23rd to Thursday In addition to saving money, it is But what about the products and
month is a big one, not least Feb 25th. Taking place at the an excellent opportunity to brush sneak peeks from big named cycle
because its the tenth anniversary of Arena:MK, aka the MK Dons up on new technologies and brands, you ask
Lazer Blade
Thule
ProRide 598
Kryptonites
New York Lock
Adventures
Flat White Ridgebacks
Electron Plus
A Chocolate
Banana-
flavoured
Mule Bar
Park Tools
AK40 set
Saracens Kili
Flyer Elite
Q GENESIS is the bike the aforementioned pro follow-up to the hugely popular Q SHIMANO
Genesis will be exhibiting its 2016 rode to victory on stage five of the ProRide 591, while the new Thule Shimano will be exhibiting its latest
range of bikes including road.ccs 2015s Tour de France. For ThruRide is carbon-friendly and range of products including full
2015 Sportive Bike of the Year, the Cyclo-cross, the brand new X-Night perfect for those with particularly groupsets, wheels and pedals as
Genesis Datum 30. In addition, SL25 will be making its first UK precious bikes. Also the new well as offering unique deals to
Genesis will have the Zero on show, trade show debut. Velospace is the ultimate rear- retailers on a wide variety of
the bike ridden by the Madison mount that is designed for heavier products. The e-bike technology
Genesis team that competed so Q SARACEN machines, such as electric bikes and Shimano STEPS will also be on
well in last years Tour of Britain. Saracen will also be out in force for fat bikes. show with a demo track for visitors
The world-renowned do-it-all Croix visitors to get up close and to get to grips with and speak to
de Fer will also be on show to the personal with their latest machines. Q PARK TOOL the brand about its plans for 2016.
public as well as the new Bridge Ridden by the Madison Saracen Despite being now 52 years old, A seminar on Shimano STEPS and
series and the whole range of Factory Race team the bikes on Park Tool still has plenty of drive to the e-bike industry will also be
childrens bikes. display at the Arena:MK will be the innovate, with a whopping 28 new scheduled during the exhibition.
Kili Flyer Elite and Mantra Trail products for 2016 all of which will
Q RIDLEY Carbon, which will be ready for be on show at iceBike*, including Q LAZER
Its a good job theres plenty of dealers to order at the show. the brand new multi-tool range Demonstrating a whole host of its
space at the show, as Belgian which offer consumers workshop latest innovations in the safety
powerhouse Ridley is displaying its Q THULE quality when on the road. A range market, Lazer will exhibit its limited
entire 2016 road range at iceBike*. Swedish brand Thule is renowned of stands will also be on show and edition Blue EPS helmets, one-of-a-
Ridley is the bike of choice for the for high quality bike accessories compelling point-of-sale deals will kind Revolution Helmet and its new
Lotto Soudal team and will be and this year will be using iceBike* be on offer exclusively to those MX7 full face helmet, as worn by
proudly showing off Andre to show off its new roof racks and that attend the show, Madison the Madison Saracen Downhill
Greipels famous green Noah SL. It rear mount. The ProRide 598 is a tells BikeBiz. team. Lazer will also be offering
Rapide
RL3 Disc
a public weekend for the first
time just demonstrates how
successful iceBike* has been for
retailers a range of exclusive heads-up technology, varia radar Q SEMINARS us, as it gives us a unique
iceBike* deals that will be very and lights. There will also be Those seminars will deliver useful opportunity to educate highly
much worth turning up for, we hear. information and useful advice information on (and from) brands engaged end users about our
available for retailers on how to over the three days from the likes brands and our network of
Q MADISON CLOTHING make point-of-sale displays more of Pearl Izumi, Park Tool, Shimano specialist retailers. We have a
The latest range of Madison effective in-store. and Stealth. Legendary Park Tool superb agenda of educational
Clothing will be on display for the bike mechanic Calvin Jones will be seminars, great range of
first time. Dealers will be able to Q PEARL IZUMI taking seminars on bike assembly exclusive show deals and new
get up close with the collections The apparel brand of choice for the best practice and how to products launches to make it a
ahead of the Spring and Summer BMC team, Pearl Izumi is exhibiting incorporate it into your business. super opportunity for dealers to
season. There will be sportive, its entire Autumn-Winter range of Pearl Izumi brand manager at prepare for the 2016 season
road, mountain bike and commute clothing at iceBike* this year, Madison Clemence Copie will be and beyond. Moving to
lines, in the apparel range. making it a great chance to get an talking through the potential pitfalls Arena:MK in Milton Keynes was
exclusive sneak peek into the with retailing apparel and how to a big step up for us last year
Q GARMIN collection to get organised ahead ensure that retailers always get it and the new venue suits the
Undoubtedly one of the biggest of schedule in 2016. Not only that, right. There will also be a talk from show perfectly.
fitness technology brands in the but iceBike* gives visitors the Boy Oudenampsen at Shimano on The team at Madison and
world, Garmin has plenty of clout opportunity to meet the team e-bikes and how Shimano STEPS is Sportline, along with the
and will be returning to iceBike* behind Pearl Izumis market taking on the market. Social media massive support we enjoy from
with a host of new products, leading technical cycling apparel, sessions will also be available for all our brands each year, makes
retailer information and exclusive so dealers can come and learn those looking to grow their online iceBike* a really valuable and
seminars. Among the new products about the craftmanship and presence and theres a nutrition enjoyable event for all those
on show will be the vivosmartHR, construction of Pearl Izumi seminar from Stealth founder and who attend!
recently announced varia vision garments from James Lamont. expert, Tim Lawson. www.icebike.co.uk
Cyclings
Great British
Manufacturers Some iconic brands
are still thriving in UK
cycle manufacture
From apparel and lubes to bikes and components, the UK manufacturing scene is a hotbed of innovation
including world class brands. Jonathon Harker speaks to some of the major players in the sector
A
ccording to The alone it made sense for us bring everything pulled from the likes of adds. There are certain products
Manufacturer, the UK is the the remaining 30 per cent back. Norfolk, Staffordshire and Cheshire. and product categories that mean
11th largest manufacturing Youll hear a lot about lead-time By localising your sourcing, this that a supplier almost has no option
nation in the world, directly advantages in this article, but means that any issues can be but to get a product manufactured
employing 2.6million. theres also an environmental ironed out quickly and efficiently, in the Far East in order to reduce
In the bicycle business, theres a aspect too. and moreover, should problems their costs to a level that will allow
surprisingly diverse range of gear As weve grown our volumes, arise, they can be acted upon and the supplier to make a margin, but
being made in the UK, from apparel we have found we are now more resolved far more effectively to also provide a wholesaler with a
to lubes, grips, nutrition product efficient as we can fill containers without causing large time periods margin too, with a product that has
and actual bicycles too. and have full truck loads so its of unavailablity, explains Fenwicks a competitive retail price in its
The cleaning and lubrication UK market. Far Eastern manufacture
manufacturing sector is particularly frequently requires much higher
strong, with some big players
With our rapid growth it made sense to MOQs which can also put a drain
making product here, including bring all production back to the UK. on a suppliers funds, as they will
Muc-Off, Fenwicks, Weldtite and James Cramp, Muc-Off have to commit to these larger
up and coming Wickens & quantities to guarantee production.
