Enterprise Management

Department of Management & HRM

NUST Business School

National University of Sciences & Technology

BS A and F
Course Details
Course Title: Enterprise Management
Course Code:MGT-320

Program: BS Accounting & Finance Credit Hours: 3

Sections: A&B
Course Faculty
Sana Ahmed
Office Hours: Monday 12pm to 2pm,
Tel: 051- 90853218
Email: sana.ahmed@nbs.nust.edu.pk
Course Description
Enterprise management is an integrated approach towards developing and managing
businesses/organizations amidst its micro and macro environment. Emphasis is laid on the
concept of strategy and the role played by people, processes, projects and relationships in
developing it. It further covers formulation and implementation of strategy along with aspects
related to dealing with management of change.

Course Objectives
To further build upon the Knowledge of Strategic Management and Human Resource
Management gained in earlier modules
Analyse the micro and macro environment in depth and be able to identify ad hoc
strategies
Study in depth the Change process and related factors
To equip the students with the hands on training/education to be able to devise
strategies, handle human resources and manage change.

Learning Outcomes
At the completion of the course students should be able to:
Demonstrate the purpose of the HR function and its relationships with other parts of the
organization
Apply the tools and techniques of HRM
Discuss developments in Strategic Management
Evaluate the process, tools and techniques of Strategy formulation
Advise on the important aspects of organizational change
Evaluate tools and methods for successfully implementing a change program
Recommend change leadership processes in support of strategy implementation
Analyze the relationship between different aspects of the global business environment

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 Mapping Program Objectives & Goals with Course Learning Outcomes
Program Objectives & Goals with Course Learning Outcomes (CLO) Course Evaluation Item
Course Learning Outcomes
Goal 1: Provide an in-depth Increased awareness and Cases
knowledge of principal methods understanding of theoretical
and techniques of accounting and concepts as well as industry
financial management. practices (CLO 1,3,4)

Goal 2: Instill a structured approach
in students to effectively deal with
complex business issues.
Goal 3: Prepare students for the
role of accounting/ finance
professionals who can add value to
all areas of organization.
Application of concepts learned Final Project, Cases, Assignments,
(CLO 1,2,3,8) Quizzes
Analytical thinking and Assignments, Cases, Final Project
understanding of theoretical
concepts leading to increased
awareness (CLO 2,3)

Goal 4: Enhance interpersonal, Application of skills learned (CLO Cases, Assignments, Project
team building, communication and 1,2,3,4,7,8)
leadership skills.

Goal 5: Incorporate a sense Group work and plagiarism policy Final Project, Assignments
of professional ethics and encourage professional demeanor
responsibility. (CLO 3,4)

Goal 6: Provide hands on training in Assessment of business strategy Project

different soft wares in accounting and financial viability (CLO 3,4)
and finance.

Goal 7: Enter into collaborative Interaction with industry (CLO Project

arrangements with various local 2,3,4,5,7,8)
and international accounting and
finance bodies.

Required Course Material

The textbook for this course is:
Norton, A. and Hughes, J. Enterprise Management.CIMA
In addition, following reference book can also be useful:
David, F. (2003) Strategic Management. Ninth Edition. Pearson
Bratton, J. and Gold, J. (1999) Human Resource Management Theory and Practice. Second Edition.
Palgrave.

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Course Evaluation (Grade Breakup)
Grading will be done as per NBS criteria. The breakup of the grade points is as follows:
(Sample here)
Final Exam 40%
Mid Semester Exam 20%
Final Project 20%
Assignments 10%
Quizzes 10%

Course Content (Weekly)

Weekly breakdown is given below

Week Content

1 Orientation
Introduction to Strategy

Concept of strategy
Rational & Formal approach to strategy development

2
Alternative approaches to strategy development
Approaches to achieving sustainable competitive advantage

Introduction to Project

3 Introduction to Stakeholders
Stakeholder management
Building strategic alliances with stakeholders
Assignment 1: HBR Case: Paseo Caribbe project

Influence and Impact of External Environment on Organisation and strategy

Approaches for relations to society
Drivers of external demands and CSR

4 Assignment 1 presentations
Assignment 1 presentations
5 Internal Assessment
Competitor analysis
Macro/micro environments-tools for analysis
Globalization Assignment 2 : HBR case The body shop
Quiz 1

