SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR
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ASSIGNMENT DRIVE - FALL 2017

PROGRAM - Master of Business Administration - MBA

SEMESTER - III

SUBJECT CODE & NAME - MKT302 - Consumer Behaviour

SET-I

Q1. Define Consumer Behaviour. What are the various Buying Roles in the Individual Consumer Buying
Decision Process? What are the various categories of Organisational buyers?
Definition of Consumer Behaviour.
Explain Buying Roles in the Individual Consumer Buying Decision Process
Explain the various categories of Organisational buyers 3+4+3=10
Answer:-
Definition of Consumer Behaviour:-
Consumer behaviour refers to the actions and decision processes of people who purchase goods and services for
personal consumption. - James F Engel, Roger D Blackwell and Paul W Miniard

Consumer behaviour refers to

Q2. Write short notes on Sigmund Freuds psychoanalytic theory on Personality and Social/Cultural (Neo-
freudian) Theory of personality.
Sigmund Freuds psychoanalytic theory
Social/Cultural (Neo-freudian) Theory 5+5=10
Answer:-
Sigmund Freuds psychoanalytic theory
Sigmund Freuds psychoanalytic theory is based on the premise that unconscious needs and drives, particularly
sexual and other biological drives are at the core of human motivation and personality. The theory proposes that
every individuals personality is the result of childhood conflicts. These conflicts are derived from three fund

Q3 What are the various components of Learning? Explain Classical Conditioning.

Explain the various components of Learning
Elaborate Classical Conditioning 4+6=10
Answer:-
Components of Learning:-
Motivation Motivation is the driving force that impels individuals to action and is based on needs and
goals. Motivations function as a spur to learning with needs and goals acting as stimuli. For example, a
badminton enthusiast will learn all about the sport and may seek information about prices, quality, etc. of
a

SET-II
Q. 1 Define Attitude. What are the factors that inhibit relationship between Beliefs, Feelings and
Behaviour
Define Attitude
Factors that inhibit relationship between Beliefs, Feelings and Behaviour
Answer:-
Definition of Attitude:-
According to Gordon W. Allport, Attitudes are learned predispositions to respond to an object or class of objects
in a

Q2 What do you mean by Diffusion of Innovation? What are the factors affecting Diffusion of
Innovation?
Explain Diffusion of Innovation
Factors Affecting Diffusion of Innovation. 2+8=10
Answer:-
Diffusion of Innovation:-
Diffusion of innovation refers to how a new innovation an idea or technology spreads or is adopted by an
entire market (
Q3. Explain Organisational Buying Behaviour. What are the various factors influencing Organisational
Buyer Behaviour?
Elaborate Organisational Buyer Behaviour
Explain the various Factors Influencing Organisational Buyer Behaviour 3+7=10
Answer:-
Organisational Buyer Behaviour:-
Webster and Wind define organisational buying as the decision-making process by which formal organisations
establish the

SMU MBA FALL-2017

Dear Students,

SMU MBA FALL-2017 Assignments are available. For Booking Kindly mail us on kvsude@gmail.com OR
call us to +91 9995105420 or S M S your Email ID us in the following Format On +91 9995105420 we
will reach back you with in 24H