Soderstrom, among others. Additionally, should a problem
Muc-Off is particularly interesting meant our carbon footprint has Jonathon Smith. The flexibility of occur, these could take much
because the brand actually pulled remained almost the same but with dealing with someone, frequently longer to resolve in terms of lead
production back into the UK, after increased number of units shipping face-to-face, in the same time zone times and shipping.
a small but significant proportion globally. Reducing carbon impact in is one advantage to UK The costs in producing in the UK
was taking place overseas. Muc-Off our supply chain is very important manufacturing. could lead to manufacturers
sales manager James Cramp picks to us and we constantly try new There is also a morality issue looking to safeguard margin by
up the story. ways to reduce it further. regarding keeping business within changing its approach to the end
We wanted to reduce our lead Now Muc-Off employs ten full Great Britain, so that British families consumer, Smith says: In some
times by producing the range in the time staff in the manufacturing can make a fair living from cases, if a supplier wanted to keep
UK. Weve always formulated and department, which rises to 30 producing in this country. their production domestic, but still
produced over 70 per cent of the depending on seasonal demand. But its not all plain sailing, this offer competitive retail pricing, they
range in the UK but with the rapid Fenwicks breaks down where its manufacturing in the UK lark: The would have to sell directly to the
growth weve experienced over the bike care products and packaging main challenge is frequently consumer in order to make
past 24 months in the UK market are sourced from, with virtually regarding cost pricing, Smith adequate profit. The problem then
KEEPING IT STEEL
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MADE IN BRITAIN
BRITISH BIKES
Brompton, Pashley and Moulton
are the three big names in UK bike
manufacture, but the increasingly
active custom build market referred
to by Reynolds MD Keith Noronha
is worth noting. You can find many
of them at Bespoked, the Bristol-
set UK Handmade Bicycle Show.
This year, 70 of the 100 exhibitors
will have UK-made product.
Like the custom market, the show
has grown significantly, tripling in
size since the first in 2011 where
there were 40 exhibitors. Bespoked
founder Phil Taylor explains to
BikeBiz: There was so much
Hopes Pro 4 hubs
are the latest stand out demand after that first show that
from the company we had to find a bigger venue so
we moved the show to Brunels Old
Station, where it is now, with 80
responsibility to our neighbours In order for labour intensive It is also important to the exhibitors that year. In 2014 we
around the world to help these manufacturing to be viable in the culture of Endura as we are striving held the show at the Olympic
countries to develop, so it depends UK the products being to make our production facility a Velodrome in London with over 120
where you stand politically. At manufactured must have benefits centre of excellence and a hub for a exhibitors. We could have doubled
TORQ, many of our products are beyond the overseas competition product development and the exhibitors this year but our
Fairtrade for this reason, because if so investment into product innovation efforts. The more that philosophy is to keep it small and
money is to leave the UK economy, development, R&D, new process our production relates to state of keep it good, rather than growing it
we want to make sure that workers technology and other the art product that has been and squeezing out the individuals.
in developing countries arent differentiators that increase the developed through intensive At Bespoked you can see the best
exploited. And lets face it where value of the end product to offset process in climate chambers, wind of the UK handmade bicycle
are we going to find a supply of those higher labour costs are tunnels and with pro teams such as industry under one roof.
organic mango in the UK even if we So what is it about British-made
did want to buy British? product and custom cycles that is
In the world of cycle apparel
Lets face it where are we going to find proving so popular? Taylor thinks it
there are a number of UK a supply of organic mango in the UK? is down to the fact the cycling is
manufacturers, but perhaps none Matt Hart, Torq more than the sum of a bikes parts:
so well known as Scotlands Endura. Knowing the provenance of what
When Endura started to you are riding is part of the
manufacture in the early nineties absolutely essential. Our UK Movistar Team and Cervelo Bigla, alchemy. The history and legacy of
the garment industry in Scotland manufacturing is only viable the more the extra cost of having UK cycling manufactory is the stuff
and the UK in general was because of the investments that we production in-house can be offset of legend. UK framebuilding is in
collapsing as production moved make into R&D, product by the benefits. Customers willing resurgence and theres no better
offshore and we are now one of development and advanced to pay a premium for world class kit time to seek out your local
handful of garment manufacturing manufacturing equipment. also tend to appreciate that the framebuilder and have a bicycle
facilities still in operation in Keeping everything in-house can product is being made in the UK made for you using the world
Scotland, Enduras managing be seen as important as being in and make allowances for that as renowned Reynolds tubing, which
director Jim McFarlane tells the UK, McFarlane tells us: well as the design and production is still manufactured in Birmingham.
BikeBiz. The reason we can make In-house for us happens to be in quality when considering what they The majority of the products at
sense of manufacturing here is the UK. The benefits for us are are willing to pay. Bespoked are made to order in the
through the fact that we are a niche quality control and the flexibility to The Endura boss is pragmatic UK. What make these items special
specialist manufacturer that has rapidly prototype and develop new about any changes that could be is that before youve ordered them
continued to invest to stay at the styles and rapidly try out new made to improve the UK they didnt exist, you have had a
front of our market. For mass technologies, constructions, fabrics manufacturing sector: There is no hand in creating the bicycle that
market production the UK simply and components in a controlled one thing. A weaker currency, a tax you will be riding. When you swing
isnt competitive. and flexible way. structure that was more conducive your leg over the top tube you will
ITS JUST over a year since Cycle Were doing more for our
Republic launched. How has it customers in all things cycling,
gone so far and has it met with including through interactive free
your expectations? bike maintenance workshops.
We are really proud to open our Weve also been piloting Bike
ninth store in just over 12 months Nights which offer customers free
the pace of growth for Cycle bronze servicing, SIS nutrition
Republic has been huge with no seminars, discounts on clothing,
other cycle retailer matching its refreshments and just generally a
progress and the customer bit of fun with free giveaways and a
feedback has been fantastic. Turbo competition.
In the New Year we also launched
How has the concept developed an exciting partnership with cycle
the first over three floors. It also ensuring they make the right choice You mentioned the new store be Cycle Republic is a local one stop
houses our biggest repair with their purchase. operating try before you buy? bike shop, catering for all cyclists.
workshop, so we can offer Cyclists in the market for a new We offer customers exclusive
comprehensive and convenient How successful has Cycle bike can use our free try before premium bikes, with an extensive
repairs to more urban commuters in Republic been in appealing to you buy, to help customers choose range of parts, accessories and
London. Our passionate colleagues women so far, generally? the right bike for them. clothing. A full range of female-
are all cyclists. Cycling is in our Female cyclists are hugely The team will also provide specific bikes and accessories have
DNA, this is reflected in the important to us and we have a unrivalled bike servicing and been chosen to appeal to women
servicing and expertise provided to fantastic womens range across all repairs, with free courtesy bikes on cyclists. Our shops have an
all our customers. shops including the exclusive hand for more extensive repairs. experienced team of cycling
Pendleton and Haibike range. specialists who are on hand to
Store nine is opening now, in the help with essential servicing,
City can you tell us a bit about maintenance and with repairs;
the new store, its main features No other cycle retailer plus they provide a free courtesy
and your hopes for it? has matched our pace bike while customer bikes are in
With over 180 bikes on display the workshop.
ranging from new and exclusive of growth. We are passionate about
premium Basso bikes, the Haibike Peter Kimberley rewarding our customers and last
2016 range, Gocycle electric bike, year launched the first ever Reward
new 2016 Pinarello road bikes and Scheme for cyclists providing free
the 2016 Boardman Elite range, the Fenchurch store continues to It has been mentioned that you puncture repairs and a half price
store will have something to excite increase its range of female specific could open as many as 100 stores annual service, plus access to many
every city cyclist. cycling products, leading the trend nationwide. How many do you other offers and VIP exclusives.