4
 Evaluation of strategic options
Roles and responsibilities of BOD in strategy formulation
Implementation of strategy
6 Assignment 2 presentations

Assignment 2 presentations
7 HR function
HR cycle
Building effective teams
Concepts of leadership and management
Approaches to leadership
HBR Reading & discussion: The managers job
Quiz 2
Employee performance appraisals
Class exercise: HBR reading discussion: Connect then lead

8 Equality and diversity practices

Health and safety

Conflict Resolution
9
MID TERM

10 Finance functions and other parts of the organization/ stakeholders

Finance functions and other parts of the organization/ stakeholders

11 Theories of behavioral aspects of control

Performance management and measurement frameworks

Trust and control
12 Organizational Culture
Concept & importance
Levels
Influences
Quiz 3
HBR Case discussion: what is an organizational culture?

Cultural web framework

Models
National cultures and managing in different cultures
13 Aspects of organizational change
Impact of change
Role of leadership
Managing effective teams

5
 Change Management
Tools, techniques, strategies, styles
14 Role of change leader/leadership styles for implementing change

Evaluation of Information Systems

-Strategies for Knowledge Management

15 Impact of IS on strategy
Competitive impact of IS
16 Project Presentations

Project Presentations
17 Buffer Week
/18
19 Final Assessment

FINAL PROJECT:
The final project shall be in depth analysis of the company assigned with the objective of instilling
thorough understanding of enterprise management through application of concepts taught during the
semester. With the help of interviews and analysis of company documents/ repots, students will have to
write a detailed report covering the following areas:

a) What is the core and related businesses details?

b) The external and internal environment
c) Strategy of the organization
d) What is structure of organization? show org chart
e) Functional departments
f) Reporting/ communication channels
g) Financial viability - by looking at statements and calculating basic ratios
h) Code of ethics
i) Corporate social responsibility initiatives
j) Who are the competitors / competitive advantage?
k) HRM System
l) Your own suggestions for the organization

How to submit?
Thirty-minute presentations and a write-up- of about 3000 words. You can play videos and can be as
creative as possible. Further details will be discussed in class.

Grading:
Its a group activity having 10 marks for the report and 10 marks for the presentation. However, the
instructor may assign different marks to different members of group based on their individual
performance during the presentations and Q&A session.

Course Policies

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Class Participation
The students are encouraged and expected to participate actively in class discussion and activities.
Expression of ideas, opinions, feedback etc is encouraged. Please note that your in-class participation
will be closely monitored throughout the semester. Also, kindly do not to argue for the sake of
argument; however critical thinking and analysis will be appreciated.

Attendance:
If you are absent, please ask a classmate for any missed course material or assignments.
Class attendance will be taken in first 5-10 minutes of the class. Anyone coming afterwards will
be marked absent for that session.
Assignments:
Please submit all your assignments via email unless told otherwise. This is to check the
submissions for plagiarism through plagiarism software.
All assignments should be submitted by 17:00 hrs on the due date. Any late submissions will not
be marked.
Make-ups:
There will be no make-ups for assignments, presentations and quizzes under any circumstances.
Academic Dishonesty:
You are responsible for knowing and enacting academic conduct that is in line with the Universitys
statement entitled Academic Dishonesty available at:
http://www.nust.edu.pk/usr/showContents.aspx?mdl=1839
The statement highlights examples of unacceptable behavior which include, but are not limited to, the
following:
Cheating: Intentionally using or attempting to use unauthorized materials, information, or study
aids in any academic exercise; copying from another students examination; submitting work
prepared in advance for an in-class examination; taking an examination for another person or
conspiring to do so.
Plagiarism: Intentionally or knowingly representing the words or ideas of another as ones own
in any academic exercise; failure to attribute direct quotation, paraphrase, or borrowed facts or
information.
It is expected that all work that is handed will be your own. Any ideas or content that come from
another source must be properly cited (including any content taken from the Internet, books, articles
and lectures). A handout How to Avoid Plagiarism is provided to you along with this course outline. It
is expected from you that all your work (project, assignment and presentations) are referenced using
this handout.
Moreover, TurnItIn will be used as the plagiarism software to evaluate all your submissions. Any acts of
plagiarism and cheating will be dealt strictly and in accordance with the policy in place by the University.