Cyclists can drop in for bike with a 30 per cent female-specific anticipate will open in 2016? Brands available in-store include:
servicing and repairs and will offer including brands like Assos, This is our ninth store and we Boardman, Basso, Gocycle,
receive unrivalled service, delivered Pearl Izumi, Gore and Giordana. anticipate having around ten by the Pinarello, Cinelli, Quella, Haibike,
by fully trained expert mechanics Each month every shop runs free end of the financial year with a Pendleton and 13 with accessories
with free loan bikes on hand for womens workshop sessions which further five to eight shops the from Pearl Izumi, Gore, Assos,
more extensive repairs. Cyclists in are practical and interactive, following financial year. Giordana, Dare2b, Altura, Lake,
the market for a new bike can also providing women with the Northwave, Sealskinz, Hump,
take bikes on a free test ride in a opportunity to learn the basics of Can you sum up the Cycle Proviz, Giro, Bell, Lezyne,
new try before you buy scheme, taking care of their bike. Republic concept? Kryptonite and High5.
2 EXPERT ADVICE
10
AND KNOWLEDGE
Whether it is a case of getting industry insight
or quizzing a seasoned ex-professional, The
London Bike Show has plenty of elite
knowledge to share. The Cycling Performance
Theatre is back once again and has previously
hosted discussions with legends such as Sean
Kelly, Greg LeMond and Sir Chris Hoy, as well
as mastermind Sir Dave Brailsford; the show
has even acted as the official launch of new
trade teams in the past. There are few better
chances to discuss some of the industrys and
sports biggest talking points, the show says.
REASONS TO
3 SOLVING YOUR GO TO THE
NUTRITIONAL PROBLEMS
WITH THE exhibition floor hosting many big
nutrition names in the sport, The London
LONDON BIKE
Bike Show offers up your chance to quiz the
experts face-to-face and see how the
competition measures up. Etixx and Science
in Sport will be bringing their latest
SHOW
offerings, with High5 making an appearance
at the adjoining Triathlon Show: London.
The London Bike Show is now just a few weeks away,
Therell also be chance to swot up on recent but is it worth leaving the shop or office to get along
nutrition developments, so youll be able to to it? BikeBiz presents ten reasons why you should
show those internet researchers a thing or
two when they come into the shop. get yourself over to ExCeL in February
10 ITS FREE
TO THE TRADE
THATS RIGHT, readers, you can
come along for free to the
unofficial trade day on
Thursday. Register at www.
thelondonbikeshow.co.uk/trade
The London Bike Show takes
place at ExCeL London, from
February 11th to 14th.
8 TEST
RIDES
IT WOULDNT be right to look at all
that nice shiny new kit, accessories
and bikes without trying them out.
With that in mind, The London Bike
Show has constructed the indoor
BikesEtc Test Track. Here visitors can
make sure they know which bike suits
them best and try out that latest tyre
sizes. Canny dealers can identify which
bikes types and brands that have
been left on the rack. Just a thought.
6 THE PERFORMANCE
TRAINING HUB
NOT SURE whether to dip your toe into
7 SEE 2016S
CLOTHING TRENDS
SURE YOU probably have an idea of these already, but
bike fitting? Well the Surrey Human finding a bunch of apparel brands together can highlight
Performance Institute is back to the LBS hitherto un-noticed trends in the market. Floral prints?
by popular demand, putting athletes Fluro designs? Whatever the breaking style of the year,
through their paces for two hours in order it is sure to be on show here, giving you a close up first
to analyse fitness with a broad spectrum look at race kit, commuter clothing, casual attire and
of tests; delivering comprehensive reports anything else the market has to offer. The range of
on nutrition, technique and body clothing brands showing their wares will be varied, with
composition. This performance lab Vulpine bringing their stylish apparel, and X-Bionic
provides a rare insight as to the scientific catering for those wanting the most up-to-date technical
testing which is undertaken by products. This as well as Fat Lad at the Back giving their
professionals throughout the year. own unique twist on the cycling clothing market.
DEALE R
ILE
PROF
Rutland Cycling MD
David Middlemiss
DEALE R
maintenance classes, workshop
seminars, evening events, late
PROFILE MD explains to BikeBiz. We have a
store manager but then we have
opening, women-only seminars, MTB ambassadors, road
nutrition nights, Breeze rides with ambassadors, women ambassadors
our in-house Breeze champion and they deputise the store
Theres also a coffee bar built manager. They effectively lead their
into the store, with tables and part of the store. The MTB guys
seating that can be easily whisked can sell a road bike, of course, but
out of the way for those evening they specialise.
classes when need, but its not a Recruitment is very important
caf, Middlemiss stresses. and a challenge. We rely on other
Clubs use it. Weve got a big people to deliver and make our
free car park and free coffee that business work. We really rely on the
isnt a bad start for a cycle club. calibre of the people. Thankfully
Were trying to move beyond weve had real success in recruiting.
that classic club relationship with If you dont have the team the rest
shops, where they get offered a of it falls apart.
discount and thats about it. We can Training has been key to the
link them up with brands and give firms success and retention of staff,
them privileged access to them. We Middlemiss believes, going beyond
can say to them, you can come and the usual for the bike trade.
speak to the guys from Trek We provide coaching for store
yourself, you can access new managers. We input to the training,
products like this. Its relatively low but it is run by a third party outside
maintenance for us to offer. the bike industry. You need
The shop is close to the managers that are empowered, so
Peterborough Arena and often owners dont do this.
Showground the hub for the Tour I understand some retailers are
of Cambridge which Rutland got hesitant to train staff because they
stuck into for its 2015 debut. might leave and youll lose the
Middlemiss explains: The Tour investment, but if you dont invest
of Cambridge was an exciting the format to support it. Its been become more important than ever in them and give them incentives to
event and really well organised. successful and weve dedicated in 2016. If you do a good job for stay they will leave. It is our job to
There were free workshops, demo more space to it here. Its a smaller the customer you will do well. So make the workplace more attractive
bikes and we ran the TT static chunk of sales, ultimately, but it is long as they get excellent customer and you can grow when your
bikes. Paligap supplied most of the showing growth. service then they will enjoy coming people are really good.
static bikes and it was super busy Theres a sub-conscious line of into the store. You can earn their BikeBiz is introduced to a recent
we had 620 people on the bikes. reasoning to serving the female trust by doing a great job and then recruit attracted all the way from
Rutland also ran a big MTB demo market too, argues Middlemiss: they are less likely to come in and Johannesburg, having seen the job
in November, which saw 300 riders Many male purchases are haggle all the time. ad on BikeBiz (of course). After a
try out new year models. endorsed by women, so to create Customer experience has always successful interview over Skype, the
There was a lot of interest in an environment where women are been a priority and you must find new recruit came over into
plus sized tyres. We had great looked after too or attractive to new ways of doing it, but temporary accommodation
brands there and they all brought everyone is a good idea. essentially the same. Its as old as provided by the retailer. If youre
someone along. You need women in the team, the hills and fundamentally about good, it doesnt matter where you
We range all the brands in store with rides and seminars aimed at the same key things. come from.
and took on Bianchi and women. Weve had females as key You have to offer value, yes, but Despite all the growth, Rutland is
Cannondale this year. members of our staff for three its also about putting people on a family business aware that from
Middlemiss says the the outside it is starting to sound
Peterborough store will be making If you dont have the more like a big corporation.
room for e-bikes. Its a big We were really proud to win a
opportunity for 2016, which is a big team in place, the rest Family Business Award. It really
positive when other sectors have of it falls apart. matters to us. We want Rutland
been so challenged! There is a Cycling to be the kind of business
David Middlemiss
question over electric bikes, where we want to shop. We may be
though. Who will do it? Its about a chain, but we really care if there is
establishing yourself as the local years. Rutlands Grafham store is bikes and them having a good an issue. Its a struggle to get it right
e-bike retailer. heading up by women. It would time. They want to get involved in as you expand, but its our aim.
Its like the womens market. You be great to see more women cycling, they want to engage with With another store opening
cant just bung a couple of bikes in technicians, he rues. Its hard to the product customers can come imminently at Cambridge Station,
and hope for the best. You have to recruit women because of the along to MTB demo days. We will you might think the retailer is going
commit to it. scarcity in the trade. continue to offer demos, events to sit back in 2016. Not so, MD
The womens market has grown were committed to that format. David Middlemiss tells BikeBiz:
for us. Its a big chunk of sales and EXPERIENTIAL RETAILING The retailer said it has worked Were interested in acquisition and
growing. Its strong at the Giant Some retail gurus have predicted hard on recruiting: We have building new sites taking our core
store too Liv is great. You need that the shopping experience will changed the staffing structure, the elements to other places.
Its a softer message when you come in. The ceiling upstairs is deliberately higher to
Weve worked hard to get our branding into There are lower priced bikes, kids bikes, give it a kind of wow effect, the MD tells
the shop, Middlemiss tells BikeBiz, picking hybrids Beyond that there is effectively a BikeBiz. On the rst oor Rutland has worked
up on point that if youd been blindfolded MTB pro shop further in, a pro road shop to keep sight lines across most of the level.
and plonked in a bike shop, most of the time in a shop, etc. That entrance includes a Frog The full road range is upstairs, as is the large
youd have no idea which bike shop you wall installation in the kids bike section. womens section. Road is a big category for
were in. A subtle R in the changing room is Other noteworthy points are the service us and S-Works and Project One are key. A
amongst the ways the Rutland name is placed counter weve one workshop stand out t studio is located at the back: Its the right
in shop and in the minds of customers. front, then the rest are out of sight. environment, in the right area of the store.
Alongside the road section upstairs is a Its not a caf, but there is a coffee area
dedicated womens area. It has developed Taking inspiration from renowned toward the rear of the shop, used for ride
ideas from Rutlands Giant store and pushed independent service stations like Tebay, outs, events and seminars. That events
them further. We used to have a couple Rutland has developed POS material timetable is spelled out on a specials
of womens bikes alongside mens bikes, explaining the Who we are story behind blackboard. Middlemiss concludes: Were
explains Middlemiss. But now we nd that the shop. Technically another example of looking at nding a space for e-bikes in the
having a separate area is paying off. The branding in the store, it catches the eye and store. There are not lots of things to change
womens market is denitely getting more helps establish the family story behind the were looking at nding a space for e-bikes
popular. Theres a changing room too. retailer and its identity too. but well tweak things as we go.
FORMULATED FOR
PROFESSIONALS.
IN STOCK & READY TO ROLL.
+PZ[YPI\[LKPU[OL<2I`9HSLPNO*\Z[VTLY:\WWVY[
:HSLZ!
CYCLISM
Sole trader
From a modest start, FLR has gone from strength-to-strength for Bob Elliot. Director
Paul Elliot gives Jonathon Harker his honest appraisal of where the brand is at, and
Aerodynamics have been a
core focus in the design of the
2016 ranges
2015 WAS volatile for bike retail Communication is key in any than ever for shops and distributors
and for a particularly unlucky few partnership. And while this feature alike to nail these relationships.
who were hit by the December deals with the opinions of just one And maybe theres even
floods, went from bad to worse. side of this bike trade collaboration, some insight for those
Unsurprisingly, then, we received theres honest and sometimes bike trade companies
some strongly worded responses heartfelt insight on how these outside the distributor/
when we asked bike shops for their important trade partnerships are shop model.
take on their relationships with performing and could improve. All on and off the
distributors, often seen as key to In a crowded market where record responses are
shop performance in the brands have more routes to reach welcome
competitive sector. the end consumer, its more vital BikeBiz@nbmedia.com
2014 2015
Q Very helpful 44.33% Q Very helpful 42.1%
Q Helpful 35.05% Q Helpful 39.5%
Q Middling 15.46% Q Middling 12.3%
Q Not very helpful 3.09% Q Not very helpful 6.1%
Q Awful 2.06% Q Awful 0.0%
2014 2015
Low Stock Levels Q 50.52% 41.1%
% 10 20 30 40 50 60 70 80 90 100
Q 2014 Q 2015
Q Low Stock Levels 50.52% Q Low Stock Levels 41.1%
Q No loyalty to small accounts 41.24% Q No loyalty to small accounts 42.0%
Q Poor customers Service 32.99% Q Poor customers Service 22.3%
Q Pricing 28.87% Q Pricing 37.5%
Q Use of eBay 28.87% Q Use of eBay 14.3%
Q Poor returns Policy 26.80% Q Poor returns Policy 17.0%
Q Slow delivery 17.53% Q Slow delivery 14.3%
Q Lack of Knowledge 14.43% Q Lack of Knowledge 8.9%
Q Being pushed new lines 11.34% Q Being pushed new lines 14.3%
Q Nothing 5.15% Q Nothing 14.3%
0 10 20 30 40 50 60 70 80 90 100
2014 2015
Fairer pricing Q 37.37% 63.1%
Better communication
Q 37.37% 27.0%
28.28%
Marketing
Q 31.5%
Cheddar Cycle
Stores gorge-ous refit
Plan for a quiet retirement or decide to expand your shop during a tough year for the bike trade? That was the
decision facing the owners of Somersets Cheddar Cycle Store. Sarah Baker gives Jonathon Harker the story
WITH RETIREMENT approaching area to just over 1,500 square feet. just taken on a new range of Ridley are booked out most days over the
for Cheddar Cycle Store owner Paul The building itself covers 3,000 sq cross bikes as we are seeing an summer months).
Baker, there were a number of ft so theyve increased storage and increased interest in cyclocross in The mix of bikes is around 30 per
options available to him, including office space while keeping the this area with some really popular cent road, ten per cent CX, 20 per
lining up a potential sale of the workshop size as it was, with room events last year. We stock Ridley cent MTB, 20 per cent hybrid, ten
shop and planning to put his feet to expand if needed. and Genesis road bikes. Paul also per cent touring and ten per cent
up. Last year, however, the ex-pro We managed to get the runs Cheddar Cycle Club and we childrens bikes.
cyclist decided to ditch all ideas of building work and shop fit done in have regular rides from the shop. We can now safely say we are
taking it easy to make good on a one of the largest bike shops in the
long-held ambition to expand the South West, Sarah Baker adds.
store instead, all during a year that When the unit Our stock of bikes and accessories
was notoriously rough for many became available we is now big enough to make sure
independent bike shop owners. As that we have something to suit
you do. jumped at the chance. every customer.
Office manager Sarah Baker Sarah Baker, Cheddar Cycle It was a huge step for Paul to
takes up the story: We have been take in expanding the business,
in business for 11 years now, in a especially at a time when we were
small industrial park on the outskirts just under six weeks so we could We have a good MTB customer seeing (like most) a quieter time in
of Cheddar. We always hoped to relaunch the new and improved base too, being at the foot of the the cycle industry, however we are
expand as we were finding that we Cheddar Cycle Store on Mendip hills, and now hope that we already seeing the benefits.
just couldnt hold enough stock to December 12th, in time for can offer them even more with an We now have stock to suit
meet the needs of our customers. Christmas. All the while we increased range of products and pretty much every customer, we
Paul was approaching managed to stay open for business bikes. We have stocked Kona as our can hand it to them there and then
retirement age, but instead of during the building works. main MTB brand for years. instead of having to go and order it
taking a step back he decided on a Paul Bakers rider background The commuter and hybrid in we always wanted to be that
new challenge with a bigger shop! has seen the shop tend to attract markets work for Cheddar Cycle one-stop-shop.
When the neighbouring unit roadies, in the main. Paul is an Store too, stocking Dawes hybrids, We have significantly increased
became available it was ex-professional rider so its what we kids bikes and touring bikes. footfall on this time last year and
previously a carpet shop we know best and there does seem to Handily situated right at the start customers are still walking in and
jumped at the chance. be a natural shift towards that of the Strawberry Line National saying wow. That makes all the
They knocked through the market. That said, we are certainly Cycle Route 26, the retailer offers hard work worthwhile.
showrooms to double the retail not just a road bike shop. We have hire to punters all year round (we www.cheddarcyclestore.co.uk
2016
FORWARD Show business
FEATURES
We bring you reports
and previews from a huge
shows, including Core range of bike
Bike, the Bike Place, iceBike*,
Bike Show, Bike Expo, the
Claud Butler, Dawes Cyclesa London
nd more
p34
p62
Innovation Lab p66
Who is innovating at the Soho Bikes p71
London Bike Show? We speak to the months-old Urban bikes
London business Folders, city bikes and Helmets
more are Products to cover your
covered in our round-up noggin
for the road, MTB and
beyond
03 BB109 EditorialCover_fina
l.indd 1
F O R E V E R Y O N E
I N T H E B I K E B U S I N E S S
p17
Energy to p25
Chicken rides p47
burn
Are there too many the wave X-treme
nutrition brands in BikeBiz paid a visit apparel
the cycle market? to Chicken Verona-based
We get down to the CycleKit, which has X-bionic is seeking
nitty gritty with been making the a bigger presence
some of the sectors most of the road in the UK. We
big names cycling wave headed to their
factory to see the
gear first-hand
p33
Regional Spotlight:
Wales & South West OCTOBER 2016 p61
NOVEMBER 2016
p13
Eurobike p27
Pumped up p35
previews
BikeBiz was among Find out how SKS Northern
a select bunch of turned into a 50 exposure
UK cycle journos million company as Businesses in
JUNE 2016 Cycling Media Awards 2016 that made it to BikeBiz is let loose Scotland and the
Eurobikes new in the brands head North of England
preview media days quarters in speak out in this
in Austria Sundern, Germany months spotlight
Regional Spotlight:
shake a mini pump at, than you can
including pre-Eurobike
Drive Train: Chains, Gears & Cranks Core Bike Show issue:
03 BB115 EditorialCover_fina
l.indd 1
Extra distribution
AUGUST 2016 Bike Place Show Issue: F O R
p11
E V E R Y O N E
I N T H E B I K E B U S I N E S S
Regional Spotlight:
is reaching out to you new product Guilty of not
the industry to from GT, getting around to
strengthen its ranks Cannondale and judging the BikeBiz
Fabric, only without RECOGNISING Awards? Theres
EXCELLENCE
the flights WITHIN THE UK still time!
CYCLE TRADE
p8
p49
Out in the country p63
The UKs largest outdoor i-ride around p73
show takes place next
trade The Velodrome Tour is Winter clothing
month. went along to i-rides
back. We Its cold oop North and Childrens bikes
show daan Theres life in the kids
South too. Time to layer market
up yet with plenty to stock
in
03 BB116 EditCover_final.ind
d 1
p41
E V E R Y O N E
I N T H E
p16
B I K E B U S I N E S S
The shows
or email rsetters@nbmedia.com
the revamped month, with a
and fresh deals.
Manchester event sector guide,
Also includes
scooters. opinion and news.
p13
p24
Raleigh your resources p61
News from the brands Pearsons Cycles p75
own Uby
TAIPEI CYCLE SHOW
TAIWANS
BIKE SUPPLY
Return to Taipei
Yih-Jyh Kang provides us with
the latest export stats from
Taiwan to the UK: The EU
remained the largest market for
Taiwan bicycle industry.
According to the latest report
from Customs Administration,
Ministry of Finance, Taiwan
exported 2.01 million units of
complete bicycles to the EU
from Jan to Nov 2015,
accounting for 54.56 per cent
of Taiwans export of complete
bicycles in the same period.
Export to the UK in 2015
increased 16.90 per cent
comparing with the same
period in 2014 (550 thousands
units). Nearly 620 thousand
units of complete bikes were
shipped from Taiwan, with the
average unit price of
USD271.45. The export value
totaled USD $169 million, a
9.56 per cent raise from USD
$154 million last year.
For many, Taipei Cycle Show is an essential in their calendar, but in 2016 there is more reason than ever to get
along, thanks to Velo-City. Jonathon Harker speaks with organiser TAITRA
Its hard to dispute that the Taipei industry and expect more than Mar 1st). In this event, we have bicycle industry to enjoy the two
Cycle Show is Asias key cycle 38,000 visitors, a ten per cent organised a Cycling Design big events in one trip.
show, set in the bicycle increase from last year. Exhibition with the theme of
kingdom of Taiwan. Cycling from the present to the How are entries for the Taipei
This year it is getting a further What proportion of exhibitors future. Together with CHC Cycle d&i Awards going?
point of interest in the shape of and visitors are from the UK? (Cycling & Health Tech Industry In total, we received 174 entries
Velo-City, the roaming conference Taipei Cycle Show draws attention R&D Center), we would like to from 19 countries (last year we had
(which was in Nantes, France last 15 countries). That is very exciting
year) will run alongside the show. news and we are really making
So, how is this years show
We expect more than progress. We hope to make this
shaping up? BikeBiz speaks with 38,000 visitors, a ten competition as a platform not only
Mr Yih-Jyh Kang, executive for Taiwan manufacturers and
director of Exhibition Department
per cent increase. designers, but also for the global
at the Taiwan External Trade Yih-Jyh Kang, TAITRA bicycle industry.
Development Council (TAITRA), We also believe that the winning
organiser of the show from cycling industry around the show the solid capabilities in entries selected by the judging
world. For the coming Taipei Cycle production, R&D skills and panel of the Taipei Cycle d&i
What are your expectations for Show, we will host seven UK innovation in Taiwan. Visiting awards are indeed leading design
Taipei Cycle Show 2016? exhibitors, and according to the Taiwan will give you a glimpse of trend internationally. The winner of
This year Taipei Cycle Show will figure in 2015, almost 200 trade the cycling industry from its current Taipei Cycle d&i Gold Award-Young
take place from March 2nd to 5th, visitors from the UK visited the state as well as future trends. Enterprise 2015, has later been
in Taipei Nangang Exhibition show, which is about three per cent This is also the first time that named of one of the 10 most
Center Hall 1 and Taipei World of the total attendees. With the Velo-City global is taking place in beautiful bicycles of 2015by BBC,
Trade Center Hall 1, 2F. The growing sales of bicycles in the UK, an Asian city. The registered which is a very good example.
exhibiting space was all fully we hope to see more trade visitors Velo-City global attendees are able The winning entries have been
booked. In total we are expecting from the UK to Taipei in March. to access to Taipei Cycle Show selected by the judging panel and
1,117 exhibitors from 36 countries 2016 with their badges directly. For they will be displayed at this years
and regions, occupying 65,000sqm. Does Taipei Cycle Show offer trade visitors, Velo-City Global also Taipei Cycle Show.
In conjunction with Taipei more than new products? offers an industry package. Just
Sporting Goods Show, we hope to This year we have worked with come two days earlier before Taipei How would you like the show to
create a one-stop shopping Velo-City Global 2016, taking place Cycle Show and we would like to grow over the next five years?
platform for all sporting goods right before the show (Feb 27th to welcome people engaged in As one of the top cycling trade
Mr Yih-Jyh Kang,
executive director of
the Exhibition
Department at TAITRA
shows in the world, the next step And Taiwan has been growing its
for Taipei Cycle would be excelling cycle infrastructure?
at the quality and service provided. Taiwan is known as a Cycling
It is within our primary interest to Kingdom for its strengths in
elevate the show to the global manufacturing high-end bicycle
leading level by creating more products with reasonable prices.
user-friendly show area, enhancing However, we are doing more than
the show service and optimising the that. The industry and our
official website as well as show APP. government are promoting the
In general, we aim to accentuate cycling lifestyle and would like to
the bright and energetic spirit of encourage people to get used to
the industry and thereby attract cycling in daily lives. For instance,
more visitors to the show. the bike rental system, YouBike, is
On top of that, we are very aware very common for public
of the importance of quality control, transportation in Taipei and New
SCIENTIA
another key objective of our Taipei City. Besides, the
long-term goal. Taipei Cycle will government is constructing cycling
exemplify a platform for high paths all over the island, like the
quality products in the cycling one around Sun Moon Lake was
business and a showcase where you
can see the future trends of the
even selected as one of the
tenmost beautiful cycling paths in
THE SCIENCE BENEATH
industry. Furthermore, with the
operation of Taipei Nangang
the world by CNN. With convenient
facilities and beautiful sights,
THE DESIGN
Exhibition Center Hall 2 in the near Taiwan is becoming a cycling
future, we will expand our paradise and more and more
proportion of foreign exhibits by people are crazy doing cycling tour
recruiting exhibitors from more here. I would very much like to
countries such as Italy and Spain, recommend all of you to come and
diversifying the products presented. truly experience cycling here. This
We are expecting the show to is going to be something that youll
transform and excel in quality and never forget.
quantity in the next few years. www.taipeicycle.com.tw
Electric ve at ExCeL
Could this be the year of the e-bike? Jonathon Harker looks to the London Bike Shows electric offering...
POOR OLD e-bikes. Expectation be honest, they wont do that. shows across the nation too with
weighs heavily upon them. Instead theyre likely to grow Londons own Bike Show at ExCeL
Theyve been touted as cyclings gradually this year slow and this month, it made sense for us
big hope for the past few years steady wins the race, after all but to look at some of the electric
now in the UK. Pundits wonder: even cynics will surely accept that
Expectation bikes aiming to sway punters and
Will this be the year they take this year theres more reasons than weighs heavily lure them into the charged cycling
off? But what exactly are we ever to expect e-bikes to do well, world. So, without futher ado,
expecting? That e-bikes will not least with more big players
upon e-bikes. here are ve of the e-bikes you
suddenly take off like the Beatles, in the cycle market dedicating can nd at ExCeL from February
Tamagotchi or iPads did in more resource to them. The 11th to 14th
their respective decades? Lets sector is now a mainstay at bicycle www.thelondonbikeshow.co.uk
Sponsored by
BIKEBIZ.COM BIKEBIZ FEBRUARY 51
ELECTRIC BIKES
MADISON HAS boosted the will be turned around within 48 dealers are completely condent in
electric bike sector by offering hours. In addition to the warranty the product, so will do everything
a brand new Express Warranty service, Madison is already we can to assist them through the
service for Shimano STEPS dealers providing dealers with training
We want to entire sales and support process.
in the UK and Ireland. across the UK and Ireland, with make sure We know the quality of the
Noting that the growth of e-bikes Madisons tech reps on hand to product is there, so want to pass
dealers are
is steadily increasing, Madison help with any queries. that condence onto dealers and
said it is committed to offering We are incredibly excited completely consumers with training services
the best after sales service in the about the potential of Shimano condent in the and a comprehensive speedy
territory through the new Express STEPS and really believe in the warranty service.
Warranty Service for the electric quality of this product, said Mark product. For any specic enquiries
bike groupset. Greshon, senior Shimano brand Mark Greshon, regarding Shimano STEPS, there
This Express Warranty Service manager at Madison. With the Madison is a dedicated team on hand to
covers all Shimano STEPS equipped expected continued growth of help dealers, via shimanoSTEPS@
e-bikes and most warranty issues e-bikes, we want to make sure that madison.co.uk
WINTER BATTERY
FOCUS: Lapierres Overvolt e-MTB TIPS FROM A2B
LAPIERRES GROWING AS WINTER clenches its icy st
e-bike range includes around the UK, the nations
three Bosch-equipped full e-bike riders are being warned
suspension MTB models. to take extra care to get the
They feature the OST most out of their batteries.
suspension linkage derived A2B provided advice for
from the Zesty and Spicy e-bike users that dealers could
and all three (Overvolt 600, pass on, including recharging
700 and 900) share the same batteries immediately after
chassis and power unit with being emptied to avoid deep
spec upgrades the higher discharge. To maximise battery
you go in the range. All life, A2B recommended
three models provide ample recharging batteries whenever
cushioning through 140mm the state of charge is below 20
of rear travel and a 150mm per cent.
fork handling everything up www.wearea2b.com/uk
front. Lapierre also offers
a hardtail option with the
Overvolt HT 700 for people
seeking an all-rounder, with
the brand saying it is perfect
for the trail, commuting or a
ride with the family.
www.hotlines-uk.com
Sponsored by
52 BIKEBIZ FEBRUARY BIKEBIZ.COM
OVE R VOL T
FS GO FURTHER FASTER!
New OST+ frame: 140mm rear travel / 150mm front travel
Bosch Performance CX motor 25km/h
New 500W battery, up to 4h battery time
Dropper seat post
27.5 wheels
URBAN BIKES
Urban riders
Folding bikes, hybrids, city bikes, sit-up-and-begsthe urban bike
category is a broad beast. Jonathon Harker takes a look at what
theyll be riding in the city in 2016
BROMPTON
www.brompton.com
PALIGAP SPORTLINE
www.paligap.cc sportlineb2b.co.uk
Marins Four Corners The Genesis Flyer
retails at 700 (1,900 singlespeed (649) has
for the Elite) with the been tweaked for 2016,
Columbus Thron and with a winter trainer
4130 butted CrMo 42/17T combo. Ridleys
steel frames and forks X-Bow All-Road (999)
designed to handle fully is pitched as a best all
loaded touring. The year round commuter
bars are high for all-day with Ridley CX heritage
comfort and heads-up for under 1,000.
visibility in trafc, with Ridgebacks commute-
frame geometry capable extending electric bike is
of taking riders down the Electron + (2,199)
various paths, carrying and Rapides RL1 Disc
laptops, camp stoves and (949.99) also ts the
tents alike. urban bill.
Off the back of a big year for with an alloy frame and alloy
Bobbin, where sales surpassed components. Bobbin is also
10,000, the brand has launching a collaboration with
strengthened its range with the University of Cambridge,
new models, including the with four bikes including a
Brownie Luxe 21 a sister classic town bike and a glam
model to Bobbins Brownie vintage-styled racer. 2016 will
best seller. It features a see a single speed Noodle and
lightweight alloy frame, an upgraded Retro racing-
Schwalbe tyres, alloy tourer Scout with new
components and more gears. components including Dia
Also completely new are two Compe brake levers. Disc brake
20 wheeled urban models; commuters Black Orchid and
Metric, inspired by Japanese Dark Star now come with
mini-velos, designed as a utility matched mudguards, Luna gets
sharing bike. Fold, as you may an upgrade and there are new
have guessed, is a folding bike, Brownie and Bramble colours.
TERN ZYRO
01454 332110 www.zyrob2b.co.uk
Tern has a broad range. Now how about a bunch
The main Verge (pictured of urban accessories?
is the Verge X10, 1,500) Like an all-important lock
and Link lines of 20 (like the ABUS Bordo
wheel bikes cover Granit X Plus, 99.99).
commuting, touring and Or maybe a light (like the
high performance riding. Cateye Volt 200, 39.99).
Also in the range are the If theyre serious about
Eclipse 24 wheel, and urban biking, what about
Joe 26 and 27.5 wheel load carrying accessories
machines. A full range of from Minoura, like the
accessories and in-store King Carrier (89.99),
POS are also available which can carry up to
and the bikes are in stock 18kgs, or Junior (74.00)
now, with the range from that carries a smaller load
325 to 2,250. and ts 20 to 700c?
IF YOU DONT DEAL WITH US YET THEN WHY NOT GIVE US A TRY CONTACT DETAILS BELOW
;OH[PZHYLHSX\V[LMYVTHYLHS<2IPRLZOVW
V^ULYSHZ[`LHYMVSSV^PUNHMV\YOV\YIPRLZWLJPJ
ZHSLZ[YHPUPUNJV\YZLthe most popular
session ever conducted in our industry.
HELMETS
lid on it the UK
Two in ve cyclists
the last ve years
MET www.met-helmets.com
GREYVILLE HARDNUTZ
www.greyville.com www.hardnutz.com
Safety can be fun with Hardnutz is reducing the
Crazy Safety Character cost of its Hi Vis helmets
Childrens helmets. They from 55 to 40. The
are manufactured with Hi Vis range feature 19
a 3D shell in a wide panels of white reective
selection of animal 3M Scotchlite on a
designs, plus the ever- lightweight, in-mould
popular Spider-Man. construction, with
Created in Denmark and impact-absorbing inner
complying with EN1073 EPS. There are 19 vents
and TUV standards, one included. MTB lids will
size model ts all. appear in autumn 2016.
HOTLINES ISON
www.hotlines-uk.com ison-distribution.com
The Leatt DBX bicycle TSGs 2016s urban
Head and Brain Status range has a three-
Protection line reduces mode integral LED light
rotational acceleration, and reective accents
using patented 360 on the straps, plus a
Turbine Tech. Armourgel brand new shell shape
energy absorbing for a clean aesthetic. The
material enhances safety helmet is lightweight at
and are neck brace 270g and a special fully
compatible with vents reective nish version
that are optimised for DH is the agship helmet in
MTBing and BMX. the range.
Part of the
group
(IGH 7YCOMBE
WWWFREEWHEELIN
BIKESCOUK
www.cycle-world.co.uk
Serviced By -
Tel. 01479 870 050
adcal-labels.co.uk/labels/bicycle-retailers
HELMETS
WINDWAVE ZYRO
www.windwave.co.uk www.zyrob2b.co.uk
BBBs Tithon is a sprint- Abus Urban-I Signal
worthy aerodynamic, but (64.99) has a re-
well ventilated, helmet. positioned LED rear light
Balancing aerodynamics and new large reectors.
and thermodynamics, Bells had big successes
these wind tunnel-tested with the Super and Super
helmets feature Airow 2R while incorporating
Cooling System (ACS) MIPS into wide price
and Venturi channelling points. Giro is a MIPS
for optimum airow, partner too, equipping
with airow padding lids from the Synthe to
optimised to cool heads. the kids Scamp.
B2B SERVICES
additional copies
HOME DELIVERY
YOU SELL IT,
WELL DELIVER IT.
EPOS FEED
GUARANTEED MARGINS
ONLINE PAYMENTS
please contact
In association with HASSLE FREE WARRANTY SERVICES
GENERAL
rsetters@nbmedia.com
or call him on
WARRANTY TECHNICAL WARRANTY
b2b.fisheroutdoor.co.uk
CYCLEMILES
9 Queen Annes Drive, Havant, PO93PG
Tel: 02392 455 355 | Web: www.cyclemiles.co.uk REECE CYCLES PLC
100 Alcester Street, Birmingham, B12 0QB
MAXXIS TYRES Tel: 0121 622 0180 | Web: www.reececycles.co.uk
Unit 3 Cobalt Centre, Siskin Parkway East, Middlemarch
Business Park, Coventry, CV34PE
Tel: 024 7688 9775 | Web: www.maxxis.com
DYNAMO COVER
Drake House, Plymouth Road, Penarth, CF64 3TP
Tel: 0333 358 33 20 | Web: www.dynamocover.com RUBENA
Unit N & M, Tyburn Trading Estate, Ashfold Farm Raod,
Birmingham, West Midlands, B24 9QG
MDI LIMITED Tel: 0800 281413 | Web: www.rubenacycle.co.uk
Unit 4, Wellington Point, Amy Johnson Way, Blackpool
Business Park, Blackpool, FY42RG
Tel: 01253 343090 | Web: www.mdib2b.co.uk
EBCO
5 Pegasus House, Olympus Ave, Warwick, CV34 6LW
Tel: +01926 437700 | Web: www.ebco-ebikes.co.uk
SCHWALBE TYRES UK LTD
Schwalbe Centre, Hortonwood 30, Telford,
Shropshire, TF1 7ET
MEALOR-CLARKE CYCLE SPARES LTD Tel: 01952602680 | Web: www.schwalbe.co.uk
Unit 1, Eastlands Road, Leiston, Suffolk, IP16 4LL
Tel: 01728830055/01728605970
EDCO COMPONENTS
Web: www.mealorclarkecyclespares.com
North Parade, Aberystwyth, Wales, SY23 2JR
Tel: 01970 626777 | Web: www.edco-wheels.co.uk
SILVERFISH UK LTD
Unit 3C and 3B Woodacre Court, Saltash Parkway Industrial
Estate, Burraton Road, Saltash, Cornwall, PL12 6LY
MERIDA BICYCLES LTD Tel: 01752 843882 | Web: www.silverfish-uk.com
Unit 13, Nottingham South and Wilford Industrial Estate,
FISHER OUTDOOR LEISURE LIMITED
Ruddington Lane, Wilford, Nottingham, NG11 7EP
8/9 Brick Knoll Park, Ashley Road, St Albans, Herts, AL1 5UG
Tel: 0115 981 7788 | Web: www.merida.com
Tel: 01727 798345 | Web: www.fisheroutdoor.co.uk
The BikeBiz Directory 2016 is out now, providing the industry with a must-have
guide to the UKs retailers, distributors, manufacturers and related businesses.
EVENT ORGANISERS, ORGANISATIONS, RETAILERS,
DISTRIBUTION AND E-COMMERCE AND MARKETING, PR AND MEDIA AND SERVICES AND
HOSTING, HOLIDAY MANUFACTURERS CHARITIES AND WORKSHOPS AND
WHOLESALE EPOS CONSULTANCY PUBLISHING TRAINING
AND HIRE ASSOCIATIONS MAIL ORDER
MAXXIS TYRES
ZYRO LTD Unit 3 Cobalt Centre, Siskin Parkway East, Middlemarch X-BIONIC
Roundhouse Road, Faverdale Industrial Estate, Darlington, Business Park, Coventry, CV34PE Trer Innovation s.r.l. Unipersonale
DL30UR Tel: 024 7688 9775 | Web: www.maxxis.com Via Parma, 70 C. 46041 Asola (MN). Italy
Tel: 01325 741200 Tel: +39 0376 718623 | Web: www.x-bionic.com
Web: www.zyro.co.uk | www.zyrob2b.co.uk
QUELLA
Unit 1 & 2 Breckenwood Road, Fulbourn, Cambridgeshire,
BUFFERA LIMITED
CB21 5DQ
Cranbourne House, Cranbourne Road, Potters Bar,
Tel: 01223 782 039 | Web: www.quellabicycle.com
Hertfordshire, EN6 3JN
Tel: +01920 460754 | Web: www.buffwear.co.uk BikeBiz Directory 2016 is now
available to view online at
www.bikebiz.com
ROZONE LIMITED DISTRIBUTION AND WHOLESALE
IMPORTERS, DISTRIBUTORS AND WHOLESALERS
DISTRIBUTION AND WHOLESALE
IMPORTERS, DISTRIBUTORS AND WHOLESALERS
Queen Street, Darlaston, Wednesbury, West Midlands. 63 Baddow Hall Crescent, Chelmsford, CM2 7BX
Tel: 07885 788203
6400 West 105TH Street, Bloomington, USA,
MN 55438
WS10 8JB
2x2 Worldwide
Unit 6, Hall End Business Park, Dordon, Tamworth, Always Riding Ltd
Staffs, B78 1SX Riverside Business Centre, Haldone Place,
Sketrick House, Jubilee Road, Newtownards, BT23 4YH Tel: 01202 785864
Web: www.axelimports.co.uk
3 St Denys Rd, Southampton SO17 2GN Tel: 02891 800536 | Web: www.seesense.cc
BIKEBIZ DIRECTORY 8 BIKEBIZ.COM BIKEBIZ.COM 9 BIKEBIZ DIRECTORY
FREE
SHIPPING
on all parts via www.madisonb2b.co.uk
www.wildoo.co.uk
info@wildoo.co.uk
As worn by
01908 374555 Team Mule Bar Girl Sigma Sport
How many bikes do you own? network of distributors and independent retailers
I am a huge fan of restoring old Reynolds steel to ensure that Science in Sport remains category
frames and giving them a modern twist, and I leader in endurance sports nutrition within
own four bikes in total plus a unicycle! I made stores. I work alongside our marketing team to
two of these steel bikes after the birth of my two ensure we have eye catching point of sale and
children and their names are adorned on the campaigns running in store and that we have
downtube. These bikes are great fun for a sunny an engaging presence at trade shows. Between
day, or popping to the pub or chippy on. I love myself and our wholesale clients we construct a
my racey, Italian bikes for a more responsive ride robust, category-leading promotional planner
when Im out riding with my group. to encourage a high rate of sales for retailers,
the availability of products, the visibility of the
Where are your favourite places to ride? brand and the importance of nutrition in store
Some say I am blessed, I say cursed, but from and the communication of promotion currently
my home in Oldham Im on the doorsteps of being run. From 2015 retailer feedback we have
the Pennines and some notorious climbs such as implemented retail-only SKUs for 2016 which will
Crag Vale which always test me. I have ridden give independents a unique selling proposition.
bikes of all types in lots of places but a at,
fast sportive in Holland prior to the 2010 TDF
stays in my mind for the lovely weather and the
What projects are keeping you busy?
Planning for trade shows is always a big one
MUC-OFF LUBES
fast, at rolling pace. Friends in the trade will
acknowledge that I am known to get lost on rides
as we always want to offer our retailers a more
exciting experience with the brand than in SPEED RACERS
from time to time (one time was about four hours previous times. Science in Sport is delighted
spent in the wilderness!) to be ofcial nutritional supplier to Team
Sky as of 2016 so our activation of this with
Whats your background in the business? our independent retailers is key for me and
Since school I have been involved in the cycle/ throughout the summer we will be giving retailers
tri/running business having owned my own free Ofcial Team Sky bottles to use as a gift
independent retail store, but it really started with purchase, to assist with their rate of sales
eight years ago when I joined Science in Sport. throughout the key months of the tour.
Through the cycling background I have travelled,
met and worked with inspirational sportspeople How can retailers get in touch with SiS?
and cycling enthusiasts, done things and been They are more than welcome to contact
to places that I would never even imagined and myself or their representative from our cycle
all this has given me great grounding for the distributors, Madison, Bob Elliot, Moore Large
SIR BRADLEY Wiggins cracked the hour record at
position I hold now at Science in Sport. and Chicken CycleKit. Starting in February
the London Olympic Velodrome in June and now
2016, to support the independent retailer, we Australian Bridie ODonnell is having a go at the
What does your role involve at SiS? have a retail communications manager to be Womens Fastest Hour Record in the Adelaide
Since joining the business I have always been a point of contact here at SiS based solely for Super Dome. ODonnell is riding as this mag goes
passionate about the independent retailer and the independents. This is a brand new position to press, so youll know better than us if she has
how we can love and support them more in this to provide all communication on promotions, been successful, but we can conrm that Muc-off
developing and challenging category. I am UK campaigns and all things new and exciting at SiS. is working with the hopeful rider and providing
wholesale manager so I work with our extensive Their number is 01282 440980. a high performance chain treated with the same
winning formula as used by Wiggo. Muc-Off aims
to be the lubrication partner for both the male
and female Fastest Hour record holders, it said.
I N A S S O C I AT I O N ODonnell will be attempting over 186 laps of the
W I T H E R G O N 250m track in 60 minutes.
muc-off.com
RUTLAND WIN IT
FOR THE FAMILY
THE RUTLAND Cycling clan has picked up a
Retail Excellence Award at the Family Business
Awards and narrowly missed picking up a brace,
with director Sally Middlemiss being highly
commended in the Director of the Year (under
40) category. The family scored the Retail prize
after a gruelling panel interview, impressing
Stephen Holt, Commercial Director
business leaders from the likes of Speedo, Boots
Opticians and PwC. Pictured centre are directors
David and Sally Middlemiss with Elaine Rowlands CYCLESCHEME AS
(left) Category Sponsor PCMS and Annabel Prow
(right) CEO of The Wilson Organisation. Read
more about Rutland Cycling on page 31.
A TENDER METHOD
2015 was a challenging year for many within bike through Cyclescheme 70 per cent of
www.familybusinessawards.co.uk
the bike industry. Like you, we are working whom were brand new cyclists there are
hard to deliver a great service by adapting still big growth opportunities available with
and evolving our offer. There are many customers that would not necessarily shop in
stores doing exactly this, focusing on what your store.
they do best, engaging with us more and In 2015 Cyclescheme continued to
readjusting to the challenges of last year. invest to support you, our retailer network.
Where stores have given greater focus We improved our B2B site, installing
to the cycle to work market, sales have new features to help stores to increase
grown signicantly. With higher than exposure online, to search for employers,
normal transaction values and increasingly to create and email quotes to employees
quick processing of requests and and to measure how well your business is
speedy payments, we want you to view performing with us.
Cyclescheme as a third method of tender There are still hundreds of thousands of
alongside cash and retail nance. employers around the UK who do not offer
The cycle to work market is well a cycle to work scheme to their staff. Please
established and many customers are now help us to continue to spread the word, and
CHANGELIVES Stephen Holt is commercial director of Cyclescheme, the UKs leading provider of
tax-free bikes for work. You can reach him on Twitter @cycleschemeltd
QUOTE UNQUOTE
For more on these stories, head to www.BikeBiz.com
Market segmentation is a
sign of market softening
A horric three months and appalling summer said retailers
in the BikeBiz Retail Survey. And with a glut of bikes things may
not get better soon, worries Carlton Reid.
NEOS Cycling is different. Different because what we do and the way we do it is NEW.
- ;ITVSZMHISYVVIXEMPTEVXRIVW[MXLJERXEWXMGTVSXQEVKMRWSREPPSYVTVSHYGXW
- You receive commission on all our direct-to-consumer sales transacted within your exclusive postcode territory
- We push consumers to your door for clickncollect and face to face service
- We are currently developing more service platforms to drive more footfall to you store
Please get in touch to learn more about NEOS and become a retail partner Visit us on Stand No. LB1251
NEOS CYCLING
info@neoscycling.co.uk 01279 315780 PO Box 12166
CM23 9JH
facebook.com/neoscycling
twitter.com/neoscycling www.neoscycling.co.uk
@neoscycling
Returning for its tenth year
with a bang!
Arena:MK, Milton Keynes, MK1 1SP
With some of the biggest cycling parts and accessory brands in the UK exhibiting
and offering exclusive show deals, this is not an event to be missed!
Registration also includes entry to Sportline show.
Last years iceBike* saw record breaking numbers visit the show, and this year is
set to be bigger and better than ever before and shouldnt be missed.
Register to attend at www.iceBike.co.uk
For more information visit www.iceBike.co.uk Free access to the Sportline Show with iceBike*